Opportunity Information: Apply for USDA AMS FMPP 2012
Apply for USDA AMS FMPP 2012
- The Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "2012 Farmers Market Promotion Prorgam Grants" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.168 Farmers Market and Local Food Promotion Program.
- This funding opportunity was created on Apr 11, 2012 and posted on Apr 11, 2012.
- Applicants must submit their applications by May 21, 2012. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $10,000,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $100,000.00 in funding.
- The number of recipients for this funding is limited to 150 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- 1. Agricultural Cooperative. A group owned or member owned entity or business that provides, offers, or sells agricultural products or services for the mutual benefit of the members thereof. 2. Producer Network. A producer group or member owned organization or business that provides, offers, or sells agricultural products or services through a common distribution system for the mutual benefit of the members thereof. 3. Producer Associations. An organization or other business that assists or serves, represents, or serves producers or a producer network. 4. Local Government. Any unit of local government within a State, including a county, borough, municipality, city, town, township, parish, local public authority, special district, school district, intrastate district, council of governments, and any other instrumentality of local government. 5. Nonprofit Corporation. Any organization or institution, including nonprofits with State or IRS 501 (c) status and accredited institutions of higher education, where no part of the net earnings of which inure to the benefit of any private shareholder or individual. 6. Public Benefit Corporation. A corporation organized to construct or operate a public improvement, the profits from which inure to the benefit of a State(s) or to the people thereof. 7. Economic Development Corporation. An organization whose mission is the improvement, maintenance, development and/or marketing or promotion of a specific geographic area. 8. Regional Famers Market Authority. An entity that establishes and enforces regional, State, or county policies and jurisdiction over State, regional, or county, farmers markets. 9. Tribal Government. A governing body or a governmental agency of any Indian tribe, band, nation, or other organized group or community (including any native village as defined in section 3 of the Alaska Native Claims Settlement Act, 85 Stat. 688 (43 U.S.C. 1602)) certified by the Secretary of the Interior as eligible for the special programs and services provided through the Bureau of Indian Affairs.
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Opportunity Summary:
The 2012 Farmers Market Promotion Program (FMPP) Grants opportunity was a competitive federal grant program run by the USDA Agricultural Marketing Service (AMS), with administration handled through AMS Marketing Services (specifically the Marketing Grants and Technical Services Branch). For FY 2012, AMS announced about $10,000,000 total in grant funding, with an expected number of roughly 150 awards. The core purpose of the program was to increase the domestic consumption of U.S. agricultural commodities by strengthening and expanding direct, producer-to-consumer marketing channels. In practical terms, the program focused on helping farmers and producer groups reach customers more directly through outlets like farmers markets and related local marketing systems, with the broader goal of improving market access for producers and giving consumers more opportunities to buy agricultural products directly from the people who grow or raise them.
Awards under this funding opportunity ranged from a minimum of $5,000 to a maximum of $100,000 per grant. Applicants were limited to submitting or receiving no more than one grant in a given funding year, which kept the program from being dominated by repeat applicants and helped spread funds across more communities and projects. A key feature of this particular round was that cost sharing or matching funds were not required, which lowered the barrier for smaller organizations, community-based entities, and producer groups that might not have been able to provide a cash match. Funding was scheduled to be available starting in October 2012. Projects were expected to begin around October 2012 and had to be completed no later than October 2014, effectively creating a project window of up to two years.
The program’s legal authority came from multiple federal statutes, including the Agricultural Act of 1946 (7 U.S.C. 1621-1627), the Farmer-to-Consumer Direct Marketing Act of 1976 (7 U.S.C. 3001-3006), and the later amendment that specifically supports FMPP (7 U.S.C. 3005). Those authorities reflect the program’s emphasis on marketing and distribution improvements rather than farm production itself, and they align the grants with federal policy goals around strengthening local and regional food systems and improving the efficiency and visibility of direct marketing options.
Eligibility was broad but still targeted to entities connected to producers, marketing infrastructure, or public benefit. Eligible applicants included agricultural cooperatives; producer networks and producer associations; units of local government (such as counties, cities, towns, parishes, special districts, and similar local public authorities); nonprofit corporations (including IRS-recognized 501(c) organizations and accredited higher education institutions, as long as net earnings do not benefit private individuals); public benefit corporations; economic development corporations focused on improving or promoting a defined geographic area; regional farmers market authorities that establish or enforce market policies; and tribal governments, including Alaska Native village entities as applicable under federal definitions. The listing shows that USDA intended the program to support both producer-led organizations and community or governmental partners that can build lasting market capacity for direct sales.
From a logistics and compliance standpoint, applicants were instructed to follow the official 2012 FMPP Guidelines posted on the AMS FMPP website, indicating that proposal formatting, required forms, and program-specific rules were centralized there. The opportunity was posted on April 11, 2012, and applications were due by May 21, 2012. The program notice was archived later (October 30, 2012), consistent with the grant cycle moving into award and project start phases. For applicants who had trouble accessing the full announcement, AMS provided a direct contact person: Carmen Humphrey, Branch Chief, with a phone number (202-720-8317) and email (Carmen.Humphrey@ams.usda.gov).
2012 Farmers Market Promotion Program (FMPP) Grants (USDA AMS) - FAQs
What is the 2012 Farmers Market Promotion Program (FMPP) grant opportunity?
The 2012 Farmers Market Promotion Program (FMPP) was a competitive federal grant program run by the USDA Agricultural Marketing Service (AMS), administered through AMS Marketing Services (Marketing Grants and Technical Services Branch). The program supported projects that strengthen and expand direct, producer-to-consumer marketing channels.
What is the main purpose of FMPP?
The core purpose was to increase domestic consumption of U.S. agricultural commodities by strengthening and expanding direct marketing outlets where producers sell to consumers. In practice, this meant improving and expanding systems like farmers markets and related local marketing channels to improve producer market access and give consumers more opportunities to buy directly from producers.
How much total funding was available for FY 2012?
AMS announced about $10,000,000 in total grant funding for FY 2012.
How many awards were expected to be made?
The expected number of awards was roughly 150.
What was the minimum and maximum award size?
Awards ranged from a minimum of $5,000 to a maximum of $100,000 per grant.
Was cost sharing or matching funds required?
No. For this funding round, cost sharing or matching funds were not required, which reduced barriers for smaller organizations and community-based entities.
How many grants could an applicant submit or receive in the FY 2012 funding year?
Applicants were limited to submitting or receiving no more than one grant in a given funding year.
When was funding expected to be available?
Funding was scheduled to be available starting in October 2012.
When were projects expected to start and end?
Projects were expected to begin around October 2012 and had to be completed no later than October 2014, allowing for a project period of up to two years.
Who administered the program within USDA?
The program was run by USDA AMS, with administration handled through AMS Marketing Services, specifically the Marketing Grants and Technical Services Branch.
What types of activities did the program focus on?
The emphasis was on marketing and distribution improvements that strengthen direct, producer-to-consumer sales channels (for example, farmers markets and related local marketing systems), rather than on farm production itself.
What legal authorities supported the 2012 FMPP grants?
The program’s legal authority included the Agricultural Act of 1946 (7 U.S.C. 1621-1627), the Farmer-to-Consumer Direct Marketing Act of 1976 (7 U.S.C. 3001-3006), and the amendment that specifically supports FMPP (7 U.S.C. 3005).
Who was eligible to apply?
Eligible applicants included:
- Agricultural cooperatives
- Producer networks and producer associations
- Units of local government (counties, cities, towns, parishes, special districts, and similar local public authorities)
- Nonprofit corporations (including IRS-recognized 501(c) organizations and accredited higher education institutions, as long as net earnings do not benefit private individuals)
- Public benefit corporations
- Economic development corporations focused on improving or promoting a defined geographic area
- Regional farmers market authorities that establish or enforce market policies
- Tribal governments, including Alaska Native village entities (as applicable under federal definitions)
Are higher education institutions eligible?
Yes. Accredited higher education institutions were included under eligible nonprofit corporations, as long as net earnings do not benefit private individuals.
Are tribal governments eligible?
Yes. Tribal governments were eligible, including Alaska Native village entities as applicable under federal definitions.
Are local governments eligible?
Yes. Units of local government were eligible, including counties, cities, towns, parishes, special districts, and similar local public authorities.
Where were applicants instructed to find the official application guidelines and requirements?
Applicants were instructed to follow the official 2012 FMPP Guidelines posted on the AMS FMPP website, which is where proposal formatting, required forms, and program-specific rules were centralized.
When was the opportunity posted?
The opportunity was posted on April 11, 2012.
What was the application deadline?
Applications were due by May 21, 2012.
When was the program notice archived?
The program notice was archived on October 30, 2012.
Who was the USDA contact person for questions or access issues?
The listed contact was Carmen Humphrey, Branch Chief.
What were the contact details for the program contact?
Phone: 202-720-8317
Email: Carmen.Humphrey@ams.usda.gov
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