Opportunity Information: Apply for RFA 391 14 000001
Apply for RFA 391 14 000001
- The Pakistan USAID Islamabad in the health sector is offering a public funding opportunity titled "Health Communication Project" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001 USAID Foreign Assistance for Programs Overseas.
- This funding opportunity was created on Nov 1, 2013 and posted on Oct 10, 2013.
- Applicants must submit their applications by Nov 25, 2013. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $24,500,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $24,500,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
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Opportunity Summary:
The Health Communication Project is a USAID-funded grant opportunity designed to serve as the third component of USAID/Pakistan's flagship Maternal and Child Health (MCH) Program. The broader MCH Program aims to dramatically and sustainably improve health outcomes for women and children in targeted areas, and it is structured around five interconnected components: (1) Family Planning/Reproductive Health, (2) Maternal, Newborn and Child Health, (3) Health Communication, (4) Health Commodities, and (5) Health Systems Strengthening. This particular opportunity focuses on the Health Communication component, positioning it as a central driver for behavior change and demand creation that supports and amplifies the work of the other four components.
At its core, the project is intended to develop, introduce, scale up, and evaluate high-impact communication interventions that can improve health-related behaviors at both individual and community levels. A key priority population is married women of reproductive age (MWRA), along with the people who most directly influence their decisions and daily practices. The project is expected to promote healthier household and community behaviors while also addressing the cultural norms that can prevent healthy practices from being adopted or sustained. In practical terms, this means the work is not limited to delivering messages, but also includes shaping the broader social and cultural environment so that improved practices are enabled, reinforced, and maintained over time.
A major emphasis of the Health Communication Project is generating demand for health products and services. USAID highlights the use of innovative approaches drawn from commercial marketing and other behavior change disciplines, signaling that the project should go beyond traditional awareness campaigns and incorporate modern, evidence-based strategies that can motivate action. Another defining feature is integration: health communication interventions are expected to be coordinated across family planning, maternal and child health services, commodities, and health systems strengthening so that messaging and community engagement align with service availability, product supply, and system capacity, maximizing the overall impact of the MCH Program.
From an administrative and funding perspective, this opportunity was issued by USAID in Islamabad, Pakistan, under Funding Opportunity Number RFA-391-14-000001, titled "Health Communication Project." The award mechanism is a Cooperative Agreement, meaning USAID anticipates substantial involvement in the implementation and oversight of the program compared to more hands-off grant structures. The opportunity is categorized as Discretionary funding within the Health activity category, with one expected award. The total estimated funding is set at USD 24,500,000, and notably the award ceiling and floor are both USD 24,500,000, indicating USAID planned a single award at the full amount.
The planned project period is approximately 4.75 years, running from February 1, 2014 through October 31, 2018. The CFDA number listed is 98.001 (USAID Foreign Assistance for Programs Overseas). Cost sharing or matching is not required. Eligibility is described as unrestricted, meaning it is open to any type of entity, subject to any additional eligibility clarifications in the full announcement. Key dates included a posted date of October 10, 2013, with an original and final closing date of November 25, 2013, and an archive date of December 25, 2013. The listed point of contact for access issues was Saulat Rehan, Acquisition Assistance Specialist/Agreement Specialist at USAID Islamabad, with phone number 092 51 208 1276.
FAQs: USAID Health Communication Project (RFA-391-14-000001)
1) What is the Health Communication Project?
The Health Communication Project is a USAID-funded grant opportunity under USAID/Pakistan's flagship Maternal and Child Health (MCH) Program. It represents the Health Communication component of the broader MCH Program and is intended to drive behavior change and demand creation that supports the other program components.
2) How does this project fit into USAID/Pakistan's Maternal and Child Health (MCH) Program?
This opportunity is described as the third component of a five-part MCH Program. The full MCH Program is structured around: (1) Family Planning/Reproductive Health, (2) Maternal, Newborn and Child Health, (3) Health Communication, (4) Health Commodities, and (5) Health Systems Strengthening. The Health Communication component is positioned as a central driver that amplifies and supports the work of the other four components.
3) What is the main purpose of the Health Communication component?
The project aims to develop, introduce, scale up, and evaluate high-impact communication interventions that improve health-related behaviors at individual and community levels. It is intended to promote healthier household and community behaviors and address cultural norms that may hinder adoption and sustainability of healthy practices.
4) Who is the priority population for the project?
A key priority population is married women of reproductive age (MWRA). The project also targets the individuals who most directly influence MWRA decisions and daily practices.
5) Is the project limited to health messaging and awareness campaigns?
No. The description emphasizes that the work is not limited to delivering messages. It also includes shaping the broader social and cultural environment so improved practices are enabled, reinforced, and maintained over time.
6) What kinds of approaches does USAID expect for communication interventions?
USAID highlights innovative approaches drawn from commercial marketing and other behavior change disciplines. This signals an expectation that interventions go beyond traditional awareness campaigns and use modern, evidence-based strategies designed to motivate action.
7) What does "demand generation" mean in the context of this project?
Demand generation is a major emphasis of the Health Communication Project and refers to generating demand for health products and services. Communication interventions are expected to encourage uptake and use of services and products aligned with the MCH Program.
8) How important is integration with other health areas?
Integration is a defining feature. Health communication interventions are expected to be coordinated across family planning, maternal and child health services, commodities, and health systems strengthening. The intent is to align messaging and community engagement with service availability, product supply, and system capacity to maximize overall MCH Program impact.
9) Who issued the funding opportunity and where?
The opportunity was issued by USAID in Islamabad, Pakistan.
10) What is the Funding Opportunity Number and title?
The Funding Opportunity Number is RFA-391-14-000001, and the title is "Health Communication Project."
11) What type of award mechanism is used?
The award mechanism is a Cooperative Agreement. This means USAID anticipates substantial involvement in implementation and oversight compared to more hands-off grant structures.
12) What is the funding category and activity area for this opportunity?
The opportunity is categorized as Discretionary funding within the Health activity category.
13) How many awards were expected?
The announcement indicates one expected award.
14) What is the total estimated funding amount?
The total estimated funding is USD 24,500,000.
15) What are the award ceiling and award floor?
Both the award ceiling and award floor are USD 24,500,000. This indicates USAID planned a single award at the full amount.
16) What is the planned project period?
The planned project period is approximately 4.75 years, from February 1, 2014 through October 31, 2018.
17) What is the CFDA number associated with this opportunity?
The CFDA number listed is 98.001, described as USAID Foreign Assistance for Programs Overseas.
18) Is cost sharing or matching required?
No. Cost sharing or matching is not required.
19) Who was eligible to apply?
Eligibility is described as unrestricted, meaning it is open to any type of entity, subject to any additional eligibility clarifications in the full announcement.
20) When was the opportunity posted?
The posted date listed is October 10, 2013.
21) What were the closing dates for applications?
The original closing date and the final closing date were both November 25, 2013.
22) When was the opportunity archived?
The archive date listed is December 25, 2013.
23) Who was the point of contact for access issues?
The listed point of contact for access issues was Saulat Rehan, Acquisition Assistance Specialist/Agreement Specialist at USAID Islamabad.
24) What contact phone number was provided?
The phone number provided for the point of contact was 092 51 208 1276.
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