Opportunity Information: Apply for USDA AMS FMPP 2014
Apply for USDA AMS FMPP 2014
- The Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "2014 Farmers Market Promotion Program Grants" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.168 Farmers Market and Local Food Promotion Program.
- This funding opportunity was created on May 8, 2014 and posted on May 8, 2014.
- Applicants must submit their applications by Jun 20, 2014. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $15,000,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $100,000.00 in funding.
- The number of recipients for this funding is limited to 150 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- 1. Agricultural Business. A business entity that provides, holds, delivers, transports, offers, or sells agricultural products or services. 2. Agricultural Cooperative. A group owned or member owned entity or business that provides, offers, or sells agricultural products or services for the mutual benefit of the members thereof. 3. Producer Network. A producer group or member owned organization or business that provides, offers, or sells agricultural products or services through a common distribution system for the mutual benefit of the members thereof. 4. Producer Associations. An organization or other business that assists or serves, represents, or serves producers or a producer network. 5. Community Supported Agriculture (CSA) Network. A formal group of farms that work collectively to offer consumers regular (usually weekly) deliveries of locally grown farm products during one or more harvest season(s), often on a subscription or membership basis. Customers have access to a selected share or range of farm products offered by the group of farmers based on partial or total advance payment of a subscription or membership fee. 6. CSA Associations. An organization or other business that assists or serves, represents, or services CSAs or CSA networks. 7. Local Government. Any unit of government within a State, including a county, borough, municipality, city, town, township, parish, local public authority, special district, school district, intrastate district, council of governments, or other instrumentalities of local government. 8. Nonprofit Corporation. Any organization or institution, including nonprofits with State or IRS 501 (c) status and accredited institutions of higher education, where no part of the net earnings of which inure to the benefit of any private shareholder or individual. 9. Public Benefit Corporation. A corporation organized to construct or operate a public improvement, the profits from which inure to the benefit of a State(s) or to the people thereof. 10. Economic Development Corporation. An organization whose mission is the improvement, maintenance, development and/or marketing or promotion of a specific geographic area. 11. Regional Famers Market Authority. An entity that establishes and enforces regional, State, or county policies and jurisdiction over State, regional, or county farmers markets. 12. Tribal Government. A governing body or a governmental agency of any Indian tribe, band, nation, or other organized group or community (including any native village as defined in section 3 of the Alaska Native Claims Settlement Act, 85 Stat. 688 (43 U.S.C. 1602)) certified by the Secretary of the Interior as eligible for the special programs and services provided through the Bureau of Indian Affairs.
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Opportunity Summary:
The 2014 Farmers Market Promotion Program (FMPP) Grants opportunity is a competitive federal grant program run by the USDA Agricultural Marketing Service (AMS) through its Marketing Services Division. In FY 2014, AMS announced roughly $15,000,000 in total funding to support projects that strengthen direct-to-consumer and local food marketing channels. FMPP operates as a component of the broader Farmers Marketing and Local Food Promotion Program (FMLFPP) and is authorized under the Farmer-to-Consumer Direct Marketing Act of 1946, as amended (7 U.S.C. 3005). The central purpose is to make it easier for consumers to access locally and regionally produced agricultural products while helping farm and ranch operations create, improve, and expand local market opportunities.
Projects funded under this program are meant to increase domestic consumption of local and regional products and to build stronger, more viable direct marketing outlets. In practical terms, FMPP supports activities such as developing or expanding farmers markets, roadside stands, community supported agriculture (CSA) programs, agritourism initiatives, and other direct producer-to-consumer sales models. The program emphasizes work that improves market operations and reach, including outreach and promotion, producer and market training, and technical assistance. Many strong proposals in programs like this typically focus on concrete, measurable improvements such as increasing customer access, strengthening vendor participation, improving market infrastructure or management practices, expanding operating seasons or locations, and improving consumer awareness and utilization of local food channels.
Award sizes for FY 2014 range from a minimum of $15,000 to a maximum of $100,000 per grant. The program expects to make about 150 awards, depending on the size and quality of applications received. Applicants are limited to submitting or receiving no more than one grant in a given funding year, which means organizations generally need to concentrate their priorities into a single, cohesive proposal rather than splitting efforts across multiple submissions. A notable feature of this specific opportunity is that no cost sharing or matching funds are required, which can make the program more accessible to smaller organizations, emerging market groups, and communities that may not have the ability to raise a match.
The timeline is clearly defined. Applications were posted May 8, 2014, and the closing date for submission was June 20, 2014. Funds were planned to be available beginning in October 2014, with project work expected to start around that time. Projects must conclude no later than October 2016, effectively setting up a performance window of up to about two years for planning, implementation, outreach, and evaluation.
Eligibility is fairly broad but focused on entities involved in agricultural marketing, producer support, and community-based food systems. Eligible applicants include agricultural businesses; agricultural cooperatives; producer networks and producer associations; CSA networks and CSA associations; local governments (such as counties, municipalities, special districts, and similar local public entities); nonprofit corporations (including 501(c) organizations and accredited institutions of higher education, provided no net earnings benefit private individuals); public benefit corporations; economic development corporations focused on improving or promoting a specific geographic area; regional farmers market authorities with oversight or policy roles; and tribal governments, including Alaska Native entities recognized under applicable federal definitions. The opportunity listing labels eligible applicants as "Others" and directs applicants to the official announcement for the precise definitions and any additional conditions, so the detailed eligibility language in the 2014 FMPP Announcement is the controlling reference.
Administratively, this is a discretionary grant (not a formula allocation), categorized under Agriculture, and associated with CFDA number 10.168 (Farmers Market and Local Food Promotion Program). The official application instructions and requirements are contained in the 2014 FMPP Announcement posted on the USDA AMS FMPP website (www.ams.usda.gov/FMPP). Applicants are expected to rely on that announcement for required forms, narrative structure, budget rules, allowable and unallowable costs, evaluation criteria, and submission procedures. For help accessing the full announcement or for general questions, the listed contact is Carmen Humphrey, Branch Chief, at (202) 720-8317 or via email at USDAFMPPQuestions@ams.usda.gov.
Frequently Asked Questions (FAQ) - 2014 Farmers Market Promotion Program (FMPP) Grants
What is the 2014 Farmers Market Promotion Program (FMPP) grant opportunity?
The 2014 Farmers Market Promotion Program (FMPP) is a competitive federal grant program administered by the USDA Agricultural Marketing Service (AMS) through its Marketing Services Division. It funds projects that strengthen direct-to-consumer and local food marketing channels, with the overall goal of improving consumer access to locally and regionally produced agricultural products while helping farm and ranch operations create, improve, and expand local market opportunities.
Which USDA agency runs this program?
This opportunity is run by the USDA Agricultural Marketing Service (AMS), specifically through AMS's Marketing Services Division.
How much total funding was available in FY 2014?
AMS announced roughly $15,000,000 in total funding for FY 2014 to support eligible projects under FMPP.
What is the grant size (minimum and maximum award amount)?
For FY 2014, individual grant awards range from a minimum of $15,000 to a maximum of $100,000.
How many awards were expected to be made?
The program expected to make about 150 awards, depending on the size and quality of the applications received.
Is this a competitive grant or a formula grant?
This is a competitive (discretionary) grant program, not a formula allocation.
Is a match or cost share required?
No. A notable feature of this opportunity is that no cost sharing or matching funds are required.
What is the main purpose of FMPP?
The central purpose is to make it easier for consumers to access locally and regionally produced agricultural products and to help farm and ranch operations create, improve, and expand local market opportunities. The program also aims to increase domestic consumption of local and regional products by building stronger, more viable direct marketing outlets.
What kinds of projects and activities can FMPP support?
FMPP supports projects that strengthen and expand direct producer-to-consumer marketing channels. Examples of activities mentioned include developing or expanding farmers markets, roadside stands, community supported agriculture (CSA) programs, agritourism initiatives, and other direct producer-to-consumer sales models. The program also emphasizes improving market operations and reach through outreach and promotion, producer and market training, and technical assistance.
What types of outcomes does the program emphasize?
The opportunity emphasizes concrete, measurable improvements such as increasing customer access, strengthening vendor participation, improving market infrastructure or management practices, expanding operating seasons or locations, and improving consumer awareness and utilization of local food channels.
When was the application posted and when was it due?
Applications were posted on May 8, 2014, and the closing date for submission was June 20, 2014.
When were funds expected to be available and when could projects start?
Funds were planned to be available beginning in October 2014, with project work expected to start around that time.
How long can a project run, and what is the latest end date?
Projects were required to conclude no later than October 2016. This sets a performance window of up to about two years for planning, implementation, outreach, and evaluation.
Can an applicant submit more than one application in the same funding year?
No. Applicants are limited to submitting or receiving no more than one grant in a given funding year, so organizations generally need to focus on a single cohesive proposal rather than splitting efforts across multiple submissions.
Who is eligible to apply for the 2014 FMPP grants?
Eligibility is broad but focused on entities involved in agricultural marketing, producer support, and community-based food systems. Eligible applicants include agricultural businesses; agricultural cooperatives; producer networks and producer associations; CSA networks and CSA associations; local governments (including counties, municipalities, and special districts); nonprofit corporations (including 501(c) organizations and accredited institutions of higher education, provided no net earnings benefit private individuals); public benefit corporations; economic development corporations focused on improving or promoting a specific geographic area; regional farmers market authorities with oversight or policy roles; and tribal governments, including Alaska Native entities recognized under applicable federal definitions.
Where can applicants find the official application instructions and requirements?
The official application instructions and requirements are contained in the 2014 FMPP Announcement posted on the USDA AMS FMPP website at www.ams.usda.gov/FMPP. Applicants are expected to rely on that announcement for required forms, narrative structure, budget rules, allowable and unallowable costs, evaluation criteria, and submission procedures.
What is the CFDA number associated with this program?
This opportunity is associated with CFDA number 10.168, listed as the Farmers Market and Local Food Promotion Program.
How does FMPP relate to other USDA local food programs?
FMPP operates as a component of the broader Farmers Marketing and Local Food Promotion Program (FMLFPP).
What is the legal authority for the FMPP program?
The program is authorized under the Farmer-to-Consumer Direct Marketing Act of 1946, as amended (7 U.S.C. 3005).
Who can be contacted for help or questions about the announcement?
For help accessing the full announcement or for general questions, the listed contact is Carmen Humphrey, Branch Chief, at (202) 720-8317 or via email at USDAFMPPQuestions@ams.usda.gov.
Where is the primary program website for this grant opportunity?
The opportunity references the USDA AMS FMPP website: www.ams.usda.gov/FMPP.
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