Opportunity Information: Apply for SOL 687 12 000005
Apply for SOL 687 12 000005
- The Madagascar USAID Antananarivo in the health sector is offering a public funding opportunity titled "Integrated Social Marketing" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001 USAID Foreign Assistance for Programs Overseas.
- This funding opportunity was created on Apr 27, 2012 and posted on Apr 27, 2012.
- Applicants must submit their applications by Jun 8, 2012. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $37,000,000.00 in funding.
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- Qualified applicants may be any U.S. and non U.S. non governmental organizations (NGOs), private voluntary organizations (PVOs), Public International Organizations and for profit companies willing to forego profit. Faith based and community organizations that fit the criteria above are also eligible to apply. Applicants are encouraged to consider a variety of partnership models. USAID encourages Applications from US Non profit Non Governmental Organizations (NGOs) and Private Voluntary Organizations (PVOs) in partnership with registered local Malagasy organizations (NGOs and FBOs). In the event the strategy requires sub awards, the Applicant should estimate the dollar amount of a typical award envisioned the approximate number of sub awards and the distribution of sub awards by geographic intervention area and high risk population. In support of the Agency s interest in fostering a larger assistance base and expanding the number and sustainability of development partners, USAID encourages applications from potential new partners.
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Opportunity Summary:
The Integrated Social Marketing grant opportunity (Funding Opportunity Number SOL 687 12 000005) is a USAID/Madagascar solicitation for a continuation award under a Cooperative Agreement, focused on expanding access to essential, life-saving health products and services through social marketing. The central idea is to improve health outcomes among key target groups by increasing demand for, and ensuring broad availability of, affordable and high-quality products in several priority areas: family planning and reproductive health, malaria prevention and treatment, pneumonia and diarrheal disease prevention and treatment, and safe water treatment. Rather than relying only on traditional public-sector distribution, the program emphasizes social marketing approaches that use subsidized, quality-assured commodities and service delivery models to make these products both desirable and reachable for the populations who need them most.
A major priority in this opportunity is extending the reach of these health interventions beyond easier-to-serve urban and peri-urban populations into rural and underserved areas of Madagascar. USAID highlights the importance of aligning and coordinating social marketing activities with USAID-funded integrated community health projects, suggesting that applicants should plan for strong linkage with community-based platforms and existing health initiatives. In practice, this typically means designing distribution and behavior-change strategies that complement community health worker networks, local clinics, and community outreach efforts, while also strengthening last-mile availability and consistent supply of the promoted products.
The funding mechanism is a Cooperative Agreement, which generally indicates substantial involvement by USAID during implementation, such as collaboration on strategy, oversight, and performance monitoring. The posted date and creation date are April 27, 2012, with an application closing date of June 8, 2012, and an archive date of December 31, 2012. The award ceiling is listed at $37,000,000, with no specified award floor, and there is no cost sharing or matching requirement. The activity category is Health, and the CFDA number referenced is 98.001 (USAID Foreign Assistance for Programs Overseas).
Eligibility is broad and includes both U.S. and non-U.S. entities, as long as they are qualified and meet the stated conditions. Eligible applicants may include non-governmental organizations (NGOs), private voluntary organizations (PVOs), public international organizations, and for-profit companies that are willing to forego profit. Faith-based and community organizations can apply as well, provided they fit the eligibility criteria. USAID explicitly encourages partnership-based approaches, and it expresses a preference for U.S. nonprofit NGOs and PVOs working in partnership with registered local Malagasy organizations, including local NGOs and faith-based organizations. The solicitation also signals openness to new partners as part of USAID's broader goal of expanding and sustaining the development partner base.
The opportunity also anticipates that applicants may use subawards to execute parts of the strategy, and it asks applicants to think through subaward design in a concrete way. If subawards are envisioned, applicants are expected to estimate the typical size of a subaward, the approximate number of subawards, and how those subawards would be distributed across geographic intervention areas and high-risk populations. This implies that the program expects implementers to have a clear plan for how they will extend operational reach, leverage local capacity, and tailor interventions to specific population needs and locations, especially in areas where direct implementation by a single prime partner might be less practical.
Overall, this solicitation is aimed at building an integrated, market-oriented public health delivery and behavior-change effort in Madagascar, using subsidized social marketing to drive uptake while ensuring consistent access to vetted health commodities and services. Its emphasis on rural expansion and coordination with integrated community health projects suggests USAID is seeking an approach that blends demand generation, distribution, and community-level engagement into one coherent system that can reach underserved communities more reliably.
For technical issues accessing the full announcement, the listed contact is Jackie Ramanitrera, Senior Acquisition Specialist, at phone number 202-216-6206.
Frequently Asked Questions (FAQs): Integrated Social Marketing Grant (USAID/Madagascar)
1) What is the Integrated Social Marketing grant opportunity?
It is a USAID/Madagascar solicitation for a continuation award under a Cooperative Agreement focused on expanding access to essential, life-saving health products and services in Madagascar through social marketing approaches.
2) What is the Funding Opportunity Number (FON) for this solicitation?
The Funding Opportunity Number is SOL 687 12 000005.
3) What is the main goal of the program?
The main goal is to improve health outcomes among key target groups by increasing demand for, and ensuring broad availability of, affordable and high-quality health products and services using social marketing.
4) What health areas or interventions are prioritized?
The solicitation highlights these priority areas:
- Family planning and reproductive health
- Malaria prevention and treatment
- Pneumonia and diarrheal disease prevention and treatment
- Safe water treatment
5) What does USAID mean by a social marketing approach in this opportunity?
The opportunity emphasizes using subsidized, quality-assured commodities and service delivery models so health products are both desirable and reachable, rather than relying only on traditional public-sector distribution channels.
6) Is the program focused only on urban areas?
No. A major priority is expanding reach beyond easier-to-serve urban and peri-urban populations into rural and underserved areas of Madagascar.
7) How important is coordination with other USAID-supported activities?
Coordination is emphasized. USAID highlights aligning and coordinating social marketing activities with USAID-funded integrated community health projects, including strong linkage with community-based platforms and existing health initiatives.
8) What kinds of delivery platforms does the solicitation expect applicants to connect with?
The description points to complementing community health worker networks, local clinics, and community outreach efforts, while strengthening last-mile availability and consistent supply of promoted products.
9) What is the funding mechanism for this award?
The funding mechanism is a Cooperative Agreement.
10) What does a Cooperative Agreement imply for project implementation?
The solicitation notes that a Cooperative Agreement generally indicates substantial involvement by USAID during implementation, such as collaboration on strategy, oversight, and performance monitoring.
11) What is the activity category for this opportunity?
The activity category is Health.
12) What CFDA number is referenced?
The referenced CFDA number is 98.001 (USAID Foreign Assistance for Programs Overseas).
13) What is the posted date and creation date for the opportunity?
The posted date and creation date are both April 27, 2012.
14) When were applications due?
The application closing date is June 8, 2012.
15) When was the opportunity archived?
The archive date is December 31, 2012.
16) What is the maximum (ceiling) award amount?
The award ceiling is listed at $37,000,000.
17) Is there a minimum (floor) award amount listed?
No award floor is specified.
18) Is cost sharing or matching required?
No. The opportunity states there is no cost sharing or matching requirement.
19) Who is eligible to apply?
Eligibility is broad. Both U.S. and non-U.S. entities may apply, as long as they are qualified and meet the stated conditions.
20) What types of organizations are mentioned as eligible applicants?
The solicitation mentions the following types of eligible applicants:
- Non-governmental organizations (NGOs)
- Private voluntary organizations (PVOs)
- Public international organizations
- For-profit companies that are willing to forego profit
- Faith-based organizations (if they fit eligibility criteria)
- Community organizations (if they fit eligibility criteria)
21) Does USAID encourage partnerships?
Yes. USAID explicitly encourages partnership-based approaches.
22) Is there a stated preference for certain partnership structures?
Yes. USAID expresses a preference for U.S. nonprofit NGOs and PVOs working in partnership with registered local Malagasy organizations, including local NGOs and faith-based organizations.
23) Is the opportunity open to new partners?
Yes. The solicitation signals openness to new partners as part of USAID's goal of expanding and sustaining the development partner base.
24) Are subawards allowed or expected?
The opportunity anticipates that applicants may use subawards to execute parts of the strategy.
25) If an applicant plans to use subawards, what planning details are requested?
If subawards are envisioned, applicants are expected to estimate:
- The typical size of a subaward
- The approximate number of subawards
- How subawards would be distributed across geographic intervention areas
- How subawards would target high-risk populations
26) What does the emphasis on subaward design suggest about USAID's expectations?
It suggests implementers should have a concrete plan to extend operational reach, leverage local capacity, and tailor interventions to specific populations and locations, especially where direct implementation by a single prime partner is less practical.
27) What is the overall approach USAID is seeking in Madagascar?
The solicitation describes an integrated, market-oriented public health delivery and behavior-change effort using subsidized social marketing to drive uptake while ensuring consistent access to vetted health commodities and services, with a strong emphasis on rural expansion and coordination with community health projects.
28) Who is the listed contact for technical issues accessing the full announcement?
Jackie Ramanitrera, Senior Acquisition Specialist.
29) What contact phone number is provided for technical access issues?
202-216-6206.
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