Opportunity Information: Apply for USDA AMS TM FMPP G 16 0002

  • The USDA-AMS in the agriculture sector is offering a public funding opportunity titled "Farmers Market Promotion Program" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.168.
  • This funding opportunity was created on Mar 08, 2016 and posted on Mar 08, 2016.
  • Applicants must submit their applications by May 12, 2016. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $500,000.00 in funding.
  • The number of recipients for this funding is limited to 160 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
Apply for USDA AMS TM FMPP G 16 0002

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Opportunity Summary:

The Farmers Market Promotion Program (FMPP) is a competitive USDA Agricultural Marketing Service (USDA-AMS) grant opportunity that, in FY 2016, makes about $13 million available to support farmers markets and other direct-to-consumer local food sales channels. FMPP sits under the broader Farmers Marketing and Local Food Promotion Program (FMLFPP) and is authorized through the Farmer-to-Consumer Direct Marketing Act of 1946 (as amended). The program is designed to strengthen local and regional food systems by helping producers reach customers more effectively and by improving the places and programs where consumers can buy locally produced agricultural products.

At its core, FMPP funds projects that expand access to, and domestic consumption of, locally and regionally produced agricultural products. The grants are intended to create or grow market opportunities for farms and ranches that serve local markets. Projects can focus on developing, improving, or expanding farmers markets, roadside stands, community-supported agriculture (CSA) programs, and agritourism activities, as well as other direct producer-to-consumer marketing models. Funds can also support outreach, training, and technical assistance efforts that make these marketing channels more effective, more sustainable, and more accessible to the communities they serve.

A wide range of organizations can apply. Eligible applicants include for-profit agricultural businesses and other agricultural business entities, agricultural cooperatives, producer networks and associations, CSA networks and associations, as well as nonprofit corporations, public benefit corporations, economic development corporations, regional farmers market authorities, and local or tribal governments. In other words, the program is open to both producer-led groups and community or government entities that play a role in building and operating local food market infrastructure and services.

FMPP offers two project tracks with different funding ranges. Capacity Building (CB) projects are smaller in scope, with awards ranging from $50,000 to $250,000, and are generally aimed at strengthening or expanding specific market operations or capabilities. Community Development, Training, and Technical Assistance (CTA) projects support larger-scale efforts to deliver training, technical assistance, or broader community-focused development related to direct marketing channels, with awards ranging from $250,000 to $500,000. Across both tracks, the maximum award ceiling is $500,000, and the program anticipated making around 160 awards.

Key timing details are clearly defined. Applications were due May 12, 2016. Funded projects were required to start on September 30, 2016, could last up to 36 months (three years), and were expected to be completed by September 29, 2019. A notable feature is that matching funds are not required, which can make the program more accessible for smaller organizations and markets that may not have significant cash or in-kind resources to meet a match requirement.

To help applicants navigate the process, FMLFPP scheduled informational webinars: one focused on FMPP on March 24, 2016, and two additional sessions on how to submit an application through Grants.gov on March 22 and March 29, 2016 (all at 2 p.m. Eastern). Administrative details tied to the listing include Opportunity Number USDA AMS TM FMPP G 16 0002, CFDA 10.168, and the grant is categorized as a discretionary USDA-AMS funding opportunity.

Farmers Market Promotion Program (FMPP) FAQs

What is the Farmers Market Promotion Program (FMPP)?

The Farmers Market Promotion Program (FMPP) is a competitive grant opportunity run by the USDA Agricultural Marketing Service (USDA-AMS). In FY 2016, it made about $13 million available to support farmers markets and other direct-to-consumer local food sales channels.

What larger program is FMPP part of?

FMPP sits under the broader Farmers Marketing and Local Food Promotion Program (FMLFPP).

What is the legal authority for FMPP?

FMPP is authorized through the Farmer-to-Consumer Direct Marketing Act of 1946 (as amended).

What is the main purpose of FMPP?

The program is designed to strengthen local and regional food systems by helping producers reach customers more effectively and by improving the places and programs where consumers can buy locally produced agricultural products.

What types of outcomes does FMPP aim to support?

FMPP funds projects that expand access to, and domestic consumption of, locally and regionally produced agricultural products. The intent is to create or grow market opportunities for farms and ranches that serve local markets.

What kinds of projects can be funded through FMPP?

Projects can focus on developing, improving, or expanding direct producer-to-consumer marketing models, including:

  • Farmers markets
  • Roadside stands
  • Community-Supported Agriculture (CSA) programs
  • Agritourism activities
  • Other direct producer-to-consumer marketing models

Can FMPP funds be used for outreach, training, or technical assistance?

Yes. Funds can support outreach, training, and technical assistance efforts that make direct marketing channels more effective, more sustainable, and more accessible to the communities they serve.

Who is eligible to apply for FMPP?

Eligible applicants include a wide range of organizations, such as:

  • For-profit agricultural businesses and other agricultural business entities
  • Agricultural cooperatives
  • Producer networks and associations
  • CSA networks and associations
  • Nonprofit corporations
  • Public benefit corporations
  • Economic development corporations
  • Regional farmers market authorities
  • Local governments
  • Tribal governments

Is FMPP limited to producer-led organizations only?

No. The program is open to both producer-led groups and community or government entities that play a role in building and operating local food market infrastructure and services.

How much funding was available through FMPP in FY 2016?

In FY 2016, FMPP made about $13 million available.

How many awards did FMPP expect to make?

The program anticipated making around 160 awards.

What project tracks are available under FMPP?

FMPP offers two tracks:

  • Capacity Building (CB)
  • Community Development, Training, and Technical Assistance (CTA)

What is the Capacity Building (CB) track?

Capacity Building (CB) projects are generally smaller in scope and are aimed at strengthening or expanding specific market operations or capabilities.

What is the funding range for Capacity Building (CB) awards?

CB awards range from $50,000 to $250,000.

What is the Community Development, Training, and Technical Assistance (CTA) track?

CTA projects support larger-scale efforts to deliver training, technical assistance, or broader community-focused development related to direct marketing channels.

What is the funding range for Community Development, Training, and Technical Assistance (CTA) awards?

CTA awards range from $250,000 to $500,000.

What is the maximum award amount under FMPP?

Across both tracks, the maximum award ceiling is $500,000.

When were applications due for this opportunity?

Applications were due May 12, 2016.

When were funded projects required to start?

Funded projects were required to start on September 30, 2016.

How long could FMPP projects last?

Projects could last up to 36 months (three years).

When were projects expected to be completed?

Projects were expected to be completed by September 29, 2019.

Are matching funds required for FMPP?

No. Matching funds are not required.

Why is it significant that no match is required?

Because matching funds are not required, the program may be more accessible for smaller organizations and markets that may not have significant cash or in-kind resources to meet a match requirement.

Were there informational webinars for applicants?

Yes. FMLFPP scheduled informational webinars to help applicants navigate the process.

When was the webinar focused on FMPP held?

The webinar focused on FMPP was scheduled for March 24, 2016 (at 2 p.m. Eastern).

Were there webinars about submitting through Grants.gov?

Yes. Two sessions on how to submit an application through Grants.gov were scheduled.

When were the Grants.gov submission webinars scheduled?

They were scheduled for March 22, 2016 and March 29, 2016 (both at 2 p.m. Eastern).

What is the Opportunity Number for this grant listing?

The Opportunity Number is USDA AMS TM FMPP G 16 0002.

What is the CFDA number associated with FMPP?

The CFDA number is 10.168.

What type of USDA funding opportunity is this?

This grant is categorized as a discretionary USDA-AMS funding opportunity.

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