Opportunity Information: Apply for USDA AMS FMPP 2014 EXTEND

  • The Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "2014 Farmers Market Promotion Program Grants Extension" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.168 Farmers Market and Local Food Promotion Program.
  • This funding opportunity was created on Jun 24, 2014 and posted on Jun 26, 2014.
  • Applicants must submit their applications by Jun 27, 2014. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $15,000,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $100,000.00 in funding.
  • The number of recipients for this funding is limited to 150 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
  • Eligibility Explanation 1. Agricultural Business. A business entity that provides, holds, delivers, transports, offers, or sells agricultural products or services. 2. Agricultural Cooperative. A group owned or member owned entity or business that provides, offers, or sells agricultural products or services for the mutual benefit of the members thereof. 3. Producer Network. A producer group or member owned organization or business that provides, offers, or sells agricultural products or services through a common distribution system for the mutual benefit of the members thereof. 4. Producer Associations. An organization or other business that assists or serves, represents, or serves producers or a producer network. 5. Community Supported Agriculture (CSA) Network. A formal group of farms that work collectively to offer consumers regular (usually weekly) deliveries of locally grown farm products during one or more harvest season(s), often on a subscription or membership basis. Customers have access to a selected share or range of farm products offered by the group of farmers based on partial or total advance payment of a subscription or membership fee. 6. CSA Associations. An organization or other business that assists or serves, represents, or services CSAs or CSA networks. 7. Local Government. Any unit of government within a State, including a county, borough, municipality, city, town, township, parish, local public authority, special district, school district, intrastate district, council of governments, or other instrumentalities of local government. 8. Nonprofit Corporation. Any organization or institution, including nonprofits with State or IRS 501 (c) status and accredited institutions of higher education, where no part of the net earnings of which inure to the benefit of any private shareholder or individual. 9. Public Benefit Corporation. A corporation organized to construct or operate a public improvement, the profits from which inure to the benefit of a State(s) or to the people thereof. 10. Economic Development Corporation. An organization whose mission is the improvement, maintenance, development and/or marketing or promotion of a specific geographic area. 11. Regional Famers Market Authority. An entity that establishes and enforces regional, State, or county policies and jurisdiction over State, regional, or county farmers markets. 12. Tribal Government. A governing body or a governmental agency of any Indian tribe, band, nation, or other organized group or community (including any native village as defined in section 3 of the Alaska Native Claims Settlement Act, 85 Stat. 688 (43 U.S.C. 1602)) certified by the Secretary of the Interior as eligible for the special programs and services provided through the Bureau of Indian Affairs.
Apply for USDA AMS FMPP 2014 EXTEND

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Opportunity Summary:

The 2014 Farmers Market Promotion Program (FMPP) Grants - Extension is a competitive federal grant opportunity run by the USDA Agricultural Marketing Service (AMS), specifically through its Marketing Services Division. For FY 2014, AMS made about $15 million available and issued a short, 2-day extension to the application availability window. The program sits under the broader Farmers Marketing and Local Food Promotion Program (FMLFPP) and is authorized by the Farmer-to-Consumer Direct Marketing Act of 1946, as amended (7 U.S.C. 3005). In practical terms, the funding is meant to strengthen direct-to-consumer and local market channels that connect farmers and ranchers with nearby customers.

The main purpose of FMPP is to increase domestic consumption of, and access to, locally and regionally produced agricultural products while helping farms and ranches build or expand real sales opportunities in local markets. Projects are expected to support the development, improvement, and expansion of direct marketing outlets such as farmers markets, roadside stands, community supported agriculture (CSA) programs, agritourism activities, and similar producer-to-consumer marketing models. The program also emphasizes capacity-building work like outreach, training, and technical assistance that helps these markets operate better, reach more customers, and become more sustainable.

Awards in FY 2014 range from a minimum of $15,000 to a maximum of $100,000 per grant. The opportunity anticipates making around 150 awards, and applicants are limited to receiving no more than one grant in a given funding year. A key feature is that there is no cost sharing or matching requirement, which reduces barriers for smaller organizations and market groups that may not have large cash reserves to meet a match.

Timing is clearly defined. Funds are slated to be available starting in October 2014, with project work expected to begin in October 2014 and conclude no later than October 2016. That essentially sets up a project window of up to two years, allowing time for planning, implementation, outreach, and evaluation within a reasonable grant period.

Eligibility is broad and designed to reflect the variety of organizations involved in local food systems. Eligible applicants include agricultural businesses; agricultural cooperatives; producer networks and producer associations; CSA networks and CSA associations; local governments (such as cities, counties, towns, special districts, and similar entities); nonprofit corporations (including IRS-recognized 501(c) organizations and accredited institutions of higher education, so long as earnings do not benefit private individuals); public benefit corporations; economic development corporations focused on improving or promoting a defined geographic area; regional farmers market authorities that oversee or enforce market policies; and tribal governments, including Alaska Native villages as defined in federal law, as long as they are certified as eligible by the U.S. Department of the Interior. This range signals that AMS is willing to fund both on-the-ground market operators and the support organizations that help markets and producers succeed.

Administratively, the listing is a discretionary grant in the agriculture activity category and is associated with CFDA number 10.168 (Farmers Market and Local Food Promotion Program). The funding opportunity number is USDA AMS FMPP 2014 EXTEND, and it was posted on June 26, 2014. The original and current closing date shown is June 27, 2014, reflecting the short extension noted in the announcement. Applicants are directed to follow the official 2014 FMPP Announcement for the required instructions and application details, which were provided via the FMPP website at www.ams.usda.gov/FMPP.

For applicant support, AMS provided a direct contact for access issues and questions: Carmen Humphrey, Branch Chief, at 202-720-8317 or via email at USDAFMPPQuestions@ams.usda.gov.

Farmers Market Promotion Program (FMPP) Grants - Extension (FY 2014) FAQs

What is the 2014 Farmers Market Promotion Program (FMPP) Grants - Extension?

The 2014 Farmers Market Promotion Program (FMPP) Grants - Extension is a competitive federal grant opportunity administered by the USDA Agricultural Marketing Service (AMS), through its Marketing Services Division. For FY 2014, AMS made about $15 million available and issued a short, 2-day extension to the application availability window.

Which USDA office runs this grant opportunity?

This opportunity is run by the USDA Agricultural Marketing Service (AMS), specifically through its Marketing Services Division.

What is the broader program this falls under?

FMPP sits under the broader Farmers Marketing and Local Food Promotion Program (FMLFPP).

What law authorizes FMPP?

The program is authorized by the Farmer-to-Consumer Direct Marketing Act of 1946, as amended (7 U.S.C. 3005).

What is the main purpose of the FMPP grants?

The main purpose is to increase domestic consumption of, and access to, locally and regionally produced agricultural products while helping farms and ranches build or expand real sales opportunities in local markets.

What kinds of projects are FMPP funds intended to support?

Projects are expected to support the development, improvement, and expansion of direct marketing outlets that connect producers to consumers. The opportunity highlights farmers markets, roadside stands, community supported agriculture (CSA) programs, agritourism activities, and similar producer-to-consumer marketing models.

Does FMPP support outreach, training, or technical assistance?

Yes. The program emphasizes capacity-building work such as outreach, training, and technical assistance to help direct marketing outlets operate better, reach more customers, and become more sustainable.

How much funding is available per award in FY 2014?

In FY 2014, award sizes range from a minimum of $15,000 to a maximum of $100,000 per grant.

How many awards does AMS anticipate making?

The opportunity anticipates making around 150 awards.

Can an applicant receive more than one FMPP grant in the same funding year?

No. Applicants are limited to receiving no more than one grant in a given funding year.

Is there a required cost share or match?

No. A key feature of this opportunity is that there is no cost sharing or matching requirement.

When are funds expected to be available?

Funds are slated to be available starting in October 2014.

What is the expected project period for FY 2014 awards?

Project work is expected to begin in October 2014 and conclude no later than October 2016, allowing a project window of up to two years.

Who is eligible to apply?

Eligibility includes a broad set of organizations involved in local and direct marketing food systems, including agricultural businesses; agricultural cooperatives; producer networks and producer associations; CSA networks and CSA associations; local governments (such as cities, counties, towns, and special districts); nonprofit corporations (including IRS-recognized 501(c) organizations and accredited institutions of higher education, provided earnings do not benefit private individuals); public benefit corporations; economic development corporations focused on improving or promoting a defined geographic area; regional farmers market authorities that oversee or enforce market policies; and tribal governments (including Alaska Native villages as defined in federal law), as long as they are certified as eligible by the U.S. Department of the Interior.

Are tribal governments eligible?

Yes. Tribal governments, including Alaska Native villages as defined in federal law, are eligible as long as they are certified as eligible by the U.S. Department of the Interior.

Are nonprofits and universities eligible?

Yes. Nonprofit corporations, including IRS-recognized 501(c) organizations and accredited institutions of higher education, are eligible as long as earnings do not benefit private individuals.

Are local governments eligible?

Yes. Local governments such as cities, counties, towns, special districts, and similar entities are listed as eligible applicants.

Are farmers markets and market authorities eligible?

Regional farmers market authorities that oversee or enforce market policies are included among eligible applicants. The program also focuses on strengthening direct marketing outlets such as farmers markets.

What type of grant is this?

This listing is a discretionary grant in the agriculture activity category.

What is the CFDA number associated with this program?

The listing is associated with CFDA number 10.168 (Farmers Market and Local Food Promotion Program).

What is the funding opportunity number?

The funding opportunity number is USDA AMS FMPP 2014 EXTEND.

When was this opportunity posted?

It was posted on June 26, 2014.

What is the application closing date shown for this extension?

The original and current closing date shown is June 27, 2014, reflecting the short extension described in the announcement.

Where should applicants find the official application instructions?

Applicants are directed to follow the official 2014 FMPP Announcement for required instructions and application details, which were provided via the FMPP website at www.ams.usda.gov/FMPP.

Who can applicants contact for access issues or questions?

AMS provided a contact for access issues and questions: Carmen Humphrey, Branch Chief. Phone: 202-720-8317. Email: USDAFMPPQuestions@ams.usda.gov.

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