Opportunity Information: Apply for CDC RFA DP12 1214PPHF12

  • The Centers for Disease Control and Prevention in the health sector is offering a public funding opportunity titled "PPHF 12 State Public Health Approaches for Ensuring Quitline Capacity Financed solely by 2012 Prevention and Public Health Funds" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.735 State Public Health Approaches for Ensuring Quitline Capacity Funded in part by Prevention and Public Health Funds (PP.
  • This funding opportunity was created on Apr 25, 2012 and posted on Apr 24, 2012.
  • Applicants must submit their applications by May 24, 2012 500pm U.S. Eastern Standard Time. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $44,564,000.00 to eligible and selected applicants.
  • The number of recipients for this funding is limited to 53 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
  • Eligibility is limited to currently funded recipients under CDC RFA DP09 901 and CDC RFA DP09 902. These include state, District of Columbia, and the U.S. territorial health departments of Guam and Puerto Rico because they are the only entities with the capacity to prevent and control tobacco use and which provide quitline services within the states and territories. State and territorial health departments are also uniquely qualified to address the anticipated increase in calls to quitlines due to federal media education campaigns, while expanding capacity and eligibility to ensure all callers receive some form of assistance. These agencies are also uniquely qualified to promote the quitline, increase quit attempts, and increase public and private partnerships to ensure quitline sustainability.
Apply for CDC RFA DP12 1214PPHF12

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Opportunity Summary:

PPHF 12 State Public Health Approaches for Ensuring Quitline Capacity (financed solely by 2012 Prevention and Public Health Funds) was a CDC funding opportunity designed to help states and certain U.S. territories rapidly strengthen their tobacco quitline services in anticipation of increased demand driven by major federal efforts like the National Tobacco Education Campaign. The program sat within the CDCs National Center for Chronic Disease Prevention and Health Promotion, specifically the Office on Smoking and Health, and it focused on a practical public health need: making sure telephone quitlines had enough staffing, infrastructure, and service capacity to handle higher call volumes while still delivering effective cessation assistance to people trying to quit tobacco.

The award mechanism was a cooperative agreement, which typically means CDC expected an ongoing working relationship with recipients rather than simply issuing funds and stepping back. In this context, the cooperative agreement structure fit the purpose of the program because scaling quitline capacity quickly often requires coordinated planning, performance monitoring, and alignment with national initiatives, messaging schedules, and expected surges in demand. The opportunity was categorized as discretionary and health-related, and it was tied to CFDA 93.735, which is associated with state public health approaches for ensuring quitline capacity and is funded in part by Prevention and Public Health Funds.

Funding levels were substantial at the national level, with an estimated total funding amount of $44,564,000 and an expectation of 53 awards. The listing did not specify an award ceiling or floor, which usually signals that amounts could vary by jurisdiction depending on factors such as population size, projected call volume increases, existing quitline utilization, and the level of scaling required to meet anticipated demand. There was no cost-sharing or matching requirement, so recipients were not required to contribute their own funds as a condition of receiving the award, which is important for time-sensitive capacity expansion where delays can undermine readiness for campaign-driven call spikes.

Eligibility was intentionally limited. Only entities that were already funded under earlier CDC tobacco control funding announcements (CDC RFA DP09-901 and DP09-902) could apply. In practice, this restricted eligibility to state health departments, the District of Columbia, and the territorial health departments of Guam and Puerto Rico, because these agencies already had the operational role, legal authority, and program infrastructure to manage tobacco prevention and control efforts and to provide quitline services in their jurisdictions. The rationale given was that these agencies were uniquely positioned to handle the expected surge in quitline calls created by national media campaigns, while also expanding eligibility and capacity so that callers would receive some form of assistance rather than encountering busy signals, long waits, or service denials. The emphasis was not only on answering more calls, but also on maintaining a minimum level of service quality so the increased demand translated into real quit attempts and successful quitting outcomes.

Programmatically, the opportunity centered on ensuring quitline capacity and continuity. That includes the ability to absorb sudden increases in call volume, provide timely counseling and support, and potentially broaden the range of services offered so that more people can be served even when demand is high. The announcement also highlighted broader public health aims tied to sustainability: promoting the quitline to increase quit attempts and building public and private partnerships that can help stabilize quitline services over time. In other words, CDC was not just funding a temporary surge response; it was pushing recipients to strengthen the systems and partnerships that make quitlines durable, visible, and accessible as a long-term cessation resource.

Key administrative dates show this was a short-turnaround, campaign-aligned opportunity. The notice was posted April 24, 2012 (created April 25, 2012), with an application deadline of May 24, 2012 at 5:00 pm Eastern, and it was later archived June 23, 2012. The short application window reinforces that this funding was meant to prepare jurisdictions quickly for upcoming national media activity rather than to support a slow, multi-year buildout from scratch.

Overall, this grant opportunity can be summed up as a targeted, time-sensitive CDC investment using 2012 Prevention and Public Health Funds to make sure existing state and territorial tobacco control programs could keep quitlines fully functional and responsive during a period when federal media campaigns were expected to drive many more smokers and other tobacco users to seek help. It prioritized readiness (handling volume), access (ensuring callers receive assistance), effectiveness (supporting quit attempts), and sustainability (partnership development and ongoing promotion), delivered through cooperative agreements to jurisdictions already operating within CDCs tobacco control funding structure.

Frequently Asked Questions (FAQs)

What is PPHF 12 State Public Health Approaches for Ensuring Quitline Capacity?

It was a CDC funding opportunity created to help states and certain U.S. territories rapidly strengthen tobacco quitline services. The goal was to make sure telephone quitlines had sufficient staffing, infrastructure, and overall service capacity to handle higher call volumes while continuing to deliver effective cessation assistance.

Why was this funding opportunity created?

This opportunity was designed in anticipation of increased demand for quitline services driven by major federal efforts, including the National Tobacco Education Campaign. CDC expected call volumes to surge, and the funding aimed to prevent callers from encountering busy signals, long waits, or service denials.

Which CDC office managed this opportunity?

The program was housed within the CDC's National Center for Chronic Disease Prevention and Health Promotion, specifically the Office on Smoking and Health.

What was the primary public health focus of the program?

The focus was practical and operational: ensuring quitlines could scale quickly and stay functional during periods of high demand. That meant improving capacity and continuity so more people seeking help to quit tobacco could actually receive support in a timely way.

What type of award mechanism was used?

The award mechanism was a cooperative agreement. This typically indicates CDC expected an ongoing working relationship with recipients, rather than providing funds with minimal involvement. In this context, the structure supported coordinated planning, performance monitoring, and alignment with national campaign timing and anticipated surges in demand.

Was this a discretionary grant opportunity?

Yes. The opportunity was categorized as discretionary and health-related.

What CFDA number was associated with this opportunity?

The opportunity was tied to CFDA 93.735, associated with state public health approaches for ensuring quitline capacity and funded in part by Prevention and Public Health Funds.

How was this program funded?

It was financed solely by 2012 Prevention and Public Health Funds.

How much total funding was estimated to be available?

The estimated total funding amount was $44,564,000.

How many awards were expected?

The opportunity anticipated 53 awards.

Did the announcement list a minimum or maximum award amount?

No. The listing did not specify an award ceiling or floor. This suggests award amounts could vary by jurisdiction based on factors such as population size, projected increases in call volume, existing quitline utilization, and how much scaling was needed to meet expected demand.

Was there a cost-sharing or matching requirement?

No. There was no cost-sharing or matching requirement, meaning recipients were not required to contribute their own funds as a condition of receiving the award.

Who was eligible to apply?

Eligibility was limited to entities already funded under earlier CDC tobacco control funding announcements (CDC RFA DP09-901 and DP09-902). In practice, this restricted eligibility to state health departments, the District of Columbia, and the territorial health departments of Guam and Puerto Rico.

Why was eligibility limited to prior CDC-funded entities?

The rationale provided was that these agencies already had the operational role, legal authority, and program infrastructure to manage tobacco prevention and control efforts and provide quitline services. Because the funding was time-sensitive, CDC aimed to support jurisdictions that could scale capacity quickly to meet campaign-driven demand.

What problem was the grant trying to prevent during demand surges?

The grant emphasized preventing service breakdowns during spikes in call volume, such as callers receiving busy signals, facing long wait times, or being denied service due to capacity limits.

Was the program only about answering more calls?

No. While handling higher call volume was central, the opportunity also emphasized maintaining a minimum level of service quality so increased demand could translate into real quit attempts and successful quitting outcomes.

What kinds of improvements to quitlines were the funds meant to support?

The funding focused on ensuring quitline capacity and continuity, including strengthening staffing and infrastructure, absorbing sudden increases in call volume, and providing timely counseling and support. It also contemplated expanding the range of services offered so more people could be served during high-demand periods.

Did the opportunity include any longer-term or sustainability goals?

Yes. Beyond surge readiness, the announcement highlighted broader public health aims tied to sustainability, including promoting quitlines to increase quit attempts and developing public and private partnerships that could help stabilize quitline services over time.

Was this funding intended for a slow, multi-year buildout from scratch?

No. The short turnaround and campaign alignment indicate it was intended to help jurisdictions prepare quickly for upcoming national media activity, not to support a slow buildout from the ground up.

When was the opportunity posted and when were applications due?

The notice was posted on April 24, 2012 (created April 25, 2012). The application deadline was May 24, 2012 at 5:00 pm Eastern.

When was the opportunity archived?

It was archived on June 23, 2012.

What was the overall purpose of this investment by CDC?

Overall, it was a targeted, time-sensitive CDC investment using 2012 Prevention and Public Health Funds to ensure existing state and territorial tobacco control programs could keep quitlines fully functional and responsive during a period when federal media campaigns were expected to drive many more tobacco users to seek help. It prioritized readiness, access, effectiveness, and sustainability through cooperative agreements with jurisdictions already operating within CDC's tobacco control funding structure.

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