Opportunity Information: Apply for CDC RFA CE11 1105
Apply for CDC RFA CE11 1105
- The Centers for Disease Control and Prevention in the health sector is offering a public funding opportunity titled "A Multimedia project to promote child well being, early childhood development research, and violence prevention" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.136 Injury Prevention and Control Research and State and Community Based Programs.
- This funding opportunity was created on May 17, 2011 and posted on May 17, 2011.
- Applicants must submit their applications by Jun 17, 2011. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $900,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $300,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- This is a single eligibility award. Only California Newsreel (CN) is eligible to apply. CDC is not soliciting any other applications. Among the communications companies that could develop multi media approaches to child maltreatment, only California Newsreel (CN) is uniquely qualified to develop multi media components based on the American Birthright documentary in development by CN. The documentary is focused on the linkages among child development, social and economic determinants to health and health inequities, social justice, violence prevention, and public health. This organization is uniquely qualified for the following reasons (1) The documentary (American Birthright) that will inform the multi media components is under development and is the property of CN. No other organization would have access to nor could use CNs propriety information to develop the multi media components. To fund the documentary itself, CN has other funders that support this project CDC will be supporting the development of the conceptual units and training modules, approximately 40 of the cost (2.2million dollars is the total cost of the project). (2) The documentary that will inform the multi media components is a direct follow up to Unnatural Causes, a documentary developed by CN. Lessons learned, data, and information collected through the development of Unnatural Causes will inform the multi media project. No other organization has access to this propriety information therefore CN is the only source that can perform this requirement.
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Opportunity Summary:
This grant opportunity, titled "A Multimedia project to promote child well being, early childhood development research, and violence prevention" (Funding Opportunity Number CDC RFA CE11 1105), was a CDC discretionary grant designed to support the creation of a multimedia initiative focused on early childhood development, child maltreatment, public health, and social justice. The work was built around "American Birthright," a documentary that was already in development, and the grant was intended to translate the documentary's themes and evidence into practical multimedia components such as conceptual units and training modules. The overarching public health aim was to strengthen efforts to prevent violence and injury by shaping how communities, systems, and caregivers understand early development and the conditions that influence it.
A central goal of the program was to advance the CDC Division of Violence Prevention (DVP) efforts to develop a coherent framework, shared messages, and usable tools that encourage the implementation of safe, stable, and nurturing relationships (SSNRs). SSNRs are framed here as the bedrock of healthy child development and a key protective factor against child maltreatment. In practice, the grant was meant to support materials that help empower parents and caregivers while also promoting a broader, unified prevention approach that connects caregiving environments to child well-being outcomes. The opportunity also explicitly aligned with the Healthy People 2020 focus area of injury and violence prevention, signaling that the initiative was intended to function as a prevention-oriented public health communication and training effort rather than purely a media production award.
Funding was structured with an estimated total program funding of $900,000 and an award ceiling of $300,000, with an award floor of $0 and no cost-sharing or matching requirement. The CDC expected to make only one award. The posting and application timeline was limited: the opportunity was posted May 17, 2011, with an original and current closing date of June 17, 2011, and an archive date of July 17, 2011. The CFDA number associated with the program was 93.136 (Injury Prevention and Control Research and State and Community Based Programs), and the activity category was Health.
Eligibility was highly restricted and is one of the defining features of this announcement. This was a single-eligible-applicant competition: only California Newsreel (CN) was allowed to apply, and the CDC stated it was not soliciting any other applications. The justification for the sole-source eligibility was that CN owned and controlled proprietary content tied to "American Birthright," which would directly inform the multimedia products, and no other organization could legally access or use that material to produce the required components. The CDC also cited CN's prior work producing "Unnatural Causes" and explained that lessons learned, data, and information gathered through the development of that earlier documentary would inform the new multimedia initiative, and that this proprietary background further supported CN as the only organization able to meet the requirement as envisioned.
The announcement also clarifies that the CDC was not funding the full documentary production. Instead, CN had other funders supporting the broader project, and CDC support was targeted to developing the conceptual units and training modules, described as roughly 40% of the total project cost. The total project cost was described as approximately $2.2 million, with CDC participation focused on the specific deliverables that would support DVP messaging and implementation tools related to SSNRs and maltreatment prevention.
Administratively, the sponsoring agency was the Centers for Disease Control and Prevention, and the relevant contact point for access issues was the CDC Procurement and Grants Office (TIMS), with phone number 770-488-2700 and email PGOTIM@cdc.gov.
Frequently Asked Questions (FAQs)
1. What is the title of this grant opportunity?
The opportunity is titled "A Multimedia project to promote child well being, early childhood development research, and violence prevention."
2. What is the Funding Opportunity Number (FON) for this announcement?
The Funding Opportunity Number is CDC RFA CE11 1105.
3. Which federal agency sponsored this grant?
The sponsoring agency was the Centers for Disease Control and Prevention (CDC).
4. What type of funding opportunity is this?
This was a CDC discretionary grant.
5. What was the overall purpose of the project?
The purpose was to support a multimedia initiative focused on early childhood development, child maltreatment, public health, and social justice, with a public health aim of strengthening efforts to prevent violence and injury by influencing how communities, systems, and caregivers understand early development and the conditions that shape it.
6. What existing media project was this grant built around?
The work was built around "American Birthright," a documentary that was already in development.
7. Was CDC funding intended to pay for the full production of the documentary?
No. The announcement specifies that CDC was not funding the full documentary production. CDC support was targeted to specific multimedia deliverables rather than the full film.
8. What specific deliverables was CDC support intended to fund?
CDC support was intended to translate the documentary's themes and evidence into practical multimedia components, including conceptual units and training modules.
9. What public health topic area did the grant emphasize?
The initiative emphasized injury and violence prevention, early childhood development, child well-being, and prevention of child maltreatment.
10. How does the project connect to violence prevention work at CDC?
A central goal was to advance the CDC Division of Violence Prevention (DVP) efforts by helping develop a coherent framework, shared messages, and usable tools aimed at preventing child maltreatment and related violence and injury outcomes.
11. What are Safe, Stable, and Nurturing Relationships (SSNRs) in this announcement?
SSNRs are described as the bedrock of healthy child development and a key protective factor against child maltreatment. The multimedia materials were intended to encourage implementation of SSNRs.
12. Who were the intended audiences or users of the project materials?
Based on the description, materials were intended to help empower parents and caregivers and to support communities and systems with unified prevention messages and usable implementation tools.
13. How was the project positioned: as a media production award or something else?
The announcement positioned the initiative as a prevention-oriented public health communication and training effort, not purely a media production award.
14. Did the opportunity align with any national public health framework?
Yes. It explicitly aligned with Healthy People 2020, specifically the focus area of injury and violence prevention.
15. What was the CFDA number associated with this grant?
The CFDA number was 93.136 (Injury Prevention and Control Research and State and Community Based Programs).
16. What was the activity category for this opportunity?
The activity category was Health.
17. How much total program funding was estimated for this opportunity?
The estimated total program funding was $900,000.
18. What was the maximum award amount (award ceiling)?
The award ceiling was $300,000.
19. What was the minimum award amount (award floor)?
The award floor was $0.
20. Was cost-sharing or matching required?
No. The announcement states there was no cost-sharing or matching requirement.
21. How many awards did CDC expect to make?
CDC expected to make only one award.
22. Was eligibility open to the public or multiple organizations?
No. Eligibility was highly restricted and limited to a single eligible applicant.
23. Who was the only eligible applicant?
Only California Newsreel (CN) was allowed to apply.
24. Did CDC indicate it would consider applications from any other organization?
No. CDC stated it was not soliciting any other applications.
25. Why was this opportunity limited to California Newsreel?
The announcement explains the restriction was justified because CN owned and controlled proprietary content tied to "American Birthright," and no other organization could legally access or use that material to produce the required multimedia components as envisioned.
26. What other work by California Newsreel was referenced as relevant experience?
The announcement referenced CN's prior work producing "Unnatural Causes" and stated that lessons learned, data, and information gathered during development of that earlier documentary would inform this new initiative.
27. What portion of the overall project cost was CDC expected to support?
CDC support was described as targeting the conceptual units and training modules and was characterized as roughly 40% of the total project cost.
28. What was the approximate total project cost described in the announcement?
The total project cost was described as approximately $2.2 million.
29. Were there other funders involved in the broader project?
Yes. The announcement states CN had other funders supporting the broader project, with CDC participation focused on specific deliverables.
30. When was the opportunity posted?
The opportunity was posted on May 17, 2011.
31. What was the application closing date?
The original and current closing date was June 17, 2011.
32. When was the opportunity archived?
The archive date was July 17, 2011.
33. Who should be contacted for access issues related to this opportunity?
For access issues, the contact point listed was the CDC Procurement and Grants Office (TIMS).
34. What contact information was provided for the CDC Procurement and Grants Office (TIMS)?
Phone: 770-488-2700
Email: PGOTIM@cdc.gov
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