Opportunity Information: Apply for SCAKAB 15 CA 012 SCA 06042015

  • The U.S. Mission to Afghanistan in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "Strategic Messaging on Women s Rights" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.501 Public Diplomacy Programs for Afghanistan and Pakistan.
  • This funding opportunity was created on Jun 4, 2015 and posted on Jun 4, 2015.
  • Applicants must submit their applications by Jul 20, 2015. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $400,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $400,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
  • Eligibility is open to all non profit, non governmental organizations. Organizations may sub contract with other entities, but only one, non profit, non governmental entity can be the prime recipient of the award. For profit entitles are not eligible to be the prime recipient of an award under this NOFO. When sub contracting with other entities, the responsibilities of each entity must be clearly defined in the proposal. Per Section D, applicants must submit proof of their non profit status with their proposal submission (e.g. proof of 501(c)(3) status, Afghan NGO license). Applications that do not include proof of non profit status will not be considered. Individuals are not eligible for an award under this NOFO. Please refer to Section D for funding restrictions.
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Opportunity Summary:

The U.S. Embassy in Kabul s Public Affairs Section (PAS) offered this discretionary funding opportunity, titled Strategic Messaging on Women s Rights, to support a nationwide public diplomacy effort in Afghanistan. Through a single Cooperative Agreement, the selected organization would be responsible for designing, producing, and distributing strategic awareness campaign materials intended to improve public perceptions of women s rights and highlight women s contributions to Afghan society. The focus is on large scale messaging and outreach rather than direct service delivery, with the goal of shaping attitudes and increasing awareness through coordinated communications.

The project was structured around key international observances so the messaging could ride existing global attention and local programming windows. The award was expected to cover implementation of at least two major campaigns timed to align with events such as the International Day of the Girl Child (October 2015), the 16 Days of Activism against Gender Violence (November to December 2015), and International Women s Day (March 2016). In practice, this implies deliverables like campaign concepts and creative, media products, distribution plans, and coordinated rollout schedules that could be used nationwide and adapted across different channels and audiences.

Funding for the opportunity was substantial, with an estimated total of $400,000 and an anticipated award range between $300,000 (floor) and $400,000 (ceiling). Cost sharing was not required. Only one award was expected, meaning applicants were competing for a single prime recipient role with responsibility for overall execution and compliance. The activity fell under CFDA 19.501, Public Diplomacy Programs for Afghanistan and Pakistan, and was categorized as public diplomacy within the broader funding activity listing.

Eligibility was limited to non profit, non governmental organizations. For profit entities could not serve as the prime recipient, and individuals were not eligible to apply. Applicants were allowed to subcontract components of the work to other entities, but the proposal had to clearly define each party s responsibilities and maintain one qualified non profit NGO as the lead. A strict submission requirement was proof of non profit status (such as 501(c)(3) documentation or an Afghan NGO license); applications missing this documentation would not be reviewed.

Key administrative details include the funding opportunity number SCAKAB 15 CA 012 (SCA 06042015), a posted date of June 4, 2015, and an application deadline of July 20, 2015, with an archive date of August 19, 2015. The administering agency was the U.S. Mission to Afghanistan, and program or application access issues were directed to the PAS Grants Manager, Javier Pareja, at the U.S. Embassy in Kabul.

Frequently Asked Questions (FAQs): Strategic Messaging on Women's Rights (U.S. Embassy Kabul PAS)

1. What is the title of this funding opportunity?

The opportunity is titled Strategic Messaging on Women's Rights.

2. Who offered/administered this grant opportunity?

This discretionary funding opportunity was offered by the U.S. Embassy in Kabul, through its Public Affairs Section (PAS). The administering agency is listed as the U.S. Mission to Afghanistan.

3. What is the main purpose of the project?

The purpose is to support a nationwide public diplomacy effort in Afghanistan by creating and rolling out a strategic awareness campaign intended to improve public perceptions of women's rights and highlight women's contributions to Afghan society.

4. What type of award mechanism was expected?

The activity was expected to be funded through a single Cooperative Agreement.

5. How many awards were expected to be made?

Only one award was expected. Applicants were competing for a single prime recipient role responsible for overall execution and compliance.

6. What is the funding amount for this opportunity?

The estimated total funding was $400,000, with an anticipated award range from $300,000 (floor) to $400,000 (ceiling).

7. Is cost sharing or matching required?

No. Cost sharing was not required.

8. What activities does the program emphasize?

The opportunity emphasizes large-scale messaging and outreach rather than direct service delivery. The goal is to shape attitudes and increase awareness through coordinated communications.

9. What kinds of deliverables were implied or expected?

Based on the description, deliverables implied by the opportunity include items such as:

  • Campaign concepts and creative approaches
  • Media and communications products
  • Distribution plans for nationwide reach
  • Coordinated rollout schedules
  • Materials that can be adapted across different channels and audiences

10. How was the project intended to be timed or structured?

The project was structured around key international observances to align messaging with existing global attention and local programming windows.

11. Which observances were specifically named for campaign timing?

The opportunity referenced campaigns aligned with:

  • International Day of the Girl Child (October 2015)
  • 16 Days of Activism against Gender Violence (November to December 2015)
  • International Women's Day (March 2016)

12. How many major campaigns was the award expected to support?

The award was expected to cover implementation of at least two major campaigns timed to align with the listed observances.

13. What is the CFDA number associated with this opportunity?

The activity fell under CFDA 19.501, titled Public Diplomacy Programs for Afghanistan and Pakistan.

14. How was the opportunity categorized?

It was categorized as public diplomacy within the broader funding activity listing.

15. Who was eligible to apply as the prime recipient?

Eligibility was limited to non-profit, non-governmental organizations (NGOs).

16. Are for-profit organizations allowed to apply?

For-profit entities could not serve as the prime recipient for this opportunity.

17. Are individuals eligible to apply?

No. Individuals were not eligible to apply.

18. Can an applicant subcontract part of the work?

Yes. Applicants were allowed to subcontract components of the work to other entities, but the proposal needed to clearly define each party's responsibilities and keep one qualified non-profit NGO as the lead.

19. What documentation was required to prove eligibility?

A strict submission requirement was proof of non-profit status, such as 501(c)(3) documentation or an Afghan NGO license.

20. What happens if the proof of non-profit status is missing from the application?

Applications missing the required proof of non-profit status documentation would not be reviewed.

21. What is the funding opportunity number?

The funding opportunity number is SCAKAB 15 CA 012 (SCA 06042015).

22. When was the opportunity posted?

The posted date was June 4, 2015.

23. What was the application deadline?

The application deadline was July 20, 2015.

24. When was the opportunity archived?

The archive date was August 19, 2015.

25. Who should be contacted for program or application access issues?

Program or application access issues were directed to the PAS Grants Manager: Javier Pareja, at the U.S. Embassy in Kabul.

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