Opportunity Information: Apply for 656 11 001

  • The Mozambique USAID Maputo in the health sector is offering a public funding opportunity titled "Integrated Health Social Marketing Program for Mozambique" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001 USAID Foreign Assistance for Programs Overseas.
  • This funding opportunity was created on Nov 17, 2010 and posted on Nov 19, 2010.
  • Applicants must submit their applications by Jan 18, 2011. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $20,557,019.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $20,557,019.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
Apply for 656 11 001

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Opportunity Summary:

The Integrated Health Social Marketing Program for Mozambique is a USAID/Mozambique funding opportunity designed to create a single, integrated social marketing project that boosts demand for, access to, and consistent use of essential, lifesaving health commodities and services among targeted populations in Mozambique. The main idea is to use social marketing approaches (communication, behavior change promotion, and market-based distribution strategies) to help more people know about, obtain, and correctly use priority health products and services. USAID is also aiming to streamline how these efforts are run by consolidating several existing health social marketing programs into one project, while also expanding the range of commodities and services covered.

The award is structured as a Cooperative Agreement, which typically means USAID expects substantial involvement during implementation (for example, technical coordination, joint planning, or alignment with broader Mission priorities). The project is intended to run for three years, and the total anticipated funding amount is up to USD 20,557,019 across that period, depending on the availability of funds. USAID expects to make one award under this solicitation, and the maximum (ceiling) amount listed is the same as the estimated total funding, with no minimum (floor) specified.

A central expectation is that the project will not operate in isolation. USAID emphasizes that the social marketing activities funded under this program should coordinate with and complement other U.S. Government-supported efforts in the same technical areas. In practical terms, this implies applicants should be prepared to align messaging, distribution plans, demand-generation activities, and monitoring approaches with other USAID and USG health programs already operating in Mozambique, so that coverage is reinforced rather than duplicated.

From an eligibility standpoint, the opportunity is listed as “unrestricted,” meaning it is broadly open to many types of applicants, as long as they meet any requirements described in the full Request for Applications. The listing also specifies that cost sharing or matching is required, so applicants should plan for a financial or in-kind contribution consistent with the terms described in the RFA.

Administratively, the opportunity was posted on November 19, 2010 (created November 17, 2010) under Funding Opportunity Number 656-11-001, with a closing date of January 18, 2011. It is categorized under Health, with CFDA number 98.001 (USAID Foreign Assistance for Programs Overseas). The issuing agency is USAID/Mozambique (USAID Maputo). For applicants who had trouble accessing the announcement, the contact listed is Marianne Pinto Teixeira, Acquisition Specialist, reachable by phone at 285 21352189.

FAQs: Integrated Health Social Marketing Program for Mozambique (USAID/Mozambique)

What is the Integrated Health Social Marketing Program for Mozambique?

This is a USAID/Mozambique funding opportunity to create a single, integrated social marketing project in Mozambique that increases demand for, access to, and consistent use of essential, lifesaving health commodities and services among targeted populations.

What is the main purpose of this grant opportunity?

The purpose is to use social marketing approaches to help more people know about, obtain, and correctly use priority health products and services. The program is also intended to streamline implementation by consolidating multiple existing health social marketing programs into one project while expanding the range of commodities and services covered.

What kinds of approaches are expected under "social marketing" in this opportunity?

Based on the opportunity description, expected approaches include communication activities, behavior change promotion, and market-based distribution strategies. These approaches are intended to increase awareness, availability, and correct/consistent use of priority health commodities and services.

What does it mean that the project will be "integrated"?

"Integrated" refers to creating a single social marketing project that brings together (consolidates) several existing health social marketing programs into one coordinated effort, and also expands the set of commodities and services addressed.

What type of award will USAID make?

The award is planned as a Cooperative Agreement.

What does a Cooperative Agreement imply for implementation?

A Cooperative Agreement typically means USAID expects substantial involvement during implementation. The opportunity description gives examples such as technical coordination, joint planning, and alignment with broader USAID/Mission priorities.

How long is the project period?

The intended project duration is three years.

How much funding is anticipated?

The total anticipated funding is up to USD 20,557,019 across the three-year period, subject to the availability of funds.

Is there a funding ceiling or floor for this opportunity?

A maximum (ceiling) amount is listed and it matches the estimated total funding of up to USD 20,557,019. No minimum (floor) amount is specified in the information provided.

How many awards does USAID expect to make under this solicitation?

USAID expects to make one award.

Who is the issuing agency for this opportunity?

The issuing agency is USAID/Mozambique (USAID Maputo).

What is the Funding Opportunity Number?

The Funding Opportunity Number is 656-11-001.

What is the CFDA number and program category?

The opportunity is categorized under Health. The CFDA number is 98.001, identified as USAID Foreign Assistance for Programs Overseas.

When was this opportunity posted and when did it close?

The opportunity was posted on November 19, 2010 (created November 17, 2010). The closing date was January 18, 2011.

Who is eligible to apply?

The opportunity is listed as "unrestricted," meaning it is broadly open to many types of applicants, as long as they meet any requirements described in the full Request for Applications (RFA).

Is cost sharing or matching required?

Yes. The listing specifies that cost sharing or matching is required, so applicants should plan for a financial or in-kind contribution consistent with the terms described in the RFA.

What is USAID's expectation regarding coordination with other programs?

USAID emphasizes that the project should not operate in isolation. Social marketing activities funded under this program are expected to coordinate with and complement other U.S. Government-supported efforts in the same technical areas in Mozambique.

What does "coordinate with and complement other U.S. Government-supported efforts" mean in practice?

The opportunity description indicates applicants should be prepared to align messaging, distribution plans, demand-generation activities, and monitoring approaches with other USAID and USG health programs already operating in Mozambique, so coverage is reinforced rather than duplicated.

What are the primary outcomes USAID is trying to achieve with this project?

The stated outcomes are increased demand for, improved access to, and consistent use of essential, lifesaving health commodities and services among targeted populations in Mozambique, supported by integrated social marketing strategies.

Who should be contacted if there were problems accessing the announcement?

The contact listed is Marianne Pinto Teixeira, Acquisition Specialist. The phone number provided is 285 21352189.

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