Opportunity Information: Apply for RFA 617 14 000011

  • The Uganda USAID Kampala in the health sector is offering a public funding opportunity titled "USAID/Uganda Social Marketing Activity" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001 USAID Foreign Assistance for Programs Overseas.
  • This funding opportunity was created on Aug 4, 2014 and posted on Aug 4, 2014.
  • Applicants must submit their applications by Aug 18, 2014. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $24,000,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $24,000,000.00 in funding.
  • Eligible applicants include: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
  • This is a full and open competition.
Apply for RFA 617 14 000011

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Opportunity Summary:

USAID/Uganda is developing a new Social Marketing Activity focused on increasing the use of health-related social marketing products and services among underserved consumers across both rural and urban Uganda. The effort is meant to build directly on the experience of USAID/Uganda's existing AFFORD project, which aimed to improve health outcomes for key target groups by encouraging positive behavior change through innovative, evidence-informed approaches and by expanding access to affordable, high-quality health products and services. USAID notes that these core goals were largely achieved under AFFORD, and the new activity is expected to carry forward what worked well while incorporating lessons learned.

What is being shared at this stage is a draft Program Description (PD), not a finalized funding solicitation. USAID is using this notice specifically to gather written feedback from interested organizations on whether the draft description is clear, realistic, and feasible. Commenters are encouraged to flag any confusing or ambiguous sections, request clarification about USAID's intent, and suggest practical changes that would strengthen the program design and improve the likelihood of achieving the overarching objectives. USAID also emphasizes that the ideas in the draft may change significantly as the mission continues its design, consultation, and approval process, so feedback is being sought early to inform the final version.

This opportunity is associated with Funding Opportunity Number RFA 617-14-000011 and is categorized as a discretionary health activity funded under CFDA 98.001 (USAID Foreign Assistance for Programs Overseas). The intended funding instrument is a Cooperative Agreement, with an estimated total funding amount of up to $24,000,000. The listed award ceiling is $24,000,000 and the award floor is $0. Cost sharing or matching is required. Eligibility is described as unrestricted, meaning the competition is open to any type of entity, subject to any additional eligibility clarifications that may appear in the final solicitation.

For this draft stage, USAID is not accepting applications and makes clear that responses to this notice cannot create a legally binding agreement. Instead, interested parties must submit only comments on the draft Program Description. All comments must be sent in writing to KampalaUSAIDSolicita@usaid.gov by August 18, 2014 at 4:00 pm (EST), and the email subject line must include the activity title "Social Marketing Activity" and the funding opportunity number "RFA 617-14-000011." USAID states that comments sent to any other email address will not be considered.

USAID indicates that the final Request for Applications (RFA), including full proposal instructions and official submission timelines, is expected to be posted on Grants.gov around August to September 2014. For access issues related to the full announcement, the listed point of contact is Harriet Luwemba, Acquisition Assistance Specialist, reachable via phone at 256 414 306001 or the same solicitation email address.

Frequently Asked Questions (FAQs)

1) What is USAID/Uganda developing under this opportunity?

USAID/Uganda is developing a new Social Marketing Activity focused on increasing the use of health-related social marketing products and services among underserved consumers across both rural and urban Uganda.

2) What is the main goal of the Social Marketing Activity?

The central goal is to increase uptake and use of health-related social marketing products and services among underserved populations in Uganda, in both rural and urban settings.

3) How does this new activity relate to the AFFORD project?

The new activity is intended to build directly on USAID/Uganda's existing AFFORD project, which sought to improve health outcomes for key target groups by encouraging positive behavior change through innovative, evidence-informed approaches and expanding access to affordable, high-quality health products and services. USAID notes that AFFORD largely achieved its core goals, and the new activity is expected to carry forward what worked while incorporating lessons learned.

4) Is USAID currently soliciting applications or full proposals?

No. At this stage, USAID is sharing a draft Program Description (PD) and is not accepting applications. USAID is only accepting written comments on the draft PD.

5) What is being requested from interested organizations right now?

USAID is requesting written feedback on the draft Program Description, specifically whether it is clear, realistic, and feasible. Commenters are encouraged to identify confusing or ambiguous sections, request clarification about USAID's intent, and suggest practical changes that would strengthen the program design and improve the likelihood of achieving the overarching objectives.

6) Can comments submitted now create a binding agreement with USAID?

No. USAID explicitly states that responses to this notice cannot create a legally binding agreement.

7) Why is USAID requesting feedback at this early stage?

USAID is seeking feedback early to inform the final version of the program design while the mission continues its design, consultation, and approval process. USAID also notes that the ideas in the draft may change significantly before the final solicitation is released.

8) What is the funding opportunity number for this activity?

The opportunity is associated with Funding Opportunity Number RFA 617-14-000011.

9) What is the activity category and CFDA number?

This is described as a discretionary health activity funded under CFDA 98.001, titled "USAID Foreign Assistance for Programs Overseas."

10) What funding instrument does USAID intend to use?

The intended funding instrument is a Cooperative Agreement.

11) What is the estimated total funding amount available?

The estimated total funding amount is up to $24,000,000.

12) What are the award ceiling and award floor?

The listed award ceiling is $24,000,000 and the award floor is $0.

13) Is cost sharing or matching required?

Yes. Cost sharing or matching is required for this opportunity.

14) Who is eligible to compete for this opportunity?

Eligibility is described as unrestricted, meaning the competition is open to any type of entity, subject to any additional eligibility clarifications that may appear in the final solicitation.

15) Where and how should comments on the draft Program Description be submitted?

All comments must be submitted in writing via email to KampalaUSAIDSolicita@usaid.gov.

16) What is the deadline for submitting comments?

Comments must be received by August 18, 2014 at 4:00 pm (EST).

17) Are there specific email formatting requirements for submitting comments?

Yes. The email subject line must include the activity title "Social Marketing Activity" and the funding opportunity number "RFA 617-14-000011."

18) Will USAID consider comments sent to other email addresses?

No. USAID states that comments sent to any other email address will not be considered.

19) When is the final Request for Applications (RFA) expected to be posted?

USAID indicates the final RFA, including full proposal instructions and official submission timelines, is expected to be posted on Grants.gov around August to September 2014.

20) Where will the final announcement and application instructions be published?

The final Request for Applications is expected to be posted on Grants.gov.

21) Who is the point of contact for access issues related to the full announcement?

The listed point of contact is Harriet Luwemba, Acquisition Assistance Specialist.

22) How can Harriet Luwemba be reached?

Harriet Luwemba can be reached by phone at 256 414 306001 or via the solicitation email address KampalaUSAIDSolicita@usaid.gov.

23) What types of feedback does USAID specifically encourage?

USAID encourages feedback that flags confusing or ambiguous sections, requests clarification on USAID's intent, and proposes practical modifications that strengthen program design and improve the likelihood of achieving the activity's overarching objectives.

24) Does USAID indicate that the draft Program Description may change?

Yes. USAID emphasizes that the ideas in the draft may change significantly as the mission continues through design, consultation, and approval processes.

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