Opportunity Information: Apply for SCAKAB 15 GR 005 SCA 04132015
Apply for SCAKAB 15 GR 005 SCA 04132015
- The U.S. Mission to Afghanistan in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Media and Communication Training for Women Politicians/Activists" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.501 Public Diplomacy Programs for Afghanistan and Pakistan.
- This funding opportunity was created on May 27, 2015 and posted on Apr 13, 2015.
- Applicants must submit their applications by Jun 3, 2015. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $700,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $700,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- Eligibility is open to all types of applicants except for 1) individuals and 2) government entities. Please refer to Section D for funding restrictions. Organizations may sub contract with other entities, but only one entity can be the prime recipient of the award. When sub contracting with other entities, the responsibilities of each entity must be clearly defined in the proposal.
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Opportunity Summary:
The U.S. Embassy in Kabul, through its Public Affairs Section (PAS), offered a discretionary public diplomacy grant opportunity titled "Media and Communication Training for Women Politicians/Activists." The grant was designed to support a single project that would strengthen the communications capacity of Afghan women who are active in politics or civic activism. The overall aim was practical: help participants communicate more effectively with the public and the press, improve how they present themselves and their ideas, and build stronger, more strategic relationships with media outlets.
Under this opportunity, the selected organization would be responsible for designing and delivering a structured training program focused on core communications and media relations skills. The training scope specifically emphasized message development (crafting clear, persuasive, consistent talking points), planning media outreach (building an approach for engaging journalists and outlets over time), and producing common press materials such as press releases, charts, and other visual aids that can support a story or clarify a policy position. It also called for hands-on guidance on building professional relationships with print, television, and radio media, reflecting the range of traditional platforms used to reach broad audiences in Afghanistan.
A key part of the program was also focused on digital engagement. The NOFO highlighted the use of Twitter and other social media platforms as tools to project messages directly to the public and to the media, as well as to build communities of supporters. In practice, this implies training on how to communicate in short, shareable formats, how to amplify messages through networks, and how to maintain an online presence that supports public leadership and advocacy goals.
Funding for the award was substantial, with an estimated total funding amount of $700,000. The award ceiling was $700,000 and the award floor was $500,000, indicating the embassy expected a sizable, comprehensive program rather than a small pilot. The announcement anticipated making one award.
Eligibility was broadly open to organizations, with two explicit exclusions: individuals and government entities could not apply. The notice also clarified that while applicants could use subcontractors or partners, only one organization could serve as the prime recipient, and proposals needed to clearly define roles and responsibilities among any collaborating entities. There was no cost-sharing or matching requirement, which means applicants were not required to contribute their own funds to be competitive, although standard federal restrictions referenced in the NOFO would still apply.
Administratively, this opportunity was listed under CFDA 19.501 (Public Diplomacy Programs for Afghanistan and Pakistan) and categorized as a public diplomacy activity. The funding opportunity number was SCAKAB-15-GR-005 (SCA-04132015). It was posted on April 13, 2015, with the closing date ultimately set to June 3, 2015, and archived on June 26, 2015. For access issues or questions about the full announcement, the point of contact named in the posting was Javier Pareja, Grants Manager in the Public Affairs Section at the U.S. Embassy in Kabul.
Frequently Asked Questions (FAQs)
1) What is the name of this grant opportunity?
The opportunity is titled "Media and Communication Training for Women Politicians/Activists."
2) Which U.S. government office offered the grant?
The grant was offered by the U.S. Embassy in Kabul through its Public Affairs Section (PAS).
3) What is the purpose of the grant?
The purpose was to support a single project that strengthens the communications capacity of Afghan women active in politics or civic activism, helping them communicate more effectively with the public and the press, present their ideas clearly, and build stronger relationships with media outlets.
4) Who is the intended audience for the training?
The intended participants are Afghan women who are active as politicians and/or activists involved in civic life.
5) How many awards did the Embassy expect to make?
The announcement anticipated making one award.
6) What is the estimated total funding amount?
The estimated total funding amount was $700,000.
7) What are the award floor and award ceiling?
The award floor was $500,000 and the award ceiling was $700,000.
8) Does the funding range suggest a small pilot or a larger program?
Based on the stated floor and ceiling, the Embassy expected a sizable, comprehensive program rather than a small pilot effort.
9) What types of activities were applicants expected to deliver?
The selected organization was expected to design and deliver a structured training program focused on communications and media relations skills for the intended participants.
10) What communications skills were specifically emphasized in the training scope?
The scope specifically emphasized:
- Message development (clear, persuasive, consistent talking points)
- Planning media outreach (a longer-term approach for engaging journalists and outlets)
- Producing press materials (such as press releases, charts, and other visual aids)
11) What kinds of press materials were mentioned?
The NOFO referenced common press materials including press releases, charts, and other visual aids that can support a story or clarify a policy position.
12) What media platforms were participants expected to learn to work with?
The training called for guidance on building professional relationships with print, television, and radio media outlets.
13) Was digital engagement included in the training?
Yes. A key part of the program focused on digital engagement, including the use of Twitter and other social media platforms to communicate directly with the public and media and to build communities of supporters.
14) What did the digital component imply in practice?
Based on the description, the digital component implied training on how to communicate in short, shareable formats, how to amplify messages through networks, and how to maintain an online presence that supports public leadership and advocacy goals.
15) Who was eligible to apply?
Eligibility was broadly open to organizations, with explicit exclusions for individuals and government entities.
16) Are individuals allowed to apply?
No. The notice explicitly excluded individuals from eligibility.
17) Are government entities allowed to apply?
No. The notice explicitly excluded government entities from eligibility.
18) Can applicants use partners or subcontractors?
Yes. Applicants could use subcontractors or partners, but the proposal needed to clearly define roles and responsibilities.
19) Can more than one organization serve as the prime applicant?
No. The notice clarified that only one organization could serve as the prime recipient.
20) Was cost sharing or matching required?
No. The opportunity stated there was no cost-sharing or matching requirement.
21) Even without cost sharing, were federal restrictions still relevant?
Yes. The notice indicated that standard federal restrictions referenced in the NOFO would still apply.
22) What CFDA number was associated with this opportunity?
The opportunity was listed under CFDA 19.501 (Public Diplomacy Programs for Afghanistan and Pakistan).
23) How was the opportunity categorized?
It was categorized as a public diplomacy activity.
24) What is the funding opportunity number?
The funding opportunity number was SCAKAB-15-GR-005 (SCA-04132015).
25) When was the opportunity posted?
It was posted on April 13, 2015.
26) What was the application closing date?
The closing date was ultimately set to June 3, 2015.
27) When was the opportunity archived?
The posting was archived on June 26, 2015.
28) Who was the point of contact for access issues or questions?
The point of contact named in the posting was Javier Pareja, Grants Manager in the Public Affairs Section at the U.S. Embassy in Kabul.
29) What kind of project structure did the Embassy appear to be seeking?
The description points to a structured training program that combines practical communications skills (messages, outreach, press materials) with relationship-building across traditional media and a dedicated focus on social media tools like Twitter.
30) What is the overall outcome the project aimed to support?
The overall aim was to help participants become more effective public communicators by improving how they engage the public and press, present themselves and their ideas, and develop strategic, ongoing relationships with media outlets, including through digital platforms.
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