Opportunity Information: Apply for SCAISB 14 AW 001 SCA 011314
Apply for SCAISB 14 AW 001 SCA 011314
- The U.S. Mission to Pakistan in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "People to People Connections through Music Arts Programs" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.501 Public Diplomacy Programs for Afghanistan and Pakistan.
- This funding opportunity was created on Jan 13, 2014 and posted on Jan 13, 2014.
- Applicants must submit their applications by Mar 3, 2014. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $500,000.00 in funding.
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- The U.S. Embassy Islamabad Public Affairs Section will accept applications from U.S., Pakistani and international registered not for profit, civil society/non governmental organizations, and educational institutions with at least two years of programming experience.
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Opportunity Summary:
The People to People Connections through Music Arts Programs grant opportunity was released by the U.S. Embassy Islamabad Public Affairs Section (PAS) as an open competition focused on public diplomacy through music. The core idea is to use music as a practical, relationship-driven way to deepen connections between people in the United States and Pakistan outside of official government channels. Proposals are expected to create meaningful interaction among musicians and music industry professionals, increase mutual understanding, and leave behind partnerships that can continue on their own after the grant ends. The funding mechanism is a cooperative agreement or grant, which generally signals that the Embassy may remain actively involved during implementation to help ensure the public diplomacy goals are met.
The program is organized around five major goals. First, it aims to strengthen people-to-people ties by sharing American music with Pakistani audiences in ways that encourage genuine exchange and understanding rather than one-way outreach. Second, it seeks to build institutional linkages between the U.S. and Pakistani music sectors by connecting musicians, music schools, festivals, and other industry institutions so that relationships become long-term and self-sustaining. Third, it supports the growth of Pakistan's music and broader creative industries by creating opportunities for Pakistani musicians to network, discuss constraints in the local music ecosystem, and engage in substantive dialogue with American music professionals, including around shared concerns such as intellectual property rights and other industry challenges.
A fourth goal expands the scope beyond bilateral exchange by encouraging regional cooperation and understanding through the inclusion of Indian and Afghan musicians in capacity-building or collaborative activities. This regional dimension is meant to use music collaboration as a bridge across communities that often have limited opportunities for constructive engagement. The fifth goal emphasizes youth and underserved audiences, with an expectation that implementers will work through local partners who can reach areas that U.S. officials may not be able to access easily. In practice, this means designing music programs that connect with younger audiences and broaden access to American music and collaborative opportunities beyond major urban centers and established cultural circles.
In terms of eligibility and basic requirements, PAS indicated it would accept applications from U.S., Pakistani, and international registered nonprofit organizations, civil society or nongovernmental organizations, and educational institutions, provided they have at least two years of relevant programming experience. Cost sharing is not required, which lowers the barrier for organizations that may not be able to contribute matching funds. The award ceiling listed is up to $500,000. The opportunity was posted on January 13, 2014, with a closing date of March 3, 2014, and it was archived on April 2, 2014. The activity is categorized under public diplomacy, with CFDA number 19.501 (Public Diplomacy Programs for Afghanistan and Pakistan), reflecting the Embassy's intent to advance mutual understanding and stable cross-cultural relationships through cultural programming.
Overall, the opportunity is best understood as support for music-centered exchange and industry collaboration that produces durable networks: joint projects, mentorships, workshops, festival or school partnerships, and professional dialogues that help musicians and music institutions in both countries work together in sustained ways. The Embassy provided a point of contact in the Public Affairs Section for applicants who could not access the full announcement electronically, indicating that proposals and inquiries were managed through the Embassy's grants office in Islamabad.
Frequently Asked Questions (FAQs): People to People Connections through Music Arts Programs
1) What is the "People to People Connections through Music Arts Programs" opportunity?
It is a U.S. Embassy Islamabad Public Affairs Section (PAS) funding opportunity released as an open competition to support public diplomacy through music. The program is designed to deepen people-to-people connections between individuals and institutions in the United States and Pakistan through practical, relationship-driven music activities.
2) What is the main purpose of the program?
The main purpose is to use music as a tool for genuine exchange and relationship-building outside of official government-to-government channels. Proposals are expected to create meaningful interaction among musicians and music industry professionals, increase mutual understanding, and help form partnerships that can continue after the grant period ends.
3) Who is the funder for this grant opportunity?
The opportunity was released by the U.S. Embassy Islamabad Public Affairs Section (PAS).
4) What type of funding mechanism is used (grant vs. cooperative agreement)?
The funding mechanism is a cooperative agreement or a grant. This generally indicates the Embassy may remain actively involved during implementation to help ensure the public diplomacy objectives are met.
5) What are the program's major goals?
The opportunity is organized around five major goals:
- Strengthen people-to-people ties by sharing American music with Pakistani audiences in ways that encourage genuine exchange and understanding (not one-way outreach).
- Build institutional linkages between U.S. and Pakistani music sectors (musicians, music schools, festivals, and other industry institutions) so relationships are long-term and self-sustaining.
- Support the growth of Pakistan's music and broader creative industries by creating opportunities for networking, discussing constraints in the local music ecosystem, and engaging in substantive dialogue with American music professionals (including shared concerns such as intellectual property rights and other industry challenges).
- Encourage regional cooperation and understanding by including Indian and Afghan musicians in capacity-building or collaborative activities.
- Emphasize youth and underserved audiences, working through local partners that can reach areas U.S. officials may not be able to access easily.
6) What kinds of activities does the program support?
The opportunity supports music-centered exchange and industry collaboration that produces durable networks. Examples mentioned include joint projects, mentorships, workshops, festival or school partnerships, and professional dialogues that help musicians and music institutions in both countries work together in sustained ways.
7) Does the program focus only on performances, or is it broader?
It is broader than performances. The emphasis is on meaningful interaction and exchange, professional and institutional partnerships, and dialogue among musicians and music industry professionals.
8) What does "people-to-people" mean in the context of this program?
It refers to strengthening relationships and mutual understanding between individuals and communities in the United States and Pakistan through music engagement that happens outside formal government-to-government channels.
9) What is meant by "institutional linkages" in the music sector?
Institutional linkages are long-term relationships between U.S. and Pakistani music institutions and stakeholders, such as music schools, festivals, and other industry organizations, intended to become self-sustaining beyond the grant period.
10) How does the program support Pakistan's creative industries?
It supports growth by creating opportunities for Pakistani musicians to network, discuss constraints in the local music ecosystem, and engage in substantive dialogue with American music professionals on shared issues, including intellectual property rights and other industry challenges.
11) Is there a regional component beyond the U.S.-Pakistan connection?
Yes. The opportunity encourages regional cooperation and understanding by including Indian and Afghan musicians in capacity-building or collaborative activities.
12) Who is the program intended to reach?
The program emphasizes youth and underserved audiences, with an expectation that implementers will work through local partners who can reach areas that U.S. officials may not be able to access easily.
13) What does the opportunity say about underserved audiences and geographic reach?
It expects implementers to broaden access beyond major urban centers and established cultural circles by designing music programs that connect with younger audiences and underserved communities, often via local partners.
14) Who is eligible to apply?
PAS indicated it would accept applications from U.S., Pakistani, and international registered nonprofit organizations, civil society or nongovernmental organizations, and educational institutions.
15) Is there an experience requirement for applicants?
Yes. Eligible organizations must have at least two years of relevant programming experience.
16) Is cost sharing or matching required?
No. Cost sharing is not required.
17) What is the maximum award amount?
The award ceiling listed is up to $500,000.
18) When was the opportunity posted and when did it close?
It was posted on January 13, 2014, and the closing date was March 3, 2014.
19) Is this opportunity still active?
No. The opportunity was archived on April 2, 2014.
20) What is the program category and CFDA number?
The activity is categorized under public diplomacy. The CFDA number listed is 19.501 (Public Diplomacy Programs for Afghanistan and Pakistan).
21) What does the CFDA listing suggest about the program's intent?
It reflects the Embassy's intent to advance mutual understanding and stable cross-cultural relationships through cultural programming connected to Afghanistan and Pakistan public diplomacy efforts.
22) What outcomes are expected from funded projects?
Based on the description, expected outcomes include meaningful interaction among musicians and industry professionals, increased mutual understanding, and durable partnerships or networks (for example, ongoing collaborations between musicians, schools, festivals, and other institutions) that continue beyond the grant period.
23) How involved might the U.S. Embassy be during the project?
Because the mechanism may be a cooperative agreement, the Embassy may remain actively involved during implementation to help ensure the public diplomacy goals are met.
24) Where were proposals and inquiries managed?
Proposals and inquiries were managed through the U.S. Embassy Islamabad Public Affairs Section and its grants office.
25) What if an applicant could not access the full announcement electronically?
The Embassy provided a point of contact in the Public Affairs Section for applicants who could not access the full announcement electronically.
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