Opportunity Information: Apply for CDC RFA DP11 1105
Apply for CDC RFA DP11 1105
- The Centers for Disease Control and Prevention in the health sector is offering a public funding opportunity titled "Innovative Social Media Strategies to Reach Open to Smoking Youth" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.283 Centers for Disease Control and PreventionInvestigations and Technical Assistance.
- This funding opportunity was created on Jun 24, 2011 and posted on Jun 24, 2011.
- Applicants must submit their applications by Jul 25, 2011 500pm Eastern Standard Time. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $4,000,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $2,000,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
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Opportunity Summary:
The grant opportunity titled "Innovative Social Media Strategies to Reach Open to Smoking Youth" (Funding Opportunity Number CDC RFA DP11-1105) is a discretionary CDC grant focused on youth tobacco prevention. Its central goal is to reduce the influence of pro-tobacco messaging in online spaces by developing and deploying new, creative social media approaches that can reach and persuade youth ages 12 to 17 who are considered "open to smoking." In practical terms, the project is meant to identify pro-tobacco content and the online influences that make tobacco use seem appealing, then actively counter those messages using tactics designed for the platforms, behaviors, and media habits of teens.
A key requirement is that the proposed social media strategies cannot be built from scratch as a standalone campaign. Instead, they must be implemented within the framework of an existing, proven, branded, national youth tobacco prevention counter-marketing campaign. The CDC is signaling that it wants to leverage a campaign that already has credibility, recognition, and demonstrated effectiveness, along with a strong online and social media presence and an established youth following. The intent is to make the effort more efficient and impactful by plugging innovative social media interventions into a campaign infrastructure that is already reaching young audiences at scale, rather than spending time and resources trying to build brand awareness and an audience from the ground up.
The opportunity falls under the Health funding activity category and is supported through CFDA 93.283 (CDC Investigations and Technical Assistance). The CDC anticipated making one award under this announcement. The estimated total funding amount listed is $4,000,000, with an award ceiling of $2,000,000 and no stated award floor (listed as $0). There is no cost-sharing or matching requirement, which means applicants were not required to contribute their own funds as a condition of receiving the award.
Eligibility is described as "unrestricted," meaning it is open to a wide range of entity types, subject to any clarifications that may have been included in the full announcement text. The posting date and creation date were both June 24, 2011. The application deadline was July 25, 2011 at 5:00 pm Eastern Standard Time, and the opportunity was archived on August 24, 2011. For access issues related to the full announcement (the link provided is noted as not active), the listed point of contact is the CDC Procurement and Grants Office, Technical Information and Management Section (TIMS), reachable by phone at 770-488-2700 for general submission inquiries.
Overall, this funding opportunity is best understood as a highly targeted effort to strengthen youth tobacco prevention work in the digital environment by investing in advanced, platform-appropriate social media strategies that can compete with and neutralize pro-tobacco narratives where teens encounter them, while relying on the reach and legitimacy of an established national counter-marketing brand to maximize impact.
Frequently Asked Questions (FAQs)
1. What is the name of this grant opportunity?
The opportunity is titled "Innovative Social Media Strategies to Reach Open to Smoking Youth".
2. What is the Funding Opportunity Number (FON)?
The Funding Opportunity Number is CDC RFA DP11-1105.
3. Which federal agency is offering this grant?
This is a discretionary grant opportunity from the Centers for Disease Control and Prevention (CDC).
4. What is the main purpose of the grant?
The central goal is to reduce the influence of pro-tobacco messaging in online spaces by developing and deploying new, creative social media approaches that can reach and persuade youth who are considered "open to smoking."
5. Who is the target audience the project must reach?
The target audience is youth ages 12 to 17 who are described as "open to smoking."
6. What does "open to smoking" mean in the context of this opportunity?
Based on the description provided, "open to smoking" refers to youth ages 12 to 17 who may be susceptible to tobacco use and are not firmly committed to not smoking. The opportunity is specifically designed to reach and persuade this group through social media strategies.
7. What kinds of activities or approaches does CDC want to fund?
The project is intended to (1) identify pro-tobacco content and online influences that make tobacco use seem appealing, and (2) actively counter those messages using tactics designed for the platforms, behaviors, and media habits of teens.
8. Is this grant focused on tobacco prevention?
Yes. The opportunity is described as a youth tobacco prevention effort, with an emphasis on countering pro-tobacco narratives in digital and social media environments.
9. Does the proposal need to be based on an existing campaign?
Yes. A key requirement is that proposed social media strategies cannot be built from scratch as a standalone campaign. They must be implemented within the framework of an existing, proven, branded, national youth tobacco prevention counter-marketing campaign.
10. Can an applicant propose creating a brand-new youth tobacco prevention brand and social presence?
No. The information provided states CDC does not want a standalone campaign built from the ground up. The intent is to integrate innovative social media strategies into an already established, proven, branded, national campaign that already has recognition and a youth following.
11. Why does CDC require using an existing national counter-marketing campaign?
The stated intent is efficiency and impact: CDC wants to leverage a campaign with existing credibility, recognition, demonstrated effectiveness, strong online/social presence, and an established youth following, rather than spending time and resources building brand awareness and an audience from scratch.
12. What funding activity category does this opportunity fall under?
The opportunity falls under the Health funding activity category.
13. What is the CFDA number associated with this grant?
The CFDA is 93.283, listed as CDC Investigations and Technical Assistance.
14. How many awards did CDC anticipate making?
CDC anticipated making one award under this announcement.
15. What is the estimated total funding amount for the opportunity?
The estimated total funding amount listed is $4,000,000.
16. What is the maximum award amount (award ceiling)?
The award ceiling is $2,000,000.
17. Is there a minimum award amount (award floor)?
No minimum award amount is stated. The award floor is listed as $0.
18. Is cost-sharing or matching required?
No. The opportunity specifies no cost-sharing or matching requirement, meaning applicants were not required to contribute their own funds as a condition of receiving the award.
19. Who is eligible to apply?
Eligibility is described as "unrestricted", meaning it is open to a wide range of entity types, subject to any clarifications that may have been included in the full announcement text.
20. When was this opportunity posted?
The posting date is June 24, 2011. The creation date is also listed as June 24, 2011.
21. What was the application deadline?
The application deadline was July 25, 2011 at 5:00 pm Eastern Standard Time.
22. Is the opportunity still open?
No. The opportunity was archived on August 24, 2011.
23. What should someone do if they cannot access the full announcement?
The provided link is noted as not active. For access issues related to the full announcement and for general submission inquiries, the listed point of contact is the CDC Procurement and Grants Office, Technical Information and Management Section (TIMS) at 770-488-2700.
24. What is the practical focus of the project in online spaces?
In practical terms, the project is meant to identify pro-tobacco content and the online influences that make tobacco use seem appealing, then counter those messages with platform-appropriate social media tactics aligned with teen media habits.
25. How is this opportunity best summarized?
It is a targeted CDC investment to strengthen youth tobacco prevention in the digital environment by funding advanced social media strategies that can compete with and neutralize pro-tobacco narratives where teens encounter them, while leveraging the reach and legitimacy of an established national counter-marketing campaign.
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