Opportunity Information: Apply for USDA AMS TM FMPP G 26 0005
Apply for USDA AMS TM FMPP G 26 0005
- The Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Farmers Market Promotion Program Fiscal Year 2026" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.175.
- This funding opportunity was created on 2026-04-21.
- Applicants must submit their applications by 2026-06-05. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $500,000.00 in funding.
- The number of recipients for this funding is limited to 55 candidate(s).
- Eligible applicants include: Others.
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Opportunity Summary:
The Farmers Market Promotion Program (FMPP) Fiscal Year 2026 grant opportunity is a discretionary funding program offered by the U.S. Department of Agriculture (USDA) through the Agricultural Marketing Service (AMS). It is designed to strengthen and grow direct producer-to-consumer marketing channels, with the overall goal of improving public access to locally and regionally produced agricultural products. In practical terms, the program supports efforts that help farmers and other producers sell directly to customers through outlets such as farmers markets and similar direct marketing models, and it focuses on expanding the reach, effectiveness, and coordination of those markets so more communities can buy local products more easily.
For FY 2026, the opportunity is being offered as a grant (Funding Opportunity Number: USDA AMS TM FMPP G 26 0005) under the agriculture funding activity category and is listed under CFDA number 10.175. The agency lists the eligible applicant category broadly as "Others," and directs potential applicants to the Notice of Funding Opportunity (NOFO), specifically Section 2.0 (Eligibility), for the complete and authoritative list of who can apply and which types of partner entities may participate. This typically matters because some applicants apply as lead organizations while collaborating with eligible partners, so reviewing the NOFO is important to confirm eligibility and partnership structures before investing time in an application.
Applications are due by June 5, 2026 (original closing date). USDA-AMS anticipates making approximately 55 awards under this funding round, with an award ceiling of $500,000 per award. The funding opportunity record indicates it was created on April 21, 2026, which helps set the timeline for planning, assembling project partners, developing the proposal narrative and budget, and meeting any federal grant compliance requirements referenced in the NOFO.
Overall, FMPP FY 2026 is aimed at projects that build, improve, or scale the systems that connect producers directly with consumers. That can include initiatives that expand market opportunities for local producers, improve the operational capacity and coordination of direct markets, and enhance the availability of local and regional foods for shoppers. Anyone considering applying should use the NOFO as the primary guide for eligibility details, required components, evaluation criteria, allowable activities and costs, and any matching or reporting expectations tied to the program.
Farmers Market Promotion Program (FMPP) FY 2026 Grant - FAQs
What is the Farmers Market Promotion Program (FMPP) FY 2026 grant?
The Farmers Market Promotion Program (FMPP) FY 2026 is a discretionary grant opportunity offered by the U.S. Department of Agriculture (USDA) through the Agricultural Marketing Service (AMS). It is designed to strengthen and grow direct producer-to-consumer marketing channels, with the overall goal of improving public access to locally and regionally produced agricultural products.
Which federal agency is offering this funding opportunity?
This opportunity is offered by the U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS).
What is the main purpose of FMPP funding?
The main purpose is to support efforts that help farmers and other producers sell directly to customers through farmers markets and similar direct marketing models, and to expand the reach, effectiveness, and coordination of those markets so more communities can buy local products more easily.
What kinds of marketing channels does the program focus on?
FMPP focuses on direct producer-to-consumer marketing channels, including farmers markets and similar direct marketing models where producers sell directly to customers.
What types of projects is FMPP FY 2026 intended to support?
FMPP FY 2026 is aimed at projects that build, improve, or scale systems that connect producers directly with consumers. Examples described at a high level include initiatives that expand market opportunities for local producers, improve the operational capacity and coordination of direct markets, and enhance the availability of local and regional foods for shoppers.
Is this opportunity a grant or another kind of federal funding?
This opportunity is offered as a grant.
What is the Funding Opportunity Number (FON) for this grant?
The Funding Opportunity Number is USDA AMS TM FMPP G 26 0005.
What is the CFDA number listed for this opportunity?
The opportunity is listed under CFDA number 10.175.
What is the funding activity category for this opportunity?
The funding activity category is agriculture.
Who is eligible to apply?
The eligible applicant category is listed broadly as "Others." For the complete and authoritative eligibility list, applicants are directed to the Notice of Funding Opportunity (NOFO), specifically Section 2.0 (Eligibility).
Why is it important to review the NOFO for eligibility?
Eligibility is not fully detailed in the opportunity summary and may include specific requirements about which entities can apply and which types of partner entities may participate. The NOFO is the primary source to confirm eligibility and partnership structures before investing time in an application.
Can applicants work with partners or collaborators?
The opportunity notes that partnership structures can matter because some applicants apply as lead organizations while collaborating with eligible partners. Applicants are directed to the NOFO (Section 2.0) to confirm allowable partnership arrangements.
When are applications due?
Applications are due by June 5, 2026 (original closing date).
How many awards does USDA-AMS expect to make?
USDA-AMS anticipates making approximately 55 awards under this funding round.
What is the maximum award amount (award ceiling)?
The award ceiling is $500,000 per award.
When was the funding opportunity record created?
The record indicates it was created on April 21, 2026.
How should applicants use the NOFO when preparing an application?
Applicants should use the NOFO as the primary guide for key requirements, including eligibility details, required application components, evaluation criteria, allowable activities and costs, and any matching or reporting expectations tied to the program.
What should applicants consider when planning their application timeline?
The record creation date (April 21, 2026) and the application deadline (June 5, 2026) help define the planning window for assembling project partners, developing the proposal narrative and budget, and preparing to meet any federal grant compliance requirements referenced in the NOFO.
What is the overall public benefit goal of this program?
The overall goal is to improve public access to locally and regionally produced agricultural products by strengthening direct-to-consumer market channels and expanding the reach and effectiveness of farmers markets and similar outlets.
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