Opportunity Information: Apply for P15AS00328
Apply for P15AS00328
- The National Park Service in the education information and statistics natural resources sector is offering a public funding opportunity titled "Web and Social Media Guidance and Support for Natural Resource Topics" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 15.945 Cooperative Research and Training Programs Resources of the National Park System.
- This funding opportunity was created on Aug 20, 2015 and posted on Aug 20, 2015.
- Applicants must submit their applications by Notification of Intent to Award. No applications will be accepted.. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $94,055.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $94,055.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Public and State controlled institutions of higher education.
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Opportunity Summary:
The National Park Service (NPS) funding opportunity titled "Web and Social Media Guidance and Support for Natural Resource Topics" is a discretionary cooperative agreement intended to help the Natural Resource Stewardship and Science Directorate (NRSS) improve how it communicates natural resource information online. The central purpose is to provide hands-on guidance and technical support as NRSS evaluates, updates, and redevelops its web-based natural resource communications for both internal staff and external audiences. The work is framed around public outreach, education, and clear communication, with an emphasis on turning complex, technical natural resource content into information that is easier for the public to understand, find, and use across modern communication channels.
A major driver for the project is NRSS shifting from older, HTML-coded web templates to a newer Content Management System (CMS). Because that kind of transition is not just a technical swap, the opportunity highlights the need for structured support in reorganizing, editing, and reformatting existing content so it fits a new site architecture and is presented more effectively. In practical terms, the project is meant to help NRSS take a large amount of existing material, decide what should be kept or revised, reshape it into a consistent format, and align it with a new publishing workflow so the information stays accurate, accessible, and easier to maintain going forward.
Alongside the website modernization effort, NRSS is also exploring social media as a communication tool. The opportunity calls for guidance on social media strategy, including recommendations on how to use social platforms effectively for different audiences, how to develop suitable content for those channels, and how to assess whether the chosen approaches are working. That assessment component matters because the grant is not only about producing posts or pages, but also about building a thoughtful, measurable approach to computer-mediated communication, where performance and audience engagement can be tracked and used to improve future outreach.
Overall, the public benefit is positioned as the main outcome. The project is meant to improve how natural resource topics are explained and shared, making technical material more digestible and easier to retrieve. By strengthening NRSS web content and piloting smarter social media use, the effort aims to increase public understanding of natural resource issues and encourage engagement with NPS science and stewardship information.
From an administrative standpoint, this opportunity is identified as Funding Opportunity Number P15AS00328. It was posted and created on August 20, 2015, with an archive date of September 1, 2015. The estimated total funding is $94,055, and the award ceiling is also $94,055 (with an award floor listed as $1). NPS expected to make one award. There is no cost sharing or matching requirement. Eligible applicants are limited to public and state-controlled institutions of higher education. The listing is categorized under Education, Information and Statistics, and Natural Resources, and it is associated with CFDA 15.945 (Cooperative Research and Training Programs - Resources of the National Park System).
Finally, the posting indicates "Notification of Intent to Award" and explicitly states that no applications will be accepted, meaning it was not open for competitive submissions at the time of publication. For access issues or further questions, the listed contact is John Bechtold at the National Park Service (303-969-2492, JohnBechtold@nps.gov), and the general source is grants.gov.
Frequently Asked Questions (FAQs)
What is the title of this National Park Service funding opportunity?
The opportunity is titled "Web and Social Media Guidance and Support for Natural Resource Topics."
What is the main purpose of this cooperative agreement?
The purpose is to provide hands-on guidance and technical support to the Natural Resource Stewardship and Science Directorate (NRSS) as it evaluates, updates, and redevelops its web-based natural resource communications for internal staff and external audiences.
Which NPS group is this project intended to support?
This effort is intended to support the Natural Resource Stewardship and Science Directorate (NRSS).
What kinds of work or support does the project focus on?
The work centers on improving online communication about natural resource topics, including practical guidance and technical support for reorganizing, editing, reformatting, and publishing content in ways that make it clearer, easier to find, and easier to maintain.
Why is NRSS updating its web communications now?
A major driver is NRSS shifting from older HTML-coded web templates to a newer Content Management System (CMS), which requires more than a technical change. The transition also involves reorganizing content, aligning it with a new site architecture, and improving publishing workflows.
What is the role of the Content Management System (CMS) transition in this project?
The project is designed to help NRSS move content from older HTML-coded templates into a newer CMS by providing structured support to reshape, standardize, and align existing material with a new architecture and workflow.
Does the opportunity involve working with existing NRSS content?
Yes. A key element is helping NRSS work through a large amount of existing material to decide what should be kept, revised, reorganized, and reformatted so it fits the new website structure and remains accurate and maintainable.
What does the opportunity say about making technical content easier to understand?
It emphasizes turning complex, technical natural resource content into information that is easier for the public to understand, find, and use across modern communication channels.
Is social media included in the scope of work?
Yes. NRSS is exploring social media as a communication tool, and the opportunity calls for guidance on social media strategy, content development for social platforms, and ways to assess whether those approaches are effective.
What kind of social media guidance is expected under this opportunity?
The opportunity calls for recommendations on how to use social platforms effectively for different audiences, guidance on developing suitable channel-specific content, and guidance on assessing performance and audience engagement.
Is measurement or evaluation part of the project?
Yes. The opportunity stresses that the work is not only about producing web pages or social posts, but also about building a measurable approach where performance and audience engagement can be tracked and used to improve future outreach.
What is the intended public benefit of the project?
The main outcome is public benefit through improved communication of natural resource topics. The project aims to make technical information more digestible and easier to retrieve, increasing public understanding and encouraging engagement with NPS science and stewardship information.
What type of funding opportunity is this?
It is described as a discretionary cooperative agreement.
What is the Funding Opportunity Number?
The Funding Opportunity Number is P15AS00328.
When was this opportunity posted, and when was it archived?
It was posted and created on August 20, 2015, and it has an archive date of September 1, 2015.
How much funding is available under this opportunity?
The estimated total funding is $94,055, and the award ceiling is also $94,055. The award floor is listed as $1.
How many awards did NPS expect to make?
NPS expected to make one award.
Is cost sharing or matching required?
No. The posting states there is no cost sharing or matching requirement.
Who is eligible to apply?
Eligible applicants are limited to public and state-controlled institutions of higher education.
Is this opportunity open for competitive applications?
No. The posting indicates "Notification of Intent to Award" and explicitly states that no applications will be accepted.
Where is this opportunity listed or sourced?
The general source listed is grants.gov.
What CFDA number is associated with this opportunity?
The opportunity is associated with CFDA 15.945, titled "Cooperative Research and Training Programs - Resources of the National Park System."
What categories is this opportunity listed under?
It is categorized under Education, Information and Statistics, and Natural Resources.
Who is the contact person for questions or access issues?
The listed contact is John Bechtold at the National Park Service. Phone: 303-969-2492. Email: JohnBechtold@nps.gov.
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