Opportunity Information: Apply for HRSA 10 035
Apply for HRSA 10 035
- The Health Resources and Services Administration in the health sector is offering a public funding opportunity titled "First Time Motherhood/New Parents Initiative" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.110 Maternal and Child Health Federal Consolidated Programs.
- This funding opportunity was created on May 5, 2010 and posted on May 5, 2010.
- Applicants must submit their applications by Jun 11, 2010. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $4,868,784.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $500,000.00 in funding.
- The number of recipients for this funding is limited to 10 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- This competition is only open to State Title V programs that have existing social marketing outreach strategies (e.g., toll free hotlines) which assist first time mothers and expectant/new parents in identifying and navigating through the array of resources specializing in pre/interconception care, prenatal care, family support and parenting. Only one application per State will be accepted. States that applied for and were awarded funding for this initiative in fiscal year 2008 2009 are not eligible to apply for this competition. All State and Territorial Maternal and Child Health Title V Agencies are eligible to apply. If designated bt the State Title V agency, and as cited in 42 CFR Part 51a.3(a), and Indian tribe or tribal organization (as those terms are defined in 25 U.S.C. 405b), or a faith based or community based organization, is eligible to apply for this Federal funding.
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Opportunity Summary:
The First Time Motherhood/New Parents Initiative (FTM/NPI) was a Health Resources and Services Administration (HRSA) discretionary grant opportunity (Funding Opportunity Number HRSA-10-035) designed as a set of demonstration grants for states. The main purpose was to help states boost public awareness of the services and supports available to women preparing for childbirth and to new or expectant parents. The initiative focused on practical, public-facing outreach, especially through advertising and promotion efforts and the use of toll-free hotlines, so that first-time mothers and new parents could more easily find and navigate appropriate maternal and child health resources.
This opportunity sat within the Maternal and Child Health Federal Consolidated Programs umbrella (CFDA 93.110) and supported health-related activities that connect families to preconception and interconception care, prenatal care, family support, and parenting resources. Rather than creating entirely new systems from scratch, the program emphasized building on existing state outreach and social marketing efforts, with an expectation that funded states would use well-planned communications campaigns and hotline-based navigation to reach the intended audiences and guide them toward relevant services.
Funding was structured to support a limited number of awards nationwide. HRSA anticipated making about 10 awards, with an estimated total funding amount of $4,868,784. Individual awards were expected to fall between a floor of $350,000 and a ceiling of $500,000. There was no cost-sharing or matching requirement, meaning applicants were not required to contribute non-federal funds as a condition of receiving the grant.
Eligibility was narrow and targeted. The competition was only open to State Title V programs (Maternal and Child Health agencies) that already had social marketing outreach strategies in place, such as toll-free hotlines, specifically aimed at helping first-time mothers and expectant/new parents identify and navigate available resources. Only one application per state was accepted, which effectively required a single, coordinated state-level proposal rather than multiple competing applications within the same state. In addition, states that had applied for and received funding for this initiative in fiscal years 2008 or 2009 were not eligible to apply under this 2010 competition, a restriction likely intended to spread funding to additional states and expand the initiative’s reach.
While the primary eligible applicants were State and Territorial Maternal and Child Health Title V agencies, the opportunity also allowed certain other entities to apply if formally designated by the State Title V agency, consistent with federal regulations (referenced as 42 CFR Part 51a.3(a)). Under that pathway, an Indian tribe or tribal organization (as defined in 25 U.S.C. 405b), as well as faith-based or community-based organizations, could be eligible applicants when acting under the state agency’s designation. This structure reinforced that the work was meant to align with statewide Title V priorities, while still allowing states to partner with organizations that may be particularly effective at outreach, hotline operations, or community engagement.
Key administrative dates show this was a time-limited 2010 funding round. The announcement was posted May 5, 2010, with an application deadline of June 11, 2010, and it was later archived on August 10, 2010. For access issues or assistance, HRSA directed applicants to its call center (CallCenter@HRSA.GOV and 877-464-4772), reflecting standard federal grant support channels.
In plain terms, FTM/NPI funded states that already had outreach infrastructure to run stronger, broader public information efforts so first-time mothers and new parents would know where to go for trusted help, and could quickly connect to services through widely promoted hotlines and related awareness campaigns.
Frequently Asked Questions (FAQs)
What is the First Time Motherhood/New Parents Initiative (FTM/NPI)?
The First Time Motherhood/New Parents Initiative (FTM/NPI) was a Health Resources and Services Administration (HRSA) discretionary grant opportunity (Funding Opportunity Number HRSA-10-035). It was structured as a set of state demonstration grants focused on increasing public awareness of services and supports available to women preparing for childbirth and to new or expectant parents.
What was the main goal of this grant opportunity?
The main goal was to help states strengthen practical, public-facing outreach so first-time mothers and new or expectant parents could more easily find, understand, and navigate maternal and child health resources. The initiative emphasized advertising and promotion efforts and the use of toll-free hotlines to connect people to appropriate services.
What kinds of activities did the program support?
The opportunity supported health-related outreach activities that help connect families to resources such as preconception and interconception care, prenatal care, family support, and parenting resources. The emphasis was on communications campaigns and hotline-based navigation that guide the intended audiences toward relevant services.
Did the initiative focus on creating new systems or improving existing ones?
The initiative emphasized building on existing state outreach and social marketing efforts rather than creating entirely new systems from scratch. Funded states were expected to strengthen and expand already-established outreach infrastructure, especially toll-free hotline strategies and public awareness campaigns.
What funding program area did this opportunity fall under?
FTM/NPI was part of the Maternal and Child Health Federal Consolidated Programs umbrella and was associated with CFDA 93.110.
Who was eligible to apply?
Eligibility was limited primarily to State Title V programs (Maternal and Child Health agencies) that already had social marketing outreach strategies in place (including toll-free hotlines) aimed at helping first-time mothers and expectant/new parents identify and navigate available resources.
Could more than one organization apply from the same state?
No. Only one application per state was accepted, which required a single, coordinated state-level proposal rather than multiple competing applications from within the same state.
Were states that received this funding in prior years allowed to apply?
No. States that had applied for and received funding for this initiative in fiscal years 2008 or 2009 were not eligible to apply under the FY 2010 competition.
Could entities other than the State Title V agency apply?
Yes, in certain cases. The opportunity allowed other entities to apply if they were formally designated by the State Title V agency, consistent with federal regulations referenced as 42 CFR Part 51a.3(a).
Which other entities could be designated to apply?
If formally designated by the State Title V agency, eligible applicants could include an Indian tribe or tribal organization (as defined in 25 U.S.C. 405b), as well as faith-based or community-based organizations. This pathway still tied the work to statewide Title V priorities while allowing states to rely on partners that may be effective at outreach, hotline operations, or community engagement.
How many awards did HRSA expect to make?
HRSA anticipated making about 10 awards nationwide under this opportunity.
What was the estimated total funding amount available?
The estimated total funding amount was $4,868,784.
What was the expected award size per recipient?
Individual awards were expected to range from a floor of $350,000 to a ceiling of $500,000.
Was cost sharing or a match required?
No. There was no cost-sharing or matching requirement, meaning applicants were not required to contribute non-federal funds as a condition of receiving the grant.
What were the key dates for this funding round?
The announcement was posted on May 5, 2010. The application deadline was June 11, 2010. The opportunity was later archived on August 10, 2010.
What was the focus of outreach under the initiative?
The initiative focused on practical, public-facing outreach, especially advertising and promotion efforts and the use of toll-free hotlines. The intent was to make it easier for first-time mothers and new parents to find trusted help and quickly connect to services.
What role did toll-free hotlines play in the program design?
Toll-free hotlines were a central feature. The grant emphasized hotline-based navigation and widely promoted hotline access so that the target audiences could locate and move through available maternal and child health resources more easily.
What kind of applicants did HRSA want for this opportunity?
HRSA targeted states that already had outreach infrastructure and social marketing strategies in place, and that could use grant funds to run stronger, broader communications campaigns and improve the public's ability to identify and navigate appropriate services through hotline-based and related outreach.
Where could applicants get help with access issues or application support?
HRSA directed applicants to its call center for assistance: CallCenter@HRSA.GOV and 877-464-4772.
What is the Funding Opportunity Number for this initiative?
The Funding Opportunity Number was HRSA-10-035.
In plain terms, what did this grant fund?
In plain terms, it funded states that already had outreach tools (like hotlines and social marketing) to run bigger and more effective public information efforts, so first-time mothers and new parents would know where to go for trusted help and could connect quickly to relevant maternal and child health services.
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