Social Media in Strategic Communication (SMISC) | Apply Online

Opportunity Summary:

The Social Media in Strategic Communication (SMISC) opportunity is a DARPA Broad Agency Announcement (BAA 11-64) released by the Defense Advanced Research Projects Agency, Information Innovation Office, seeking research proposals focused on how social media can be used, understood, and leveraged in strategic communication contexts. The core aim is to fund innovative, high-risk, high-reward research that could produce major, breakthrough advances in science, devices, or systems related to this area. DARPA is explicitly not looking for projects that mainly offer incremental, evolutionary improvements to existing tools or current best practices; the emphasis is on concepts that can change what is possible rather than slightly refine what already exists.

This announcement went through at least two formal amendments. Amendment 01 primarily changed the initial proposal closing date (the update is noted as being highlighted in yellow in the revised attached BAA). Amendment 02 then revised the BAA document itself (with changes highlighted in green), indicating that substantive details in the solicitation were updated and applicants were expected to rely on the latest attached version for requirements and guidance. In other words, anyone preparing a submission would need to consult the most current BAA attachment to ensure their technical approach, submission format, and compliance details align with the revised solicitation language.

From an administrative standpoint, the opportunity is categorized as discretionary funding and allows for multiple award instruments, including cooperative agreements, grants, other arrangements, and procurement contracts. It falls under the Science and Technology and other Research and Development activity category and is associated with CFDA number 12.910 (Research and Technology Development). The posting date is listed as July 14, 2011, with a creation date of August 19, 2011. The competition was open to unrestricted eligible applicants, meaning it was broadly accessible to a wide range of organizations (for example, companies, universities, nonprofits, and other entities), subject to any additional eligibility clarifications contained in the full text of the BAA.

The timeline included an Industry Day on Tuesday, August 2, 2011, intended to provide potential proposers a forum to hear more about the program goals and to ask questions. The solicitation used a two-step proposal schedule with an initial closing and a final closing. The final proposal deadline remained October 11, 2011 at 12:00 noon Eastern Time. The initial closing date was revised: it was originally August 30, 2011 at 12:00 noon Eastern Time, and later changed to September 13, 2011 at 12:00 noon Eastern Time. The archive date is April 11, 2012, reflecting when the opportunity was no longer active for submission and general solicitation purposes.

Award floor and ceiling values are both shown as 0 in the listing, which typically means the public synopsis did not specify a fixed minimum or maximum award amount in that field and that actual award sizes, quantities, and structures would be driven by the BAA details, the quality and scope of proposals received, and DARPA funding decisions. The listing points applicants to FedBizOpps (as the additional information link) for the official announcement materials, and it provides a point of contact for access issues: Dr. Rand Waltzman, the BAA Coordinator, for those who have difficulty obtaining the full announcement electronically.

Overall, SMISC is essentially a DARPA research call aimed at pushing forward fundamentally new capabilities and understanding at the intersection of social media and strategic communication, with an emphasis on transformative technical approaches and careful attention to the updated requirements contained in the amended BAA documents.

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