Opportunity Information: Apply for USDA AMS TM FSMIP G 16 0004
Apply for USDA AMS TM FSMIP G 16 0004
- The USDA-AMS in the agriculture sector is offering a public funding opportunity titled "Federal-State Marketing Improvement Program" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.156.
- This funding opportunity was created on Mar 09, 2016 and posted on Mar 09, 2016.
- Applicants must submit their applications by May 12, 2016. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $150,000.00 in funding.
- The number of recipients for this funding is limited to 15 candidate(s).
- Eligible applicants include: State governments, Public and State controlled institutions of higher education.
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Opportunity Summary:
The Federal-State Marketing Improvement Program (FSMIP) is a competitive grant opportunity offered by USDA's Agricultural Marketing Service (USDA-AMS) to strengthen and modernize the U.S. agricultural marketing system. The program provides matching funds to help eligible applicants explore new market opportunities and support research and innovation that improve marketing efficiency and overall performance. For the 2016 funding cycle, the total pool available was about $1 million, with an expected 15 awards and a maximum award amount (ceiling) of $150,000 per grant.
FSMIP is designed for projects with a clear, central marketing purpose and a research-driven approach. Proposed work can address barriers, challenges, or opportunities at any point in the marketing chain, including direct-to-consumer sales, wholesale channels, and retail markets. The program is aimed at generating practical, evidence-based improvements in how agricultural products are marketed, moved, and sold, rather than focusing solely on production or general business development without a marketing research component.
A key requirement is that the primary beneficiaries must be agricultural producers and agribusinesses, and projects should be structured to benefit multiple producers or firms rather than a single business or individual. Applications that primarily serve one agribusiness or one person are not eligible for consideration. Projects may involve agricultural entities of any size (small, medium, or large), but they must be designed so the outcomes can be shared and applied broadly across a sector, region, or supply chain.
Training or education activities can be included, but only when paired with a meaningful research component that measures and tests the impact of the training on the project marketing goals. In other words, FSMIP is not meant to fund training alone; it expects applicants to evaluate whether the training changes marketing outcomes, improves performance, or helps overcome identified marketing obstacles.
FSMIP welcomes proposals addressing issues that matter at the state, multi-state, or national level, and it places special value on collaborative efforts. Strong proposals often involve partnerships among state agencies, universities, the farm sector, and other relevant stakeholders, with roles that make sense for the research and marketing objectives. At the same time, the program is open to smaller, more targeted projects when they function as pilot efforts or case studies that others can learn from. For these smaller-scale proposals, applicants are expected to analyze the results and produce recommendations for how the approach could be scaled up or replicated in other regions.
For this specific opportunity posting (Funding Opportunity Number: USDA AMS TM FSMIP G 16 0004; CFDA 10.156), eligible applicants were limited to state governments and public or state-controlled institutions of higher education. The opportunity category was discretionary, and the funding instrument was a grant. The application deadline for the 2016 cycle was May 12, 2016. USDA-AMS also scheduled an informational teleconference to walk through the Request for Applications and answer questions on March 24 at 2:00 pm Eastern, with participation coordinated via email to janise.zygmont@ams.usda.gov.
Federal-State Marketing Improvement Program (FSMIP) - FAQs (2016 Cycle)
What is the Federal-State Marketing Improvement Program (FSMIP)?
FSMIP is a competitive grant program offered by USDA's Agricultural Marketing Service (USDA-AMS) to strengthen and modernize the U.S. agricultural marketing system. It supports research and innovation intended to improve marketing efficiency and overall performance.
What is the main purpose of FSMIP funding?
The program funds projects with a clear, central marketing purpose and a research-driven approach. The goal is to generate practical, evidence-based improvements in how agricultural products are marketed, moved, and sold.
Does FSMIP fund marketing research only, or can it fund other types of work?
FSMIP focuses on marketing-related research and innovation. Projects can address barriers, challenges, or opportunities at any point in the marketing chain (including direct-to-consumer, wholesale, and retail). It is not intended to fund production-focused work or general business development that lacks a marketing research component.
What parts of the marketing chain can a project address?
Proposed work can address issues anywhere in the marketing chain, including direct-to-consumer sales, wholesale channels, and retail markets.
Who must primarily benefit from an FSMIP project?
The primary beneficiaries must be agricultural producers and agribusinesses. Projects should be structured so benefits extend to multiple producers or firms, not just one business or one person.
Can a project be designed to help a single farm or single company?
No. Applications that primarily serve one agribusiness or one person are not eligible for consideration under this opportunity.
Do projects need to benefit multiple producers or firms?
Yes. The program expects outcomes that can be shared and applied broadly across a sector, region, or supply chain, rather than being limited to a single entity.
Are small, medium, and large agricultural entities allowed to be involved?
Yes. Projects may involve agricultural entities of any size (small, medium, or large), as long as the project is designed so the outcomes can be shared and applied broadly.
Is training or education an allowable activity under FSMIP?
Training or education activities may be included, but only when paired with a meaningful research component that measures and tests the impact of the training on the project marketing goals.
Can FSMIP funds be used for training alone?
No. FSMIP is not meant to fund training by itself. The program expects applicants to evaluate whether training changes marketing outcomes, improves performance, or helps overcome identified marketing obstacles.
What geographic scope does FSMIP support?
FSMIP welcomes proposals addressing issues at the state, multi-state, or national level.
Does FSMIP favor collaborative projects?
Yes. The program places special value on collaborative efforts, such as partnerships among state agencies, universities, the farm sector, and other relevant stakeholders, with roles that align with the research and marketing objectives.
Are smaller pilot projects or case studies allowed?
Yes. FSMIP is open to smaller, targeted projects when they function as pilot efforts or case studies that others can learn from.
If a project is a small pilot or case study, what is expected of the applicant?
Applicants are expected to analyze results and produce recommendations for how the approach could be scaled up or replicated in other regions.
What type of funding does FSMIP provide?
FSMIP provides matching funds through a competitive grant process.
Is this opportunity competitive or non-competitive?
This opportunity is competitive (a discretionary grant opportunity).
What is the funding instrument for this opportunity?
The funding instrument is a grant.
How much funding was available for the 2016 funding cycle?
For the 2016 cycle, the total pool available was about $1 million.
How many awards were expected in 2016?
The program expected to make about 15 awards in the 2016 funding cycle.
What was the maximum award amount (ceiling) per grant in 2016?
The maximum award amount (ceiling) was $150,000 per grant.
Who was eligible to apply for this specific opportunity posting?
Eligible applicants were limited to state governments and public or state-controlled institutions of higher education.
What is the Funding Opportunity Number for this posting?
The Funding Opportunity Number is USDA AMS TM FSMIP G 16 0004.
What is the CFDA number associated with this opportunity?
The CFDA number is 10.156.
What was the application deadline for the 2016 cycle?
The application deadline was May 12, 2016.
Was there an informational call about the Request for Applications?
Yes. USDA-AMS scheduled an informational teleconference to walk through the Request for Applications and answer questions.
When was the informational teleconference scheduled?
The teleconference was scheduled for March 24 at 2:00 pm Eastern.
How could participants coordinate participation in the informational teleconference?
Participation was coordinated via email to janise.zygmont@ams.usda.gov.
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