Opportunity Information: Apply for PD FY24 01

  • The U.S. Mission to Mexico in the other sector is offering a public funding opportunity titled "U.S. Embassy MEXICO CITY PD Annual Program Statement" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
  • This funding opportunity was created on 2023-12-26.
  • Applicants must submit their applications by 2024-03-15. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $100,000.00 in funding.
  • The number of recipients for this funding is limited to 25 candidate(s).
  • Eligible applicants include: State governments, County governments, City or township governments, Special district governments, Nonprofits having a 501 (c) (3) status with the IRS, other than institutions of higher education, Nonprofits that do not have a 501 (c) (3) status with the IRS, other than institutions of higher education, Individuals, Others.
Apply for PD FY24 01

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Opportunity Summary:

The U.S. Embassy Mexico City Public Diplomacy Section (PDS) Annual Program Statement is a discretionary grant opportunity designed to fund projects that deepen cultural ties and mutual understanding between the United States and Mexico. The core purpose is to support cultural, economic, educational, professional, and exchange activities that highlight shared values and encourage practical bilateral cooperation. A key requirement is that every proposed program must include a clear U.S. cultural element or a concrete connection to the United States, such as collaboration with U.S. experts, U.S. organizations, or U.S. institutions in a relevant field. This U.S. link should be meaningful and should help audiences better understand U.S. policies and perspectives in a credible, programmatic way.

The opportunity encourages proposals that have broader reach across Mexico, especially those that span multiple Mexican states, and it also places value on strengthening networks among alumni of U.S. Government (USG) exchange and leadership programs. In other words, applicants are not only expected to run a one-off event; they are encouraged to create projects that build lasting professional relationships, expand cross-border collaboration, and connect participants to existing U.S.-Mexico exchange ecosystems.

Illustrative activities under the PD Small Grants Program include academic and professional lectures, seminars, conferences, and speaker series; artistic, cultural, educational, and sports-focused workshops or clinics; joint performances, exhibitions, and public showcases; cultural heritage conservation and preservation initiatives; and professional or academic exchanges. The call also explicitly points to entrepreneurship promotion efforts, including programming that supports indigenous and Afro-Mexican communities, suggesting an interest in inclusive economic participation, skills-building, and community-based development models tied to broader public diplomacy goals.

While the program is open to a wide range of participants and beneficiaries, it highlights priority audiences such as students, teachers, and academics; girls and women; indigenous and Afro-Mexican individuals; LGBTQI individuals; and young professionals and entrepreneurs. These audiences signal the embassy's interest in initiatives that combine mutual understanding with expanded access, representation, and leadership opportunities for groups that are often under-resourced or underrepresented.

Eligibility is broad and includes individuals as well as institutions. Eligible applicants listed for this funding opportunity include state, county, city, township, and special district governments; U.S. and non-U.S. nonprofits (including those with or without U.S. 501(c)(3) status, as specified); and other eligible entities. The description also references registered not-for-profit organizations such as think tanks and civil society/non-governmental organizations with programming experience, along with non-profit or governmental educational institutions and governmental institutions. Overall, the structure is meant to accommodate both grassroots implementers and larger, experienced organizations that can deliver public-facing programming and measurable outcomes.

Administratively, the funding opportunity is titled "U.S. Embassy MEXICO CITY PD Annual Program Statement" with opportunity number PD FY24 01. The agency is the U.S. Mission to Mexico, and the assistance listing/CFDA number provided is 19.040. Awards are issued as grants, with an award ceiling of USD 100,000 per award. The opportunity anticipated making around 25 awards. The posting indicates a creation date of 2023-12-26 and an original closing date of 2024-03-15, meaning proposals were expected to be submitted by mid-March 2024 under that cycle.

In practical terms, a competitive proposal for this program would typically show a clear U.S.-Mexico partnership or U.S. subject-matter connection, a well-defined target audience aligned with the embassy's priorities, a plan for implementation that can realistically be delivered within budget, and a strategy for longer-term impact such as sustained networks, alumni engagement, replication across regions, or durable institutional partnerships. The strongest concepts usually translate public diplomacy goals into specific activities and outcomes, for example by pairing U.S. and Mexican experts in workshops, creating cross-border mentorship and collaboration, or building public-facing cultural and educational experiences that reach beyond a single event or single city.

Frequently Asked Questions (FAQs)

1) What is the U.S. Embassy Mexico City Public Diplomacy Section (PDS) Annual Program Statement?

It is a discretionary grant opportunity from the U.S. Embassy Mexico City Public Diplomacy Section (PDS) designed to fund projects that deepen cultural ties and mutual understanding between the United States and Mexico through public-facing programming and exchange-style activities.

2) What is the main goal of this funding opportunity?

The core purpose is to support cultural, economic, educational, professional, and exchange activities that highlight shared values and encourage practical bilateral cooperation between the United States and Mexico.

3) Is a connection to the United States required?

Yes. Every proposed program must include a clear U.S. cultural element or a concrete connection to the United States. This can include collaboration with U.S. experts, U.S. organizations, or U.S. institutions in a relevant field. The U.S. link is expected to be meaningful and to help audiences understand U.S. policies and perspectives in a credible, programmatic way.

4) What counts as a strong "U.S. link" in a proposal?

Based on the opportunity description, a strong U.S. link is a concrete, program-relevant connection such as partnering with U.S. subject-matter experts, working with U.S. organizations or institutions, or incorporating a clear U.S. cultural element that directly supports the project objectives and public diplomacy outcomes.

5) What types of activities are supported under the PD Small Grants Program?

Illustrative activities include academic and professional lectures, seminars, conferences, and speaker series; artistic, cultural, educational, and sports-focused workshops or clinics; joint performances, exhibitions, and public showcases; cultural heritage conservation and preservation initiatives; and professional or academic exchanges.

6) Does the opportunity support entrepreneurship-focused programming?

Yes. The call explicitly points to entrepreneurship promotion efforts, including programming that supports indigenous and Afro-Mexican communities, indicating interest in inclusive economic participation, skills-building, and community-based development models tied to public diplomacy goals.

7) Are projects expected to be one-time events, or can they be longer-term?

The description encourages applicants to go beyond a one-off event by creating projects that build lasting professional relationships, expand cross-border collaboration, and connect participants to existing U.S.-Mexico exchange ecosystems.

8) Does the Embassy prefer projects that take place in multiple locations?

Yes. The opportunity encourages proposals with broader reach across Mexico, especially those spanning multiple Mexican states.

9) Does the opportunity prioritize alumni engagement?

Yes. It places value on strengthening networks among alumni of U.S. Government (USG) exchange and leadership programs.

10) Who are the priority audiences for this program?

Priority audiences highlighted include students, teachers, and academics; girls and women; indigenous and Afro-Mexican individuals; LGBTQI individuals; and young professionals and entrepreneurs.

11) Who is eligible to apply for this funding?

Eligibility is broad and includes individuals and institutions. Eligible applicants listed include state, county, city, township, and special district governments; U.S. and non-U.S. nonprofits (including those with or without U.S. 501(c)(3) status, as specified); and other eligible entities. The description also references registered not-for-profit organizations such as think tanks and civil society/non-governmental organizations with programming experience, along with non-profit or governmental educational institutions and governmental institutions.

12) Can non-U.S. organizations apply?

Yes. The eligibility description includes non-U.S. nonprofits, as specified in the opportunity information.

13) Are individuals allowed to apply, or only organizations?

Individuals as well as institutions are included in the stated eligibility.

14) What is the official title and opportunity number for this grant?

The funding opportunity is titled "U.S. Embassy MEXICO CITY PD Annual Program Statement" with opportunity number PD FY24 01.

15) What agency is offering this opportunity?

The agency listed is the U.S. Mission to Mexico.

16) What is the Assistance Listing (CFDA) number?

The Assistance Listing/CFDA number provided is 19.040.

17) What type of award will be issued?

Awards are issued as grants.

18) What is the maximum award amount?

The award ceiling is USD 100,000 per award.

19) How many awards are expected to be made?

The posting anticipated making around 25 awards.

20) What were the posting date and the deadline for this cycle?

The posting indicates a creation date of 2023-12-26 and an original closing date of 2024-03-15 for that cycle.

21) What makes a proposal competitive for this program?

A competitive proposal would typically demonstrate a clear U.S.-Mexico partnership or U.S. subject-matter connection, a well-defined target audience aligned with the embassy's priorities, a realistic implementation plan and budget, and a strategy for longer-term impact (such as sustained networks, alumni engagement, replication across regions, or durable institutional partnerships).

22) What kinds of outcomes or impact does the Embassy seem to value?

Based on the description, the Embassy values outcomes tied to mutual understanding and practical cooperation, plus longer-term impact like sustained professional relationships, expanded cross-border collaboration, stronger alumni networks, replication across multiple Mexican states, and durable partnerships that connect to broader exchange ecosystems.

23) Can projects include cultural heritage preservation or conservation?

Yes. Cultural heritage conservation and preservation initiatives are listed among the illustrative activities.

24) Can projects include public showcases like exhibitions or performances?

Yes. Joint performances, exhibitions, and public showcases are explicitly listed as illustrative activities.

25) Are educational and professional events like conferences and speaker series eligible?

Yes. Academic and professional lectures, seminars, conferences, and speaker series are listed as illustrative activities.

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