Opportunity Information: Apply for RFA 615 16 000002
Apply for RFA 615 16 000002
- The USAID-KEN in the health sector is offering a public funding opportunity titled "Health Communication and Marketing (HCM) Kenya" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001.
- This funding opportunity was created on Mar 24, 2016 and posted on Mar 24, 2016.
- Applicants must submit their applications by Apr 26, 2016. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $42,500,000.00 in funding.
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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Opportunity Summary:
The Health Communication and Marketing (HCM) Kenya opportunity is a USAID/Kenya funding announcement for a large-scale public health project focused on improving health outcomes through strategic communication and marketing approaches. The opportunity is listed as a discretionary grant-type competition and uses a cooperative agreement mechanism, which typically means the awardee would implement the program while USAID remains substantially involved in technical direction, collaboration, and oversight throughout the life of the project. The funding falls under the Health activity category and is associated with CFDA number 98.001, a common assistance listing used for USAID foreign assistance programs.
This particular solicitation is identified as RFA 615 16 000002 and was posted on March 24, 2016, with a closing date of April 26, 2016 (no extension indicated, since the original and current closing dates match). The award ceiling is listed at $42,500,000, signaling that USAID anticipated a major investment consistent with a national or multi-county effort rather than a small pilot. The number of expected awards is not provided in the summary data, which can mean the agency had not finalized the planned award count at the time of posting or chose to specify it only in the full funding notice.
Eligibility is broadly described as “Others,” with the note that interested applicants must consult the full Notice of Funding Opportunity for details. In USAID competitions, that often implies that eligibility may include a range of organizations such as non-profit entities, for-profit contractors applying under assistance rules, universities, international organizations, local Kenyan entities, and consortia, but the definitive requirements (such as local registration, cost share expectations, partner composition, or past performance thresholds) would be spelled out in the complete notice.
Because the public description in the listing simply says “See Full Notice of Funding Opportunity,” the precise technical scope is not detailed in the excerpt. Still, a program titled Health Communication and Marketing in the USAID/Kenya health portfolio generally points to work like national and community-level behavior change communication, demand creation for key health services, development and dissemination of health promotion materials, media and social marketing campaigns, and support to government and community systems to strengthen how health information reaches different audiences. It may also involve coordination with Kenya’s Ministry of Health and county health structures, audience research and message testing, monitoring and evaluation of communication impact, and integration with service delivery priorities (for example, maternal and child health, HIV, family planning, malaria, nutrition, or other priority areas identified in the full notice).
In short, this opportunity represents a high-value cooperative agreement intended to support Kenya’s public health goals through communication and marketing interventions, with USAID/Kenya as the sponsoring agency, a late-April 2016 application deadline, and up to $42.5 million available under the award ceiling, with the full technical and eligibility details provided in the complete funding announcement.
FAQs: USAID/Kenya Health Communication and Marketing (HCM) Kenya (RFA 615 16 000002)
What is the Health Communication and Marketing (HCM) Kenya opportunity?
HCM Kenya is a USAID/Kenya funding opportunity for a large-scale public health project focused on improving health outcomes through strategic health communication and marketing approaches.
Which agency is offering this funding opportunity?
The sponsoring agency is USAID/Kenya.
What is the funding mechanism for this opportunity?
The listing describes it as a discretionary grant-type competition using a cooperative agreement mechanism.
What does it mean that this is a cooperative agreement?
A cooperative agreement typically means the awardee implements the program while USAID remains substantially involved during the project period, including technical direction, collaboration, and ongoing oversight.
What is the solicitation identifier for this opportunity?
The solicitation is identified as RFA 615 16 000002.
When was the opportunity posted?
The opportunity was posted on March 24, 2016.
What is the application deadline?
The closing date is April 26, 2016.
Was the deadline extended?
No extension is indicated in the information provided, because the original and current closing dates are the same.
How much funding is available?
The award ceiling is listed at $42,500,000.
Does the award ceiling mean one award will be $42.5 million?
Not necessarily. The information provided lists an award ceiling, but it does not specify the number of awards or the actual award size. The final structure would be detailed in the full funding announcement.
How many awards does USAID expect to make?
The number of expected awards is not provided in the summary information.
What program area or activity category does this opportunity fall under?
The funding is under the Health activity category.
What is the CFDA number associated with this opportunity?
The opportunity is associated with CFDA number 98.001, which is commonly used for USAID foreign assistance programs.
Who is eligible to apply?
Eligibility is described as "Others," and applicants are instructed to consult the full Notice of Funding Opportunity for definitive eligibility requirements.
What does "Eligibility: Others" mean in practice?
Based on the listing alone, it indicates broad or non-standard eligibility categories and that the exact eligible applicant types are specified in the full Notice of Funding Opportunity.
Do applicants need to review the full Notice of Funding Opportunity?
Yes. The summary explicitly notes "See Full Notice of Funding Opportunity" for eligibility and other key requirements.
What is the project expected to focus on?
The excerpt does not provide a precise technical scope. However, a project titled Health Communication and Marketing within USAID/Kenya's health portfolio generally points to national and community-level health communication and marketing interventions to improve health outcomes.
What kinds of activities are typically included in a health communication and marketing project like this?
The description suggests activities may include behavior change communication, demand creation for key health services, development and dissemination of health promotion materials, media and social marketing campaigns, strengthening systems for health information delivery, and related coordination and support functions.
Is coordination with the Government of Kenya part of the likely approach?
The description indicates the work may involve coordination with Kenya's Ministry of Health and county health structures, although the definitive scope would be in the full funding notice.
Will the project include research or testing of communication approaches?
The summary suggests it may include audience research and message testing, along with monitoring and evaluation of communication impact, but the full details are in the complete announcement.
Does the opportunity specify which health areas will be prioritized (for example HIV, malaria, maternal and child health)?
The excerpt does not specify priority areas. It notes that communication and marketing could be integrated with service delivery priorities such as maternal and child health, HIV, family planning, malaria, nutrition, or other priorities identified in the full notice.
Is this intended to be a small pilot or a large program?
The listed award ceiling of $42.5 million signals that USAID anticipated a major investment consistent with a national or multi-county effort rather than a small pilot.
Where can applicants find the definitive requirements for this opportunity?
The definitive technical scope, eligibility rules, and other requirements are provided in the full Notice of Funding Opportunity referenced in the listing.
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