Opportunity Information: Apply for NDRFP15 01
Apply for NDRFP15 01
- The U.S. Mission to India in the education sector is offering a public funding opportunity titled "Celebrate the Connections" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040 Public Diplomacy Programs.
- This funding opportunity was created on Dec 9, 2014 and posted on Nov 24, 2014.
- Applicants must submit their applications by Dec 24, 2014. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The funding agency has allocated a total of $100,000.00 to eligible and selected applicants.
- Each selected applicant is eligible to receive up to $100,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Public and State controlled institutions of higher education Private institutions of higher education Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education.
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Opportunity Summary:
Celebrate the Connections (Funding Opportunity Number NDRFP15 01) is a U.S. Mission to India public diplomacy grant that supports a cultural performance and workshop series designed to highlight and explain the longstanding relationship between India and the United States. The core idea is to use the arts as a high-impact way to make the U.S.-India connection feel vivid, contemporary, and meaningful to Indian audiences. While proposals may include fusion between Indian and Western art forms, the emphasis is on a fresh, crisp concept that can both entertain and resonate with sophisticated audiences, including the possibility of an event suitable for a high-level setting such as a reception hosted by the U.S. Ambassador at the official residence. The program is looking for work that reflects American society and creativity, and that comes across as original, thoughtful, and positive rather than generic or purely ceremonial.
Performances are the central requirement of the opportunity. Applicants are expected to propose compelling performance concepts and provide flexible options for different formats, sizes, and content. The embassy signals interest in a wide range of scales, from intimate events for a small invited group (as few as 12 people) to large public performances that could reach a thousand or more attendees. The U.S. Embassy also reserves discretion to record events and distribute them through broadcast or other media channels, so proposals should be designed with the idea that the performances may live beyond the room and reach larger audiences through dissemination.
Workshops are also a required component and should be built into the overall program design, not treated as an afterthought. These workshops are meant to deliver practical and community-building value: skill development, deeper interaction, stronger networks, and linkages between people and institutions in both countries. In other words, the program is not only looking for performances that audiences watch, but also participatory learning and exchange activities that help communities connect and collaborate across the U.S.-India relationship.
Target audiences will be determined by U.S. Mission India, and event locations will be chosen collaboratively between the grant recipient and embassy cultural programming staff, with the final decision resting with the embassy. The announcement clarifies that activities do not need to occur in all five U.S. consular districts in India; instead, the mission will work with the awardee and local partners to prioritize the most strategic locations. Outreach and visibility matter: the project is expected to use traditional media alongside social media, with Facebook and Twitter specifically mentioned as amplifiers. The mission also anticipates digital broadcasting using tools such as DVC, Livestream, and Google platforms, reinforcing that the program should be planned for both in-person and distributed audiences.
A key public diplomacy goal running through the opportunity is to strengthen recognition among Indians that as India s economic stature grows, shared U.S.-India interests also grow. In practice, this means proposals should connect cultural expression with a broader narrative of partnership and common purpose, without becoming political messaging. The opportunity is offered as a cooperative agreement, meaning recipients should expect close coordination with the U.S. Mission during planning and implementation.
Funding for the program is estimated at a total of 100,000 dollars, with one expected award. Individual awards must fall between 25,000 dollars (floor) and 100,000 dollars (ceiling), and cost sharing or matching is required. Eligible applicants include U.S. and non-U.S nonprofit organizations with 501(c)(3) status, as well as public or state controlled institutions of higher education and private institutions of higher education. The opportunity falls under CFDA 19.040 (Public Diplomacy Programs) and is categorized under Education. The posting date was November 24, 2014, with a closing date of December 24, 2014, and it was archived January 23, 2015. For full details and official requirements, applicants were directed to the U.S. Embassy New Delhi announcement and could contact the Grants Applications Manager at the embassy for access issues.
Celebrate the Connections (NDRFP15 01) - Frequently Asked Questions
What is the Celebrate the Connections grant opportunity?
Celebrate the Connections (Funding Opportunity Number NDRFP15 01) is a U.S. Mission to India public diplomacy grant supporting a cultural performance and workshop series. The program uses the arts to highlight, explain, and make vivid the longstanding relationship between India and the United States for Indian audiences.
Who is offering this grant?
The opportunity is offered by the U.S. Mission to India (U.S. Embassy/consulates in India) as a public diplomacy program.
What is the main purpose or goal of the program?
The core goal is to use arts and culture as a high-impact way to communicate a contemporary, meaningful U.S.-India connection. A key public diplomacy objective is to strengthen recognition among Indians that as India s economic stature grows, shared U.S.-India interests also grow, while keeping the programming cultural in nature rather than political messaging.
What kinds of activities are required?
Two components are required: (1) performances and (2) workshops. Performances are the central requirement, and workshops must be integrated into the overall program design rather than added as an afterthought.
Are performances mandatory?
Yes. Performances are described as the central requirement of the opportunity, and applicants are expected to propose compelling performance concepts.
Are workshops mandatory?
Yes. Workshops are also required and should be designed to create practical and community-building value such as skill development, deeper interaction, stronger networks, and linkages between people and institutions in both countries.
What is the program looking for in the artistic concept?
The emphasis is on a fresh, crisp concept that can entertain and resonate with sophisticated audiences. Work should reflect American society and creativity and come across as original, thoughtful, and positive rather than generic or purely ceremonial.
Is fusion between Indian and Western art forms allowed?
Yes. Proposals may include fusion between Indian and Western art forms, but the main emphasis remains on originality, clarity of concept, and meaningful resonance with audiences.
Does the program need to be suitable for high-level diplomatic settings?
It can be. The opportunity notes the possibility of an event suitable for a high-level setting, such as a reception hosted by the U.S. Ambassador at the official residence.
What audience sizes are envisioned for performances?
The embassy indicates interest in a wide range of scales, from intimate events for small invited groups (as few as 12 people) to large public performances reaching a thousand or more attendees.
Do applicants need to propose different performance formats or scales?
Yes. Applicants are expected to provide flexible options for different formats, sizes, and content, reflecting the embassy s interest in both small and large settings.
Can the embassy record and share the performances?
Yes. The U.S. Embassy reserves discretion to record events and distribute them through broadcast or other media channels. Proposals should be designed with the expectation that performances may be disseminated beyond the live venue.
Should the project be designed for both in-person and digital audiences?
Yes. The opportunity anticipates digital broadcasting and dissemination and specifically mentions tools and platforms such as DVC, Livestream, and Google platforms, in addition to in-person events.
How important are outreach and media visibility?
Outreach and visibility are expected. The project should use traditional media alongside social media, with Facebook and Twitter specifically named as amplifiers.
Who decides the target audiences?
Target audiences will be determined by U.S. Mission India.
Who chooses the event locations?
Event locations will be chosen collaboratively between the grant recipient and embassy cultural programming staff, but the final decision rests with the embassy.
Do activities need to take place in all five U.S. consular districts in India?
No. The announcement states activities do not need to occur in all five consular districts. The mission will work with the awardee and local partners to prioritize the most strategic locations.
What type of award instrument is this?
This opportunity is offered as a cooperative agreement, which means recipients should expect close coordination with the U.S. Mission during planning and implementation.
How much funding is available?
Total estimated program funding is 100,000 dollars, with one expected award.
What are the minimum and maximum award amounts?
Individual awards must be between 25,000 dollars (floor) and 100,000 dollars (ceiling).
How many awards are expected?
One award is expected.
Is cost sharing or matching required?
Yes. Cost sharing or matching is required for this opportunity.
Who is eligible to apply?
Eligible applicants include U.S. and non-U.S. nonprofit organizations with 501(c)(3) status, as well as public or state controlled institutions of higher education and private institutions of higher education.
What is the CFDA number and program category?
The opportunity falls under CFDA 19.040 (Public Diplomacy Programs) and is categorized under Education.
When was the opportunity posted and when did it close?
The posting date was November 24, 2014, and the closing date was December 24, 2014.
Is this opportunity still active?
No. The listing was archived on January 23, 2015.
Where were applicants directed to find full details and official requirements?
Applicants were directed to the U.S. Embassy New Delhi announcement for full details and official requirements.
Who could applicants contact for access issues?
Applicants could contact the Grants Applications Manager at the U.S. Embassy for access issues.
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