Opportunity Information: Apply for SP 13 008
Apply for SP 13 008
- The Substance Abuse Mental Health Services Adminis. in the health sector is offering a public funding opportunity titled "Using New Media to Prevent Substance Abuse and HIV/AIDS for Populations at High Risk (Short Title SA HIV/AIDS Prevention New Media)" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.243 Substance Abuse and Mental Health ServicesProjects of Regional and National Significance.
- This funding opportunity was created on May 28, 2013 and posted on May 28, 2013.
- Applicants must submit their applications by Jul 2, 2013. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $2,500,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $125,000.00 in funding.
- The number of recipients for this funding is limited to 20 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- Eligibility is limited to past and present SAMHSA MAI grant recipients. SAMHSA is limiting eligibility to these entities because they have the greatest likelihood of achieving success through the SA HIV/AIDS Prevention and New Media grant program. Only these entities have the requisite experience and background critical to the success of the SA HIV/AIDS Prevention and New Media grant program because they have 1) an established community based infrastructure addressing SA and HIV/AIDS prevention rooted in the Strategic Prevention Framework model 2) experience in working collaboratively with communities to achieve substance abuse and HIV/AIDS prevention goals 3) familiarity and experience with the alignment of behavioral health with primary prevention and 4) a history of delivering culturally competent and evidence based SA and HIV/AIDS prevention services over time. Eligible applicants are past and present recipients of SAMHSA s CSAP MAI Prevention grants Substance Abuse (SA), HIV, Hepatitis Prevention for Minority Populations and Minority Reentry Populations in Communities of Color SP 05 001 Prevention of Substance Abuse (SA) and HIV for At Risk Racial/Ethnic Minority Subpopulations Cooperative Agreements SP 08 001 Substance Abuse and HIV Prevention Ready To Respond Initiative in Communities Highly Impacted by Substance Use and HIV Infection SP 10 003 and Capacity Building Initiative for Substance Abuse (SA) and HIV Prevention Services for At Risk Racial/Ethnic Minority Young Adults SP 10 004) The statutory authority for this program prohibits grants to for profit agencies.
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Opportunity Summary:
The grant opportunity titled "Using New Media to Prevent Substance Abuse and HIV/AIDS for Populations at High Risk" (short title: SA HIV/AIDS Prevention - New Media) is a discretionary federal grant program administered by the Substance Abuse and Mental Health Services Administration (SAMHSA). It sits under the Minority AIDS Initiative (MAI) and focuses on using Internet-based and mobile communication tools to deliver culturally targeted prevention messaging related to substance abuse (SA) and HIV/AIDS. The overall idea is to meet high-risk racial and ethnic communities where they already communicate, learn, and build social connections, and then use those same channels to promote prevention, reduce stigma, and encourage healthier choices.
At the center of the program is the use of "new media," meaning interactive digital formats that allow two-way engagement rather than one-direction public service announcements. The opportunity explicitly highlights tools like podcasts, RSS feeds, social networking platforms, mobile health applications, text messaging, blogs, wikis, and even virtual worlds. The intent is not simply to post information online, but to create interactive spaces where prevention messages can be tailored to specific populations, reinforced over time, and shared within existing community networks. A major program goal is to lower prejudice and discrimination related to HIV by giving people who are at risk of infection a place to tell their stories online, connect with others, and normalize prevention and testing behaviors through peer-to-peer interaction.
Another key feature is the use of volunteer peer mentors or coaches. These mentors are meant to help recruit, train, and motivate members of the populations of focus to engage with prevention programs and interventions. In practice, this signals a strong emphasis on community-driven engagement rather than top-down outreach. Peer mentors can make messages feel more credible and relevant, help sustain participation, and support behavior change by combining digital outreach with interpersonal encouragement. This approach also aligns with the broader public health understanding that stigma reduction and behavior change are often more effective when people see relatable examples and receive support from trusted peers.
Eligibility is intentionally narrow. Only past and present recipients of SAMHSA CSAP MAI prevention grants can apply, and the governing authority explicitly prohibits awards to for-profit organizations. SAMHSA explains the restriction by pointing to the specialized capacity these prior grantees already have: established community-based prevention infrastructure rooted in the Strategic Prevention Framework, experience collaborating with communities on SA and HIV prevention goals, familiarity integrating behavioral health and primary prevention, and a track record of culturally competent, evidence-based service delivery over time. The eligible pipeline includes grantees from several earlier MAI initiatives, including SP 05-001, SP 08-001, SP 10-003, and SP 10-004, each of which focused on substance use and HIV prevention for minority populations and other highly impacted groups.
From a funding perspective, the opportunity (Funding Opportunity Number SP 13-008) anticipated making about 20 awards, with an estimated total funding amount of $2,500,000. The award ceiling was listed as $125,000, with no cost-sharing or matching requirement. The program was posted on May 28, 2013, and closed on July 2, 2013, with an archive date of August 1, 2013. The CFDA listing associated with the opportunity is 93.243, which covers SAMHSA projects of regional and national significance. As a practical matter, the size of the awards suggests projects designed for targeted campaigns, platform-based engagement strategies, or focused digital interventions that build on existing community relationships, rather than large, standalone service systems.
In terms of what SAMHSA was trying to accomplish through this grant, the opportunity blends several objectives: targeted prevention communication for communities at heightened risk, community engagement through interactive technology, stigma reduction through story-sharing and social connection, and the use of trained peer mentors to bring people into prevention activities and keep them involved. The program description makes clear that it is meant to leverage the hard-won experience of MAI grantees who already know how to deliver culturally competent prevention services, and then extend that reach and impact through modern communication channels that can rapidly disseminate messages, personalize content, and create ongoing interaction within communities.
For applicants or interested parties who needed help accessing the full announcement at the time, the listed point of contact was Eileen Bermudez in SAMHSA's Division of Grants Management (Office of Program Services), located in Rockville, Maryland, with phone and email contact information provided in the notice.
Frequently Asked Questions (FAQs)
What is the official title of this grant opportunity?
The official title is "Using New Media to Prevent Substance Abuse and HIV/AIDS for Populations at High Risk." The short title is "SA HIV/AIDS Prevention - New Media."
Which federal agency administers this program?
This is a discretionary federal grant program administered by the Substance Abuse and Mental Health Services Administration (SAMHSA).
What larger initiative does this grant fall under?
The program sits under the Minority AIDS Initiative (MAI).
What is the main purpose of the grant?
The purpose is to use Internet-based and mobile communication tools (described as "new media") to deliver culturally targeted prevention messaging related to substance abuse and HIV/AIDS to populations at high risk, particularly in racial and ethnic communities.
Who is the intended audience or population of focus?
The opportunity focuses on populations at high risk, with an emphasis on high-risk racial and ethnic communities. The prevention messaging is intended to be culturally targeted for those communities.
What does SAMHSA mean by "new media" in this grant?
"New media" refers to interactive digital formats that support two-way engagement rather than one-direction public service announcements. The intent is to create interactive spaces where prevention content can be tailored, reinforced over time, and shared within existing community networks.
What types of tools or platforms are specifically mentioned as examples of "new media"?
The opportunity explicitly mentions podcasts, RSS feeds, social networking platforms, mobile health applications, text messaging, blogs, wikis, and virtual worlds.
Is the goal simply to post prevention information online?
No. The description emphasizes building interactive spaces where people can engage with content, receive tailored messaging, and participate in ongoing interaction rather than just viewing static information.
How does the program address HIV-related stigma and discrimination?
A major goal is to reduce prejudice and discrimination related to HIV by giving people at risk of infection a place to tell their stories online, connect with others, and help normalize prevention and testing behaviors through peer-to-peer interaction.
What role do volunteer peer mentors or coaches play in this program?
Volunteer peer mentors or coaches are intended to help recruit, train, and motivate members of the populations of focus to engage with prevention programs and interventions. The program description highlights peer-driven engagement as a way to build credibility, sustain participation, and support behavior change.
Does the grant require the use of peer mentors?
The opportunity highlights the use of volunteer peer mentors or coaches as a key feature and describes them as central to recruiting and motivating participation.
Who is eligible to apply?
Eligibility is intentionally narrow: only past and present recipients of SAMHSA CSAP MAI prevention grants can apply.
Are for-profit organizations allowed to receive awards under this opportunity?
No. The governing authority explicitly prohibits awards to for-profit organizations.
Why is eligibility limited to past and present SAMHSA CSAP MAI prevention grantees?
SAMHSA explains the restriction by pointing to the specialized capacity of prior grantees, including established community-based prevention infrastructure rooted in the Strategic Prevention Framework, experience collaborating with communities on substance abuse and HIV prevention goals, familiarity integrating behavioral health and primary prevention, and a track record of culturally competent, evidence-based service delivery over time.
Which earlier MAI initiatives are cited as part of the eligible pipeline?
The notice references several earlier MAI initiatives, including SP 05-001, SP 08-001, SP 10-003, and SP 10-004.
What is the Funding Opportunity Number (FON) for this grant?
The Funding Opportunity Number is SP 13-008.
What CFDA number is associated with this opportunity?
The CFDA listing associated with the opportunity is 93.243 (SAMHSA projects of regional and national significance).
How many awards were anticipated?
The opportunity anticipated making about 20 awards.
What was the estimated total funding amount for the program?
The estimated total funding amount was $2,500,000.
What was the maximum award amount (ceiling) per award?
The award ceiling was listed as $125,000.
Is cost-sharing or matching required?
No. The opportunity states there was no cost-sharing or matching requirement.
When was the opportunity posted and when did it close?
The program was posted on May 28, 2013, and closed on July 2, 2013.
What is the archive date for this funding opportunity?
The archive date listed is August 1, 2013.
What kinds of projects does the award size suggest SAMHSA was looking for?
Based on the listed award ceiling, the notice suggests projects designed for targeted campaigns, platform-based engagement strategies, or focused digital interventions that build on existing community relationships, rather than large, standalone service systems.
What core outcomes or objectives is SAMHSA trying to achieve through this grant?
The description blends multiple objectives: targeted prevention communication for communities at heightened risk, community engagement through interactive technology, stigma reduction through story-sharing and social connection, and the use of trained peer mentors to bring people into prevention activities and keep them involved.
Who was the listed point of contact for help accessing the full announcement?
The listed point of contact was Eileen Bermudez in SAMHSA's Division of Grants Management (Office of Program Services) in Rockville, Maryland. The notice indicated phone and email contact information was provided.
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Applicants also applied for:
Applicants who have applied for this opportunity (SP 13 008) also looked into and applied for these:
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| Safe Schools/Healthy Students State Planning, Local Education Agency, and Local Community Cooperative Agreements, (Short Title SS/HS State Program) Apply for SM 13 006 Funding Number: SM 13 006 Agency: Substance Abuse Mental Health Services Adminis. Category: Health Funding Amount: $2,214,000 |
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| Grants to Support the Hispanic Health Services Research Grant Program Apply for CMS 1H0 13 001 Funding Number: CMS 1H0 13 001 Agency: Centers for Medicare Medicaid Services Category: Health Funding Amount: $200,000 |
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| Consortium for Tobacco Use Cessation Technical Assistance Apply for CDC RFA DP13 1316 Funding Number: CDC RFA DP13 1316 Agency: Centers for Disease Control and Prevention Category: Health Funding Amount: $450,000 |
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