Opportunity Information: Apply for CDC RFA GH11 1141

  • The Centers for Disease Control and Prevention in the health sector is offering a public funding opportunity titled "Providing Technical Assistance for the Development and Implementation of Government of Botswana Driven Multi Component National HIV Prevention Campaigns under the President s Emergency Plan for AIDS Relief (PEPFAR)" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.067 Global AIDS.
  • This funding opportunity was created on Feb 15, 2011 and posted on Feb 16, 2011.
  • Applicants must submit their applications by Apr 18, 2011. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $2,500,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $1,000,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Native American tribal governments (Federally recognized) Private institutions of higher education For profit organizations other than small businesses Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education City or township governments State governments Small businesses County governments Special district governments Others (see text field entitled Additional Information on Eligibility for clarification) Public and State controlled institutions of higher education.
  • Eligible applicants that can apply for this funding opportunity are Nonprofit with 501C3 IRS status (other than institution of higher education) Nonprofit without 501C3 IRS status (other than institution of higher education) For profit organizations (other than small business) Small, minority, and women owned businesses Universities Colleges Research institutions Hospitals Community based organizations Faith based organizations Federally recognized or state recognized American Indian/Alaska Native tribal governments State and local governments or their Bona Fide Agents (this includes the District of Columbia, the Commonwealth of Puerto Rico, the Virgin Islands, the Commonwealth of the Northern Marianna Islands, American Samoa, Guam, the Federated States of Micronesia, the Republic of the Marshall Islands, and the Republic of Palau) Non domestic (non U.S.) entity Other (specify) A Bona Fide Agent is an agency/organization identified by the state as eligible to submit an application under the state eligibility in lieu of a state application. If applying as a bona fide agent of a state or local government, a letter from the state or local government as documentation of the status is required. Attach with Other Attachment Forms when submitting via www.grants.gov.
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Opportunity Summary:

This grant opportunity (CDC RFA GH11-1141) is a PEPFAR-funded cooperative agreement led by the Centers for Disease Control and Prevention to support the Government of Botswana (GOB) in designing and rolling out national, multi-component HIV prevention communication campaigns. The core idea is not simply producing messages, but strengthening Botswana-led prevention efforts through technical assistance that helps plan, execute, refine, and measure strategic campaigns aimed at the root drivers of HIV risk and vulnerability identified in Botswana's National Strategic Framework II (NSFII). In practice, the selected awardee is expected to help GOB build a coordinated prevention communications approach that combines advocacy, mass and targeted media, interpersonal and dialogue-based communication, and broader social mobilization to create population-level shifts in knowledge, norms, and behavior.

A central requirement is that the awardee develop at least two major campaigns: one focused on a biomedical intervention and one focused on behavioral drivers of HIV. The biomedical-oriented campaign would typically promote concrete prevention or health actions that directly reduce HIV transmission risk, such as initiatives around HIV testing and counseling, with emphasis on knowing one's HIV status and encouraging awareness of the HIV status of sexual partner(s). The behavioral-driver campaign is meant to tackle risk-enhancing behaviors and social conditions that contribute to HIV vulnerability, with examples in the announcement including reducing alcohol abuse and raising awareness of gender-based violence. These themes reflect an understanding that HIV prevention is influenced by both individual choices and the social environment, so communications must reach beyond basic awareness and move toward sustained behavior change and norm change.

In addition to developing new campaigns, the awardee must also provide guidance to improve and evaluate an existing national effort addressing multiple concurrent partnerships (MCP). That component signals continuity with ongoing prevention messaging in Botswana and expects the recipient to help strengthen what is already underway rather than replace it. The work is intended to be iterative and evidence-informed: the applicant is expected to collaborate closely with GOB to select appropriate themes, conduct assessments to understand audiences and drivers, adjust and refine campaign strategies based on findings, and then measure key behavioral outcomes before and after campaign implementation. The emphasis on pre- and post-campaign measurement indicates that CDC and GOB want more than activity outputs (like how many radio spots aired); they want credible indicators of whether the campaigns changed what people know, believe, and do.

The expected outcomes are framed as measurable improvements in three broad areas. First, the campaigns should produce a clear increase in HIV-related knowledge and in individual risk perception specifically tied to the campaign themes, meaning audiences better understand HIV prevention and more accurately see how risk applies to their own lives. Second, they should contribute to a reduction in harmful societal norms, which can include norms that tolerate gender-based violence, normalize heavy alcohol use, discourage HIV testing, or promote sexual behaviors that increase transmission risk. Third, they should help reduce high-risk sexual behaviors, aligning communications efforts with broader prevention goals under NSFII and PEPFAR.

Structurally, this is a discretionary funding opportunity using a cooperative agreement, which typically means the recipient will implement the work with substantial involvement from the funder compared to a standard grant. CDC planned to make a single award (ExpectedAwards: 1), with an estimated total program funding level of $2.5 million. The anticipated annual award range is listed with a floor of $700,000 and a ceiling of $1,000,000. There is no cost-sharing or matching requirement. The opportunity was posted February 16, 2011, with an application closing date of April 18, 2011, and an archive date of May 18, 2011. The CFDA number is 93.067 (Global AIDS), placing it within the U.S. Government's global HIV/AIDS funding portfolio.

Eligibility was intentionally broad and includes U.S. and non-U.S. entities. Eligible applicants include nonprofits with or without 501(c)(3) status, for-profit organizations (including small, minority-, and women-owned businesses), universities and colleges, research institutions, hospitals, community-based and faith-based organizations, federally or state-recognized American Indian/Alaska Native tribal governments, and state and local governments or their bona fide agents. For applicants applying as a bona fide agent, documentation (a letter from the relevant state or local government) is required as part of the application package. Overall, the grant is aimed at identifying one capable implementing partner that can bring strong technical expertise in strategic health communication, campaign development, audience research, and evaluation, while operating in a way that keeps the Government of Botswana in the lead on national prevention priorities and messaging direction.

FAQs: CDC RFA GH11-1141 (Botswana HIV Prevention Communication Campaigns)

What is CDC RFA GH11-1141?

CDC RFA GH11-1141 is a PEPFAR-funded cooperative agreement led by the Centers for Disease Control and Prevention (CDC) to support the Government of Botswana (GOB) in designing and rolling out national, multi-component HIV prevention communication campaigns.

What is the main purpose of this opportunity?

The main purpose is to strengthen Botswana-led HIV prevention through technical assistance that helps plan, execute, refine, and measure strategic communication campaigns aligned with the root drivers of HIV risk and vulnerability identified in Botswana's National Strategic Framework II (NSFII).

Is this grant focused on producing media messages only?

No. The opportunity is explicitly about more than producing messages. It emphasizes building a coordinated, Botswana-led prevention communications approach and strengthening national prevention efforts through planning, implementation support, refinement, and evaluation.

What kind of award is this: grant or cooperative agreement?

This is a cooperative agreement, which typically involves substantial involvement from the funder (CDC) compared to a standard grant.

Who leads the national prevention priorities and messaging direction?

The work is intended to keep the Government of Botswana in the lead on national prevention priorities and messaging direction, with the awardee providing technical assistance and implementation support.

How many awards did CDC expect to make?

CDC planned to make a single award (ExpectedAwards: 1).

What is the estimated total funding amount for the program?

The estimated total program funding level is $2.5 million.

What is the anticipated annual award range?

The anticipated annual award range has a floor of $700,000 and a ceiling of $1,000,000.

Is cost sharing or matching required?

No. There is no cost-sharing or matching requirement.

When was the opportunity posted and when did it close?

The opportunity was posted on February 16, 2011. The application closing date was April 18, 2011, and the archive date was May 18, 2011.

What CFDA number is associated with this opportunity?

The CFDA number is 93.067 (Global AIDS).

What is PEPFAR in the context of this opportunity?

The opportunity is described as PEPFAR-funded, placing it within the U.S. Government's global HIV/AIDS funding portfolio, and supporting HIV prevention communication efforts in Botswana.

What is NSFII and why does it matter here?

NSFII refers to Botswana's National Strategic Framework II. The campaigns and technical assistance are intended to address root drivers of HIV risk and vulnerability identified in NSFII, keeping the work aligned with national priorities.

What types of communication approaches are expected?

The awardee is expected to help build a coordinated approach that combines advocacy, mass and targeted media, interpersonal and dialogue-based communication, and broader social mobilization to create population-level shifts in knowledge, norms, and behavior.

How many major campaigns must be developed?

At least two major campaigns are required: one focused on a biomedical intervention and one focused on behavioral drivers of HIV.

What is meant by a biomedical intervention campaign in this opportunity?

The biomedical-oriented campaign would typically promote concrete prevention or health actions that directly reduce HIV transmission risk, such as HIV testing and counseling, with an emphasis on knowing one's HIV status and encouraging awareness of the HIV status of sexual partner(s).

What is meant by a behavioral-driver campaign?

The behavioral-driver campaign is intended to address risk-enhancing behaviors and social conditions that contribute to HIV vulnerability. Examples included in the announcement are reducing alcohol abuse and raising awareness of gender-based violence.

Does the awardee have to work on existing prevention messaging efforts in Botswana?

Yes. In addition to developing new campaigns, the awardee must provide guidance to improve and evaluate an existing national effort addressing multiple concurrent partnerships (MCP).

What does MCP stand for in this announcement?

MCP refers to multiple concurrent partnerships. The awardee is expected to help improve and evaluate an existing national effort focused on MCP.

Is the intent to replace Botswana's existing MCP campaign?

No. The MCP component signals continuity and expects the recipient to strengthen what is already underway rather than replace it.

How is the work expected to be carried out: one-time or iterative?

The work is intended to be iterative and evidence-informed. The applicant is expected to collaborate closely with GOB to select themes, conduct assessments, adjust and refine strategies based on findings, and measure outcomes before and after implementation.

What kind of assessments and measurements are emphasized?

The opportunity emphasizes understanding audiences and drivers through assessments, and measuring key behavioral outcomes before and after campaign implementation (pre- and post-campaign measurement).

Why does the opportunity emphasize pre- and post-campaign measurement?

The emphasis indicates CDC and GOB are looking for credible indicators of whether the campaigns changed what people know, believe, and do, not just activity outputs such as how many radio spots aired.

What outcomes are expected from the campaigns?

Expected outcomes are framed as measurable improvements in three broad areas: (1) increased HIV-related knowledge and individual risk perception tied to campaign themes, (2) reduced harmful societal norms, and (3) reduced high-risk sexual behaviors.

What does "increased risk perception tied to the campaign themes" mean?

It means audiences should not only learn information, but also more accurately understand how HIV risk applies to their own lives in relation to the themes addressed by the campaigns.

What kinds of harmful societal norms does the opportunity mention?

Examples include norms that tolerate gender-based violence, normalize heavy alcohol use, discourage HIV testing, or promote sexual behaviors that increase HIV transmission risk.

How do these campaigns connect to broader HIV prevention goals?

The communications efforts are intended to align with broader prevention goals under NSFII and PEPFAR, including reducing high-risk sexual behaviors and influencing norms and behaviors at the population level.

Who is eligible to apply?

Eligibility is broad and includes U.S. and non-U.S. entities. Eligible applicants include nonprofits with or without 501(c)(3) status, for-profit organizations (including small, minority-, and women-owned businesses), universities and colleges, research institutions, hospitals, community-based and faith-based organizations, federally or state-recognized American Indian/Alaska Native tribal governments, and state and local governments or their bona fide agents.

Can for-profit organizations apply?

Yes. For-profit organizations are eligible, including small, minority-, and women-owned businesses.

Can non-U.S. organizations apply?

Yes. The eligibility explicitly includes U.S. and non-U.S. entities.

Do nonprofits need to have 501(c)(3) status to be eligible?

No. Nonprofits with or without 501(c)(3) status are listed as eligible.

Are community-based and faith-based organizations eligible?

Yes. Community-based and faith-based organizations are included among eligible applicants.

Are colleges, universities, and research institutions eligible?

Yes. Universities and colleges and research institutions are specifically listed as eligible.

Are hospitals eligible to apply?

Yes. Hospitals are included in the eligible applicant types.

Can state or local governments apply, and what is a bona fide agent?

State and local governments can apply, and bona fide agents of state or local governments can also apply. If applying as a bona fide agent, documentation is required as part of the application package.

What documentation is required for a bona fide agent applicant?

A letter from the relevant state or local government is required as part of the application package for applicants applying as a bona fide agent.

What is CDC looking for in the selected awardee?

The opportunity aims to identify one capable implementing partner with strong technical expertise in strategic health communication, campaign development, audience research, and evaluation, while operating in a way that keeps GOB in the lead.

What does "multi-component" mean in this opportunity?

It refers to a prevention communications approach that uses multiple channels and strategies at once, including advocacy, mass and targeted media, interpersonal and dialogue-based communication, and social mobilization.

What kinds of changes are these campaigns intended to create?

The campaigns are intended to create population-level shifts in knowledge, norms, and behavior related to HIV prevention, including changes connected to biomedical actions (like testing) and behavioral and social drivers (like alcohol abuse and gender-based violence).

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