Opportunity Information: Apply for USAID VIETNAM SOL 486 13 000022
Apply for USAID VIETNAM SOL 486 13 000022
- The Thailand USAID Bangkok in the health sector is offering a public funding opportunity titled "Healthy Markets Activity" and is now available to receive applicants.
- This funding opportunity was created on Jul 31, 2013 and posted on Jul 2, 2013.
- Applicants must submit their applications by Aug 20, 2013. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $15,000,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- Qualified U.S. organizations including NGOs (NGOs include any incorporated entity, either non profit or for profit, other than a governmental organization.)
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Opportunity Summary:
The Healthy Markets Activity is a USAID-funded health initiative designed to shift HIV prevention and related services from a largely donor-subsidized model to a sustainable, commercially viable market. The core idea is to strengthen and normalize private sector delivery of HIV-related goods and services such as condoms, HIV testing and counseling, and sterile needles and syringes, with a clear focus on reaching the populations facing the highest HIV risks. Rather than relying primarily on free or heavily subsidized distribution, the activity is meant to help build a functioning marketplace where products and services are routinely available through non-subsidized channels, supported by business incentives, customer demand, and local investment.
A central expectation of the project is that it will actively leverage private sector solutions, know-how, and assets to identify real market opportunities and then catalyze responses aligned with local HIV epidemic priorities. In practical terms, this means applicants would be expected to analyze how HIV-related commodities and services are currently financed, marketed, distributed, and used, then work with businesses and other market actors to remove bottlenecks, improve product availability, and strengthen the commercial appeal of serving key populations. The approach is explicitly transitional and phased: the activity must lay out how it will move measurably from a subsidy-heavy environment to one in which unsubsidized commodities, services, and distribution channels become the norm, without undermining access for those most at risk.
The activity builds on earlier U.S. government investments in social marketing and subsidized distribution. Instead of replacing those efforts, it aims to use them as a foundation while pushing the market further toward sustainability. A major theme is experimentation and adaptation: the program is intended to develop and field test approaches that create business opportunities while still advancing HIV prevention and treatment goals. That includes exploring ways for private providers, distributors, pharmacies, clinics, or other channels to profitably offer appropriate products and services in ways that still match public health priorities.
Program outcomes are organized around three objective areas. Objective 1 is to increase private sector and local investment in markets for condoms and other HIV-related goods and services, which implies expanding domestic financing and encouraging businesses and local stakeholders to put their own resources into these markets. Objective 2 is to increase demand among key populations with the greatest HIV risks, meaning the activity should stimulate consumer interest and willingness to seek out and use products and services (for example, through improved awareness, better branding and positioning, reduced stigma in purchasing, or more convenient access points). Objective 3 is to increase private sector supply targeted to those same high-risk populations, focusing on ensuring that commercial suppliers and service providers reliably stock, distribute, and offer these products and services in places and formats that match user needs.
From an administrative standpoint, this was a discretionary funding opportunity issued by USAID, with the USAID Bangkok platform noted, under a cooperative agreement mechanism. The opportunity anticipated a single award, with an award ceiling and floor both set at USD 15,000,000, indicating a planned fixed-size award rather than a range. Cost sharing or matching was required. Eligible applicants were qualified U.S. organizations, including non-governmental organizations that could be either nonprofit or for-profit, as long as they were not governmental entities. The original posting date was July 2, 2013, with an original closing date of July 31, 2013, later extended to August 20, 2013, and the opportunity was archived on February 6, 2014. A point of contact for access issues was listed as Kornpreeya Paoluglam, Acquisition Specialist, reachable by phone at 66 2 257 3000.
Frequently Asked Questions (FAQs): USAID Healthy Markets Activity
What is the USAID Healthy Markets Activity?
The Healthy Markets Activity is a USAID-funded health initiative focused on shifting HIV prevention and related services from a largely donor-subsidized model to a sustainable, commercially viable market. It aims to strengthen and normalize private sector delivery of HIV-related goods and services so they are routinely available through non-subsidized channels supported by business incentives, customer demand, and local investment.
What problem is this activity trying to solve?
The activity targets the reliance on free or heavily subsidized HIV-related commodities and services. Instead of depending primarily on donor-supported distribution, it is designed to help build a functioning marketplace where these products and services can be accessed through commercially sustainable channels while still focusing on populations facing the highest HIV risks.
What kinds of goods and services are included?
The opportunity highlights HIV-related goods and services such as condoms, HIV testing and counseling, and sterile needles and syringes. More broadly, it is framed around HIV prevention and related services delivered through private sector channels.
Who is the primary focus population for the activity?
The activity is designed with a clear focus on reaching the populations facing the highest HIV risks. It emphasizes tailoring demand and supply improvements to the needs of these key populations.
What does it mean to transition from a subsidy-heavy environment to a sustainable market?
It means the activity must plan and demonstrate a measurable, phased shift away from heavy subsidies toward a situation where unsubsidized commodities, services, and distribution channels become the norm. This transition is expected to happen without undermining access for those most at risk.
Is the program replacing previous social marketing and subsidized distribution efforts?
No. The activity is described as building on earlier U.S. government investments in social marketing and subsidized distribution. It is intended to use those efforts as a foundation while pushing the market further toward long-term sustainability.
How does the activity expect applicants to work with the private sector?
The activity expects applicants to actively leverage private sector solutions, know-how, and assets. Applicants would be expected to identify real market opportunities and catalyze responses aligned with local HIV epidemic priorities by working with businesses and other market actors.
What types of market analysis or assessment are implied for applicants?
Applicants are expected to analyze how HIV-related commodities and services are currently financed, marketed, distributed, and used. Based on that analysis, they would work with businesses and market actors to remove bottlenecks, improve availability, and strengthen the commercial appeal of serving high-risk populations.
What does "experimentation and adaptation" mean in this opportunity?
The activity is intended to develop and field test approaches that create business opportunities while still advancing HIV prevention and treatment goals. This includes experimenting with ways for private providers, distributors, pharmacies, clinics, or other channels to profitably offer appropriate products and services consistent with public health priorities.
What are the main objectives of the Healthy Markets Activity?
The opportunity lists three objective areas: (1) increase private sector and local investment in markets for condoms and other HIV-related goods and services; (2) increase demand among key populations with the greatest HIV risks; and (3) increase private sector supply targeted to those same high-risk populations.
What does Objective 1 (investment) emphasize?
Objective 1 focuses on increasing private sector and local investment in markets for condoms and other HIV-related goods and services. This implies expanding domestic financing and encouraging businesses and local stakeholders to invest their own resources in these markets.
What does Objective 2 (demand) emphasize?
Objective 2 focuses on increasing demand among key populations with the greatest HIV risks. The opportunity notes examples such as improved awareness, better branding and positioning, reduced stigma in purchasing, and more convenient access points that can encourage people to seek out and use products and services.
What does Objective 3 (supply) emphasize?
Objective 3 focuses on increasing private sector supply targeted to high-risk populations. It emphasizes ensuring that commercial suppliers and service providers reliably stock, distribute, and offer products and services in places and formats that match user needs.
What delivery channels does the opportunity mention?
The opportunity references private providers, distributors, pharmacies, clinics, and other commercial channels as potential ways to deliver HIV-related goods and services in a more sustainable, market-based way.
What is the funding agency and where was the opportunity managed from?
The opportunity was issued by USAID as a discretionary funding opportunity. The USAID Bangkok platform is specifically noted in the administrative description.
What funding mechanism is used for this opportunity?
The opportunity used a cooperative agreement mechanism.
How many awards were anticipated?
The opportunity anticipated a single award.
What was the award amount?
The award ceiling and floor were both set at USD 15,000,000, indicating a planned fixed-size award rather than a range.
Was cost sharing or matching required?
Yes. The opportunity states that cost sharing or matching was required.
Who was eligible to apply?
Eligible applicants were qualified U.S. organizations, including non-governmental organizations that could be either nonprofit or for-profit, as long as they were not governmental entities.
When was the opportunity posted and when did it close?
The original posting date was July 2, 2013. The original closing date was July 31, 2013, and it was later extended to August 20, 2013.
Is this opportunity still open?
No. The opportunity was archived on February 6, 2014.
Who should be contacted for access issues related to the opportunity?
The point of contact listed for access issues was Kornpreeya Paoluglam, Acquisition Specialist, reachable by phone at 66 2 257 3000.
Does the activity require alignment with local HIV epidemic priorities?
Yes. The opportunity states that responses should be aligned with local HIV epidemic priorities, and that private sector-driven solutions should be used to identify market opportunities that support those priorities.
How does the activity balance commercial viability with public health goals?
The opportunity frames the program as creating business opportunities while still advancing HIV prevention and treatment goals. It also emphasizes that the transition to unsubsidized channels should not undermine access for those most at risk.
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