Opportunity Information: Apply for PA 13 263
Apply for PA 13 263
- The National Institutes of Health in the health sector is offering a public funding opportunity titled "Implications of New Digital Media Use for Underage Drinking, Drinking Related Behaviors, and Prevention Research (R21)" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.273 Alcohol Research Programs.
- This funding opportunity was created on Jul 8, 2013 and posted on Jul 8, 2013.
- Applicants must submit their applications by Sep 7, 2016. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $200,000.00 in funding.
- Eligible applicants include: Independent school districts County governments Others (see text field entitled Additional Information on Eligibility for clarification) Special district governments Private institutions of higher education For profit organizations other than small businesses Public and State controlled institutions of higher education Public housing authorities/Indian housing authorities Small businesses State governments Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education Native American tribal governments (Federally recognized) City or township governments Native American tribal organizations (other than Federally recognized tribal governments).
- Other Eligible Applicants include the following Alaska Native and Native Hawaiian Serving Institutions Asian American Native American Pacific Islander Serving Institutions (AANAPISISs) Eligible Agencies of the Federal Government Faith based or Community based Organizations Hispanic serving Institutions Historically Black Colleges and Universities (HBCUs) Indian/Native American Tribal Governments (Other than Federally Recognized) Non domestic (non U.S.) Entities (Foreign Organizations) Regional Organizations Tribally Controlled Colleges and Universities (TCCUs) U.S. Territory or Possession Non domestic (non U.S.) Entities (Foreign Institutions) are eligible to apply. Non domestic (non U.S.) components of U.S. Organizations are eligible to apply. Foreign components, as defined in the NIH Grants Policy Statement, are allowed.
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Opportunity Summary:
The National Institutes of Health (NIH) Funding Opportunity Announcement PA 13-263, titled "Implications of New Digital Media Use for Underage Drinking, Drinking Related Behaviors, and Prevention Research (R21)," invited research proposals that look closely at how adolescents' heavy engagement with new digital media, especially social media and social networking sites, may shape alcohol use. The central idea behind the opportunity was to support exploratory, early-stage studies that can clarify whether digital media environments contribute to underage drinking, influence drinking patterns (such as frequency, quantity, and binge episodes), or increase the likelihood of alcohol-related harms. Alongside understanding risk, the FOA also emphasized the preventive side of the equation by encouraging projects that test or develop ways to use digital media platforms as practical tools for preventing underage drinking and reducing related problems.
This opportunity used the NIH R21 mechanism, which is designed for innovative, developmental research that may be high-risk or preliminary but has strong potential to open up a promising line of inquiry. Projects under this mechanism are typically aimed at generating proof-of-concept findings, producing pilot data, refining measures or methods, or demonstrating feasibility rather than running large, definitive clinical trials. The announcement set an award ceiling of $200,000, and it specified that cost sharing or matching was not required. In terms of subject focus, the FOA sat within the health research domain and was associated with CFDA number 93.273, Alcohol Research Programs, reflecting its alignment with alcohol-related public health priorities.
The scope of research encouraged by the FOA broadly covered two complementary tracks. First, it sought studies that examine how digital media exposure, interactions, and norms might influence youth alcohol behaviors. This could include, for example, how alcohol-related content spreads through social networks, how peer reinforcement online may affect perceived norms, how marketing or user-generated posts could shape attitudes, or how specific platform features (such as likes, shares, comments, follower counts, or algorithmic recommendations) might amplify pro-drinking messages. The second track focused on prevention research, encouraging applicants to explore digital media as a delivery channel or setting for interventions, such as social media-based messaging strategies, peer-led online prevention efforts, targeted counter-marketing, or other digitally delivered approaches intended to reduce initiation, lower risky drinking, or prevent alcohol-related consequences among adolescents.
Eligibility was intentionally broad and included many types of U.S. and non-U.S. organizations. Eligible applicants listed in the source information included state governments, county and city or township governments, special district governments, independent school districts, public and state-controlled institutions of higher education, private institutions of higher education, nonprofits (including both 501(c)(3) organizations and certain nonprofits without 501(c)(3) status), for-profit organizations (including small businesses and other for-profits), public housing authorities/Indian housing authorities, and federally recognized Native American tribal governments as well as tribal organizations. The FOA also explicitly included a wide range of additional eligible applicant categories, such as Historically Black Colleges and Universities (HBCUs), Hispanic-serving Institutions, Tribally Controlled Colleges and Universities (TCCUs), Alaska Native and Native Hawaiian Serving Institutions, and Asian American Native American Pacific Islander Serving Institutions (AANAPISIs), along with faith-based or community-based organizations and eligible federal agencies. Importantly, the announcement stated that non-U.S. entities (foreign organizations and foreign institutions) could apply, that non-U.S. components of U.S. organizations were eligible, and that foreign components were allowed as defined in NIH policy.
From an administrative standpoint, the opportunity was categorized as a discretionary grant program, posted on July 8, 2013, with an original and current closing date of September 7, 2016, and an archive date of October 8, 2016, indicating it is no longer active. The sponsoring agency was NIH, and the full announcement was made available through the NIH grants guide page linked in the source. For technical access issues, the listing provided NIH Office of Extramural Research (OER) webmaster contact information (FBOWebmaster@OD.NIH.GOV), reflecting that the point of contact was geared toward problems accessing or linking to the announcement rather than programmatic scientific questions.
Overall, PA 13-263 aimed to accelerate timely research on a rapidly changing adolescent environment: the growing influence of social media and other new digital media. By funding short, exploratory R21 projects, NIH sought to improve understanding of how online social contexts may contribute to underage drinking and to encourage creative prevention strategies that meet adolescents where they already spend time, communicate, and form norms: on digital platforms.
Frequently Asked Questions (FAQs)
What is the title and identifier of this NIH funding opportunity?
The opportunity is NIH Funding Opportunity Announcement (FOA) PA 13-263, titled "Implications of New Digital Media Use for Underage Drinking, Drinking Related Behaviors, and Prevention Research (R21)."
What is the main goal of PA 13-263?
The FOA sought exploratory, early-stage research on how adolescents' heavy use of new digital media (especially social media and social networking sites) may influence underage drinking, drinking patterns (frequency, quantity, binge episodes), and alcohol-related harms. It also encouraged research that uses digital media platforms as practical tools for prevention.
What research areas does this FOA emphasize?
The FOA emphasized two complementary areas: (1) studies examining how digital media exposure, interactions, and online norms may influence youth alcohol behaviors, and (2) prevention research that develops or tests digitally delivered approaches intended to prevent initiation, reduce risky drinking, or reduce alcohol-related consequences among adolescents.
What is the NIH activity code or grant mechanism used here?
This opportunity used the NIH R21 mechanism, which supports innovative, developmental research intended to generate proof-of-concept findings, produce pilot data, refine methods or measures, or demonstrate feasibility.
Is this FOA intended for large, definitive trials?
No. Based on the description provided, the R21 mechanism is positioned for exploratory and preliminary work (such as feasibility and pilot data) rather than large, definitive clinical trials.
What kinds of digital media factors were considered relevant to study?
The FOA highlighted factors such as how alcohol-related content spreads through social networks, how peer reinforcement online may affect perceived norms, the influence of marketing or user-generated posts on attitudes, and how platform features (likes, shares, comments, follower counts, algorithmic recommendations) may amplify pro-drinking messages.
What kinds of prevention approaches were encouraged?
The FOA encouraged prevention research using digital media as the delivery channel or setting, including social media-based messaging strategies, peer-led online prevention efforts, targeted counter-marketing, and other digitally delivered approaches focused on underage drinking prevention and harm reduction.
What topic area or health domain does this FOA fall under?
It falls within alcohol-related public health research and is associated with CFDA number 93.273, Alcohol Research Programs.
What is the maximum award amount mentioned in the announcement?
The FOA listed an award ceiling of $200,000.
Is cost sharing or matching required?
No. The announcement specified that cost sharing or matching was not required.
Who was eligible to apply?
Eligibility was broad and included many types of U.S. and non-U.S. organizations. Examples listed include state governments; county, city, or township governments; special district governments; independent school districts; public and state-controlled institutions of higher education; private institutions of higher education; nonprofits (including 501(c)(3) and certain nonprofits without 501(c)(3) status); for-profit organizations (including small businesses); public housing authorities/Indian housing authorities; federally recognized Native American tribal governments; and tribal organizations.
Were minority-serving institutions and community/faith-based organizations included as eligible applicants?
Yes. The FOA explicitly listed a range of additional eligible categories, including Historically Black Colleges and Universities (HBCUs), Hispanic-serving Institutions, Tribally Controlled Colleges and Universities (TCCUs), Alaska Native and Native Hawaiian Serving Institutions, Asian American Native American Pacific Islander Serving Institutions (AANAPISIs), as well as faith-based or community-based organizations.
Could federal agencies apply?
Yes. The eligibility list included eligible federal agencies.
Were non-U.S. (foreign) organizations eligible to apply?
Yes. The announcement stated that non-U.S. entities (foreign organizations and foreign institutions) could apply.
Are non-U.S. components of U.S. organizations allowed?
Yes. The FOA stated that non-U.S. components of U.S. organizations were eligible.
Are foreign components permitted under this opportunity?
Yes. Foreign components were allowed as defined in NIH policy.
What type of funding program is this considered?
The opportunity was categorized as a discretionary grant program.
When was this funding opportunity posted?
It was posted on July 8, 2013.
What were the closing date and current status of this FOA?
The original and current closing date was September 7, 2016. The archive date was October 8, 2016, indicating the opportunity is no longer active.
Which agency sponsored this opportunity?
The sponsoring agency was the National Institutes of Health (NIH).
Where was the full announcement made available?
The full announcement was made available through the NIH grants guide page linked in the source information.
Who was the listed contact for technical access issues?
The listing provided NIH Office of Extramural Research (OER) webmaster contact information for technical access or linking issues: FBOWebmaster@OD.NIH.GOV.
Was the listed contact intended for scientific or programmatic questions?
The provided contact was described as being geared toward problems accessing or linking to the announcement rather than programmatic scientific questions.
What population was the FOA primarily concerned with?
The FOA focused on adolescents and the relationship between their digital media environments and underage drinking behaviors, related harms, and prevention.
How did the FOA frame the importance of digital media in this research area?
It framed social media and other new digital media as rapidly changing environments where adolescents spend time, communicate, and form norms, and it aimed to accelerate timely research on how these environments may affect underage drinking and prevention strategies.
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