Opportunity Information: Apply for HHS 2013 ACF ACYF CO 0586
Apply for HHS 2013 ACF ACYF CO 0586
- The Administration for Children and Families ACYF/CB in the income security and social services sector is offering a public funding opportunity titled "Adoption Recruitment Campaign and Response Initiative" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.652 Adoption Opportunities.
- This funding opportunity was created on Feb 8, 2013 and posted on Feb 5, 2013.
- Applicants must submit their applications by Mar 11, 2013. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $1,500,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $1,500,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Private institutions of higher education City or township governments Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education County governments Small businesses Native American tribal governments (Federally recognized) State governments For profit organizations other than small businesses Public and State controlled institutions of higher education Native American tribal organizations (other than Federally recognized tribal governments) Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education.
- Faith based and community organizations that meet eligibility requirements are eligible to receive awards under this funding opportunity announcement. Individuals, foreign entities, and sole proprietorship organizations are not eligible to compete for, or receive, awards made under this announcement.
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Opportunity Summary:
The Adoption Recruitment Campaign and Response Initiative is a discretionary federal grant opportunity from the U.S. Department of Health and Human Services, Administration for Children and Families (ACF), under ACYF/Children's Bureau, offered as a cooperative agreement. Its central goal is to fund a single national, multimedia adoption recruitment campaign focused on increasing the number of adults willing to adopt children from the public foster care system who are waiting for permanent families, with particular emphasis on children ages 8 and older. The work is designed to help meet requirements tied to the Child Health Act of 2000 by pairing national public messaging with a practical, state-facing support system that helps agencies handle and convert increased public interest into timely, customer-friendly responses.
This funding opportunity announcement (FOA) was modified after release. The key administrative change is that the application due date was extended from March 7, 2013 to March 11, 2013. The FOA also revises Section II (Award Information) by changing how award amounts are presented (from per project period to per budget period) and updates language related to award ceiling disqualification. Section III.3 (Other, Application Disqualification Factors) is also revised, specifically the “Award Ceiling Disqualification†language. In addition, the Grants.gov application kit submission instructions were updated, and applicants are expected to use the revised electronic submission instructions.
Programmatically, the initiative has two tightly linked components. The first is the Multimedia National Adoption Recruitment Campaign, which covers planning, development, and implementation of a nationwide campaign that informs the public about the scale of need (noting more than 104,000 children waiting to be adopted at the time of the FOA) and motivates appropriate prospective adoptive parents to take action. The campaign is expected to develop a donated public service advertising (PSA) strategy each year, including a unifying theme/message, clear target audience definition, and recommended media placement. It must also produce and refresh multimedia products annually, building on the prior National Adoption Campaign work launched in 2004. A major expectation is broad distribution across multiple media types so the public encounters the message through more than one channel, including television, radio, print, social media, and other outlets. The FOA places special weight on emerging and social media strategies, with the requirement that the campaign not only pushes content but also ensures a responsive system exists for people who engage through those platforms. The recipient must monitor dissemination results and report periodically, and must also demonstrate the ability to attract partners who can provide added support and extend reach. Outreach is expected to be culturally and linguistically appropriate for different populations and regions, and the FOA explicitly requires Spanish-language PSAs and an associated responsive system.
The second component is the Recruitment Response Support Initiative, which is meant to close a practical gap that the FOA states is not fully met by AdoptUSKids’ existing fulfillment, photolisting, and technical assistance services. This part of the work focuses on helping state agencies connect the national campaign to local markets and operational realities. The funded organization is expected to work closely with state administrators to increase states’ capacity to leverage the national campaign rather than developing separate local campaigns, and to help states make effective use of emerging social media while maintaining timely, customer-friendly inquiry response. A core deliverable is a responsive support system that helps states manage the increased volume of inquiries generated by national public service advertising and new media materials, in collaboration with AdoptUSKids (which remains responsible for nationwide campaign fulfillment activities). In practical terms, the FOA is looking for a national campaign that reliably drives prospective families into clear next steps, and a coordinated response infrastructure that prevents interested families from being lost due to slow follow-up, confusing handoffs, or inconsistent state-level capacity.
Funding details indicate one expected award, with an estimated total funding amount of $1,500,000. The award ceiling is $1,500,000 and the award floor is $750,000, and there is no cost sharing or matching requirement. The CFDA program associated with the opportunity is 93.652 (Adoption Opportunities). The opportunity was posted February 5, 2013, created February 8, 2013, with an original closing date of March 7, 2013 and a revised closing date of March 11, 2013; the archive date is April 6, 2013.
Eligibility is broad across public and private sectors, including state governments, county and city/township governments, federally recognized tribal governments and other tribal organizations, public and private institutions of higher education, nonprofits (including 501(c)(3) and certain non-501(c)(3) nonprofits), small businesses, and for-profit organizations other than small businesses. Faith-based and community organizations are explicitly eligible if they meet the stated requirements. Individuals, foreign entities, and sole proprietorships are not eligible to apply or receive an award under this FOA.
Overall, the opportunity funds a national-scale adoption recruitment effort that is not limited to producing ads; it also requires real operational follow-through. The federal government is effectively asking for an integrated pipeline: develop a compelling, widely distributed multimedia message that reaches likely adoptive parents (especially for older youth), ensure culturally and linguistically appropriate outreach including Spanish-language materials, track and report campaign performance, build partnerships to extend impact, and provide states with the tools and coordinated support needed to respond quickly and effectively when prospective families raise their hands.
Frequently Asked Questions (FAQs)
What is the Adoption Recruitment Campaign and Response Initiative?
It is a discretionary federal grant opportunity from the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), under ACYF/Children's Bureau. It is offered as a cooperative agreement to fund a single national, multimedia adoption recruitment campaign focused on increasing the number of adults willing to adopt children from the public foster care system who are waiting for permanent families, with particular emphasis on children ages 8 and older.
What type of award is this funding opportunity?
This opportunity is offered as a cooperative agreement.
How many awards are expected?
The FOA indicates one expected award.
What is the estimated total funding amount?
The estimated total funding amount is $1,500,000.
What are the award ceiling and award floor?
The award ceiling is $1,500,000 and the award floor is $750,000.
Is cost sharing or matching required?
No. The FOA states there is no cost sharing or matching requirement.
Which CFDA program is associated with this opportunity?
The associated CFDA program is 93.652 (Adoption Opportunities).
When was the opportunity posted and when did it close?
The opportunity was posted on February 5, 2013, created on February 8, 2013, originally closed on March 7, 2013, and had a revised closing date of March 11, 2013. The archive date is April 6, 2013.
What was modified in the FOA after it was released?
The FOA was modified to extend the application due date from March 7, 2013 to March 11, 2013. It also revised Section II (Award Information) to change how award amounts are presented (from per project period to per budget period) and updated language related to award ceiling disqualification. Section III.3 (Other, Application Disqualification Factors) was revised as well, specifically the “Award Ceiling Disqualification†language. In addition, the Grants.gov application kit submission instructions were updated, and applicants are expected to use the revised electronic submission instructions.
What is the central goal of this initiative?
The central goal is to fund a single national, multimedia adoption recruitment campaign that increases the number of adults willing to adopt children waiting in the public foster care system, with a particular emphasis on children ages 8 and older, and to pair that public messaging with a practical support system that helps state agencies respond effectively to increased public interest.
What are the two main components funded under this initiative?
The initiative has two tightly linked components: (1) the Multimedia National Adoption Recruitment Campaign and (2) the Recruitment Response Support Initiative.
What does the Multimedia National Adoption Recruitment Campaign component include?
It includes planning, development, and implementation of a nationwide campaign that informs the public about the scale of need (noting more than 104,000 children waiting to be adopted at the time of the FOA) and motivates appropriate prospective adoptive parents to take action. It is expected to develop a donated public service advertising (PSA) strategy each year, including a unifying theme/message, a clear target audience definition, and recommended media placement. It must also produce and refresh multimedia products annually, building on the prior National Adoption Campaign work launched in 2004.
What media channels does the campaign need to use?
The FOA expects broad distribution across multiple media types so the public encounters the message through more than one channel, including television, radio, print, social media, and other outlets.
How important are emerging and social media strategies in this FOA?
The FOA places special weight on emerging and social media strategies. It requires that the campaign not only pushes content but also ensures a responsive system exists for people who engage through those platforms.
Are there reporting and monitoring expectations for the national campaign?
Yes. The recipient must monitor dissemination results and report periodically.
Does the FOA require partnerships?
Yes. The recipient must demonstrate the ability to attract partners who can provide added support and extend the campaign’s reach.
What does “culturally and linguistically appropriate outreach†mean in this FOA?
The FOA expects outreach to be culturally and linguistically appropriate for different populations and regions, and it explicitly requires Spanish-language PSAs and an associated responsive system.
Are Spanish-language materials required?
Yes. The FOA explicitly requires Spanish-language PSAs and an associated responsive system.
What is the Recruitment Response Support Initiative component meant to do?
It is designed to close a practical gap that the FOA states is not fully met by AdoptUSKids’ existing fulfillment, photolisting, and technical assistance services. This component focuses on helping state agencies connect the national campaign to local markets and operational realities, including improving states’ capacity to leverage the national campaign and strengthening timely, customer-friendly inquiry response.
How does this initiative relate to AdoptUSKids?
The FOA anticipates collaboration with AdoptUSKids. In particular, the responsive support system that helps states manage increased inquiry volume is to be developed in collaboration with AdoptUSKids, and AdoptUSKids remains responsible for nationwide campaign fulfillment activities.
What is meant by a “responsive support system†in this FOA?
It refers to coordinated, state-facing support that helps agencies manage and convert increased volumes of inquiries generated by national public service advertising and new media materials into timely, customer-friendly responses, so prospective families are not lost due to slow follow-up, confusing handoffs, or inconsistent state-level capacity.
Is this grant only about producing advertisements?
No. The FOA emphasizes that the work is not limited to producing ads; it requires operational follow-through, including a coordinated response infrastructure that helps states handle increased interest and move prospective families into clear next steps.
What population is the campaign especially focused on?
The FOA places particular emphasis on increasing adoption of children ages 8 and older who are waiting for permanent families in the public foster care system.
What federal requirements does this initiative help address?
The FOA states the work is designed to help meet requirements tied to the Child Health Act of 2000 by pairing national public messaging with a practical, state-facing support system.
Who is eligible to apply?
Eligibility is broad across public and private sectors, including state governments, county and city/township governments, federally recognized tribal governments and other tribal organizations, public and private institutions of higher education, nonprofits (including 501(c)(3) and certain non-501(c)(3) nonprofits), small businesses, and for-profit organizations other than small businesses. Faith-based and community organizations are explicitly eligible if they meet the stated requirements.
Who is not eligible to apply?
Individuals, foreign entities, and sole proprietorships are not eligible to apply or receive an award under this FOA.
What does the FOA say about application submission instructions?
The FOA updates the Grants.gov application kit submission instructions, and applicants are expected to use the revised electronic submission instructions.
Why does the FOA emphasize inquiry response and customer-friendly follow-up?
Because the campaign is expected to increase public interest, and the FOA seeks a coordinated pipeline that helps agencies handle and convert that interest into timely next steps. The FOA specifically highlights the risk of losing interested families due to slow follow-up, confusing handoffs, or inconsistent state capacity, and therefore requires operational support alongside outreach.
What is the overall “integrated pipeline†the federal government is asking for?
The FOA describes an integrated approach: develop a compelling, widely distributed multimedia message (especially reaching likely adoptive parents for older youth), ensure culturally and linguistically appropriate outreach including Spanish-language materials, track and report campaign performance, build partnerships to extend impact, and provide states with tools and coordinated support to respond quickly and effectively when prospective families make inquiries.
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