Opportunity Information: Apply for RFA 617 15 000001
Apply for RFA 617 15 000001
- The Uganda USAID Kampala in the health sector is offering a public funding opportunity titled "USAID Uganda Social Marketing Activity" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001 USAID Foreign Assistance for Programs Overseas.
- This funding opportunity was created on Dec 2, 2014 and posted on Oct 31, 2014.
- Applicants must submit their applications by Dec 19, 2014. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $24,000,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $24,000,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
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Opportunity Summary:
USAID/Uganda announced a discretionary health funding opportunity titled "USAID Uganda Social Marketing Activity" (Funding Opportunity Number RFA 617-15-000001) to support a large-scale social marketing program focused on increasing the use of health-related products and services across Uganda. The award was structured as a four-year cooperative agreement with an estimated total funding amount of up to USD 24,000,000, making it USAID/Uganda's flagship social marketing effort and the direct successor to the AFFORD program, which was scheduled to end in September 2014. Through social marketing approaches, the activity was designed to strengthen both demand for and utilization of priority health commodities and services, linking behavior change, product availability, and service uptake in a coordinated way.
The primary public health outcomes tied to the program were broad and population-level: reducing new HIV infections, lowering total fertility rates, decreasing maternal and child mortality, reducing malnutrition, and reducing malaria, while also improving access to family planning. In practical terms, this indicates an emphasis on interventions that help people consistently adopt preventive and care-seeking behaviors, and that improve the reach and appeal of key health products and services through branding, targeted communication, and distribution strategies typically associated with social marketing. The opportunity was categorized under CFDA 98.001 (USAID Foreign Assistance for Programs Overseas), confirming it as overseas assistance funding managed by USAID.
USAID anticipated making one award, with an award ceiling equal to the total estimated funding (USD 24,000,000) and no stated minimum award amount (award floor USD 0). A cost sharing or matching requirement applied, meaning applicants were expected to contribute some level of resources alongside USAID funds, consistent with the cooperative agreement model where USAID generally maintains substantial involvement during implementation. Eligibility was listed as unrestricted, open to any type of entity, subject to any additional clarifications in the full announcement.
Key dates for the solicitation show it was posted on October 31, 2014, created in the system on December 2, 2014, and had a closing date that shifted from December 15, 2014 to December 19, 2014. The opportunity was later archived on April 30, 2015. The point of contact for applicants who had trouble accessing the full announcement was the Agreement Officer, Nancy Kleinhans, at USAID Kampala (phone: +256 414 306001; email: nkleinhans@usaid.gov).
Frequently Asked Questions (FAQs): USAID Uganda Social Marketing Activity (RFA 617-15-000001)
1) What is the name of this funding opportunity?
The opportunity is titled "USAID Uganda Social Marketing Activity."
2) What is the Funding Opportunity Number (FON) for this solicitation?
The Funding Opportunity Number is RFA 617-15-000001.
3) Which agency and country mission issued this opportunity?
It was announced by USAID/Uganda (USAID in Uganda).
4) What type of funding mechanism is being used?
The award was structured as a four-year cooperative agreement.
5) How long is the period of performance?
The planned period of performance was four years.
6) What is the estimated total funding amount available?
The estimated total funding amount was up to USD 24,000,000.
7) Is there an award ceiling?
Yes. The award ceiling was equal to the total estimated funding amount: USD 24,000,000.
8) Is there a minimum award amount (award floor)?
No minimum amount was stated. The award floor was listed as USD 0.
9) How many awards did USAID anticipate making?
USAID anticipated making one award.
10) What is the main purpose of the activity?
The activity was intended to support a large-scale social marketing program focused on increasing the use of health-related products and services across Uganda.
11) What does "social marketing" mean in the context of this opportunity?
Based on the description provided, the program used social marketing approaches to strengthen demand for and utilization of priority health commodities and services, linking behavior change, product availability, and service uptake in a coordinated way. This includes strategies such as branding, targeted communication, and distribution approaches typical of social marketing.
12) Which geographic area was the activity focused on?
The program focus was Uganda.
13) What public health outcomes were tied to the program?
The opportunity referenced broad, population-level outcomes including reducing new HIV infections, lowering total fertility rates, decreasing maternal and child mortality, reducing malnutrition, reducing malaria, and improving access to family planning.
14) What kinds of health interventions does this opportunity emphasize?
The description indicates an emphasis on interventions that help people consistently adopt preventive and care-seeking behaviors and that improve the reach and appeal of key health products and services through coordinated demand-generation and distribution strategies.
15) How was this activity positioned within USAID/Uganda's portfolio?
It was described as USAID/Uganda's flagship social marketing effort.
16) Is this opportunity connected to any prior program?
Yes. It was described as the direct successor to the AFFORD program, which was scheduled to end in September 2014.
17) What CFDA number was associated with this opportunity?
The opportunity was categorized under CFDA 98.001 (USAID Foreign Assistance for Programs Overseas).
18) Does this opportunity require cost sharing or matching?
Yes. A cost sharing or matching requirement applied, meaning applicants were expected to contribute some level of resources alongside USAID funds.
19) What does the cooperative agreement model imply about USAID's role?
The description notes that the cooperative agreement model is one where USAID generally maintains substantial involvement during implementation.
20) Who was eligible to apply?
Eligibility was listed as unrestricted, open to any type of entity, subject to any additional clarifications in the full announcement.
21) When was the solicitation posted?
It was posted on October 31, 2014.
22) When was the opportunity created in the system?
It was created in the system on December 2, 2014.
23) What was the closing date for applications?
The closing date shifted from December 15, 2014 to December 19, 2014.
24) Was the opportunity later archived?
Yes. The opportunity was archived on April 30, 2015.
25) Who was the point of contact for issues accessing the full announcement?
The point of contact listed for applicants who had trouble accessing the full announcement was the Agreement Officer, Nancy Kleinhans, at USAID Kampala.
26) What contact details were provided for the Agreement Officer?
Phone: +256 414 306001. Email: nkleinhans@usaid.gov.
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