Opportunity Information: Apply for SCAKAB 13 CA 004 SCA 12202012

  • The Bureau of South and Central Asian Affairs in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Herat Media Information Center" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.501 Public Diplomacy Programs for Afghanistan and Pakistan.
  • This funding opportunity was created on Dec 20, 2012 and posted on Dec 20, 2012.
  • Applicants must submit their applications by Jan 20, 2013. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $250,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $250,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
  • Eligibility is open to all U.S., Afghan, and international organizations or companies with direct experience in media relations, strategic communications, and public affairs, and a proven track record of success implementing projects in Afghanistan. U.S. organizations or companies are required to partner with an Afghan organization or company.
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Opportunity Summary:

The Herat Media Information Center grant opportunity is a discretionary award from the U.S. Department of State, Bureau of South and Central Asian Affairs, focused on public diplomacy programming in Afghanistan. It calls for one organization (or a lead organization working with a required Afghan partner, in the case of U.S. applicants) to establish a Media Information Center (MIC) physically based in the Governor's office of Herat Province. The core idea is to build the provincial government's ability to communicate with the public through both public and private media in a way that is proactive, effective, and truthful, improving the quality, speed, and credibility of official information coming from the province.

The project is structured around setting up a functioning regional communications hub that can support regular media engagement and timely dissemination of accurate information. The MIC is expected to include the practical building blocks needed to operate day to day, including staffing, staff training, routine operations, and essential equipment. The emphasis is not simply on producing announcements, but on strengthening capacity in media relations, strategic communications, and public affairs so provincial officials can consistently share information and respond to media needs in a professional manner.

A major program goal is to help amplify governance and development success stories, ensuring that public narratives about Afghanistan do not focus only on security-related issues. The solicitation highlights the need for accurate and timely information that presents broader progress and constructive developments, with the larger public diplomacy purpose of supporting national unity and a more balanced public narrative. In practice, this implies building processes and skills for gathering verifiable information, packaging it for media use, and distributing it efficiently to journalists and outlets, while maintaining credibility and transparency.

The total estimated funding is $250,000, with an award ceiling of $250,000 and an expectation of a single award. Cost sharing or matching is not required. Eligibility is open to U.S., Afghan, and international organizations or companies that can demonstrate direct experience in media relations, strategic communications, and public affairs, along with a proven record of successful project implementation in Afghanistan. A key eligibility condition is that U.S. organizations or companies must partner with an Afghan organization or company, reinforcing local involvement and operational viability on the ground.

The opportunity was posted on December 20, 2012, with an application deadline of January 20, 2013, and it was later archived on February 19, 2013. The funding opportunity number is SCAKAB 13 CA 004 (SCA 12202012), and it falls under CFDA 19.501, Public Diplomacy Programs for Afghanistan and Pakistan. For access issues or official inquiries, the listed point of contact is Pedro Palugyai, Grants Manager, Public Affairs Section, U.S. Embassy Kabul, Afghanistan.

Herat Media Information Center (MIC) Grant Opportunity: FAQs

1) What is the Herat Media Information Center (MIC) grant?

This is a discretionary grant opportunity from the U.S. Department of State, Bureau of South and Central Asian Affairs. It funds public diplomacy programming in Afghanistan through the establishment of a Media Information Center (MIC) in Herat Province.

2) What is the main purpose of the MIC?

The MIC is intended to strengthen the Herat provincial government's ability to communicate with the public through public and private media in a proactive, effective, and truthful way. The goal is to improve the quality, speed, and credibility of official information coming from the province.

3) Where is the MIC required to be located?

The MIC must be physically based in the Governor's office of Herat Province.

4) What kind of activities is the project expected to support?

The project is expected to set up a functioning regional communications hub that supports regular media engagement and the timely dissemination of accurate information.

5) Is the grant mainly about producing government announcements?

No. The emphasis is on building capacity in media relations, strategic communications, and public affairs so provincial officials can consistently share information and respond to media needs professionally.

6) What are the expected operational components of the MIC?

The MIC is expected to include practical building blocks needed for day-to-day operations, including staffing, staff training, routine operations, and essential equipment.

7) What is the public diplomacy goal behind this opportunity?

A major goal is to amplify governance and development success stories so public narratives about Afghanistan do not focus only on security-related issues. It also aims to support national unity and a more balanced public narrative by promoting accurate and timely official information.

8) What does the solicitation say about information quality and credibility?

It highlights the need for accurate and timely information and stresses credibility and transparency. The practical intent is to build processes and skills for gathering verifiable information, packaging it for media use, and distributing it efficiently to journalists and outlets.

9) How many awards does the program expect to make?

The opportunity indicates an expectation of a single award.

10) What is the total estimated funding amount?

The total estimated funding is $250,000.

11) What is the award ceiling?

The award ceiling is $250,000.

12) Is cost sharing or matching required?

No. Cost sharing or matching is not required.

13) Who is eligible to apply?

Eligibility is open to U.S., Afghan, and international organizations or companies that can demonstrate direct experience in media relations, strategic communications, and public affairs, along with a proven record of successful project implementation in Afghanistan.

14) Are U.S. applicants required to have an Afghan partner?

Yes. A key eligibility condition is that U.S. organizations or companies must partner with an Afghan organization or company.

15) Can an Afghan partner be optional for U.S. applicants?

No. The opportunity describes an Afghan partner as required for U.S. applicants (either a lead organization working with a required Afghan partner, in the case of U.S. applicants).

16) What types of experience does an applicant need to demonstrate?

Applicants should be able to show direct experience in media relations, strategic communications, and public affairs, and also a proven record of implementing projects successfully in Afghanistan.

17) What government office is sponsoring this opportunity?

The opportunity is from the U.S. Department of State, Bureau of South and Central Asian Affairs.

18) What is the focus area or program category for this funding?

It is focused on public diplomacy programming in Afghanistan and is associated with CFDA 19.501, Public Diplomacy Programs for Afghanistan and Pakistan.

19) What is the funding opportunity number?

The funding opportunity number is SCAKAB 13 CA 004 (SCA 12202012).

20) When was the opportunity posted and when was the deadline?

It was posted on December 20, 2012, and the application deadline was January 20, 2013.

21) What does it mean that the opportunity was archived?

The listing indicates it was archived on February 19, 2013, which suggests it is no longer an active, open solicitation in the form presented.

22) Who is the listed point of contact for official inquiries or access issues?

The listed point of contact is Pedro Palugyai, Grants Manager, Public Affairs Section, U.S. Embassy Kabul, Afghanistan.

23) Is the MIC expected to work with both public and private media?

Yes. The purpose includes improving the provincial government's ability to communicate with the public through both public and private media.

24) What is the intended impact on how information flows from Herat Province?

The intended impact is improved quality, speed, and credibility of official information, supported by regular media engagement and more timely dissemination of accurate updates.

25) What is the core implementation model described in the opportunity?

One organization is expected to establish the MIC (or a lead organization working with a required Afghan partner for U.S. applicants), with the MIC operating as a regional communications hub based in the Governor's office of Herat Province.

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