Opportunity Information: Apply for SBE300 15 CA 001 EUR 060315
Apply for SBE300 15 CA 001 EUR 060315
- The Bureau of European and Eurasian Affairs in the other (see text field entitled explanation of other category of funding activity for clarification) sector is offering a public funding opportunity titled "U.S. Mission to the European Union Funding Opportunity" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040 Public Diplomacy Programs.
- This funding opportunity was created on Jun 3, 2015 and posted on Jun 3, 2015.
- Applicants must submit their applications by Jul 10, 2015. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $180,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $60,000.00 in funding.
- The number of recipients for this funding is limited to 5 candidate(s).
- Eligible applicants include: Private institutions of higher education Public and State controlled institutions of higher education Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education Others (see text field entitled Additional Information on Eligibility for clarification).
- U.S. or international non profit organizations.
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Opportunity Summary:
The U.S. Mission to the European Union (USEU), through its Public Affairs Section, offered this discretionary public diplomacy funding opportunity to support projects that strengthen understanding of U.S. foreign policy and economic priorities as they relate to the European Union. The main purpose is to advance U.S. goals of promoting economic growth in the United States and Europe (and globally) while deepening U.S.-EU cooperation around shared democratic values such as democracy, rule of law, human rights, diversity, and open societies. The funded work is intended to reach EU policymakers, opinion shapers, and broader publics, with an emphasis on improving awareness of U.S. perspectives and encouraging constructive transatlantic engagement on major policy issues.
Funding was to be provided through cooperative agreements, meaning awardees would implement projects with ongoing involvement from USEU (for example, USEU would help shape priorities, approve speakers, and provide guidance on allowable costs). The Mission anticipated making roughly three to six awards (about five expected), with individual award sizes ranging from $10,000 to $60,000, and an estimated total funding level around $180,000. Projects were expected to run within a defined performance window, carried out between September 2015 and December 2016, and renewals of existing USEU-funded activities were allowed. The notice also made clear that awards were contingent on the availability of appropriated funds.
Programmatically, USEU was looking for practical, public-facing engagement that brings U.S. expertise to Brussels and/or EU Member States depending on the topic. Typical activities included conferences, seminars, workshops, trainings, and related outreach that could also leverage traditional media and social media to extend reach beyond the room. While proposals could involve U.S. official or non-official experts, the opportunity explicitly noted that travel costs for official U.S. government representatives could not be covered with grant funds. USEU encouraged creative approaches and the use of digital tools, and it emphasized that each proposal needed a clear and direct link to U.S. policy priorities regarding the EU.
The priority thematic areas were broad but clearly defined. Applicants were expected to design a series of programs featuring U.S. experts around topics such as U.S.-EU economic cooperation and growth; foreign policy and security cooperation in the EU neighborhood and beyond; law enforcement and counterterrorism cooperation; shared values including democracy, diversity, and human rights; and U.S. society, culture, and the U.S. political process. Proposals could also include training workshops on mutually important issues like human rights, minority representation, and anti-corruption, and could incorporate exchange-style components where relevant. A consistent expectation was that programming would reflect diversity of thought and background in the United States and demonstrate gender balance in speaker selection.
Operationally, the recipient organization would carry most implementation responsibilities. That included developing the program concept and schedule, recruiting U.S. and EU experts in consultation with USEU, handling logistics such as travel and honoraria according to USEU guidance, and organizing public outreach events. Recipients would also be required to provide interim and final reporting covering both use of funds and evidence of impact. On USEU's side, the Mission would identify and refresh outreach priorities, approve speakers and key program elements, advise on funding allowability, and when appropriate help amplify the programs through media/social media and coordinate with other U.S. embassies and missions.
Eligibility was limited to legally recognized nonprofit, nongovernmental organizations, think tanks, and academic institutions able to comply with U.S. and EU requirements and able to demonstrate a track record of programming in the EU environment. EU-based applicants were expected to be listed in the EU Transparency Register. Cost sharing or matching funds were not required, but it was encouraged. Administrative prerequisites included having a DUNS number and an active SAM registration prior to award.
Applications had to be submitted electronically in English to useupa@state.gov by July 10, 2015 at 11:59 p.m. Central European Time (Brussels time). Submissions needed three core components: a completed SF-424 (Application for Federal Assistance), a project narrative (goals, target audience, timeline, intended impact, and evaluation/follow-up plan), and a detailed budget in U.S. dollars. The notice emphasized that late or incomplete applications would not be reviewed and that costs incurred before the official grant period would not be reimbursed.
Proposals were reviewed by USEU Public Affairs with subject matter input, and selection was based on several stated criteria: how clearly the project connected to U.S. policy priorities toward the EU, the likely impact on EU public opinion and understanding of those priorities, the applicant's demonstrated experience and organizational capacity, the strength and clarity of the budget justification, and the quality of the monitoring and evaluation plan. For organizations with prior USEU awards, past performance and timely reporting were also considered. Applicants could expect notification of results within about 90 days after the deadline. Award administration was handled by a USEU Grants Officer, with a designated Grants Office Representative assigned for day-to-day coordination, and continued funding disbursements were tied to timely program and financial reporting as specified in the award agreement.
Frequently Asked Questions (FAQs)
What was the purpose of this USEU public diplomacy funding opportunity?
The opportunity was designed to support projects that strengthen understanding of U.S. foreign policy and economic priorities as they relate to the European Union. It aimed to advance U.S. goals of promoting economic growth in the United States and Europe (and globally) while deepening U.S.-EU cooperation around shared democratic values such as democracy, rule of law, human rights, diversity, and open societies.
Which U.S. government office offered and administered this funding?
The U.S. Mission to the European Union (USEU), through its Public Affairs Section, offered the opportunity. Award administration was handled by a USEU Grants Officer, with a designated Grants Office Representative assigned for day-to-day coordination.
What type of award instrument was used?
Funding was provided through cooperative agreements. This meant awardees implemented projects with ongoing involvement from USEU, such as helping shape priorities, approving speakers, and providing guidance on allowable costs.
How involved was USEU expected to be during implementation?
USEU was expected to remain actively involved by identifying and refreshing outreach priorities, approving speakers and key program elements, advising on funding allowability, and when appropriate amplifying programs through traditional media and social media. USEU could also coordinate with other U.S. embassies and missions when relevant.
Who was the intended audience for funded projects?
Projects were intended to reach EU policymakers, opinion shapers, and broader publics. A central emphasis was improving awareness of U.S. perspectives and encouraging constructive transatlantic engagement on major policy issues.
What kinds of activities were considered typical or responsive?
Typical activities included conferences, seminars, workshops, trainings, and related public outreach. Proposals could also leverage traditional media and social media to extend reach beyond in-person events, and USEU encouraged creative approaches and the use of digital tools.
Where were activities expected to take place?
USEU was looking for public-facing engagement that brings U.S. expertise to Brussels and/or EU Member States depending on the topic.
What were the priority thematic areas?
The notice identified broad, clearly defined priority areas for programming featuring U.S. experts, including:
- U.S.-EU economic cooperation and growth
- Foreign policy and security cooperation in the EU neighborhood and beyond
- Law enforcement and counterterrorism cooperation
- Shared values including democracy, diversity, and human rights
- U.S. society, culture, and the U.S. political process
Could proposals include training workshops or exchange-style elements?
Yes. Proposals could include training workshops on mutually important issues such as human rights, minority representation, and anti-corruption, and could incorporate exchange-style components where relevant.
Was there a required connection to U.S. policy priorities?
Yes. Each proposal needed a clear and direct link to U.S. policy priorities regarding the European Union.
Were there expectations related to diversity and gender balance?
Yes. Programming was expected to reflect diversity of thought and background in the United States and demonstrate gender balance in speaker selection.
How many awards were anticipated, and what was the total funding level?
USEU anticipated making roughly three to six awards (about five expected), with an estimated total funding level around $180,000.
What was the expected award size range?
Individual award amounts were expected to range from $10,000 to $60,000.
What was the project performance period?
Projects were expected to be carried out between September 2015 and December 2016, within a defined performance window.
Were renewals of existing USEU-funded activities allowed?
Yes. Renewals of existing USEU-funded activities were allowed under this opportunity.
Were awards guaranteed?
No. The notice stated that awards were contingent on the availability of appropriated funds.
Who was eligible to apply?
Eligibility was limited to legally recognized nonprofit, nongovernmental organizations, think tanks, and academic institutions that could comply with U.S. and EU requirements and demonstrate a track record of programming in the EU environment.
Did EU-based applicants have any additional requirement?
Yes. EU-based applicants were expected to be listed in the EU Transparency Register.
Was cost sharing or matching funds required?
No. Cost sharing or matching funds were not required, but they were encouraged.
What administrative registrations were required prior to award?
Organizations needed a DUNS number and an active SAM registration prior to award.
How and when did applications need to be submitted?
Applications had to be submitted electronically in English to useupa@state.gov by July 10, 2015 at 11:59 p.m. Central European Time (Brussels time).
What were the required components of an application package?
Submissions needed three core components:
- A completed SF-424 (Application for Federal Assistance)
- A project narrative (goals, target audience, timeline, intended impact, and evaluation/follow-up plan)
- A detailed budget in U.S. dollars
What happened if an application was late or incomplete?
The notice emphasized that late or incomplete applications would not be reviewed.
Could costs incurred before the official grant period be reimbursed?
No. The notice stated that costs incurred before the official grant period would not be reimbursed.
Could grant funds pay for travel by official U.S. government representatives?
No. The opportunity explicitly noted that travel costs for official U.S. government representatives could not be covered with grant funds.
What were the recipient organization’s main responsibilities?
The recipient organization was expected to carry most implementation responsibilities, including developing the program concept and schedule, recruiting U.S. and EU experts in consultation with USEU, handling logistics such as travel and honoraria according to USEU guidance, organizing public outreach events, and delivering required interim and final reports covering both use of funds and evidence of impact.
How were proposals evaluated and selected?
USEU Public Affairs reviewed proposals with subject matter input. Selection was based on stated criteria including:
- How clearly the project connected to U.S. policy priorities toward the EU
- The likely impact on EU public opinion and understanding of those priorities
- The applicant’s demonstrated experience and organizational capacity
- The strength and clarity of the budget justification
- The quality of the monitoring and evaluation plan
Did prior USEU grantees face any additional considerations?
Yes. For organizations with prior USEU awards, past performance and timely reporting were also considered during review.
When could applicants expect to hear back about results?
Applicants could expect notification of results within about 90 days after the application deadline.
How did reporting relate to funding disbursements?
Continued funding disbursements were tied to timely program and financial reporting, as specified in the award agreement.
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