Opportunity Information: Apply for SCAKAB 15 CA 015 SCA 06252015
Apply for SCAKAB 15 CA 015 SCA 06252015
- The U.S. Mission to Afghanistan in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Men s National Cricket League in Afghanistan" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.501 Public Diplomacy Programs for Afghanistan and Pakistan.
- This funding opportunity was created on Jun 25, 2015 and posted on Jun 25, 2015.
- Applicants must submit their applications by Aug 6, 2015. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $500,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $500,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- Eligibility is open to all types of applicants except for 1) individuals and 2) government entities. Please refer to Section D for funding restrictions. Organizations may sub contract with other entities, but only one entity can be the prime recipient of the award. When sub contracting with other entities, the responsibilities of each entity must be clearly defined in the proposal.
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Opportunity Summary:
The U.S. Embassy in Kabul's Public Affairs Section (PAS) announced a discretionary cooperative agreement competition to develop and broadcast a men's national cricket league in Afghanistan, building directly on a PAS-supported 2014 effort that launched the "Sixers" franchise-style tournament. The core idea is to use a nationally broadcast sports league not only to grow cricket as a professional, organized competition, but also to strengthen Afghan media production capacity and to push constructive public messaging tied to public diplomacy goals.
Under the award, the selected organization would be responsible for end-to-end delivery of the Sixers tournament as a televised national event. That includes organizing the competition structure and logistics, producing the games to a professional broadcast standard, and ensuring the tournament is televised across Afghanistan. The program expects the creation of at least five regional men's teams that would compete in a fall 2015 Sixers tournament, with the next annual championship scheduled for fall 2015 and hosted in either Jalalabad or Kabul. Because Afghanistan was described as lacking the equipment needed to film cricket at international standards, the budget can cover purchasing or renting broadcast and filming equipment as well as the operational resources needed to run professional live sports coverage.
A major required deliverable is training and workforce development. The project is expected to train roughly two dozen Afghans in professional sports broadcasting skills specific to cricket, such as field production, camera operations, directing, audio, replay, graphics, commentary, and overall broadcast workflow. The grant also emphasizes additional capacity building for film crews and on-air commentators so the local ecosystem can sustain high-quality sports coverage beyond the life of the award. In practice, this part of the program is meant to leave behind skills and working methods that Afghan broadcasters can reuse for future seasons and other events.
The opportunity also places strong weight on strategic communications and public diplomacy messaging. The grantee must develop and distribute positive messages through multiple channels and formats, including public service announcements (PSAs), social media content, and in-stadium placements like A-board signage. The themes specifically mentioned include peace, tolerance, unity, and reconciliation, signaling that the league is viewed as a platform for reinforcing social cohesion narratives while reaching broad audiences through popular sport.
Monitoring and evaluation is another required component. Applicants must build an M and E plan to track implementation progress and measure impact, which could include broadcast reach, audience engagement, training outcomes, and the effectiveness of the positive messaging components. The intent is to produce evidence that the league and broadcast capacity building are meeting public diplomacy objectives and to inform improvements for future iterations.
A key condition of the award is mandatory partnership with OneTV. OneTV holds the broadcasting rights for the Sixers tournament, and the grantee must work with OneTV as part of implementation. Applicants are required to include detailed sub-award budget and activity descriptions covering OneTV's role, because OneTV needs additional capacity building to ensure the tournament's production and broadcast can continue in future years. The announcement notes that the 2014 project provided only limited training for OneTV broadcast staff and relied on short-term equipment rental, implying that the 2015 effort is expected to deepen and professionalize that support.
Administratively, this was a single anticipated award with an estimated total funding level of $500,000, with awards ranging from a $250,000 floor to a $500,000 ceiling and no cost-sharing requirement. The funding opportunity number is SCAKAB 15 CA 015 (SCA 06252015), listed under CFDA 19.501 (Public Diplomacy Programs for Afghanistan and Pakistan), with the agency identified as the U.S. Mission to Afghanistan. Eligibility was open to all applicant types except individuals and government entities; organizations could use subcontractors, but only one organization could serve as the prime recipient and proposals had to clearly define each party's responsibilities. The opportunity was posted June 25, 2015, and closed August 6, 2015, with an archive date of September 5, 2015. For access issues, the notice directed inquiries to Javier Pareja, Grants Manager, Public Affairs Section, U.S. Embassy Kabul.
FAQs: U.S. Embassy Kabul PAS - Sixers Men's National Cricket League (Cooperative Agreement)
1) What is this funding opportunity about?
This opportunity is a discretionary cooperative agreement competition announced by the U.S. Embassy in Kabul's Public Affairs Section (PAS) to develop and broadcast a men's national cricket league in Afghanistan. It builds on a PAS-supported 2014 effort that launched the "Sixers" franchise-style tournament, and it uses the league as a platform to strengthen Afghan media production capacity and promote constructive public messaging tied to U.S. public diplomacy goals.
2) What is the primary goal of the project?
The core goal is to deliver a nationally broadcast cricket league (the Sixers tournament) as a professional, organized competition while simultaneously building Afghan capacity in sports broadcasting and media production. A parallel goal is to distribute positive public diplomacy messages through the tournament and its media channels.
3) What is the Sixers tournament?
The Sixers tournament is a franchise-style cricket competition originally launched through a PAS-supported 2014 effort. Under this opportunity, the tournament is expected to be produced and televised nationally across Afghanistan.
4) What would the selected organization be responsible for delivering?
The selected organization would be responsible for end-to-end delivery of the Sixers tournament as a televised national event. This includes organizing the competition structure and logistics, producing games to a professional broadcast standard, and ensuring the tournament is televised across Afghanistan.
5) How many teams are expected to participate?
The program expects the creation of at least five regional men's teams that would compete in the fall 2015 Sixers tournament.
6) When is the tournament expected to take place?
The next annual championship is scheduled for fall 2015.
7) Where is the tournament expected to be hosted?
The fall 2015 championship is expected to be hosted in either Jalalabad or Kabul.
8) What types of costs can the budget cover for broadcasting?
Because Afghanistan was described as lacking the equipment needed to film cricket at international standards, the budget can cover purchasing or renting broadcast and filming equipment. It can also cover operational resources needed to run professional live sports coverage.
9) Is training a required part of the project?
Yes. A major required deliverable is training and workforce development tied to professional sports broadcasting for cricket.
10) How many people are expected to be trained?
The project is expected to train roughly two dozen Afghans in professional cricket broadcasting skills.
11) What skills should the training cover?
The training is expected to cover professional sports broadcasting roles and workflows, including field production, camera operations, directing, audio, replay, graphics, commentary, and overall broadcast workflow.
12) Does the opportunity require long-term capacity building beyond one tournament?
Yes. The grant emphasizes capacity building for film crews and on-air commentators so that Afghan broadcasters can sustain high-quality sports coverage beyond the life of the award. The intent is to leave behind reusable skills and working methods for future seasons and other events.
13) Are public diplomacy messages required as part of implementation?
Yes. The opportunity places strong weight on strategic communications and public diplomacy messaging, and the grantee must develop and distribute positive messages through multiple channels and formats.
14) What message themes are specifically required or encouraged?
The themes specifically mentioned include peace, tolerance, unity, and reconciliation.
15) What channels or formats are mentioned for distributing messages?
Examples provided include public service announcements (PSAs), social media content, and in-stadium placements such as A-board signage.
16) Is monitoring and evaluation (M&E) required?
Yes. Applicants must build an M&E plan to track implementation progress and measure impact.
17) What types of outcomes might M&E track under this project?
The notice indicates M&E could include broadcast reach, audience engagement, training outcomes, and the effectiveness of the positive messaging components.
18) Is there a mandatory broadcast partner?
Yes. Partnership with OneTV is mandatory.
19) Why is OneTV a required partner?
OneTV holds the broadcasting rights for the Sixers tournament, and the grantee must work with OneTV as part of implementation.
20) What must applicants include regarding OneTV in their proposal and budget?
Applicants are required to include detailed sub-award budget and activity descriptions covering OneTV's role. The notice also states OneTV needs additional capacity building so the tournament's production and broadcast can continue in future years.
21) What did the notice say about the 2014 project and how it informs the 2015 effort?
The announcement notes the 2014 project provided only limited training for OneTV broadcast staff and relied on short-term equipment rental. The 2015 effort is expected to deepen and professionalize support, including capacity building and potentially equipment solutions.
22) How many awards were anticipated?
This was described as a single anticipated award.
23) What was the estimated total funding amount?
The estimated total funding level was $500,000.
24) What was the award size range?
Awards were expected to range from a $250,000 floor to a $500,000 ceiling.
25) Was cost sharing required?
No. The opportunity stated there was no cost-sharing requirement.
26) What is the funding opportunity number?
The funding opportunity number is SCAKAB 15 CA 015 (SCA 06252015).
27) What CFDA program is this associated with?
It is listed under CFDA 19.501, Public Diplomacy Programs for Afghanistan and Pakistan.
28) Which agency is identified for this opportunity?
The agency is identified as the U.S. Mission to Afghanistan.
29) Who was eligible to apply?
Eligibility was open to all applicant types except individuals and government entities.
30) Can applicants use subcontractors?
Yes. Organizations could use subcontractors, but only one organization could serve as the prime recipient.
31) Are there requirements about defining roles among partners/subcontractors?
Yes. Proposals had to clearly define each party's responsibilities.
32) When was the opportunity posted and when did it close?
The opportunity was posted on June 25, 2015, and closed on August 6, 2015.
33) When was the opportunity archived?
The archive date was September 5, 2015.
34) Who was listed as the point of contact for access issues?
For access issues, the notice directed inquiries to Javier Pareja, Grants Manager, Public Affairs Section, U.S. Embassy Kabul.
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