Opportunity Information: Apply for PA 11 015
Apply for PA 11 015
- The National Institutes of Health in the health sector is offering a public funding opportunity titled "Alcohol marketing and youth drinking (R01)" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.273 Alcohol Research Programs.
- This funding opportunity was created on Oct 27, 2010 and posted on Oct 27, 2010.
- Applicants must submit their applications by May 7, 2014. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Eligible applicants include: Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education Special district governments Private institutions of higher education Nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education State governments City or township governments Native American tribal organizations (other than Federally recognized tribal governments) For profit organizations other than small businesses Public housing authorities/Indian housing authorities County governments Native American tribal governments (Federally recognized) Others (see text field entitled Additional Information on Eligibility for clarification) Independent school districts Public and State controlled institutions of higher education Small businesses.
- Other Eligible Applicants include the following Alaska Native and Native Hawaiian Serving Institutions Eligible Agencies of the Federal Government Faith based or Community based Organizations Hispanic serving Institutions Historically Black Colleges and Universities (HBCUs) Indian/Native American Tribal Governments (Other than Federally Recognized) Non domestic (non U.S.) Entities (Foreign Organizations) Regional Organizations Tribally Controlled Colleges and Universities (TCCUs) U.S. Territory or Possession.
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Opportunity Summary:
The Alcohol marketing and youth drinking (R01) funding opportunity (Funding Opportunity Number PA 11 015) was a discretionary NIH grant program issued by the National Institute on Alcohol Abuse and Alcoholism (NIAAA). It was designed to support research that digs into how alcohol advertising and other promotional activities influence youth alcohol use, with a particular emphasis on identifying the factors that explain that influence and the conditions under which the influence becomes stronger or weaker. In practical terms, the FOA focused on studies that examine mediators (the mechanisms or pathways through which marketing affects youth attitudes, intentions, and drinking behavior) and moderators (the individual, social, environmental, or contextual factors that change the strength or direction of marketing effects). The overall goal was to generate evidence that can clarify why certain young people are more susceptible to alcohol marketing and which marketing exposures or promotional strategies are most linked to underage drinking outcomes.
The opportunity used the NIH R01 research project grant mechanism, which typically funds well-developed, hypothesis-driven projects with a defined scope and a research plan suitable for multi-year investigation. The funding activity category was Health, and it fell under CFDA number 93.273 (Alcohol Research Programs). There was no cost sharing or matching requirement, meaning applicants were not required to contribute non-federal funds as a condition of the award. The announcement was posted on October 27, 2010, with an original closing date of May 7, 2014. The current closing date listed was also May 7, 2014, and the opportunity was archived on June 7, 2014, indicating it is no longer open for applications.
Eligibility was broad and included a wide range of domestic and non-domestic organizations that can conduct research. Eligible applicants included public and private institutions of higher education, nonprofit organizations with or without 501(c)(3) status (as long as they were not institutions of higher education in the relevant category), for-profit organizations other than small businesses, small businesses, and multiple levels of government such as state governments, county governments, city or township governments, special district governments, and independent school districts. The FOA also included public housing authorities/Indian housing authorities and multiple categories of tribal entities, including federally recognized Native American tribal governments and other tribal organizations. Additional eligibility explicitly extended to Alaska Native and Native Hawaiian Serving Institutions, Hispanic-serving Institutions, Historically Black Colleges and Universities (HBCUs), Tribally Controlled Colleges and Universities (TCCUs), faith-based or community-based organizations, eligible federal agencies, U.S. territories or possessions, regional organizations, and foreign (non-U.S.) entities. This wide eligibility reflects an intent to encourage diverse research settings and perspectives, including international or cross-cultural work where appropriate.
From a topical standpoint, the FOA was centered on the real-world marketing environment young people encounter, including not only traditional advertising but also broader alcohol promotions. That framing generally points to research that can address exposure across media channels and promotional contexts, and that can connect those exposures to measurable youth outcomes such as initiation of drinking, escalation in quantity or frequency, binge drinking patterns, brand preferences, perceived norms, expectancies about alcohol, and related risk behaviors. By specifically calling for mediator and moderator work, the FOA highlighted the need for studies that go beyond simple correlations and instead test explanatory models, identify vulnerable subgroups, and clarify which conditions amplify risk or provide resilience. Findings from this type of research are commonly used to inform prevention strategies, public health guidance, policy discussions, and the design of interventions aimed at reducing underage drinking and its consequences.
Administrative details in the source information indicate the sponsoring agency was the National Institutes of Health, with NIAAA as the issuing institute. An additional information link was provided through the NIH grants guide at http://grants.nih.gov/grants/guide/pa-files/PA-11-015.html. For technical issues accessing or linking to the announcement, the contact listed was the NIH Office of Extramural Research (OER) Webmaster at FBOWebmaster@OD.NIH.GOV.
Frequently Asked Questions (FAQs)
1) What is the name of this grant opportunity?
The opportunity was titled "Alcohol marketing and youth drinking (R01)".
2) What is the Funding Opportunity Number (FON)?
The Funding Opportunity Number was PA-11-015.
3) Which agency and institute sponsored this opportunity?
The sponsoring agency was the National Institutes of Health (NIH), and the issuing institute was the National Institute on Alcohol Abuse and Alcoholism (NIAAA).
4) What type of grant mechanism did this opportunity use?
This funding opportunity used the NIH R01 Research Project Grant mechanism, which is generally intended for well-developed, hypothesis-driven research projects with a defined scope and a research plan suitable for multi-year work.
5) What was the main purpose of the program?
The goal was to support research that examines how alcohol advertising and other promotional activities influence youth alcohol use, with a particular focus on explaining why marketing influences youth and under what circumstances those effects become stronger or weaker.
6) What research topics or questions was the FOA trying to encourage?
The FOA emphasized research that digs into the influence of alcohol marketing on youth by testing explanatory models. This includes studies that connect marketing exposure to youth outcomes such as attitudes, intentions, and drinking behavior, and that identify why some youth may be more susceptible than others.
7) What are "mediators" in the context of this funding opportunity?
In this FOA, mediators are the mechanisms or pathways through which alcohol marketing may affect youth outcomes. Examples described in the opportunity include pathways that influence youth attitudes, intentions, and drinking behavior.
8) What are "moderators" in the context of this funding opportunity?
In this FOA, moderators are factors that change the strength or direction of marketing effects. The opportunity specifically referenced moderators such as individual, social, environmental, or contextual conditions that can make marketing effects stronger, weaker, or different across groups or settings.
9) What kinds of marketing exposures were in scope?
The FOA was framed around the real-world marketing environment youth encounter, including traditional advertising and broader alcohol promotions. It pointed toward research that can address exposure across media channels and promotional contexts.
10) What youth outcomes did the FOA connect to alcohol marketing exposure?
The FOA generally pointed to measurable youth outcomes such as:
- Initiation of drinking
- Escalation in quantity or frequency of drinking
- Binge drinking patterns
- Brand preferences
- Perceived norms
- Expectancies about alcohol
- Related risk behaviors
11) What was the overall public health goal of funding this research?
The overall aim was to generate evidence that clarifies why certain young people are more susceptible to alcohol marketing and which marketing exposures or promotional strategies are most closely linked to underage drinking outcomes. Findings from this work are commonly used to inform prevention strategies, public health guidance, policy discussions, and interventions intended to reduce underage drinking and its consequences.
12) What was the funding activity category?
The funding activity category was listed as Health.
13) What CFDA number was associated with this opportunity?
The CFDA number was 93.273 (Alcohol Research Programs).
14) Was cost sharing or matching required?
No. The opportunity specified no cost sharing or matching requirement, meaning applicants were not required to contribute non-federal funds as a condition of the award.
15) When was the announcement posted?
The announcement was posted on October 27, 2010.
16) What was the closing date for applications?
The original closing date was May 7, 2014, and the current closing date listed was also May 7, 2014.
17) Is this funding opportunity still open?
No. The opportunity was archived on June 7, 2014, which indicates it is no longer open for applications.
18) Who was eligible to apply?
Eligibility was broad and included domestic and non-domestic organizations capable of conducting research. Eligible applicants included:
- Public and private institutions of higher education
- Nonprofit organizations (with or without 501(c)(3) status) that were not institutions of higher education in the relevant category
- For-profit organizations other than small businesses
- Small businesses
- State governments
- County governments
- City or township governments
- Special district governments
- Independent school districts
- Public housing authorities/Indian housing authorities
- Federally recognized Native American tribal governments
- Other tribal organizations
- Alaska Native and Native Hawaiian Serving Institutions
- Hispanic-serving Institutions
- Historically Black Colleges and Universities (HBCUs)
- Tribally Controlled Colleges and Universities (TCCUs)
- Faith-based or community-based organizations
- Eligible federal agencies
- U.S. territories or possessions
- Regional organizations
- Foreign (non-U.S.) entities
19) Were foreign (non-U.S.) organizations allowed to apply?
Yes. The eligibility list explicitly included foreign (non-U.S.) entities, indicating that non-domestic applicants were allowed.
20) Where could applicants find the official NIH posting for PA-11-015?
An additional information link was provided through the NIH Grants Guide at:
http://grants.nih.gov/grants/guide/pa-files/PA-11-015.html
21) Who was listed as the contact for technical issues accessing or linking to the announcement?
For technical issues accessing or linking to the announcement, the contact listed was the NIH Office of Extramural Research (OER) Webmaster at FBOWebmaster@OD.NIH.GOV.
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