Opportunity Information: Apply for HHS 2009 CMS LTCAC 0003
Apply for HHS 2009 CMS LTCAC 0003
- The Centers for Medicare Medicaid Services in the health sector is offering a public funding opportunity titled "FY 2009 Own Your Future Long Term Care Awareness Campaign Cooperative Agreements" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.779 Centers for Medicare and Medicaid Services (CMS) Research, Demonstrations and Evaluations.
- This funding opportunity was created on Dec 1, 2008 and posted on Sep 4, 2008.
- Applicants must submit their applications by Jan 15, 2009 See link to full announcement for details.. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The number of recipients for this funding is limited to 5 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- Eligible applicants for this cooperative agreement are the immediate office of the Governor of the fifty States, the District of Columbia, the Commonwealth of Puerto Rico, or any territory or possession of the United States.1 Territory or possession is defined as Guam, the United States Virgin Islands, American Samoa, and the Commonwealth of the Northern Mariana Islands. 1 States where the Department of Aging is under the jurisdiction of the Office of the Lieutenant Governor, the application may come from the Lieutenant Governor.
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Opportunity Summary:
The FY 2009 Own Your Future Long Term Care Awareness Campaign Cooperative Agreements opportunity (Funding Opportunity Number HHS-2009-CMS-LTCAC-0003) is a Centers for Medicare and Medicaid Services (CMS) initiative under HHS designed to help states partner with the federal government to educate the public about long term care. The campaign is framed as a nationwide awareness effort rather than a traditional grant program that provides cash awards to applicants. Its central purpose is to raise understanding of long term care risks, the likely costs people may face, and the range of ways individuals can prepare to pay for and manage long term care needs. A major motivation behind the campaign is that many Americans mistakenly assume Medicare will cover most long term care services, when in reality Medicare coverage is limited. The broader message is that planning ahead can preserve dignity, control, and independence by giving people more options about how and where they receive care as they age or if they develop disabilities.
The campaign specifically targets the baby boomer population, described here as adults roughly ages 45 to 65 at the time of the announcement. The stated objectives are fourfold: first, to clearly explain what Medicare does and does not pay for in relation to long term care; second, to describe multiple planning approaches without endorsing any single strategy; third, to expand access to information about a broad set of long term care planning activities, including state-specific resources; and fourth, to engage states in a coordinated federal-state effort so consumers hear consistent, reliable messages about the importance of planning. A notable boundary is that the campaign is meant to help people begin the planning process rather than steer them to particular providers, locate specific services, or promote any particular product.
This opportunity is structured as a cooperative agreement, meaning CMS/HHS expects to be actively involved in shaping and approving what a participating state ultimately does. The announcement emphasizes a negotiated agreement approach: states submit an application, but the final set of campaign activities is not automatically locked to what was originally proposed. Instead, HHS plans to conduct a Readiness Review with each selected state to reach mutual agreement on the elements of that state’s final campaign plan. Because the plan is negotiated, HHS and the state may agree to modify activities from the original application, and different states may receive different levels of technical support depending on what is agreed upon and what is needed.
From a funding standpoint, this is unusual compared to many discretionary grant opportunities. The award ceiling and floor are both listed as 0, and the notice states plainly that no funds will be awarded directly to states. At a minimum, core campaign activities in states selected for participation are to be paid for by HHS and carried out by federal contractors. In practice, this means selected states gain access to a federally funded campaign package and implementation support rather than a cash grant that flows to the state. There is also no cost sharing or matching requirement.
Eligibility is limited to top executive offices at the state or territory level. Specifically, eligible applicants are the immediate office of the Governor of any of the 50 states, the District of Columbia, the Commonwealth of Puerto Rico, or U.S. territories and possessions defined as Guam, the U.S. Virgin Islands, American Samoa, and the Commonwealth of the Northern Mariana Islands. The announcement also notes an exception: in states where the Department of Aging falls under the jurisdiction of the Office of the Lieutenant Governor, the Lieutenant Governor’s office may submit the application. The opportunity anticipated up to five participating jurisdictions (Expected Awards: 5) and is categorized under CFDA 93.779, CMS Research, Demonstrations and Evaluations, within the health activity area.
Key dates in the public listing include a posted date of September 4, 2008, an original closing date of October 31, 2008, and a revised current closing date of January 15, 2009, with an archive date of February 14, 2009. Additional campaign information was referenced through longtermcare.gov/campaign, and the listed contact for help accessing the full announcement was Linda Gmeiner at CMS (Linda.Gmeiner@cms.hhs.gov).
FY 2009 Own Your Future Long Term Care Awareness Campaign (HHS-2009-CMS-LTCAC-0003) FAQs
What is the FY 2009 Own Your Future Long Term Care Awareness Campaign Cooperative Agreements opportunity?
It is a Centers for Medicare and Medicaid Services (CMS) initiative under HHS that works with selected states and territories to educate the public about long term care. It is framed as a nationwide awareness campaign rather than a traditional cash grant program.
What is the Funding Opportunity Number for this program?
The Funding Opportunity Number is HHS-2009-CMS-LTCAC-0003.
What is the main purpose of the campaign?
The central purpose is to raise public understanding of long term care risks, the likely costs people may face, and the range of ways individuals can prepare to pay for and manage long term care needs.
Why did CMS/HHS create this campaign?
A major motivation is that many Americans mistakenly assume Medicare will cover most long term care services, even though Medicare coverage is limited. The campaign emphasizes that planning ahead can help preserve dignity, control, and independence by increasing options for how and where care is received.
Who is the campaign intended to reach?
The campaign specifically targets the baby boomer population, described in the announcement as adults roughly ages 45 to 65 at the time of the notice.
What are the stated objectives of the campaign?
The objectives are: (1) clearly explain what Medicare does and does not pay for in relation to long term care; (2) describe multiple planning approaches without endorsing any single strategy; (3) expand access to information about a broad set of long term care planning activities, including state-specific resources; and (4) engage states in a coordinated federal-state effort so consumers hear consistent, reliable messages about planning.
Does the campaign promote specific long term care providers, services, or products?
No. The campaign is designed to help people begin the planning process, not to steer them to particular providers, locate specific services, or promote any particular product.
Is this a traditional grant that provides cash awards to states?
No. The opportunity is not a traditional grant program that provides cash awards to applicants. The notice states that no funds will be awarded directly to states.
What are the award floor and award ceiling listed in the opportunity?
Both the award floor and award ceiling are listed as 0.
If no funds are awarded to states, what do selected states receive?
Selected states receive access to a federally funded campaign package and implementation support. At a minimum, core campaign activities are to be paid for by HHS and carried out by federal contractors.
Is there a cost sharing or matching requirement?
No. The opportunity states there is no cost sharing or matching requirement.
What type of award is this?
This opportunity is structured as a cooperative agreement, meaning CMS/HHS expects to be actively involved in shaping and approving what a participating state ultimately does.
How does the cooperative agreement approach affect a participating state’s campaign plan?
The announcement emphasizes a negotiated agreement approach. States submit an application, but the final set of campaign activities is not automatically locked to what was originally proposed. HHS plans to conduct a Readiness Review with each selected state to reach mutual agreement on the elements of that state’s final campaign plan.
Can the campaign activities change after a state applies?
Yes. Because the plan is negotiated, HHS and the state may agree to modify activities from the original application as part of reaching agreement on the final plan.
Will every participating state receive the same technical support from HHS?
Not necessarily. The announcement indicates different states may receive different levels of technical support depending on what is agreed upon and what is needed.
Who is eligible to apply?
Eligibility is limited to top executive offices at the state or territory level, specifically the immediate office of the Governor of any of the 50 states, the District of Columbia, the Commonwealth of Puerto Rico, or U.S. territories and possessions (Guam, the U.S. Virgin Islands, American Samoa, and the Commonwealth of the Northern Mariana Islands).
Is there any eligibility exception involving a Lieutenant Governor’s office?
Yes. In states where the Department of Aging falls under the jurisdiction of the Office of the Lieutenant Governor, the Lieutenant Governor’s office may submit the application.
How many jurisdictions were expected to be selected?
The opportunity anticipated up to five participating jurisdictions (Expected Awards: 5).
What CFDA number is associated with this opportunity?
It is categorized under CFDA 93.779, CMS Research, Demonstrations and Evaluations.
What is the activity area for this opportunity?
The activity area is health.
What were the key dates for this opportunity listing?
Posted date: September 4, 2008. Original closing date: October 31, 2008. Revised current closing date: January 15, 2009. Archive date: February 14, 2009.
Where was additional campaign information referenced?
The listing referenced longtermcare.gov/campaign for additional campaign information.
Who was listed as the contact for help accessing the full announcement?
The contact listed was Linda Gmeiner at CMS (Linda.Gmeiner@cms.hhs.gov).
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