Developing and Disseminating Targeted Immunization Materials | Apply Online

Opportunity Summary:

The grant opportunity titled Developing and Disseminating Targeted Immunization Materials (Funding Opportunity Number: CDC RFA IP16 1601) is a CDC cooperative agreement administered through HHS-CDC-NCIRD (the National Center for Immunization and Respiratory Diseases). Its central aim is to support efforts that spread immunization information through electronic and/or digital formats, with the practical goal of making disease prevention programs more effective and reducing the yearly burden of vaccine-preventable diseases. In other words, the CDC is looking to fund work that helps the public and key stakeholders access, understand, and act on vaccine information using modern communication channels, rather than traditional print-only approaches.

This opportunity is framed around the Healthy People 2020 priorities, specifically the focus areas of Health Communications and Immunization and Infectious Diseases. That positioning signals that the funded work is expected to contribute to broader public health communication goals, such as improving the reach and clarity of immunization messaging, addressing misinformation or gaps in understanding, and making vaccine guidance more accessible to different audiences. The emphasis on "targeted" materials also suggests that applicants should tailor content to specific populations or settings instead of producing generic, one-size-fits-all messaging.

Measurable outcomes are expected to align with one or more performance goals of NCIRD related to improving immunization programs across the lifespan, from infants and children through adolescents and adults. The announcement highlights three main directions for impact: increasing coverage of recommended vaccines while also eliminating disparities (including disparities tied to race/ethnicity or financial barriers), strengthening systems that ensure adolescent and adult immunization (which often lags behind childhood vaccination infrastructure), and improving the effectiveness and efficiency of state immunization programs. In practice, this means the CDC is not only interested in whether materials are produced, but whether dissemination and use of those materials can be connected to improved program performance, stronger delivery systems, or more equitable vaccination outcomes.

The funding mechanism is a cooperative agreement, which typically implies substantial CDC involvement during the project period compared to a standard grant. While the text provided does not list detailed roles, cooperative agreements usually include technical collaboration, alignment with CDC priorities, and ongoing coordination on deliverables and dissemination strategies. The opportunity is categorized as discretionary funding within the health activity area, and it is associated with CFDA number 93.185.

A key limitation of this announcement is that it is strictly for non-research activities supported by CDC. Applications that propose research will not be reviewed at all. The CDC points applicants to its policy defining and distinguishing public health research versus nonresearch activities, reinforcing that this program is meant for implementation, dissemination, and program support work rather than generating generalizable research knowledge. The intent is to move information into use through digital channels and strengthen real-world immunization program performance, not to conduct studies that would be classified as research under CDC definitions.

From an eligibility standpoint, the opportunity is listed as unrestricted, meaning it is open to any type of entity as long as any additional eligibility clarifications in the full announcement are met. The posting and creation dates are March 23, 2016, and the application deadline is May 20, 2016. The award ceiling is $300,000, and the CDC anticipated making one award, indicating a single recipient would likely be responsible for developing and disseminating these targeted digital immunization materials at a scale significant enough to support national or multi-jurisdictional impact.

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