Opportunity Information: Apply for 20110817 TD

  • The National Endowment for the Humanities in the humanities (see cultural affairs in cfda) sector is offering a public funding opportunity titled "Americas Media Makers Grants" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 45.164 Promotion of the HumanitiesPublic Programs.
  • This funding opportunity was created on Jun 13, 2011 and posted on Jun 13, 2011.
  • Applicants must submit their applications by Aug 17, 2011. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $1,000,000.00 in funding.
  • Eligible applicants include: State governments City or township governments County governments Public and State controlled institutions of higher education Private institutions of higher education Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education Native American tribal governments (Federally recognized) Special district governments.
Apply for 20110817 TD

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Opportunity Summary:

Americas Media Makers Grants is a National Endowment for the Humanities (NEH) funding opportunity focused on public-facing media projects that bring humanities scholarship to broad audiences. The program supports work that explores stories, ideas, and beliefs in ways that deepen understanding of culture, identity, and history, with an emphasis on engaging presentation and thoughtful public reflection. NEH frames these projects as a way to encourage dialogue, discussion, and civic engagement, and it strongly values approaches that foster learning across age groups. A notable program expectation is that applicants think beyond a single outlet or platform and consider using more than one format to share humanities ideas with the public, especially where that helps outreach and community engagement.

The opportunity is administered through NEH's Division of Public Programs and offers two distinct grant categories: Development Grants and Production Grants. Development Grants are designed for early-to-mid stage work, when a project needs time to sharpen its humanities argument, narrative structure, and overall format. These awards support collaboration between media producers and scholars so the humanities content is accurate, compelling, and clearly integrated into the media form. A strong development project is expected to culminate in concrete preparatory deliverables such as a refined set of humanities themes and interpretive approach, a script (for radio or television), a design document (for digital projects), or prototypes for digital components. For digital media in particular, NEH expects development to result not only in a prototype but also in a detailed outreach and public engagement plan that is created in collaboration with partner organizations, reflecting the program's priority on real-world public interaction rather than passive consumption.

Production Grants are intended for projects that are ready to move into full preparation for distribution. To be competitive at this stage, applicants must already be able to demonstrate strong command of the relevant humanities scholarship and show how that scholarship is expressed through the media's narrative and design choices. For radio or television, this means submitting a script; for digital media, it means providing a prototype or storyboard. In both cases, the application materials need to make clear how the narrative elements, visual approach, and, when applicable, interactive design work together to communicate the project's humanities ideas in a way that is coherent and engaging for audiences. Production applicants must also show that they have meaningfully consulted appropriate scholars and secured their commitment to advise the project, and they must have a media team in place. At a minimum, NEH expects the producer, director, and writer to be identified, and for digital media projects, an interactive designer is also required.

In terms of who can apply, eligibility includes a wide range of public and nonprofit entities: state governments; city or township governments; county governments; special district governments; federally recognized Native American tribal governments; public and state-controlled institutions of higher education; private institutions of higher education; and nonprofit organizations with 501(c)(3) status (excluding higher education institutions already covered in the separate category). The funding instrument is a discretionary grant, categorized under humanities public programs (CFDA 45.164, Promotion of the Humanities - Public Programs). The opportunity listed an award ceiling of up to $1,000,000 and an award floor of $0, and it specified no cost-sharing or matching requirement, meaning applicants are not required to provide matching funds as a condition of the award.

Key timeline details in the announcement include a posted date of June 13, 2011, with an application deadline (closing date) of August 17, 2011, and an archive date of September 16, 2011. Applicants looking for guidance could consult the program guidelines and resources available through NEH, including sample narratives from successful production applications. NEH also indicated that additional samples could be requested by email. The primary program contact listed is the NEH Division of Public Programs (Room 426, 1100 Pennsylvania Avenue, NW, Washington, DC 20506; phone 202-606-8269; email publicpgms@neh.gov), and the guidelines link provided is http://www.neh.gov/grants/guidelines/AMM.htm.

Americas Media Makers Grants (NEH) - FAQs

What is the Americas Media Makers Grants opportunity?

Americas Media Makers Grants is a National Endowment for the Humanities (NEH) funding opportunity for public-facing media projects that bring humanities scholarship to broad audiences. NEH emphasizes projects that explore stories, ideas, and beliefs in ways that deepen understanding of culture, identity, and history, while encouraging dialogue, discussion, and civic engagement.

What kinds of projects does NEH want to support through this program?

The program supports media projects designed for public audiences, with a focus on engaging presentation and thoughtful public reflection grounded in humanities scholarship. NEH values approaches that foster learning across age groups and that encourage public interaction rather than passive consumption.

Does NEH encourage using multiple platforms or formats?

Yes. A notable expectation is that applicants think beyond a single outlet or platform and consider using more than one format to share humanities ideas with the public, especially when it improves outreach and community engagement.

Which NEH office administers this grant program?

The opportunity is administered through NEH's Division of Public Programs.

What grant categories are offered under Americas Media Makers Grants?

There are two categories: Development Grants and Production Grants.

What is a Development Grant intended to fund?

Development Grants support early-to-mid stage work when a project needs time to sharpen its humanities argument, narrative structure, and overall format. These awards are designed to support collaboration between media producers and scholars so the humanities content is accurate, compelling, and clearly integrated into the media form.

What deliverables are expected at the end of a Development Grant?

A strong development project is expected to culminate in concrete preparatory deliverables, such as a refined set of humanities themes and interpretive approach, a script (for radio or television), a design document (for digital projects), or prototypes for digital components.

Are there any special expectations for digital projects during the development stage?

Yes. For digital media, NEH expects development to result not only in a prototype but also in a detailed outreach and public engagement plan created in collaboration with partner organizations. This reflects the program's priority on real-world public interaction.

What is a Production Grant intended to fund?

Production Grants are intended for projects ready to move into full preparation for distribution. Competitive production proposals should demonstrate strong command of relevant humanities scholarship and show how that scholarship is expressed through the project's narrative and design choices.

What materials are expected for radio or television Production Grant applications?

For radio or television, NEH indicates that applicants should submit a script as part of demonstrating readiness and clarity in how the humanities scholarship will be communicated through the media narrative.

What materials are expected for digital media Production Grant applications?

For digital media, NEH indicates that applicants should provide a prototype or storyboard. The application should also make clear how narrative elements, visual approach, and interactive design (when applicable) work together to communicate the humanities ideas coherently and engagingly.

What does NEH mean by integrating scholarship into narrative and design choices?

Based on the announcement, NEH expects applicants to show how humanities scholarship is not just referenced, but expressed through the media itself: the narrative structure, visual approach, and any interactive design should reinforce and communicate the project's humanities themes in a coherent way for audiences.

Do Production Grant applicants need to consult scholars?

Yes. Production applicants must show they have meaningfully consulted appropriate scholars and secured those scholars' commitment to advise the project.

Does NEH require a media team to be in place for Production Grants?

Yes. NEH expects a media team to be identified. At a minimum, the producer, director, and writer should be named, and for digital media projects, an interactive designer is also required.

Who is eligible to apply?

Eligibility includes: state governments; city or township governments; county governments; special district governments; federally recognized Native American tribal governments; public and state-controlled institutions of higher education; private institutions of higher education; and nonprofit organizations with 501(c)(3) status (excluding higher education institutions already covered under the separate category).

What is the funding instrument type?

The funding instrument is a discretionary grant.

What CFDA program is this associated with?

The opportunity is categorized under humanities public programs: CFDA 45.164, Promotion of the Humanities - Public Programs.

What is the maximum award amount?

The announcement listed an award ceiling of up to $1,000,000.

Is there a minimum award amount?

The announcement listed an award floor of $0.

Is cost sharing or matching required?

No. The opportunity specified no cost-sharing or matching requirement, meaning applicants are not required to provide matching funds as a condition of the award.

When was the opportunity posted, and what were the key dates?

The posted date was June 13, 2011. The application deadline (closing date) was August 17, 2011. The archive date was September 16, 2011.

Where can applicants find the program guidelines?

The guidelines link provided in the announcement is: http://www.neh.gov/grants/guidelines/AMM.htm.

Are sample applications available?

Yes. NEH noted that applicants could consult resources including sample narratives from successful production applications, and indicated that additional samples could be requested by email.

How can someone request additional sample materials?

The announcement stated that additional samples could be requested by email. The listed email contact is publicpgms@neh.gov.

Who is the primary program contact?

The primary contact listed is the NEH Division of Public Programs, Room 426, 1100 Pennsylvania Avenue, NW, Washington, DC 20506. Phone: 202-606-8269. Email: publicpgms@neh.gov.

What is NEH looking for in terms of public engagement?

NEH frames these projects as a way to encourage dialogue, discussion, and civic engagement. The announcement also highlights outreach and community engagement, and (for digital projects) expects a detailed outreach and public engagement plan developed with partner organizations.

What distinguishes Development from Production in terms of readiness?

Development supports early-to-mid stage work focused on sharpening the humanities argument, narrative structure, and format, with preparatory deliverables like scripts, design documents, or prototypes. Production is for projects ready for full preparation for distribution, requiring clearer evidence of completed planning (such as scripts, prototypes/storyboards), scholar commitments, and an identified media team.

Browse more opportunities from the same agency: National Endowment for the Humanities

Browse more opportunities from the same category: Humanities (see Cultural Affairs in CFDA)

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Previous opportunity: Americas Historical and Cultural Organizations Grants

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