Opportunity Information: Apply for EPA R2 RPB 02 2011
Apply for EPA R2 RPB 02 2011
- The Environmental Protection Agency in the environment sector is offering a public funding opportunity titled "2011 Recycling Public Service Announcement Posters" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 66.808 Solid Waste Management Assistance Grants.
- This funding opportunity was created on May 4, 2011 and posted on Feb 16, 2011.
- Applicants must submit their applications by May 25, 2011 Please refer to the full announcement, including Section IV, for additional information on submission methods and due dates.. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $40,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $40,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
- See Section III of the announcement for additional eligibility information.
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Opportunity Summary:
The Environmental Protection Agency (EPA) released a discretionary grant opportunity titled "2011 Recycling Public Service Announcement Posters" under Funding Opportunity Number EPA-R2-RPB-02-2011. The goal is to support a single educational outreach project focused on improving public awareness and behavior around solid waste reduction, solid waste recycling, and litter cessation. The project must be designed to reach audiences across all three required geographic areas: New York, New Jersey, and Puerto Rico. In other words, proposals that only serve one or two of these locations would not meet the stated scope, since the outreach is intended to cover the broader EPA Region 2 footprint that includes NY, NJ, and PR.
The core deliverable emphasized in the announcement is the development and use of public service announcement (PSA) posters. These posters must be produced in both English and Spanish so the messaging is accessible and effective for the diverse communities in the target areas. The EPA stresses that the messages should be concise, culturally relevant, and creative, and should clearly encourage three behaviors: recycling more, generating less waste in the first place, and reducing littering. While posters are central to the project concept, the agency also indicates that other PSA formats may be used to supplement poster development. This suggests applicants can strengthen their approach by pairing posters with additional outreach channels (for example, print-ready materials for partners, digital versions for online sharing, or other complementary media) as long as the poster campaign remains a key component.
A major evaluation theme implied by the description is the practicality and reach of the distribution plan. The EPA is looking for workplans that show how the organization will get the educational messages in front of the public as widely as possible, using efficient distribution methods. That typically means applicants should outline realistic pathways for placement and dissemination, such as partnerships with community organizations, schools, transit hubs, public buildings, municipal recycling programs, or other high-visibility venues, along with a clear strategy for reaching both English- and Spanish-speaking audiences in each of the three locations. The announcement encourages creativity, but it also signals that EPA wants distribution to be strategic and cost-effective, not just well-designed materials.
The funding instrument for this opportunity is a cooperative agreement, which usually means the EPA expects to have substantial involvement during the project period (for example, collaborating on deliverables, reviewing drafts, or coordinating on outreach priorities) rather than operating strictly as a hands-off funder. The program aligns with CFDA 66.808, Solid Waste Management Assistance Grants, and is categorized under the Environment funding activity area.
Financially, the opportunity offers an estimated total funding amount of $40,000, with an award ceiling of $40,000 and an award floor of $0, and the EPA expected to make one award. There is no cost-sharing or matching requirement stated. The opportunity was posted February 16, 2011, with an original closing date of April 13, 2011, later extended to a current closing date of May 25, 2011 (with the note that applicants should consult the full announcement, especially Section IV, for the official submission methods and deadline details). The archive date is June 24, 2011.
Eligibility is listed broadly as "Others" with additional clarification referenced in the full announcement, and applicants are directed to Section III for complete eligibility requirements. Anyone interested in confirming eligibility details or submission mechanics would need to consult the full solicitation text. For access issues or questions about the announcement, the EPA provided a contact: Rachel Chaput at (212) 637-4116 or chaput.rachel@epa.gov.
FAQs: EPA "2011 Recycling Public Service Announcement Posters" (EPA-R2-RPB-02-2011)
What is this grant opportunity?
This is an EPA discretionary grant opportunity titled "2011 Recycling Public Service Announcement Posters" under Funding Opportunity Number EPA-R2-RPB-02-2011. It supports a single educational outreach project intended to improve public awareness and behavior related to solid waste reduction, solid waste recycling, and litter cessation.
What is the main goal of the project?
The project goal is to increase public awareness and encourage behavior change in three areas: (1) recycling more, (2) generating less waste in the first place (waste reduction), and (3) reducing littering (litter cessation).
What is the primary deliverable?
The core deliverable emphasized in the announcement is the development and use of public service announcement (PSA) posters.
Do the PSA posters need to be bilingual?
Yes. The PSA posters must be produced in both English and Spanish to ensure the messaging is accessible and effective across the target communities.
What kinds of messages should the posters include?
The EPA indicates that the messages should be concise, culturally relevant, and creative, and they should clearly encourage recycling, waste reduction, and reduced littering.
Are posters the only acceptable outreach format?
No. While posters are central to the project, the announcement notes that other PSA formats may be used to supplement poster development. Any additional formats should support and strengthen the poster campaign rather than replace it.
Which geographic areas must the project cover?
The project must be designed to reach audiences across all three required geographic areas: New York, New Jersey, and Puerto Rico.
Would a proposal that serves only New York and New Jersey (but not Puerto Rico) be responsive?
No. The stated scope requires outreach across New York, New Jersey, and Puerto Rico. Proposals that only serve one or two of these locations would not meet the scope described.
What is EPA looking for in the distribution plan?
A major theme in the description is practicality and reach. EPA is looking for workplans that explain how the educational messages will be distributed widely using efficient, strategic, and cost-effective methods, with a clear approach for reaching English- and Spanish-speaking audiences in each of the three locations.
What are examples of distribution channels that could help demonstrate reach?
The description suggests the value of realistic placement and dissemination pathways such as partnerships with community organizations, schools, transit hubs, public buildings, municipal recycling programs, and other high-visibility venues, as long as the overall approach is efficient and broad-reaching.
How much funding is available?
The estimated total funding amount is $40,000, with an award ceiling of $40,000.
How many awards does EPA expect to make?
EPA expected to make one award.
What is the award floor?
The award floor is listed as $0.
Is cost sharing or matching required?
No cost-sharing or matching requirement is stated in the provided summary information.
What type of funding instrument is this?
The funding instrument is a cooperative agreement.
What does it mean that the award is a cooperative agreement?
A cooperative agreement typically indicates substantial EPA involvement during the project period, such as collaboration on deliverables, review of drafts, and coordination on outreach priorities, rather than a fully hands-off relationship.
Which CFDA program is this associated with?
This opportunity aligns with CFDA 66.808, Solid Waste Management Assistance Grants.
What funding activity area does this opportunity fall under?
It is categorized under the Environment funding activity area.
When was the opportunity posted?
The opportunity was posted on February 16, 2011.
What is the application deadline?
The original closing date was April 13, 2011, and it was extended to a current closing date of May 25, 2011. Applicants are advised to consult the full announcement (especially Section IV) for official submission methods and deadline details.
When was the opportunity archived?
The archive date is June 24, 2011.
Who is eligible to apply?
Eligibility is listed broadly as "Others," with additional clarification referenced in the full announcement. For complete eligibility requirements, applicants are directed to consult Section III of the solicitation.
Where can applicants find the official submission instructions?
The summary notes that applicants should consult the full announcement, especially Section IV, for the official submission methods and deadline details.
Who can be contacted with questions about the announcement?
For access issues or questions, the provided EPA contact is Rachel Chaput at (212) 637-4116 or chaput.rachel@epa.gov.
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