Opportunity Information: Apply for FAS OTP MAP04232012

  • The Foreign Agricultural Service in the agriculture sector is offering a public funding opportunity titled "Notice of Funds Availability Market Access Program" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.601 Market Access Program.
  • This funding opportunity was created on Apr 30, 2012 and posted on Apr 30, 2012.
  • Applicants must submit their applications by May 23, 2012. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $200,000,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $200,000,000.00 in funding.
  • The number of recipients for this funding is limited to 71 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
  • To participate in the MAP, an applicant must be a nonprofit U.S. agricultural trade organization, a nonprofit SRTG, a U.S. agricultural cooperative, or a State government agency. A small sized U.S. commercial entity may participate through a MAP participant.
Apply for FAS OTP MAP04232012

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Opportunity Summary:

The Notice of Funds Availability for the Market Access Program (MAP) is a U.S. Department of Agriculture Foreign Agricultural Service (FAS) grant opportunity focused on helping U.S. agriculture compete overseas. The core purpose of MAP is to create new export markets, expand existing ones, and maintain market presence for U.S. agricultural commodities and value-added products by sharing the costs of overseas marketing and promotional activities. Funding is awarded competitively, and proposals are evaluated using the criteria laid out in the MAP regulations and the specific evaluation factors described in the notice. In terms of what can be promoted, the program is broadly inclusive: all U.S. agricultural commodities and products are eligible except tobacco.

This opportunity is structured as a grant with a cost-sharing requirement, meaning applicants are expected to contribute resources alongside federal funds rather than relying entirely on the award. The total estimated funding level listed for this notice is $200,000,000, with an award ceiling also shown as $200,000,000 and an award floor of $0. The notice anticipates approximately 71 awards. The assistance is associated with CFDA number 10.601 (Market Access Program), which is commonly used for federal tracking and reporting of this program.

Eligibility is limited to specific types of organizations that represent or support U.S. agriculture and have the capacity to carry out export market development work. To participate, an applicant must be one of the following: a nonprofit U.S. agricultural trade organization, a nonprofit State Regional Trade Group (SRTG), a U.S. agricultural cooperative, or a State government agency. The notice also clarifies that small U.S. commercial entities are not direct applicants under MAP but can still be involved by participating through an approved MAP participant, which is typically how smaller companies access MAP-supported promotional opportunities.

Administratively, the opportunity is listed under Funding Opportunity Number FAS OTP MAP04232012 and is categorized as a mandatory program within the agriculture activity area. The notice was posted on April 30, 2012, with an application deadline of May 23, 2012, and an archive date of May 24, 2012. For applicants or interested parties needing further information or help accessing the full announcement, the point of contact provided is Elaine Protzman, Program Analyst, at (202) 720-5588. The notice also references Market Development Programs as the additional information link area, signaling that MAP sits within a broader suite of FAS export promotion and market development initiatives.

Market Access Program (MAP) Grant - Frequently Asked Questions (FAQs)

What is the Market Access Program (MAP)?

The Market Access Program (MAP) is a U.S. Department of Agriculture (USDA) Foreign Agricultural Service (FAS) grant opportunity designed to help U.S. agriculture compete in overseas markets. It supports export market development by sharing the costs of overseas marketing and promotional activities.

What is the main purpose of MAP funding?

The core purpose of MAP is to create new export markets, expand existing markets, and maintain market presence for U.S. agricultural commodities and value-added products through cost-shared overseas marketing and promotional efforts.

What types of activities does MAP support?

MAP supports overseas marketing and promotional activities intended to develop export markets for eligible U.S. agricultural commodities and products. The notice describes this support as cost-sharing for overseas marketing and promotional activities.

What products are eligible to be promoted under MAP?

The program is broadly inclusive. All U.S. agricultural commodities and products are eligible for promotion except tobacco.

Is tobacco eligible for promotion under this program?

No. The notice explicitly states that all U.S. agricultural commodities and products are eligible except tobacco.

Is MAP a grant or a loan program?

This opportunity is structured as a grant program.

Does MAP require cost sharing?

Yes. MAP includes a cost-sharing requirement, meaning applicants are expected to contribute resources alongside federal funds rather than relying entirely on the award.

How are awards made under this notice?

Funding is awarded competitively. Proposals are evaluated using the criteria in the MAP regulations and the specific evaluation factors described in the notice.

What is the total estimated funding level for this MAP notice?

The total estimated funding level listed for this notice is $200,000,000.

What is the award ceiling for this opportunity?

The award ceiling shown in the notice is $200,000,000.

What is the award floor for this opportunity?

The award floor listed in the notice is $0.

How many awards does the notice anticipate?

The notice anticipates approximately 71 awards.

What is the CFDA number associated with MAP?

The assistance is associated with CFDA number 10.601, identified as the Market Access Program (MAP).

Who is eligible to apply for MAP funding?

Eligibility is limited to specific organization types. Applicants must be one of the following: a nonprofit U.S. agricultural trade organization, a nonprofit State Regional Trade Group (SRTG), a U.S. agricultural cooperative, or a State government agency.

Can a small U.S. commercial entity apply directly for MAP?

No. The notice clarifies that small U.S. commercial entities are not direct applicants under MAP.

How can small U.S. commercial entities participate in MAP-supported activities?

Small U.S. commercial entities can still be involved by participating through an approved MAP participant. The notice indicates this is typically how smaller companies access MAP-supported promotional opportunities.

What is the Funding Opportunity Number for this MAP notice?

The Funding Opportunity Number listed is FAS OTP MAP04232012.

What agency is offering this funding opportunity?

This opportunity is offered by the U.S. Department of Agriculture (USDA), Foreign Agricultural Service (FAS).

How is this opportunity categorized?

The notice categorizes the opportunity as a mandatory program within the agriculture activity area.

When was this funding opportunity posted?

The notice was posted on April 30, 2012.

What is the application deadline?

The application deadline listed in the notice is May 23, 2012.

When was the opportunity archived?

The archive date shown is May 24, 2012.

Where can applicants find additional context about MAP within FAS programs?

The notice references "Market Development Programs" as the additional information link area, indicating MAP is part of a broader set of FAS export promotion and market development initiatives.

Who is the point of contact for questions about this notice?

The point of contact provided is Elaine Protzman, Program Analyst.

How can I contact the listed point of contact?

The phone number provided for Elaine Protzman is (202) 720-5588.

What should I do if I need help accessing the full announcement?

The notice indicates that parties needing further information or help accessing the full announcement may contact the listed point of contact: Elaine Protzman at (202) 720-5588.

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