Opportunity Information: Apply for USDA AMS FSMIP 2012

  • The Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Federal State Marketing Improvement Program" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.156 Federal State Marketing Improvement Program.
  • This funding opportunity was created on Feb 7, 2012 and posted on Feb 7, 2012.
  • Applicants must submit their applications by Mar 23, 2012. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $1,198,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $100,000.00 in funding.
  • Eligible applicants include: Public and State controlled institutions of higher education State governments.
Apply for USDA AMS FSMIP 2012

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Opportunity Summary:

The Federal State Marketing Improvement Program (FSMIP) is a competitive grant program run by USDA's Agricultural Marketing Service that provides matching funds to support applied research and innovative projects designed to strengthen how U.S. food and agricultural products are marketed. The central goal is to help eligible applicants explore new market opportunities while improving the overall efficiency, effectiveness, and performance of the U.S. agricultural marketing system. Projects are expected to focus on practical, real-world marketing challenges and opportunities rather than basic research, with an emphasis on work that can be replicated or used as a model by others.

FSMIP is broad in the types of topics it will support, as long as they address barriers, challenges, or opportunities involved in marketing, transportation, distribution, and movement of U.S. agricultural products within domestic markets and in international trade. Proposals can examine any part of the marketing chain, including direct-to-consumer channels, wholesale systems, and retail markets. The program is designed to be relevant to operations of different sizes, so projects may involve small, medium, or large agricultural entities, but they must be structured to benefit multiple producers, sectors, or agribusinesses rather than a single firm. Proposals that are proprietary or primarily intended to advantage one individual business are not eligible for funding.

A key expectation is that projects tackle issues that matter beyond a single local setting. FSMIP explicitly welcomes proposals that address state, multi-state, or national-level marketing concerns. At the same time, the program is also interested in smaller, unique, and innovative efforts that function as pilot projects or case studies, as long as the results can inform other states or stakeholder groups. Proposals that show collaboration are especially encouraged, particularly partnerships that bring together state agencies, universities, the farm sector, and other relevant organizations or stakeholders, since this tends to produce findings and tools that are more broadly usable and easier to adopt.

In this specific funding opportunity (Funding Opportunity Number: USDA AMS FSMIP 2012), the funding instrument is a discretionary grant with a cost-sharing or matching requirement. The estimated total funding available was $1,198,000, with individual awards ranging from a $25,000 floor to a $100,000 ceiling. Funded projects were expected to run for one to two years, aligning with the program's emphasis on actionable results and timely, applied outcomes.

Eligibility for this opportunity was limited to state governments and public or state-controlled institutions of higher education. The opportunity was posted on February 7, 2012, with an application deadline of March 23, 2012, and it was archived on April 22, 2012. Additional program guidance, including application guidelines and the notice of funding availability, was provided through the FSMIP website. For access issues or questions about the announcement, the listed program contact was Janise Zygmont, FSMIP Staff Officer, at 202-720-5024.

Federal State Marketing Improvement Program (FSMIP) Grant FAQs

What is the Federal State Marketing Improvement Program (FSMIP)?

FSMIP is a competitive grant program administered by USDA's Agricultural Marketing Service (AMS). It provides matching funds for applied research and innovative projects intended to strengthen how U.S. food and agricultural products are marketed.

What is the main goal of FSMIP?

The central goal is to help eligible applicants explore new market opportunities while improving the efficiency, effectiveness, and performance of the U.S. agricultural marketing system.

What kinds of projects does FSMIP support?

FSMIP supports applied research and practical, real-world projects that address marketing challenges and opportunities for U.S. agricultural products. Projects are expected to produce actionable outcomes and be designed so the work can be replicated or used as a model by others.

Does FSMIP fund basic research?

FSMIP emphasizes practical, applied work focused on real-world marketing issues rather than basic research.

What topic areas are eligible under FSMIP?

The program is broad and may support topics that address barriers, challenges, or opportunities involved in marketing, transportation, distribution, and movement of U.S. agricultural products in domestic markets and international trade.

Which parts of the marketing chain can a proposal address?

Proposals can examine any part of the marketing chain, including direct-to-consumer channels, wholesale systems, and retail markets.

Do projects need to be relevant beyond a single local area?

Yes. FSMIP welcomes proposals that address state, multi-state, or national marketing concerns. Smaller pilot projects or case studies may also be considered if their results can inform other states or stakeholder groups.

Can FSMIP fund pilot projects or case studies?

Yes. The program is interested in smaller, unique, and innovative efforts that function as pilot projects or case studies, as long as the findings can be useful beyond the original location and can inform others.

Who is eligible to apply for this funding opportunity?

For this specific opportunity, eligibility was limited to state governments and public or state-controlled institutions of higher education.

Are private companies eligible to apply?

Not under this specific opportunity as described. Eligibility was limited to state governments and public or state-controlled institutions of higher education.

Can a project be designed to benefit a single business?

No. Projects must be structured to benefit multiple producers, sectors, or agribusinesses rather than a single firm. Proposals that are proprietary or primarily intended to advantage one individual business are not eligible for funding.

Are proprietary proposals eligible for FSMIP funding?

No. Proposals that are proprietary or mainly intended to advantage one individual business are not eligible.

Does FSMIP encourage collaboration?

Yes. Collaboration is especially encouraged, including partnerships among state agencies, universities, the farm sector, and other relevant organizations or stakeholders. Collaborative projects are viewed as more likely to produce broadly usable findings and tools.

What is the Funding Opportunity Number for this announcement?

The Funding Opportunity Number provided is USDA AMS FSMIP 2012.

What type of funding instrument is used for this opportunity?

This opportunity uses a discretionary grant funding instrument.

Is there a cost-sharing or matching requirement?

Yes. This opportunity includes a cost-sharing or matching requirement.

How much funding was available under this opportunity?

The estimated total funding available was $1,198,000.

What were the minimum and maximum award amounts?

Individual awards ranged from a minimum (floor) of $25,000 to a maximum (ceiling) of $100,000.

How long were funded projects expected to last?

Funded projects were expected to run for one to two years.

When was this opportunity posted and when were applications due?

The opportunity was posted on February 7, 2012, and the application deadline was March 23, 2012.

Is this funding opportunity still open?

No. The announcement was archived on April 22, 2012.

Where were application guidelines and the notice of funding availability provided?

Additional program guidance, including application guidelines and the notice of funding availability, was provided through the FSMIP website.

Who can I contact with questions or access issues about this announcement?

The listed program contact was Janise Zygmont, FSMIP Staff Officer, at 202-720-5024.

What kinds of outcomes does FSMIP expect from funded work?

Projects are expected to generate timely, applied outcomes that address practical marketing challenges and can be replicated or used as a model by other states or stakeholder groups.

Can projects focus on international trade as well as domestic markets?

Yes. FSMIP may support projects addressing the marketing, movement, and distribution of U.S. agricultural products within domestic markets and in international trade.

Can projects involve agricultural operations of different sizes?

Yes. The program is designed to be relevant to small, medium, and large agricultural entities, provided the project is structured to benefit multiple producers, sectors, or agribusinesses rather than a single firm.

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