Opportunity Information: Apply for USDA AMS FMPP 2011
Apply for USDA AMS FMPP 2011
- The Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "2011 Farmers Market Promotion Program Grants" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.168 Farmers Market and Local Food Promotion Program.
- This funding opportunity was created on Jun 30, 2011 and posted on Jun 6, 2011.
- Applicants must submit their applications by Jul 1, 2011. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $10,000,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $100,000.00 in funding.
- The number of recipients for this funding is limited to 180 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- 1. Agricultural Cooperative. A group owned or member owned entity or business that provides, offers, or sells agricultural products or services for the mutual benefit of the members thereof. 2. Producer Network. A producer group or member owned organization or business that provides, offers, or sells agricultural products or services through a common distribution system for the mutual benefit of the members thereof. 3. Producer Associations. An organization or other business that assists or serves, represents, or serves producers or a producer network. 4. Local Government. Any unit of local government within a State, including a county, borough, municipality, city, town, township, parish, local public authority, special district, school district, intrastate district, council of governments, and any other instrumentality of local government. 5. Nonprofit Corporation. Any organization or institution, including nonprofits with State or IRS 501 (c) status and accredited institutions of higher education, where no part of the net earnings of which inure to the benefit of any private shareholder or individual. 6. Public Benefit Corporation. A corporation organized to construct or operate a public improvement, the profits from which inure to the benefit of a State(s) or to the people thereof. 7. Economic Development Corporation. An organization whose mission is the improvement, maintenance, development and/or marketing or promotion of a specific geographic area. 8. Regional Famers Market Authority. An entity that establishes and enforces regional, State, or county policies and jurisdiction over State, regional, or county, farmers markets. 9. Tribal Government. A governing body or a governmental agency of any Indian tribe, band, nation, or other organized group or community (including any native village as defined in section 3 of the Alaska Native Claims Settlement Act, 85 Stat. 688 (43 U.S.C. 1602)) certified by the Secretary of the Interior as eligible for the special programs and services provided through the Bureau of Indian Affairs.
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Opportunity Summary:
The 2011 Farmers Market Promotion Program (FMPP) Grants opportunity was a competitive federal grant program run by the USDA Agricultural Marketing Service (AMS) through its Marketing Grants and Technical Services Branch. The overall goal was to increase domestic consumption of U.S. agricultural commodities by strengthening and expanding direct producer-to-consumer marketing. In practical terms, the program supported efforts that help farmers and other agricultural producers sell directly to the public through outlets like farmers markets and related local direct-marketing channels, with the broader intent of improving market access for producers and making locally produced food more available to consumers.
For FY 2011, AMS announced approximately $10,000,000 in total funding. The agency anticipated making about 180 awards. Individual grant awards ranged from a minimum (award floor) of $5,000 to a maximum (award ceiling) of $100,000. Applicants were limited to no more than one grant during the funding year, which meant organizations had to prioritize a single, well-defined project proposal rather than submitting multiple applications. A key feature of this specific opportunity was that cost sharing or matching funds were not required, lowering the barrier for eligible organizations that might not have access to non-federal matching dollars.
The timeline was clearly framed around an October 2011 start. Funds were expected to be available for use beginning in October 2011, with project work intended to start in October 2011 and conclude no later than October 2013. This effectively provided up to a two-year window to complete project activities, deliver outputs, and wrap up reporting and closeout requirements within that period.
Eligibility was broad but focused on organizations connected to agricultural producers, local market development, and public-serving entities. Eligible applicants included agricultural cooperatives; producer networks and producer associations; units of local government (such as counties, municipalities, special districts, and similar entities); nonprofit corporations (including IRS-recognized 501(c) organizations and accredited institutions of higher education, provided no earnings benefit private individuals); public benefit corporations; economic development corporations focused on improving or promoting a defined geographic area; regional farmers market authorities that set or enforce policies over farmers markets; and tribal governments, including federally recognized tribal entities and eligible Alaska Native village communities as described in applicable law. The program’s authorization drew from multiple statutes, including the Agricultural Act of 1946, the Farmer-to-Consumer Direct Marketing Act of 1976, and amendments establishing and clarifying FMPP authorities.
Applications were required to follow the 2011 FMPP Guidelines and instructions posted on the program website (www.ams.usda.gov/FMPP). The posting indicates the opportunity was made available in early June 2011, with an application closing date of July 1, 2011. For applicants who could not access the full announcement electronically, the notice provided a contact at AMS: Carmen Humphrey (Branch Chief/Program Manager) at 202-720-8317. The funding opportunity was listed under CFDA 10.168 (Farmers Market and Local Food Promotion Program) and identified as a mandatory grant opportunity administered by USDA AMS under the funding opportunity number USDA AMS FMPP 2011.
2011 Farmers Market Promotion Program (FMPP) Grants (USDA AMS) - FAQs
What is the 2011 Farmers Market Promotion Program (FMPP) grant opportunity?
The 2011 Farmers Market Promotion Program (FMPP) was a competitive federal grant opportunity administered by the USDA Agricultural Marketing Service (AMS) through its Marketing Grants and Technical Services Branch. It funded projects intended to strengthen and expand direct producer-to-consumer marketing channels.
What was the overall goal of the 2011 FMPP program?
The overall goal was to increase domestic consumption of U.S. agricultural commodities by strengthening and expanding direct producer-to-consumer marketing. In practical terms, the program supported efforts that help farmers and other agricultural producers sell directly to the public, improving market access for producers and making locally produced food more available to consumers.
What kinds of marketing outlets or channels did FMPP support?
The opportunity emphasized farmers markets and related local direct-marketing channels where producers sell directly to consumers.
How much total funding was available for FY 2011?
AMS announced approximately $10,000,000 in total funding for FY 2011.
About how many awards did USDA AMS expect to make?
AMS anticipated making about 180 awards.
What was the minimum and maximum award size?
Individual awards ranged from an award floor of $5,000 to an award ceiling of $100,000.
Was cost sharing or a match required for the 2011 FMPP grants?
No. A key feature of this opportunity was that cost sharing or matching funds were not required.
How many applications or awards could an applicant have in the funding year?
Applicants were limited to no more than one grant during the funding year. This meant an organization needed to prioritize a single, well-defined project proposal rather than submitting multiple applications.
When were funds expected to be available for use?
Funds were expected to be available beginning in October 2011.
What was the intended project period for 2011 FMPP grants?
Project work was intended to start in October 2011 and conclude no later than October 2013, providing up to a two-year window to complete activities and reporting.
Who was eligible to apply for the 2011 FMPP opportunity?
Eligible applicants included agricultural cooperatives; producer networks and producer associations; units of local government (including counties, municipalities, and special districts); nonprofit corporations (including IRS-recognized 501(c) organizations and accredited institutions of higher education, provided no earnings benefit private individuals); public benefit corporations; economic development corporations focused on improving or promoting a defined geographic area; regional farmers market authorities that set or enforce policies over farmers markets; and tribal governments, including federally recognized tribal entities and eligible Alaska Native village communities as described in applicable law.
Are institutions of higher education eligible under this opportunity?
Yes. Accredited institutions of higher education were included within eligible nonprofit corporations, provided no earnings benefit private individuals.
Are local governments eligible to apply?
Yes. Units of local government such as counties, municipalities, special districts, and similar entities were listed as eligible applicants.
Are tribal governments eligible to apply?
Yes. Tribal governments were eligible, including federally recognized tribal entities and eligible Alaska Native village communities as described in applicable law.
Are economic development organizations eligible to apply?
Yes. Economic development corporations focused on improving or promoting a defined geographic area were listed as eligible.
Are farmers market authorities eligible to apply?
Yes. Regional farmers market authorities that set or enforce policies over farmers markets were included as eligible applicants.
Where could applicants find the application guidelines and instructions?
Applications were required to follow the 2011 FMPP Guidelines and instructions posted on the program website: www.ams.usda.gov/FMPP.
When was the 2011 FMPP opportunity posted and when were applications due?
The opportunity was made available in early June 2011, and the application closing date was July 1, 2011.
What should an applicant do if they could not access the full announcement electronically?
The notice provided an AMS contact for assistance: Carmen Humphrey (Branch Chief/Program Manager) at 202-720-8317.
Which USDA office administered this grant opportunity?
The program was run by USDA Agricultural Marketing Service (AMS), through its Marketing Grants and Technical Services Branch.
What is the CFDA number associated with this opportunity?
The funding opportunity was listed under CFDA 10.168 (Farmers Market and Local Food Promotion Program).
What was the funding opportunity number for the 2011 FMPP competition?
The opportunity was identified as USDA AMS FMPP 2011.
What legal authorities were referenced for the program?
The authorization drew from multiple statutes, including the Agricultural Act of 1946, the Farmer-to-Consumer Direct Marketing Act of 1976, and amendments establishing and clarifying FMPP authorities.
How was this opportunity described in terms of award type?
It was described as a mandatory grant opportunity administered by USDA AMS.
What was the program trying to accomplish for producers and consumers?
For producers, the intent was improved market access through stronger direct-to-consumer outlets. For consumers, the intent was to make locally produced food more available, while increasing domestic consumption of U.S. agricultural commodities.
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