Opportunity Information: Apply for SCA ISB 15 AW 014 03312015

  • The U.S. Mission to Pakistan in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Regional Language Media Training" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.501 Public Diplomacy Programs for Afghanistan and Pakistan.
  • This funding opportunity was created on May 5, 2015 and posted on Mar 31, 2015.
  • Applicants must submit their applications by Jun 1, 2015. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $500,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $500,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
  • PAS Islamabad is accepting applications from U.S. and Pakistan based and registered, both for profit and not for profit, civil society/non governmental organizations, and educational institutions. Eligible organizations must have past experience with developing and executing journalism training. A copy of the organization s registration should be provided with the proposal application.
Apply for SCA ISB 15 AW 014 03312015

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Opportunity Summary:

The Regional Language Media Training grant opportunity was issued by the Public Affairs Section (PAS) of the U.S. Embassy in Islamabad, Pakistan, as an open competition under a Notice of Funding Opportunity (NOFO). Its core purpose is to strengthen professional skills in Pakistan's regional-language media sector by funding a hands-on, practical training initiative for working journalists and newsroom staff. The program is designed to reach regional outlets producing content in Sindhi, Pashto, and Punjabi across multiple platforms, including print, online, broadcast television, and radio. Rather than focusing on entry-level students, the target audience is working-level professionals such as reporters, anchors, editors, and producers who are actively engaged in daily news production and can immediately apply new skills in their workplaces.

The funded project is expected to train approximately 300 to 400 participants through short, workshop-style sessions that emphasize applied, skills-based learning. In addition to the direct participant trainings, the program includes a capacity-building component meant to create a lasting training infrastructure inside Pakistan: the awardee should develop and implement a train-the-trainer model that produces about 60 to 80 resident trainers. This implies that the program should not only deliver workshops but also identify promising participants, develop their instructional ability, and prepare them to replicate and sustain trainings beyond the life of the award. PAS indicates that the implementing organization is responsible for proposing the specific program design and curriculum, but the overall timeline must be no less than six months, suggesting an expectation of a structured, multi-phase rollout rather than a one-off event.

In terms of award structure and funding details, the opportunity allows for either a grant or a cooperative agreement, meaning PAS may anticipate some level of ongoing coordination or involvement depending on the instrument selected. The estimated total funding is $500,000, and the award ceiling is also $500,000, with no stated minimum award amount (award floor listed as $0). Only one award is expected. There is no cost-sharing or matching requirement, so applicants are not required to contribute additional funds to be eligible, although they may still propose leveraging partnerships or in-kind support if it strengthens implementation.

Eligibility is relatively broad but experience-based. PAS Islamabad accepts applications from both U.S.-based and Pakistan-based organizations, as long as they are registered entities. Eligible applicant types include for-profit and non-profit organizations, civil society and non-governmental organizations, and educational institutions. A key requirement is demonstrated prior experience in developing and executing journalism training programs, and applicants must include proof of organizational registration with their proposal. The opportunity is categorized under public diplomacy and media training (CFDA 19.501: Public Diplomacy Programs for Afghanistan and Pakistan), which signals that the training is framed as a professional development and public-interest media capacity initiative aligned with broader public diplomacy objectives.

Key administrative dates show the opportunity was posted on March 31, 2015, with an original and current closing date of June 1, 2015, and an archive date of July 1, 2015. The funding opportunity number is SCA-ISB-15-AW-014-03312015, and the issuing agency is the U.S. Mission to Pakistan. For access issues or questions about the full announcement, the listed point of contact is Ellen Delage, Program Specialist, Bureau of South and Central Asian Affairs, Office of Press and Public Diplomacy Inquiries.

Frequently Asked Questions (FAQs)

What is the Regional Language Media Training grant opportunity?

It is an open competition Notice of Funding Opportunity (NOFO) issued by the Public Affairs Section (PAS) of the U.S. Embassy in Islamabad, Pakistan. The grant supports a hands-on, practical training initiative aimed at strengthening professional skills in Pakistan's regional-language media sector.

Who is issuing this funding opportunity?

The opportunity was issued by the Public Affairs Section (PAS) of the U.S. Embassy in Islamabad. The issuing agency is listed as the U.S. Mission to Pakistan.

What is the primary purpose of the program?

The core purpose is to strengthen professional skills among working journalists and newsroom staff in Pakistan's regional-language media by funding applied, skills-based training that can be used immediately in daily news production.

Which languages and types of media outlets are intended to be reached?

The program is designed to reach regional outlets producing content in Sindhi, Pashto, and Punjabi across multiple platforms, including print, online, broadcast television, and radio.

Who is the target audience for the training?

The target audience is working-level media professionals actively engaged in day-to-day news production, such as reporters, anchors, editors, and producers. The opportunity specifically emphasizes working professionals rather than entry-level students.

How many participants are expected to be trained?

The funded project is expected to train approximately 300 to 400 participants through short, workshop-style sessions.

What type of training format is expected?

The NOFO describes short, workshop-style sessions with an emphasis on applied, practical, skills-based learning rather than purely theoretical instruction.

Is there a requirement to build training capacity beyond the workshops?

Yes. In addition to direct trainings, the program includes a capacity-building component. The awardee is expected to develop and implement a train-the-trainer model to establish a lasting training infrastructure inside Pakistan.

How many trainers should the train-the-trainer model produce?

The train-the-trainer component is expected to produce about 60 to 80 resident trainers.

Does the program need to be sustainable after the award ends?

The inclusion of a train-the-trainer model implies an expectation that the program helps prepare resident trainers to replicate and sustain trainings beyond the life of the award.

Who designs the curriculum and program approach?

The implementing organization is responsible for proposing the specific program design and curriculum, within the overall expectations described in the NOFO (hands-on training, multi-platform regional-language reach, and a train-the-trainer capacity-building component).

What is the minimum required project timeline?

The overall timeline must be no less than six months, indicating the program is expected to be a structured, multi-phase rollout rather than a one-off event.

What funding instruments are available under this opportunity?

The opportunity allows for either a grant or a cooperative agreement. This signals that PAS may anticipate some level of ongoing coordination or involvement depending on the instrument selected.

How much funding is available?

The estimated total funding amount is $500,000, and the award ceiling is also $500,000.

Is there a minimum award amount?

No minimum award amount is stated. The award floor is listed as $0.

How many awards are expected to be made?

Only one award is expected.

Is cost-sharing or matching required?

No. There is no cost-sharing or matching requirement, meaning applicants are not required to contribute additional funds to be eligible.

Can applicants still include partnerships or in-kind support?

Yes. While not required, applicants may propose leveraging partnerships or in-kind support if it strengthens implementation.

Who is eligible to apply?

Eligibility includes both U.S.-based and Pakistan-based organizations, as long as they are registered entities. Eligible applicant types include for-profit and non-profit organizations, civil society and non-governmental organizations, and educational institutions.

Is prior experience required?

Yes. A key requirement is demonstrated prior experience in developing and executing journalism training programs.

What documentation must applicants include regarding eligibility?

Applicants must include proof of organizational registration with their proposal.

What is the CFDA number and program category?

The opportunity is categorized under CFDA 19.501: Public Diplomacy Programs for Afghanistan and Pakistan, and it is framed as a public diplomacy and media training initiative.

What is the funding opportunity number?

The funding opportunity number is SCA-ISB-15-AW-014-03312015.

When was the opportunity posted and when did it close?

It was posted on March 31, 2015. The original and current closing date is June 1, 2015.

When was the opportunity archived?

The archive date is July 1, 2015.

Who should be contacted for access issues or questions about the full announcement?

The listed point of contact is Ellen Delage, Program Specialist, Bureau of South and Central Asian Affairs, Office of Press and Public Diplomacy Inquiries.

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