Opportunity Information: Apply for USDA AMS FMPP 2009
Apply for USDA AMS FMPP 2009
- The Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Farmers Market Promotion Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.168 Farmers Market and Local Food Promotion Program.
- This funding opportunity was created on Mar 18, 2009 and posted on Mar 18, 2009.
- Applicants must submit their applications by Apr 27, 2009. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $5,000,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $100,000.00 in funding.
- The number of recipients for this funding is limited to 100 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- Agricultural Cooperative A group or member owned entity or business that provides, offers, or sells agricultural products or services for the mutual benefit of the members thereof. Producer Network A producer group owned or member owned incorporated entity or business that provides, offers, or sells agricultural products or services through a common distribution system for the mutual benefit of the members thereof. Producer Associations An incorporated producer entity or business that assists or serves producers or a producer network. Local Government Local government means any unit of local government within a State, including a county, borough, municipality, city, town, township, parish, local public authority, special district, school district, intrastate district, council of governments, and any other instrumentality of local government. Nonprofit Corporation Any organization or institution, including nonprofits with 501(c)(3) IRS status and accredited institutions of higher education, where no part of the net earnings of which inures to the benefit of any private shareholder or individual. Public Benefit Corporation A corporation organized to construct or operate a public improvement, the profits from which inure to the benefit of a State(s) or to the people thereof. Economic Development Corporation An organization whose mission is the improvement, maintenance, development and/or marketing or promotion of a specific geographic area. Regional Farmers Market Authority An entity that establishes and enforces region, State, or county policies and jurisdiction over regional, State, or county farmers markets. Tribal Government A governing body or a governmental agency of any Indian tribe, band, nation, or other organized group or community (including any native village as defined in section 3 of the Alaska Native Claims Settlement Act, 85 Stat. 688 (43 U.S.C. 1602)) certified by the Secretary of the Interior as eligible for the special programs and services provided through the Bureau of Indian Affairs.
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Opportunity Summary:
The Farmers Market Promotion Program (FMPP) is a competitive grant opportunity run by the USDA's Agricultural Marketing Service (AMS) to strengthen and grow direct-to-consumer marketing channels for agricultural producers in the United States. The program is designed to help communities and producer groups improve the reach, effectiveness, and long-term viability of local food outlets where farmers and ranchers sell directly to buyers. In practice, this includes efforts to improve and expand domestic farmers markets, roadside stands, community supported agriculture (CSA) programs, agritourism activities, and other similar market opportunities that connect producers straight to consumers. The overall aim is to increase market access for producers, enhance local and regional food systems, and support the kind of infrastructure, promotion, and coordination that helps these outlets succeed and serve more customers.
This specific funding opportunity was posted on March 18, 2009, under the funding opportunity number USDA AMS FMPP 2009, and it falls under the discretionary grant category for agriculture-related activities. Applications for this round were due on April 27, 2009, and the opportunity was archived on April 28, 2009. For this cycle, AMS estimated total funding at $5,000,000, with an expectation of making approximately 100 awards. Individual award amounts ranged from a minimum (award floor) of $2,500 to a maximum (award ceiling) of $100,000. Notably, the program did not require cost sharing or matching funds for applicants, which can make the grants more accessible to smaller organizations or communities that may not have significant non-federal funds to contribute.
FMPP is open to a wide range of applicants that play a role in producer marketing and local food system development. Eligible applicants include agricultural cooperatives (member-owned entities that provide or sell agricultural products or services for members), producer networks (producer-owned groups operating through a common distribution system), and producer associations (incorporated entities that assist or serve producers or producer networks). Local governments are also eligible, broadly defined to include counties, municipalities, towns, townships, parishes, local public authorities, special districts, school districts, councils of governments, and similar local instruments of government. In addition, nonprofit corporations are eligible, including organizations with 501(c)(3) status and accredited institutions of higher education, as long as net earnings do not benefit private individuals or shareholders. Public benefit corporations may apply when organized to construct or operate public improvements whose profits benefit a state or the public, and economic development corporations are eligible when their mission focuses on improving, maintaining, developing, marketing, or promoting a defined geographic area. The program also includes regional farmers market authorities that oversee farmers markets through regional, state, or county policy and jurisdiction, as well as Tribal governments, including federally recognized tribal governing bodies and agencies eligible for Bureau of Indian Affairs programs and services (including applicable Alaska Native village entities as defined in federal law).
From a funding perspective, AMS indicated that approximately $5 million was allocated for FMPP in Fiscal Years 2009 and 2010, and that funding was expected to rise to about $10 million for Fiscal Years 2011 and 2012. That multi-year context signals that the program was intended as a sustained federal investment in direct marketing and farmers market development, not a one-time initiative. Applicants seeking more information were directed to the program website at www.ams.usda.gov/FMPP, and the listed point of contact for assistance (including difficulty accessing the full announcement) was Carmen Humphrey, Branch Chief, reachable by phone at 202-720-8317 or by email at Carmen.Humphrey@usda.gov.
Farmers Market Promotion Program (FMPP) FAQs (USDA AMS, 2009 Cycle)
What is the Farmers Market Promotion Program (FMPP)?
The Farmers Market Promotion Program (FMPP) is a competitive grant program run by the USDA Agricultural Marketing Service (AMS) to strengthen and expand direct-to-consumer marketing channels for agricultural producers in the United States.
What is the main purpose of FMPP?
The program is designed to improve the reach, effectiveness, and long-term viability of local food outlets where farmers and ranchers sell directly to buyers. The overall aim is to increase market access for producers, enhance local and regional food systems, and support infrastructure, promotion, and coordination that help these outlets succeed and serve more customers.
What types of projects or market outlets does FMPP support?
FMPP supports efforts that improve and expand direct-to-consumer opportunities such as domestic farmers markets, roadside stands, community supported agriculture (CSA) programs, agritourism activities, and other similar market opportunities that connect producers directly with consumers.
Who runs and administers the FMPP grant program?
FMPP is administered by the USDA's Agricultural Marketing Service (AMS).
What is the funding opportunity number for this specific posting?
The funding opportunity number is USDA AMS FMPP 2009.
When was this funding opportunity posted?
This specific opportunity was posted on March 18, 2009.
When were applications due for this round?
Applications for this round were due on April 27, 2009.
Is this opportunity still open?
No. This opportunity was archived on April 28, 2009.
What type of grant is FMPP under this posting?
It falls under the discretionary grant category for agriculture-related activities.
How much total funding was available for this cycle?
AMS estimated total funding at $5,000,000 for this cycle.
About how many awards were expected to be made?
AMS expected to make approximately 100 awards.
What was the minimum and maximum award size?
Individual award amounts ranged from a minimum (award floor) of $2,500 to a maximum (award ceiling) of $100,000.
Was cost sharing or matching funds required?
No. This program did not require cost sharing or matching funds for applicants for this cycle.
What organizations are eligible to apply?
Eligible applicants include agricultural cooperatives, producer networks, producer associations, local governments, nonprofit corporations (including 501(c)(3) organizations and accredited institutions of higher education as long as net earnings do not benefit private individuals or shareholders), public benefit corporations, economic development corporations, regional farmers market authorities, and Tribal governments (including federally recognized tribal governing bodies and eligible agencies, including applicable Alaska Native village entities as defined in federal law).
Are local governments eligible, and what counts as a local government?
Yes. Local governments are eligible, including counties, municipalities, towns, townships, parishes, local public authorities, special districts, school districts, councils of governments, and similar local instruments of government.
Are nonprofits eligible to apply?
Yes. Nonprofit corporations are eligible, including 501(c)(3) organizations and accredited institutions of higher education, provided net earnings do not benefit private individuals or shareholders.
Are Tribal governments eligible to apply?
Yes. Tribal governments are eligible, including federally recognized tribal governing bodies and agencies eligible for Bureau of Indian Affairs programs and services, including applicable Alaska Native village entities as defined in federal law.
What is an agricultural cooperative under this program's eligibility description?
An agricultural cooperative is described as a member-owned entity that provides or sells agricultural products or services for members.
What is a producer network under this program's eligibility description?
A producer network is described as a producer-owned group operating through a common distribution system.
What is a producer association under this program's eligibility description?
A producer association is described as an incorporated entity that assists or serves producers or producer networks.
What is a public benefit corporation in the context of eligibility?
Public benefit corporations may apply when they are organized to construct or operate public improvements whose profits benefit a state or the public.
Are economic development corporations eligible?
Yes. Economic development corporations are eligible when their mission focuses on improving, maintaining, developing, marketing, or promoting a defined geographic area.
What are regional farmers market authorities in this program?
Regional farmers market authorities are eligible entities that oversee farmers markets through regional, state, or county policy and jurisdiction.
Did AMS provide any multi-year funding context for FMPP beyond this cycle?
Yes. AMS indicated that approximately $5 million was allocated for FMPP in Fiscal Years 2009 and 2010, and funding was expected to rise to about $10 million for Fiscal Years 2011 and 2012.
Where can applicants find more information about FMPP?
More information was directed to the program website at www.ams.usda.gov/FMPP.
Who is the point of contact for help with this opportunity?
The listed point of contact was Carmen Humphrey, Branch Chief.
How can the point of contact be reached?
Carmen Humphrey could be reached by phone at 202-720-8317 or by email at Carmen.Humphrey@usda.gov.
What if someone had trouble accessing the full announcement?
The point of contact (Carmen Humphrey) was listed as the person to reach out to for assistance, including difficulty accessing the full announcement.
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