Opportunity Information: Apply for USDA AMS LFPP 2014

  • The Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "2014 Local Food Promotion Program Grants" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.172 Local Food Promotion Program.
  • This funding opportunity was created on May 8, 2014 and posted on May 8, 2014.
  • Applicants must submit their applications by Jun 20, 2014. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $15,000,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $100,000.00 in funding.
  • The number of recipients for this funding is limited to 200 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
  • 1. Agricultural Business. A business entity that provides, holds, delivers, transports, offers, or sells agricultural products or services. 2. Agricultural Cooperative. A group owned or member owned entity or business that provides, offers, or sells agricultural products or services for the mutual benefit of the members thereof. 3. Producer Network. A producer group or member owned organization or business that provides, offers, or sells agricultural products or services through a common distribution system for the mutual benefit of the members thereof. 4. Producer Associations. An organization or other business that assists or serves, represents, or serves producers or a producer network. 5. Community Supported Agriculture (CSA) Network. A formal group of farms that work collectively to offer consumers regular (usually weekly) deliveries of locally grown farm products during one or more harvest season(s), often on a subscription or membership basis. Customers have access to a selected share or range of farm products offered by the group of farmers based on partial or total advance payment of a subscription or membership fee. 6. CSA Associations. An organization or other business that assists or serves, represents, or services CSAs or CSA networks. 7. Local Government. Any unit of government within a State, including a county, borough, municipality, city, town, township, parish, local public authority, special district, school district, intrastate district, council of governments, or other instrumentalities of local government. 8. Nonprofit Corporation. Any organization or institution, including nonprofits with State or IRS 501 (c) status and accredited institutions of higher education, where no part of the net earnings of which inure to the benefit of any private shareholder or individual. 9. Public Benefit Corporation. A corporation organized to construct or operate a public improvement, the profits from which inure to the benefit of a State(s) or to the people thereof. 10. Economic Development Corporation. An organization whose mission is the improvement, maintenance, development and/or marketing or promotion of a specific geographic area. 11. Regional Famers Market Authority. An entity that establishes and enforces regional, State, or county policies and jurisdiction over State, regional, or county farmers markets. 12. Tribal Government. A governing body or a governmental agency of any Indian tribe, band, nation, or other organized group or community (including any native village as defined in section 3 of the Alaska Native Claims Settlement Act, 85 Stat. 688 (43 U.S.C. 1602)) certified by the Secretary of the Interior as eligible for the special programs and services provided through the Bureau of Indian Affairs.
Apply for USDA AMS LFPP 2014

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Opportunity Summary:

The 2014 Local Food Promotion Program (LFPP) Grants opportunity is a discretionary USDA Agricultural Marketing Service (AMS) grant program designed to strengthen local and regional food systems by helping local and regional food business enterprises get started, grow, or improve. LFPP sits under the broader Farmers Marketing and Local Food Promotion Program (FMLFPP), which is authorized by the Farmer to Consumer Direct Marketing Act of 1946 (as amended). Within FMLFPP, USDA runs two competitive grant tracks: the Farmers Market Promotion Program (FMPP) and the Local Food Promotion Program (LFPP). This particular notice covers LFPP, which focuses more on the business and supply chain side of local food (for example, enterprises that aggregate, distribute, process, market, or otherwise move locally and regionally produced products to buyers and consumers).

The central goal of LFPP is to increase domestic consumption of, and access to, locally and regionally produced agricultural products, while also creating new market opportunities for farms and ranches that sell into local markets. In practice, the program is meant to help build the “middle” of local food systems: the organizations and enterprises that connect producers to customers, including buyers such as retailers, institutions, and direct-to-consumer channels. A key requirement is cost sharing: awards require a 25 percent match, meaning the recipient must contribute non-federal resources equal to at least one-quarter of the requested federal funds (a standard feature intended to ensure local commitment and leverage additional investment).

LFPP accepts two distinct types of applications, and an applicant may apply for either a Planning Grant or an Implementation Grant in a given cycle, but cannot receive both types in the same grant cycle. Planning Grants are intended for early-stage or pre-development work when an organization is still figuring out whether and how a local or regional food enterprise should be launched or expanded. Typical eligible activities include market research, feasibility studies, and business planning. Planning awards range from $5,000 (floor) to $25,000 (ceiling) per proposal. Projects must be completed within a 12-month performance period, with the possibility of a limited extension that will not exceed an additional 6 months.

Implementation Grants are intended for organizations ready to execute and scale real on-the-ground activities to establish a new local or regional food business enterprise or to expand/improve an existing one. The announcement highlights eligible activities such as training and technical assistance (either for the enterprise itself and/or for producers who will supply it), outreach and marketing to buyers and consumers, working capital, and non-construction infrastructure improvements (for example, upgrades to facilities that do not involve construction, or improvements to information technology systems that support operations). Implementation awards range from $25,000 to $100,000 per proposal. The standard project period is up to 24 months, with potential extensions not to exceed an additional 6 months.

From a funding and timing standpoint, USDA estimated total funding for this 2014 competition at $15,000,000 and anticipated making about 200 awards. The funding opportunity number is USDA AMS LFPP 2014, and the CFDA number listed is 10.172 (Local Food Promotion Program). The opportunity was posted on May 8, 2014, with an application closing date of June 20, 2014 (both the original and current closing date are the same in the notice). The award floor and ceiling across the program reflect the two grant types: $5,000 minimum for Planning and up to $100,000 maximum for Implementation.

Eligibility is broad and geared toward organizations that either operate local/regional food enterprises or support producers and market development. Eligible applicant types include agricultural businesses; agricultural cooperatives; producer networks and producer associations; Community Supported Agriculture (CSA) networks and CSA associations; local governments (counties, municipalities, special districts, and other local entities); nonprofit corporations (including 501(c) nonprofits and accredited institutions of higher education, provided no private inurement occurs); public benefit corporations; economic development corporations; regional farmers market authorities; and tribal governments (as defined and recognized by the Secretary of the Interior). The “others” eligibility label in the source data refers to this detailed list rather than a narrow applicant pool, so the program is open to many kinds of entities involved in building local food capacity, not just traditional government agencies.

Administrative details in the notice point applicants to the LFPP website for additional information, and provide a program contact for questions or access issues: Nicole Nelson Miller, Grant Program Manager, phone 202-720-2731. Overall, this grant opportunity is structured to fund both the front-end planning work needed to design viable local food enterprises and the later-stage implementation work needed to launch, expand, and professionalize operations that move locally and regionally produced agricultural products into the marketplace.

Local Food Promotion Program (LFPP) 2014 Grants - FAQs

1) What is the 2014 Local Food Promotion Program (LFPP) grant?

The 2014 Local Food Promotion Program (LFPP) is a discretionary grant program from the USDA Agricultural Marketing Service (AMS). It is designed to strengthen local and regional food systems by helping local and regional food business enterprises get started, grow, or improve.

2) How does LFPP relate to FMLFPP and FMPP?

LFPP sits under the broader Farmers Marketing and Local Food Promotion Program (FMLFPP), which is authorized by the Farmer to Consumer Direct Marketing Act of 1946 (as amended). Within FMLFPP, USDA runs two competitive grant tracks: the Farmers Market Promotion Program (FMPP) and the Local Food Promotion Program (LFPP). This notice covers LFPP.

3) What is the main focus of LFPP compared to other local food grants?

LFPP focuses on the business and supply chain side of local food systems. Examples include enterprises that aggregate, distribute, process, market, or otherwise move locally and regionally produced products to buyers and consumers.

4) What is the central goal of LFPP?

The central goal is to increase domestic consumption of, and access to, locally and regionally produced agricultural products, while also creating new market opportunities for farms and ranches that sell into local markets.

5) What kinds of organizations or enterprises does LFPP aim to support?

LFPP is meant to help build the "middle" of local food systems: the organizations and enterprises that connect producers to customers. This can include connections to retailers, institutions, and direct-to-consumer channels.

6) Is cost sharing (matching funds) required?

Yes. LFPP awards require a 25 percent match. This means the recipient must contribute non-federal resources equal to at least one-quarter of the requested federal funds.

7) What types of grants are available under LFPP?

LFPP accepts two types of applications: Planning Grants and Implementation Grants.

8) Can an applicant apply for both a Planning Grant and an Implementation Grant in the same cycle?

An applicant may apply for either a Planning Grant or an Implementation Grant in a given cycle, but cannot receive both types in the same grant cycle.

9) What is an LFPP Planning Grant intended to fund?

Planning Grants are intended for early-stage or pre-development work, when an organization is still determining whether and how a local or regional food enterprise should be launched or expanded.

10) What are examples of eligible activities for a Planning Grant?

Examples include market research, feasibility studies, and business planning.

11) What is the funding range for Planning Grants?

Planning awards range from $5,000 (minimum) to $25,000 (maximum) per proposal.

12) How long is the Planning Grant project period?

Planning Grant projects must be completed within a 12-month performance period. A limited extension may be possible, but it will not exceed an additional 6 months.

13) What is an LFPP Implementation Grant intended to fund?

Implementation Grants are intended for organizations ready to carry out on-the-ground activities to establish a new local or regional food business enterprise or to expand or improve an existing one.

14) What are examples of eligible activities for an Implementation Grant?

Examples highlighted in the notice include training and technical assistance (for the enterprise and/or producers who will supply it), outreach and marketing to buyers and consumers, working capital, and non-construction infrastructure improvements (such as upgrades that do not involve construction, or improvements to information technology systems that support operations).

15) What is the funding range for Implementation Grants?

Implementation awards range from $25,000 (minimum) to $100,000 (maximum) per proposal.

16) How long is the Implementation Grant project period?

The standard Implementation Grant project period is up to 24 months. Potential extensions may be available, but they will not exceed an additional 6 months.

17) How much total funding was USDA expecting to award in 2014 under this LFPP competition?

USDA estimated total funding for the 2014 LFPP competition at $15,000,000.

18) About how many awards did USDA anticipate making?

USDA anticipated making about 200 awards.

19) What is the funding opportunity number for this program?

The funding opportunity number is USDA AMS LFPP 2014.

20) What is the CFDA number for the Local Food Promotion Program?

The CFDA number listed is 10.172 (Local Food Promotion Program).

21) When was the 2014 LFPP opportunity posted?

The opportunity was posted on May 8, 2014.

22) What was the application closing date for the 2014 LFPP opportunity?

The application closing date was June 20, 2014. The notice indicates both the original and current closing date are the same.

23) Who is eligible to apply for LFPP?

Eligibility includes a wide range of entities involved in operating or supporting local and regional food enterprises and market development. Eligible applicant types include:

  • Agricultural businesses
  • Agricultural cooperatives
  • Producer networks and producer associations
  • Community Supported Agriculture (CSA) networks and CSA associations
  • Local governments (counties, municipalities, special districts, and other local entities)
  • Nonprofit corporations (including 501(c) nonprofits and accredited institutions of higher education, provided no private inurement occurs)
  • Public benefit corporations
  • Economic development corporations
  • Regional farmers market authorities
  • Tribal governments (as defined and recognized by the Secretary of the Interior)

24) Does the program limit eligibility only to government agencies?

No. Eligibility is broad and includes many types of organizations involved in building local food capacity, not only government agencies.

25) Where can applicants find more information or guidance mentioned in the notice?

The notice points applicants to the LFPP website for additional information.

26) Who is the program contact listed for questions or access issues?

The program contact listed is Nicole Nelson Miller, Grant Program Manager. Phone: 202-720-2731.

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