Opportunity Information: Apply for CDC RFA DP14 1410PPHF14
Apply for CDC RFA DP14 1410PPHF14
- The Centers for Disease Control and Prevention in the health sector is offering a public funding opportunity titled "PPHF 2014 Tobacco Use Prevention Public Health Approaches for Ensuring Quitline Capacity financed solely by 2014 Prevention and Public Health Funds" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.735 State Public Health Approaches for Ensuring Quitline Capacity Funded in part by Prevention and Public Health Funds (PP.
- This funding opportunity was created on Apr 10, 2014 and posted on Apr 10, 2014.
- Applicants must submit their applications by May 12, 2014 Dates Letter of Intent (LOI) Deadline N/A Application Deadline May 12, 2014, 1159 p.m. U.S. Eastern Standard Time, on www.grants.gov Informational conference call for potential applicants CDCs Office on Smoking and Health (OSH) will conduct two conference calls for all interested applicants to provide technical assistance and respond to any questions regarding this Funding Opportunity Announcement (FOA). The first call will take place on Monday, April 14, 2014 at 0300PM, U.S. Eastern Standard Time. The second call will take place on Tuesday, April 15, 2014 at 0300PM, U.S. Eastern Standard Time. The dial in information for both calls is 800 619 4068 and the participant passcode is 5442216. A list of Frequently Asked Questions will be available at http://www.cdc.gov/tobacco/osh/foa.. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $84,000,000.00 to eligible and selected applicants.
- The number of recipients for this funding is limited to 53 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- Eligible Applicants Eligibility is limited to state health departments, the District of Columbia, and the U.S. territories Guam and Puerto Rico, or their bona fide agents.
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Opportunity Summary:
The funding opportunity titled "PPHF 2014 Tobacco Use Prevention - Public Health Approaches for Ensuring Quitline Capacity" (Funding Opportunity Number CDC-RFA-DP14-1410PPHF14) was a CDC cooperative agreement designed to bolster state and territorial tobacco cessation infrastructure, with a specific focus on making sure telephone quitlines could handle spikes in demand generated by a federal tobacco education media campaign. The central aim was practical and time-sensitive: ensure that everyone who called a state quitline during the campaign would be offered at least one coaching call, either right away during the initial contact or via a proactive call-back within two to three days. In other words, the program was set up to prevent callers who were motivated to quit (often prompted by national advertising) from encountering busy signals, long delays, or service gaps that could reduce the likelihood of a successful quit attempt.
A key feature of the opportunity was that it was financed solely by the 2014 Prevention and Public Health Fund (PPHF), and it sat within a broader CDC strategy to strengthen evidence-based tobacco cessation services nationwide. While the immediate capacity issue during a media campaign was the headline goal, the FOA also emphasized a longer-term, systems-oriented purpose: continuing to expand the ability of state tobacco control programs to implement proven cessation interventions across all 50 states, the District of Columbia, Puerto Rico, and Guam. The intent was to ensure that short-term increases in call volume translated into real cessation support and, over time, into stronger and more sustainable public health systems that routinely connect tobacco users to effective help.
The FOA laid out a set of intervention areas that reflect what CDC views as the essential components of a high-functioning cessation system. These included ensuring basic quitline infrastructure (such as staffing, contracts, and operational readiness), improving quitline capacity (so the service can absorb campaign-driven surges), and enhancing quitline protocols and operations (which can involve call handling, coaching standards, follow-up practices, and service workflows). Beyond the quitline itself, the announcement pushed awardees to participate in surveillance and evaluation efforts, which typically means tracking call volumes, service delivery metrics, outcomes where feasible, and program performance in a way that supports accountability and continuous improvement. It also directed applicants to identify and target disparate populations, signaling an expectation that states and territories would address inequities in tobacco use and access to cessation services by tailoring outreach and service approaches to groups experiencing disproportionate burden.
Sustainability was another major theme. The FOA encouraged recipients to improve sustainability so states could maintain strong quitline and cessation capacity beyond the immediate federal campaign period, rather than building a temporary surge response that disappears when funding cycles end. The funding also supported increased media efforts and broader communications that can drive awareness and use of quitlines, recognizing that demand generation needs to be matched with service availability to be effective. In addition, the FOA explicitly called for improving understanding of comprehensive cessation coverage for Medicaid recipients and promoting health systems change. That combination points to a larger policy and healthcare integration goal: helping states align coverage, benefits, and provider referral systems so that evidence-based cessation treatment is not only available but also routinely offered, covered, and connected to clinical care settings.
Administratively, this was a discretionary funding opportunity using a cooperative agreement mechanism, meaning CDC expected to have substantial involvement in the program through guidance, technical support, and collaboration rather than simply issuing a grant with minimal federal interaction. The program was listed under CFDA 93.735 (State Public Health Approaches for Ensuring Quitline Capacity) and anticipated 53 awards, consistent with funding coverage for all states plus the specified jurisdictions. The estimated total funding amount was $84,000,000, and there was no cost-sharing or matching requirement, which reduced barriers for state and territorial applicants and reinforced the federal role in underwriting surge capacity tied to a national campaign.
Eligibility was limited to state health departments, the District of Columbia, and the U.S. territories Guam and Puerto Rico, or their bona fide agents, reflecting the public health infrastructure focus and the expectation that awardees would have authority and reach to operate statewide cessation systems. The FOA was posted on April 10, 2014, with an application deadline of May 12, 2014 at 11:59 p.m. Eastern Time through Grants.gov, and it included two CDC Office on Smoking and Health technical assistance conference calls (April 14 and April 15, 2014) to help potential applicants understand requirements and submit competitive applications. A CDC-hosted FAQ resource was also provided to support consistent interpretation of the announcement.
In practical terms, the opportunity can be understood as a capacity-and-systems investment timed to the realities of media-driven public health campaigns: when a federal campaign motivates large numbers of tobacco users to seek help at once, the quitline has to be ready to respond quickly with at least an initial coaching interaction. At the same time, CDC used this funding stream to push states and territories to keep building a durable cessation ecosystem that includes strong quitlines, data and evaluation, targeted equity strategies, sustainable financing and operations, media coordination, improved protocols, better alignment with Medicaid cessation coverage, and deeper integration with healthcare systems so that quitting support becomes routine rather than episodic.
Frequently Asked Questions (FAQs)
What is the funding opportunity?
The opportunity is titled "PPHF 2014 Tobacco Use Prevention - Public Health Approaches for Ensuring Quitline Capacity" (Funding Opportunity Number CDC-RFA-DP14-1410PPHF14). It is a CDC cooperative agreement focused on strengthening state and territorial tobacco cessation infrastructure, with special emphasis on telephone quitlines.
What was the main goal of this CDC cooperative agreement?
The central, time-sensitive goal was to make sure state quitlines could handle spikes in demand triggered by a federal tobacco education media campaign. Specifically, the program aimed to ensure that every caller to a state quitline during the campaign would be offered at least one coaching call either immediately during the initial contact or through a proactive call-back within two to three days.
Why was quitline "capacity" such a key focus?
During major national media campaigns, many tobacco users may decide to seek help at the same time. The funding emphasized preventing common barriers like busy signals, long delays, or service gaps that can cause motivated callers to drop off before receiving support, reducing the chance of a successful quit attempt.
What type of funding mechanism was used?
This was a discretionary cooperative agreement. A cooperative agreement means CDC expected to have substantial involvement in the program through collaboration, guidance, and technical support rather than operating as a hands-off funder.
How was the program funded?
The opportunity was financed solely by the 2014 Prevention and Public Health Fund (PPHF).
What was the broader CDC strategy behind this funding?
Beyond addressing immediate call surges during a media campaign, the FOA emphasized a longer-term, systems-oriented purpose: strengthening evidence-based tobacco cessation services across all 50 states, the District of Columbia, Puerto Rico, and Guam so that campaign-driven demand translates into real cessation support and stronger, more sustainable public health systems over time.
What were the main intervention areas described in the FOA?
The FOA described multiple intervention areas that CDC treated as core components of a strong cessation system, including:
- Ensuring basic quitline infrastructure (for example, staffing, contracts, and operational readiness)
- Improving quitline capacity to absorb campaign-driven surges
- Enhancing quitline protocols and operations (such as call handling, coaching standards, follow-up practices, and workflows)
- Participating in surveillance and evaluation efforts (tracking call volumes, service delivery metrics, and program performance)
- Identifying and targeting disparate populations to address inequities in tobacco use and access to cessation services
What did the FOA require regarding coaching calls and response time?
The FOA emphasized ensuring that each caller would be offered at least one coaching call either right away during the initial contact or by a proactive call-back within two to three days.
Did the FOA focus only on short-term campaign surge response?
No. While the immediate goal was surge readiness during a federal media campaign, the FOA also pushed for durable improvements that expand state and territorial capacity to deliver evidence-based cessation interventions and strengthen systems so support becomes routine rather than episodic.
What did the FOA say about surveillance and evaluation?
Awardees were expected to participate in surveillance and evaluation activities. This typically includes monitoring call volumes, service delivery measures, outcomes where feasible, and overall program performance to support accountability and continuous improvement.
How did the FOA address health equity?
The FOA directed applicants to identify and target disparate populations, signaling an expectation that states and territories would address inequities in tobacco use and access to cessation services by tailoring outreach and service approaches to groups experiencing disproportionate burden.
What did the FOA emphasize about sustainability?
Sustainability was a major theme. Recipients were encouraged to improve sustainability so they could maintain strong quitline and cessation capacity beyond the immediate campaign period, rather than building a temporary surge response that disappears after the funding cycle.
Did the FOA include communications or media-related activities?
Yes. The funding supported increased media efforts and broader communications to drive awareness and use of quitlines, with the underlying expectation that demand generation should be matched with service availability.
What role did Medicaid coverage play in this FOA?
The FOA explicitly called for improving understanding of comprehensive cessation coverage for Medicaid recipients and promoting health systems change. This reflects an intent to help states align coverage, benefits, and referral systems so evidence-based cessation treatment is available, covered, and connected to clinical care settings.
What is the CFDA number associated with this opportunity?
The program was listed under CFDA 93.735 (State Public Health Approaches for Ensuring Quitline Capacity).
How many awards were anticipated?
The FOA anticipated 53 awards, consistent with coverage for all states plus the specified jurisdictions.
What was the estimated total funding amount?
The estimated total funding amount was $84,000,000.
Was there a cost-sharing or matching requirement?
No. The FOA stated there was no cost-sharing or matching requirement.
Who was eligible to apply?
Eligibility was limited to state health departments, the District of Columbia, and the U.S. territories Guam and Puerto Rico, or their bona fide agents.
When was the FOA posted, and what was the application deadline?
The FOA was posted on April 10, 2014. Applications were due May 12, 2014 at 11:59 p.m. Eastern Time.
How were applications submitted?
Applications were submitted through Grants.gov.
What technical assistance did CDC provide to applicants?
The CDC Office on Smoking and Health held two technical assistance conference calls on April 14 and April 15, 2014 to help potential applicants understand requirements and submit competitive applications. A CDC-hosted FAQ resource was also provided to support consistent interpretation of the announcement.
Which jurisdictions were specifically referenced alongside the states?
The FOA referenced all 50 states, the District of Columbia, and the U.S. territories Puerto Rico and Guam.
In plain terms, what problem was CDC trying to solve with this funding?
The program was designed to prevent motivated callers (often prompted by national advertising) from running into barriers like busy signals or long waits and to ensure they quickly receive at least an initial coaching interaction. At the same time, it aimed to strengthen the broader cessation ecosystem by improving operations, evaluation, equity targeting, sustainability, Medicaid coverage understanding, and health system integration.
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