Opportunity Information: Apply for FAS OTP EMP 052909
Apply for FAS OTP EMP 052909
- The Unified Export Strategy in the agriculture sector is offering a public funding opportunity titled "EMP Availability of Funds FY 2010" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.603 Emerging Markets Program.
- This funding opportunity was created on Apr 30, 2009 and posted on Apr 30, 2009.
- Applicants must submit their applications by May 29, 2009. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $10,000,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $500,000.00 in funding.
- The number of recipients for this funding is limited to 75 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- Any United States private or Government entity with a demonstrated role or interest in exports of U.S. agricultural commodities or products may apply to the program. Government organizations consist of Federal, State, and local agencies and state universities. Private organizations include non profit trade associations, private universities, agricultural cooperatives, state regional trade groups (SRTG), profit making entities, and consulting businesses. Proposals from research and consulting organizations will be considered if they provide evidence of substantial participation in and financial support from the U.S. industry. For profit entities are also eligible but may not use program funds to conduct private business, promote private self interests, supplement the costs of normal sales activities or promote their own products or services beyond specific uses approved by CCC in a given project. U.S. market development cooperators and SRTGs may seek funding to address priority, market specific issues and to undertake activities not suitable for funding under other CCC marketing programs, e.g., the Foreign Market Development Cooperator (Cooperator) Program and the Market Access Program (MAP). Foreign organizations, whether government or private, may participate as third parties in activities carried out by U.S. organizations, but are not eligible for funding assistance from the program.
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Opportunity Summary:
The Emerging Markets Program (EMP) Availability of Funds for FY 2010 is a discretionary federal grant opportunity designed to help U.S. organizations grow exports of U.S. agricultural commodities and products in emerging foreign markets. The program does this by paying for technical assistance and market-development activities that are meant to promote U.S. products in a broad, industry-wide way rather than advertising or selling for a specific company. While the EMP is mainly aimed at supporting private-sector export development, it can also fund certain public-sector organizations when their involvement supports the overall goal of expanding exports.
EMP projects can involve essentially any U.S. agricultural commodity or product except tobacco. A key eligibility rule for the products being promoted is that they must be at least 50 percent U.S.-origin content by weight, excluding added water. Proposals that cover more than one commodity are allowed, which can be useful when an industry wants to address cross-cutting barriers (for example, technical standards, handling practices, or supply-chain issues) that affect multiple products at once.
The program places clear limits on what funds can and cannot be used for. EMP funds may only be used to support exports of U.S. agricultural commodities and products through generic activities, meaning activities intended to benefit an industry or sector rather than a single brand or firm. Funding cannot be used to promote another country’s products for import into the United States, and it cannot be used primarily to advance the development of a foreign economy for its own sake. When government officials participate under EMP-supported efforts, the funded participation must be tied to the work of officials who have expertise in assessing food systems and rural business systems in other countries, reflecting the program’s emphasis on practical, technical market-building rather than ceremonial travel.
The opportunity (Funding Opportunity Number FAS OTP EMP 052909) was posted April 30, 2009, with an application closing date of May 29, 2009, and was later archived May 30, 2009. It is listed under CFDA 10.603 (Emerging Markets Program). Total estimated funding for the cycle was $10,000,000, with an expected 75 awards. Individual awards could be as high as $500,000, with no stated minimum award floor. Cost sharing or matching is required, so applicants needed to plan for contributing their own funds or third-party support as part of the project budget.
Eligibility is broad but centered on U.S. entities that can demonstrate a real role or strong interest in exporting U.S. agricultural products. Eligible applicants include U.S. government organizations (federal, state, and local agencies, as well as state universities) and a wide range of private organizations such as nonprofit trade associations, private universities, agricultural cooperatives, state regional trade groups, for-profit entities, and consulting businesses. Research and consulting organizations may apply, but they must show substantial industry participation and financial support, signaling that projects should be grounded in actual market and industry needs rather than purely academic research. For-profit entities are eligible, but they face important restrictions: EMP funds cannot be used to conduct private business, advance private self-interest, cover routine sales costs, or promote a firm’s products or services except in narrowly defined ways approved for a particular project. Foreign organizations may participate only as third parties supporting activities run by U.S. organizations; they cannot receive EMP funding directly.
The announcement also notes that established U.S. market development cooperators and State Regional Trade Groups may seek EMP funding for priority, market-specific issues and for activities that are not a good fit for other Commodity Credit Corporation marketing programs such as the Foreign Market Development Cooperator Program or the Market Access Program. In practice, this positions EMP as a tool for tackling technical barriers, capacity building, and other foundational export-development work in emerging markets where industry-wide assistance can unlock longer-term demand for U.S. products.
For administrative or access issues related to the full announcement, the listing provides a point of contact: Phyllis Smith, Management Analyst, at (202) 720-9178, and also references Alicia Smith as a contact in the notice.
Emerging Markets Program (EMP) FY 2010 Grant Opportunity: FAQs
What is the Emerging Markets Program (EMP) FY 2010 funding opportunity?
The Emerging Markets Program (EMP) Availability of Funds for FY 2010 is a discretionary federal grant opportunity intended to help U.S. organizations expand exports of U.S. agricultural commodities and products in emerging foreign markets. It supports technical assistance and market-development work that builds demand and removes barriers at an industry-wide level.
What is the main purpose of EMP funding?
The purpose is to grow exports of U.S. agricultural commodities and products in emerging markets by funding practical, technical activities that help industries develop markets and address barriers to trade. The emphasis is on broad, generic promotion and market-building rather than company-specific marketing.
Does EMP fund advertising or direct selling for a specific company?
No. EMP funds are limited to generic activities designed to benefit an industry or sector as a whole rather than advertising, selling, or promoting a specific company, brand, product line, or private service offering.
What types of activities does EMP support?
EMP supports technical assistance and market-development activities that promote U.S. agricultural commodities and products in emerging markets in a broad, industry-wide way. The notice frames the program as a tool for addressing technical barriers, capacity building, and other foundational export-development work.
Are there limits on what EMP funds can be used for?
Yes. EMP funds may only be used to support exports of U.S. agricultural commodities and products through generic activities. Funds cannot be used to promote another country’s products for import into the United States, and they cannot be used primarily to advance the development of a foreign economy for its own sake.
Can EMP funds be used for routine sales costs or private business expenses?
No. For-profit entities are eligible applicants, but EMP funds cannot be used to conduct private business, advance private self-interest, cover routine sales costs, or promote a firm’s products or services, except in narrowly defined ways approved for a particular project.
What agricultural products are eligible for EMP projects?
EMP projects can involve essentially any U.S. agricultural commodity or product except tobacco.
Is tobacco eligible for EMP support?
No. Tobacco is explicitly excluded from EMP-eligible commodities and products.
Is there a U.S.-origin content requirement for products promoted under EMP?
Yes. Products promoted must be at least 50 percent U.S.-origin content by weight, excluding added water.
Can a proposal cover more than one commodity?
Yes. Proposals that cover multiple commodities are allowed, especially when addressing cross-cutting barriers (such as technical standards, handling practices, or supply-chain issues) that affect more than one product.
Who is eligible to apply for EMP funding?
Eligibility is broad but centered on U.S. entities with a real role or strong interest in exporting U.S. agricultural products. Eligible applicants include U.S. government organizations (federal, state, and local agencies, and state universities) and private organizations such as nonprofit trade associations, private universities, agricultural cooperatives, state regional trade groups, for-profit entities, and consulting businesses.
Can U.S. federal, state, or local government organizations apply?
Yes. U.S. government organizations, including federal, state, and local agencies, as well as state universities, are eligible.
Can nonprofits and trade associations apply?
Yes. Nonprofit trade associations are listed among eligible applicants.
Can universities apply?
Yes. State universities and private universities are included among eligible applicants.
Can agricultural cooperatives apply?
Yes. Agricultural cooperatives are included among eligible applicants.
Can for-profit companies apply?
Yes. For-profit entities are eligible, but they must follow strict restrictions on the use of funds, including prohibitions on using EMP funds for private business purposes, routine sales costs, or firm-specific promotion except in narrowly defined, project-approved circumstances.
Can consulting businesses or research organizations apply?
Yes. Consulting businesses and research/consulting organizations may apply, but they must demonstrate substantial industry participation and financial support. This reflects an expectation that EMP projects are grounded in real industry needs rather than purely academic research.
Can foreign organizations apply directly for EMP funds?
No. Foreign organizations may participate only as third parties supporting activities run by U.S. organizations; they cannot receive EMP funding directly.
Can EMP fund public-sector organizations, or is it only for the private sector?
EMP is mainly aimed at supporting private-sector export development, but it can also fund certain public-sector organizations when their involvement supports the overall goal of expanding exports of U.S. agricultural commodities and products.
Are there special rules if government officials participate in EMP-supported efforts?
Yes. If government officials participate under EMP-supported efforts, the funded participation must be tied to the work of officials with expertise in assessing food systems and rural business systems in other countries. This reflects the program’s technical, market-building focus rather than ceremonial travel.
What is the Funding Opportunity Number for this EMP notice?
The Funding Opportunity Number is FAS OTP EMP 052909.
What CFDA number is associated with this opportunity?
This opportunity is listed under CFDA 10.603 (Emerging Markets Program).
How much total funding was estimated for this cycle?
The total estimated funding for the cycle was $10,000,000.
How many awards were expected?
The notice projected an expected 75 awards.
What was the maximum award size?
Individual awards could be as high as $500,000.
Was there a minimum award amount?
No minimum award floor was stated in the provided information.
Is cost sharing or matching required?
Yes. Cost sharing or matching is required, so applicants needed to plan to contribute their own funds or obtain third-party support as part of the project budget.
When was this opportunity posted?
The opportunity was posted on April 30, 2009.
What was the application closing date?
The application closing date was May 29, 2009.
Is this funding opportunity still open?
No. The notice was later archived on May 30, 2009.
How does EMP relate to other USDA/CCC market development programs?
The notice indicates that established U.S. market development cooperators and State Regional Trade Groups may seek EMP funding for priority, market-specific issues and for activities that are not a good fit for other Commodity Credit Corporation marketing programs such as the Foreign Market Development Cooperator Program or the Market Access Program.
What kinds of issues is EMP positioned to address in emerging markets?
Based on the notice, EMP is positioned to help industries tackle technical barriers, capacity building needs, and other foundational, market-specific issues that can unlock longer-term demand for U.S. products.
Who is the point of contact for administrative or access issues?
The listing provides Phyllis Smith, Management Analyst, as a point of contact at (202) 720-9178. The notice also references Alicia Smith as a contact.
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