Opportunity Information: Apply for 20120815 TD
Apply for 20120815 TD
- The National Endowment for the Humanities in the humanities (see cultural affairs in cfda) sector is offering a public funding opportunity titled "Americas Media Makers" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 45.164 Promotion of the HumanitiesPublic Programs.
- This funding opportunity was created on May 23, 2012 and posted on May 21, 2012.
- Applicants must submit their applications by Aug 15, 2012. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $1,000,000.00 in funding.
- Eligible applicants include: Private institutions of higher education Special district governments Native American tribal governments (Federally recognized) County governments State governments Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education City or township governments Public and State controlled institutions of higher education.
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Opportunity Summary:
Americas Media Makers (AMM) is a discretionary grant program from the National Endowment for the Humanities (NEH) that funds public-facing humanities media projects designed to reach broad audiences. The program is geared toward projects that translate strong humanities scholarship into engaging storytelling and analysis for the public, using mainstream and emerging media formats. AMM is positioned within the NEH Division of Public Programs and aligns with the CFDA listing 45.164, Promotion of the Humanities: Public Programs.
The opportunity supports three main production formats: interactive digital media, film and television, and radio. Interactive digital media can include websites, games, mobile apps, virtual environments, streaming video, or podcasts, with an emphasis on experiences that invite audiences to explore humanities ideas rather than simply consume information. Film and television projects may be stand-alone programs or series focused on significant figures, events, or developments, but they must be grounded in humanities scholarship and intended for national distribution. Radio projects can be single programs, limited series, or segments within an ongoing show, and they can either create new humanities programming or add deeper historical context and humanities analysis to existing radio content; radio projects may be planned for regional or national distribution.
A notable feature of the program is its encouragement of multi-format strategies. NEH explicitly welcomes proposals that combine formats to deepen engagement and extend reach, such as pairing a documentary with an interactive website, educational digital components, museum exhibitions, or community-based discussion programs (for example, book-and-film discussion series). The idea is to broaden distribution and strengthen audience understanding by offering complementary components that reinforce the humanities content and invite participation in different settings.
Key administrative details from the announcement include a funding opportunity number of 20120815-TD, with the opportunity titled "Americas Media Makers." The posted date was May 21, 2012, and the application deadline listed was August 15, 2012 (with an archive date of September 14, 2012). The award ceiling is up to $1,000,000, the award floor is listed as $0, and there is no cost sharing or matching requirement indicated for this opportunity.
Eligibility is broad and includes nonprofit organizations with 501(c)(3) status (other than institutions of higher education), private and public institutions of higher education, and multiple levels of government entities, including state governments, county governments, city or township governments, special district governments, and federally recognized Native American tribal governments. Applicants are expected to propose projects that clearly demonstrate humanities grounding, public impact, and an appropriate distribution plan consistent with the chosen media format (especially the national distribution expectation for film and television proposals).
For more information, the announcement references an additional information link at http://www.neh.gov/grants/amm. The listed contact for assistance is the NEH Division of Public Programs, Room 426, 1100 Pennsylvania Avenue NW, Washington, DC 20506, phone 202-606-8269, email publicpgms@neh.gov, including support for applicants who have trouble accessing the full announcement electronically.
Frequently Asked Questions (FAQs)
What is Americas Media Makers (AMM)?
Americas Media Makers (AMM) is a discretionary grant program from the National Endowment for the Humanities (NEH) that supports public-facing humanities media projects designed to reach broad audiences. The program focuses on translating strong humanities scholarship into engaging storytelling and analysis for the public through mainstream and emerging media formats.
Which NEH office runs this program?
AMM is administered by the NEH Division of Public Programs.
What is the CFDA listing for this opportunity?
This opportunity aligns with CFDA 45.164, Promotion of the Humanities: Public Programs.
What kinds of projects does AMM fund?
AMM funds humanities media projects that are grounded in humanities scholarship and are designed for broad public audiences. The emphasis is on engaging storytelling and analysis that makes humanities ideas accessible and compelling for the public.
What production formats are supported?
The opportunity supports three main production formats: interactive digital media, film and television, and radio.
What counts as interactive digital media under this program?
Interactive digital media may include websites, games, mobile apps, virtual environments, streaming video, or podcasts. The emphasis is on experiences that invite audiences to explore humanities ideas rather than simply consume information.
What kinds of film and television projects are eligible?
Film and television projects may be stand-alone programs or series focused on significant figures, events, or developments. Proposals must be grounded in humanities scholarship and are intended for national distribution.
What kinds of radio projects are eligible?
Radio projects can be single programs, limited series, or segments within an ongoing show. They may create new humanities programming or add deeper historical context and humanities analysis to existing radio content. Radio projects may be planned for regional or national distribution.
Does the program encourage projects that use more than one format?
Yes. A notable feature of AMM is its encouragement of multi-format strategies. NEH explicitly welcomes proposals that combine formats to deepen engagement and extend reach.
What are examples of multi-format strategies mentioned in the announcement?
Examples include pairing a documentary with an interactive website, adding educational digital components, connecting to museum exhibitions, or building community-based discussion programs such as book-and-film discussion series.
Why does NEH encourage multi-format approaches?
The intent is to broaden distribution and strengthen audience understanding by offering complementary components that reinforce the humanities content and invite participation in different settings.
What is the funding opportunity number?
The funding opportunity number is 20120815-TD.
What is the official opportunity title?
The opportunity title is "Americas Media Makers."
When was this opportunity posted?
The posted date listed is May 21, 2012.
What was the application deadline?
The application deadline listed is August 15, 2012.
What is the archive date listed for this opportunity?
The archive date is September 14, 2012.
What is the maximum award amount (award ceiling)?
The award ceiling is up to $1,000,000.
What is the minimum award amount (award floor)?
The award floor is listed as $0.
Is cost sharing or matching required?
No cost sharing or matching requirement is indicated for this opportunity.
Who is eligible to apply?
Eligibility includes nonprofit organizations with 501(c)(3) status (other than institutions of higher education), private and public institutions of higher education, and multiple levels of government entities.
Which government entities are included in the eligibility list?
The eligibility list includes state governments, county governments, city or township governments, special district governments, and federally recognized Native American tribal governments.
What should applicants demonstrate in their proposals?
Applicants are expected to propose projects that clearly demonstrate humanities grounding, public impact, and an appropriate distribution plan consistent with the chosen media format.
Is national distribution required for all formats?
The announcement highlights a national distribution expectation specifically for film and television proposals. Radio projects may be planned for regional or national distribution, and interactive digital media is described in terms of public engagement through interactive experiences.
Where can applicants find additional information?
The announcement references an additional information link at http://www.neh.gov/grants/amm.
Who can applicants contact for help?
Applicants can contact the NEH Division of Public Programs for assistance.
What are the contact details listed for the program?
NEH Division of Public Programs, Room 426, 1100 Pennsylvania Avenue NW, Washington, DC 20506. Phone: 202-606-8269. Email: publicpgms@neh.gov.
What if someone cannot access the full announcement electronically?
The listed contact (NEH Division of Public Programs) provides support for applicants who have trouble accessing the full announcement electronically.
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