Opportunity Information: Apply for R10SF35001
Apply for R10SF35001
- The Bureau of Reclamation Lower Colorado Region in the natural resources sector is offering a public funding opportunity titled "Conservation Market Study" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 15.530 Water Conservation Field Services Program (WCFSP).
- This funding opportunity was created on Jun 9, 2010 and posted on Jun 9, 2010.
- Applicants must submit their applications by Jun 23, 2010. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $150,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $150,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- This is a Notice of Intent to award based on legislative intent, no competition is being sought.
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Opportunity Summary:
The Conservation Market Study grant opportunity (Funding Opportunity Number R10SF35001) is a discretionary grant issued by the U.S. Department of the Interior, Bureau of Reclamation, Lower Colorado Region, under CFDA 15.530 (Water Conservation Field Services Program). It is designed to support a focused market research effort tied to urban water conservation in Southern California, specifically for the Metropolitan Water District of Southern California (MWD). MWD is a large regional consortium serving nearly 19 million people across portions of Los Angeles, Orange, San Diego, Riverside, San Bernardino, and Ventura counties, delivering about 1.7 billion gallons of water per day across a roughly 5,200 square mile service area. The central goal of the work is to help MWD refine its conservation approach so limited incentive dollars produce the greatest possible water savings, while still aligning with environmentally and economically responsible water supply management.
The project itself centers on evaluating MWD's existing urban incentive programs and figuring out what conservation potential still remains in the market, particularly around retrofits and the purchase of water-efficient devices. A key theme is identifying "trigger points" that actually motivate urban customers to take action, meaning the specific conditions, messaging, price points, timing, or household and property characteristics that lead people to buy and install water-saving devices. To answer those questions, MWD intends to partner with Reclamation and a market research agency to develop and run a survey program. The survey data would then be used to shape alternative strategies and program designs that can more effectively achieve MWD's water savings targets. In practical terms, the expected outcome is a clearer, data-driven direction for MWD's future conservation programs, including how incentives might be structured, where outreach should be targeted, and which devices or customer segments offer the best return in water savings per dollar spent.
From an administrative and funding standpoint, the opportunity lists an expected single award, with total estimated funding of $150,000. The award floor and ceiling are both $150,000, indicating a fixed award amount rather than a range. There is no cost sharing or matching requirement. The posting date and creation date are both June 9, 2010, with an original and current closing date of June 23, 2010, and an archive date of July 23, 2010. Although the funding instrument type is labeled as a grant, the eligibility section makes it clear this announcement functions as a Notice of Intent to award based on legislative intent, and that no competition is being sought. In other words, it is not a typical open, competitive solicitation; it signals the agency's intent to fund a specific recipient/project arrangement rather than inviting broad applications from multiple parties.
For questions or issues accessing the full announcement, the listed federal contact is Shawna Thompson, Grants Specialist, reachable at 702-293-8570 or smthompson@usbr.gov.
Frequently Asked Questions (FAQs) - Conservation Market Study (Funding Opportunity Number R10SF35001)
What is the Conservation Market Study grant opportunity?
The Conservation Market Study is a discretionary grant opportunity issued by the U.S. Department of the Interior, Bureau of Reclamation, Lower Colorado Region. It supports a focused market research effort connected to urban water conservation in Southern California, specifically tied to the Metropolitan Water District of Southern California (MWD).
What is the Funding Opportunity Number (FON)?
The Funding Opportunity Number is R10SF35001.
Which federal program and CFDA number is this associated with?
This opportunity is associated with CFDA 15.530, the Water Conservation Field Services Program.
Who is the issuing agency?
The issuing agency is the U.S. Department of the Interior, Bureau of Reclamation, Lower Colorado Region.
Who is the project focused on serving or supporting?
The work is designed to support the Metropolitan Water District of Southern California (MWD) by helping refine MWD's urban conservation approach so limited incentive dollars produce the greatest possible water savings while aligning with environmentally and economically responsible water supply management.
What is MWD and what area does it serve?
MWD is a large regional consortium serving nearly 19 million people across portions of Los Angeles, Orange, San Diego, Riverside, San Bernardino, and Ventura counties. It delivers about 1.7 billion gallons of water per day across an approximately 5,200 square mile service area.
What is the main goal of the project?
The central goal is to help MWD refine its conservation approach so that limited incentive funding yields the greatest water savings possible, while still supporting environmentally and economically responsible water supply management.
What types of conservation efforts does the project focus on?
The project centers on evaluating MWD's existing urban incentive programs and identifying remaining conservation potential in the market, particularly related to retrofits and the purchase of water-efficient devices.
What does the opportunity mean by "trigger points"?
"Trigger points" refer to the specific conditions that motivate urban customers to take action, such as messaging, price points, timing, and household or property characteristics that lead people to purchase and install water-saving devices.
How will the study gather information about customer behavior and motivations?
MWD intends to partner with Reclamation and a market research agency to develop and run a survey program. The survey data would then be analyzed and used to shape alternative strategies and program designs.
What is the expected outcome or deliverable from the funded work?
The expected outcome is a clearer, data-driven direction for MWD's future conservation programs, including how incentives might be structured, where outreach should be targeted, and which devices or customer segments provide the best return in water savings per dollar spent.
How will the results be used by MWD?
The survey findings are intended to inform alternative strategies and program designs to help MWD more effectively achieve its water savings targets, especially by improving incentive effectiveness and targeting.
Is this an open, competitive grant opportunity?
No. While it is labeled as a grant, the eligibility section indicates the announcement functions as a Notice of Intent to award based on legislative intent, and no competition is being sought. It signals intent to fund a specific recipient/project arrangement rather than inviting broad applications.
How many awards are expected?
The opportunity lists an expected single award.
What is the total estimated funding amount?
The total estimated funding is $150,000.
Is the award amount a range or a fixed amount?
It appears to be a fixed amount because the award floor is $150,000 and the award ceiling is also $150,000.
Is cost sharing or matching required?
No. The opportunity states there is no cost sharing or matching requirement.
What is the funding instrument type?
The funding instrument type is labeled as a grant.
When was the opportunity posted and created?
The posting date and creation date are both June 9, 2010.
What were the closing date and archive date?
The original and current closing date is June 23, 2010. The archive date is July 23, 2010.
Who can be contacted for questions or issues accessing the full announcement?
The listed federal contact is Shawna Thompson, Grants Specialist.
What are the contact details for the federal point of contact?
Phone: 702-293-8570
Email: smthompson@usbr.gov
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