Opportunity Information: Apply for USDA AMS FSMIP 2013

  • The Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Federal State Marketing Improvement Program" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.156 Federal State Marketing Improvement Program.
  • This funding opportunity was created on Apr 26, 2013 and posted on Apr 26, 2013.
  • Applicants must submit their applications by May 28, 2013. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $1,000,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $100,000.00 in funding.
  • Eligible applicants include: Public and State controlled institutions of higher education State governments.
Apply for USDA AMS FSMIP 2013

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Opportunity Summary:

The Federal State Marketing Improvement Program (FSMIP) is a competitive grant opportunity run by the USDA Agricultural Marketing Service that provides matching funds to support research-driven projects aimed at improving how agricultural products are marketed in the United States. The program is designed to help eligible applicants explore new market opportunities and promote innovation that strengthens the efficiency and overall performance of the agricultural marketing system. Projects can target any point in the marketing chain, including direct-to-consumer channels, wholesale distribution, and retail, as long as the work is clearly centered on marketing outcomes.

A key requirement is that proposals must be research-based and have a strong marketing focus, meaning the project should generate findings, analysis, or evidence that can improve marketing performance, remove barriers, solve practical marketing challenges, or capture emerging opportunities for the agricultural sector. The program is specifically intended to benefit agricultural producers and agribusinesses as the primary beneficiaries. Applications that are structured mainly to help a single business or individual are not eligible; projects are expected to benefit multiple producers or agribusinesses and ideally produce insights or tools that others can apply.

FSMIP accepts projects that involve training or educational activities only when they also include a research component that evaluates the program's impact on marketing-related goals. In other words, it is not enough to provide outreach or training alone; the proposal must test and measure whether the intervention improves marketing outcomes, such as market access, profitability, demand, supply chain performance, or other marketing efficiency indicators.

The program welcomes proposals relevant at the state, multi-state, or national level, and it places special value on collaboration. Strong proposals often involve partnerships among state agencies, universities, the farm sector, and other stakeholders who can contribute practical knowledge, data, and pathways for real-world adoption. FSMIP will also consider smaller or more specialized ideas that function as pilot projects or case studies, especially when the proposal includes a clear plan to analyze results and produce recommendations for scaling the approach to other regions or broader industry use.

For the 2013 opportunity (Funding Opportunity Number USDA AMS FSMIP 2013; CFDA 10.156), the total estimated funding available was $1,000,000. Individual awards ranged from $25,000 (floor) to $100,000 (ceiling), and cost sharing or matching was required. Eligible applicants included state governments and public/state-controlled institutions of higher education. The posting date was April 26, 2013, with an application deadline of May 28, 2013 (original and current closing date), and the opportunity was archived on June 27, 2013.

USDA AMS scheduled a teleconference on May 7 at 2:00 pm Eastern to walk through application guidelines and answer questions, with additional details available on the FSMIP website along with the application guidelines and Notice of Funding Availability. For assistance accessing the full announcement, the listed contact was Janise Zygmont, FSMIP Staff Officer, at 202-720-5024.

Federal State Marketing Improvement Program (FSMIP) Grant FAQs (USDA AMS) - 2013

What is the Federal State Marketing Improvement Program (FSMIP)?

FSMIP is a competitive grant program run by the USDA Agricultural Marketing Service (AMS) that provides matching funds for research-driven projects focused on improving how agricultural products are marketed in the United States.

What is the main purpose of FSMIP funding?

The program supports projects that explore new market opportunities and promote innovation to strengthen the efficiency and overall performance of the agricultural marketing system. Funded work is expected to produce research findings, analysis, or evidence that improves marketing outcomes for the agricultural sector.

What kinds of projects are a good fit for FSMIP?

Projects must be research-based and clearly centered on marketing outcomes. The project should generate usable insights that improve marketing performance, remove barriers, solve practical marketing challenges, or help the agricultural sector capture emerging market opportunities.

Does FSMIP only fund projects at a specific point in the supply chain?

No. Projects may target any point in the marketing chain, including direct-to-consumer channels, wholesale distribution, or retail, as long as the work is clearly focused on marketing-related outcomes.

What does “research-based” mean for this program?

“Research-based” means the proposal should produce findings, analysis, or evidence that can be used to improve agricultural marketing. The emphasis is on learning what works (and why), not just carrying out activities.

What does “strong marketing focus” mean in FSMIP proposals?

A strong marketing focus means the project is designed to improve marketing performance or marketing efficiency, such as by improving market access, profitability, demand, or supply chain performance, or by addressing obstacles that affect marketing outcomes.

Who is intended to benefit from FSMIP projects?

FSMIP is specifically intended to benefit agricultural producers and agribusinesses as the primary beneficiaries.

Can a project be designed mainly to help one business or one individual producer?

No. Applications that are structured mainly to help a single business or individual are not eligible. Projects are expected to benefit multiple producers or agribusinesses and ideally produce insights or tools others can apply.

Are training or education projects eligible under FSMIP?

Training or educational activities are acceptable only when they include a research component that evaluates the impact of the training or outreach on marketing-related goals. Outreach alone is not enough; the proposal must measure whether the intervention improves marketing outcomes.

What kinds of “marketing outcomes” should a training or education project evaluate?

FSMIP expects the research component to test and measure marketing outcomes such as market access, profitability, demand, supply chain performance, or other indicators of improved marketing efficiency.

Can projects be state-level only, or do they need to be national?

FSMIP welcomes proposals relevant at the state, multi-state, or national level.

Does FSMIP value partnerships or collaboration?

Yes. The program places special value on collaboration. Strong proposals often include partnerships among state agencies, universities, the farm sector, and other stakeholders who can contribute practical knowledge, data, and pathways for real-world adoption.

Are smaller pilot projects or case studies allowed?

Yes. FSMIP will consider smaller or more specialized ideas, including pilot projects or case studies, especially when the proposal includes a clear plan to analyze results and produce recommendations for scaling the approach to other regions or broader industry use.

What was the Funding Opportunity Number and CFDA number for the 2013 FSMIP opportunity?

The 2013 opportunity used Funding Opportunity Number USDA AMS FSMIP 2013 and CFDA 10.156.

How much total funding was available for the 2013 FSMIP opportunity?

The total estimated funding available for 2013 was $1,000,000.

What were the minimum and maximum award amounts for 2013?

Individual awards ranged from $25,000 (floor) to $100,000 (ceiling).

Is cost sharing or matching required?

Yes. Cost sharing or matching was required for this opportunity.

Who was eligible to apply for the 2013 FSMIP opportunity?

Eligible applicants included state governments and public/state-controlled institutions of higher education.

When was the 2013 FSMIP opportunity posted and when was it due?

The posting date was April 26, 2013, and the application deadline was May 28, 2013 (original and current closing date).

Is this 2013 opportunity still open?

No. The opportunity was archived on June 27, 2013.

Did USDA AMS offer a pre-application teleconference for this opportunity?

Yes. USDA AMS scheduled a teleconference on May 7 at 2:00 pm Eastern to walk through application guidelines and answer questions.

Where could applicants find the application guidelines and Notice of Funding Availability?

Additional details, including the application guidelines and the Notice of Funding Availability, were available on the FSMIP website.

Who was the contact for help accessing the full announcement?

The listed contact was Janise Zygmont, FSMIP Staff Officer, at 202-720-5024.

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