Opportunity Information: Apply for 656 10 XXX DRAFT RFA

  • The South Africa USAID Pretoria in the health sector is offering a public funding opportunity titled "Integrated Health Social Marketing Program for Mozambique" and is now available to receive applicants.
  • This funding opportunity was created on Apr 22, 2010 and posted on Apr 22, 2010.
  • Applicants must submit their applications by May 7, 2010. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $35,000,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $35,000,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
  • THIS IS A DRAFT RFA FOR COMMENT ONLY. THIS IS NOT OPEN FOR APPLICATION.
Apply for 656 10 XXX DRAFT RFA

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Opportunity Summary:

The Integrated Health Social Marketing Program for Mozambique is a USAID/Mozambique health funding opportunity that was released as a draft Request for Applications (RFA) for public comment only, meaning it was not open for applications at the time of posting. The draft outlines USAID/Mozambique's intent to fund a results-oriented, four-year program designed to improve health outcomes in Mozambique by using social marketing approaches to increase demand for and use of life-saving health commodities and services, and to encourage the related healthy behaviors that make those commodities and services effective. A second core emphasis is capacity building, with the program expected to strengthen local institutions so they can plan, implement, and manage all key elements of social marketing programs over the long term.

In practical terms, the program focus is on applying commercial marketing methods for public health goals: understanding target audiences, addressing barriers to uptake, promoting consistent use, and improving availability and acceptance of essential products and services. While the draft does not list specific commodities in the excerpt provided, the wording suggests a broad integrated health scope, such as products and services tied to disease prevention and treatment, maternal and child health, and other high-impact interventions where consumer behavior and access strongly affect outcomes. The "integrated" framing implies coordination across multiple health areas rather than a single-commodity campaign, pairing communications and behavior change efforts with distribution and service linkages so that increased demand can translate into real use.

Funding details in the notice indicate a single expected award with an estimated total funding level of up to $35,000,000, which also appears as the award ceiling. The award floor is listed as $0, a standard placeholder that typically signals flexibility in final award size depending on the application and final program design. The opportunity is categorized as discretionary, in the health sector, and uses an "Other" funding instrument type rather than a standard grant or cooperative agreement label in the excerpt, which can reflect internal draft formatting or a specific mechanism to be clarified in a final solicitation. Cost sharing or matching is indicated as required, meaning an eventual applicant would need to contribute a portion of project resources (cash or allowable in-kind support) according to the final RFA terms.

The posting information shows the draft was posted on April 22, 2010, with an original and current closing date of May 7, 2010, and an archive date of May 8, 2010. Because it was a draft for comment only, those dates likely relate to the public comment window rather than an application deadline. Eligibility is described broadly as "Others" with a note to consult additional eligibility information in the full announcement, which suggests USAID anticipated participation from a range of organizations, potentially including international and local nonprofits, social marketing organizations, and other entities with demonstrated capability in large-scale health behavior and commodity programs.

The listing associates the opportunity with USAID Pretoria (South Africa) in the agency field, while clearly stating the implementing focus is Mozambique through USAID/Mozambique. For access issues or questions about the electronic announcement, the contact provided is Marianne Pinto Teixeira, an AA Specialist, reachable by phone at 00258 21 352189 or by email at mteixeira@usaid.gov.

FAQs: Integrated Health Social Marketing Program for Mozambique (USAID/Mozambique)

1) What is the Integrated Health Social Marketing Program for Mozambique?

It is a USAID/Mozambique health funding opportunity described in a draft Request for Applications (RFA). The draft outlines USAID/Mozambique's intent to fund a results-oriented program that uses social marketing approaches to improve health outcomes in Mozambique by increasing demand for and use of life-saving health commodities and services, and encouraging healthy behaviors that make those commodities and services effective.

2) Was this opportunity open for applications at the time it was posted?

No. The posting was explicitly a draft RFA released for public comment only, meaning it was not open for applications at the time of posting.

3) What was the purpose of releasing the RFA as a draft?

The stated purpose was to solicit public comment. The dates shown in the notice appear to relate to a comment period rather than an application submission deadline.

4) What is the program trying to achieve?

The program is designed to improve health outcomes in Mozambique by applying social marketing to increase demand for and actual use of essential health commodities and services, while also promoting consistent healthy behaviors that support the effectiveness of those commodities and services.

5) How long is the program expected to run?

The draft describes a four-year program.

6) What does "social marketing" mean in this opportunity?

In practical terms, it refers to applying commercial marketing methods for public health goals. The draft emphasizes understanding target audiences, addressing barriers to uptake, promoting consistent use, and improving availability and acceptance of essential products and services.

7) What does "integrated health" imply here?

The integrated framing suggests coordination across multiple health areas rather than a single-commodity campaign. It implies linking communications and behavior change efforts with distribution and service linkages so that increases in demand can translate into real use.

8) Does the draft list the specific health commodities or services to be promoted?

Not in the excerpt provided. The wording suggests a broad integrated health scope that could cover multiple high-impact interventions where consumer behavior and access strongly affect outcomes.

9) Is capacity building part of the program design?

Yes. A second core emphasis is capacity building. The program is expected to strengthen local institutions so they can plan, implement, and manage key elements of social marketing programs over the long term.

10) How many awards did USAID expect to make under this opportunity?

The notice indicates a single expected award.

11) What was the estimated total funding level?

The estimated total funding level is listed as up to $35,000,000, and this amount also appears as the award ceiling.

12) What does an award floor of $0 mean?

The award floor is listed as $0, described as a standard placeholder that typically signals flexibility in the final award size depending on the application and final program design.

13) What type of funding instrument is indicated?

The opportunity uses an "Other" funding instrument type in the excerpt, rather than a standard grant or cooperative agreement label. The description suggests this may reflect draft formatting or a mechanism to be clarified in the final solicitation.

14) Is cost sharing or matching required?

Yes. Cost sharing or matching is indicated as required, meaning an eventual applicant would need to contribute a portion of project resources (cash or allowable in-kind support) according to the final RFA terms.

15) What sector and funding category is this opportunity associated with?

It is categorized as discretionary and in the health sector.

16) Who was eligible to participate?

Eligibility is described broadly as "Others," with a note to consult additional eligibility information in the full announcement. This suggests USAID anticipated participation from a range of organizations, potentially including international and local nonprofits, social marketing organizations, and other entities with demonstrated capability in large-scale health behavior and commodity programs.

17) What were the key dates shown in the posting?

The draft was posted on April 22, 2010. The original and current closing date shown is May 7, 2010, and the archive date is May 8, 2010.

18) Were the listed closing dates an application deadline?

Because the notice states the document was a draft for public comment only, the closing date likely corresponded to the end of the public comment window rather than an application deadline.

19) Which USAID office is associated with the listing, and where is the program focused?

The listing associates the opportunity with USAID Pretoria (South Africa) in the agency field, while stating the implementing focus is Mozambique through USAID/Mozambique.

20) Who is the contact person for access issues or questions about the electronic announcement?

The contact provided is Marianne Pinto Teixeira, an AA Specialist.

21) How can the contact person be reached?

By phone at 00258 21 352189 or by email at mteixeira@usaid.gov.

22) Where should applicants look for full eligibility details and final requirements?

The notice indicates that additional eligibility information would be included in the full announcement, and several elements (such as the final mechanism and specific requirements) would be clarified in a final solicitation rather than the draft excerpt.

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