Opportunity Information: Apply for RFA 621 16 000003
Apply for RFA 621 16 000003
- The USAID-TAN in the health sector is offering a public funding opportunity titled "Comprehensive Platform for Integrated Communication Initiative (CPICI)" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001.
- This funding opportunity was created on May 24, 2016 and posted on May 24, 2016.
- Applicants must submit their applications by Jul 26, 2016. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $46,200,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
[Watch] Creating a grant proposal using the step-by-step wizard inside the applicant portal:
Opportunity Summary:
The Comprehensive Platform for Integrated Communication Initiative (CPICI) is a USAID/Tanzania cooperative agreement designed to improve health outcomes in Tanzania, with a strong focus on women and youth. The central idea is that better health status can be achieved not only through service delivery, but also by shifting household and community behaviors through deliberate changes in social and cultural norms. CPICI is therefore built around social and behavior change communication (SBCC), with an emphasis on showing a clear, measurable connection between communication interventions and real health outcomes.
At the program level, USAID is looking for an approach that is strategically targeted rather than generic. Messages should be tailored to different geographic areas, epidemiological contexts, and audience segments at the regional level, reflecting the reality that barriers to healthy behaviors are not the same across all communities. A core channel USAID expects the program to use is regional radio, since regional radio programming has demonstrated success in Tanzania in previous efforts. At the same time, CPICI is not meant to rely only on traditional media. The opportunity explicitly encourages innovative techniques and mobile technologies to improve the quality of implementation, extend reach, and increase overall effectiveness, for example by supporting more interactive engagement, faster feedback loops, better targeting, or improved monitoring of message penetration and behavior change.
CPICI is also set up as a highly collaborative national platform rather than a stand-alone project. The principal partners include Government of Tanzania (GOT) agencies, other United States Government agencies, other donors, implementing partners, and multi-sectoral institutions. USAID emphasizes leveraging existing resources and strengthening SBCC linkages across levels of the system, from central government to regions and Local Government Authorities (LGAs). The program is expected to actively engage Community Health Workers (CHWs), health providers in both the public and private sectors, and community and elected leaders, recognizing that sustained behavior change often requires trusted messengers and reinforcement through multiple points of contact, including community structures and health services.
In terms of technical focus, CPICI is intended to build local capacity and provide SBCC support aimed at improving behaviors that drive outcomes across several major health areas. These include Family Planning and Reproductive Health (FP/RH), Maternal, Newborn, Child and Adolescent Health (MNCAH), malaria, HIV/AIDS, tuberculosis (TB), and other selected health priorities. Because the primary target groups are women and youth, and because their decisions and health practices are often shaped by gender norms, power imbalances, and equity issues, USAID expects applicants to integrate gender equity and power dynamics into the design and delivery of interventions rather than treating them as side topics.
Operationally, the award recipient is expected to maintain a small central office in Dar es Salaam to handle national-level coordination with the GOT and USAID/Tanzania, provide overall management and oversight, and ensure SBCC support reaches regions that may not be covered by other major USAID service delivery programs. CPICI is envisioned as a national program that is closely driven by and coordinated with other USAID Health Office awards, especially the Comprehensive Health Service Delivery (CHSD) activity. For that reason, the recipient is encouraged to co-locate staff with the three CHSD implementers (once selected) to strengthen day-to-day coordination. In the regions, CPICI staff are expected to coordinate on the ground with CHSD, other USAID activities, and the Ministry of Health, Community Development, Gender, Elderly and Children (MOHCDGEC), particularly its Health Education and Promotion Section (HEPS). Regional staff responsibilities include supporting regional-to-district level training and helping ensure interventions are implemented consistently and effectively across local systems.
Finally, USAID highlights that strong coordination is not optional for this award; it is a central success factor. The recipient will be expected to plan, design, implement, monitor, and evaluate SBCC interventions in close alignment with other partners wherever possible, avoiding duplication and ensuring messages, outreach, and community engagement reinforce service delivery and broader health strategies. Applications are expected to explain in concrete detail how the program will coordinate meaningfully with other Mission activities and implementing partners, since USAID anticipates that effective integration across programs will determine whether communication interventions translate into sustained behavior change and improved health outcomes.
Key opportunity details from the notice include: the agency is USAID/Tanzania; the instrument is a cooperative agreement (meaning substantial involvement from the government partner is expected); the activity area is health (CFDA 98.001); eligibility is listed as unrestricted; the opportunity number is RFA 621 16 000003; USAID expects to make one award; the funding ceiling is $46,200,000; and the closing date listed is July 26, 2016 (original and current).
CPICI Grant Opportunity FAQs
What is CPICI?
The Comprehensive Platform for Integrated Communication Initiative (CPICI) is a USAID/Tanzania cooperative agreement designed to improve health outcomes in Tanzania, with a strong focus on women and youth. It is centered on social and behavior change communication (SBCC) and aims to demonstrate a clear, measurable link between communication interventions and real health outcomes.
Which agency is offering this opportunity?
The funding agency is USAID/Tanzania.
What type of funding instrument is CPICI?
CPICI is a cooperative agreement, which means USAID expects substantial involvement in the activity’s implementation compared to more hands-off instruments.
What is the CFDA number and broad activity area?
The activity area is health, and the CFDA number listed is 98.001.
What is the opportunity number?
The opportunity number is RFA 621 16 000003.
How many awards does USAID expect to make?
USAID expects to make one award.
What is the funding ceiling for the award?
The funding ceiling listed in the notice is $46,200,000.
Who is eligible to apply?
Eligibility is listed as unrestricted.
What is the application closing date?
The closing date listed is July 26, 2016 (original and current).
What is the main goal of CPICI?
The main goal is to improve health outcomes by shifting household and community behaviors through deliberate changes in social and cultural norms, using SBCC approaches that can be tied to measurable health results.
Why does CPICI emphasize behavior and social norm change instead of only service delivery?
CPICI is based on the idea that better health status can be achieved not only through delivering services, but also by changing behaviors and the social and cultural norms that influence decisions at the household and community levels.
What does USAID mean by a strategically targeted approach?
USAID is looking for communication that is not generic. Messages are expected to be tailored to different geographic areas, epidemiological contexts, and audience segments at the regional level, recognizing that barriers to healthy behaviors vary across communities.
What communication channels are expected to be part of the approach?
Regional radio is identified as a core channel, based on prior success of regional radio programming in Tanzania. At the same time, CPICI is not intended to rely only on traditional media.
Does CPICI encourage the use of technology and innovation?
Yes. The opportunity explicitly encourages innovative techniques and mobile technologies to improve implementation quality, extend reach, and increase effectiveness, such as enabling interactive engagement, faster feedback loops, better targeting, or improved monitoring of message penetration and behavior change.
Is CPICI intended to be a stand-alone project?
No. CPICI is designed as a collaborative national platform, not a stand-alone project, and is expected to work closely with government entities, donors, and other implementing partners.
Who are the principal partners CPICI is expected to collaborate with?
Principal partners include Government of Tanzania (GOT) agencies, other United States Government agencies, other donors, implementing partners, and multi-sectoral institutions.
What does USAID expect regarding coordination and avoiding duplication?
Coordination is described as a central success factor. The recipient is expected to plan, design, implement, monitor, and evaluate SBCC interventions in close alignment with other partners wherever possible, avoiding duplication and ensuring communication reinforces service delivery and broader health strategies.
What kinds of health areas does CPICI support?
CPICI is intended to build local capacity and provide SBCC support aimed at improving behaviors that drive outcomes across several health areas, including Family Planning and Reproductive Health (FP/RH), Maternal, Newborn, Child and Adolescent Health (MNCAH), malaria, HIV/AIDS, tuberculosis (TB), and other selected health priorities.
Who are the primary target groups for CPICI interventions?
The primary target groups are women and youth.
How should gender equity and power dynamics be addressed in CPICI?
Applicants are expected to integrate gender equity and power dynamics into the design and delivery of interventions, rather than treating them as side topics, because women’s and youths’ decisions and health practices are often shaped by gender norms, power imbalances, and equity issues.
What role do Community Health Workers (CHWs) and health providers play in CPICI?
CPICI is expected to actively engage Community Health Workers, public and private sector health providers, and community and elected leaders, recognizing that sustained behavior change often requires trusted messengers and reinforcement through multiple points of contact, including community structures and health services.
What does CPICI require at the national operations level?
The award recipient is expected to maintain a small central office in Dar es Salaam to handle national-level coordination with the Government of Tanzania and USAID/Tanzania, provide overall management and oversight, and ensure SBCC support reaches regions that may not be covered by other major USAID service delivery programs.
How is CPICI expected to coordinate with other USAID health awards?
CPICI is envisioned as a national program closely driven by and coordinated with other USAID Health Office awards, especially the Comprehensive Health Service Delivery (CHSD) activity.
Is co-location with CHSD implementers expected?
The recipient is encouraged to co-locate staff with the three CHSD implementers (once selected) to strengthen day-to-day coordination.
What are CPICI’s expectations for regional staff?
In the regions, CPICI staff are expected to coordinate on the ground with CHSD, other USAID activities, and the Ministry of Health, Community Development, Gender, Elderly and Children (MOHCDGEC), particularly its Health Education and Promotion Section (HEPS). Regional responsibilities include supporting regional-to-district level training and helping ensure interventions are implemented consistently and effectively across local systems.
Which Government of Tanzania ministry section is specifically mentioned for coordination?
The notice specifically mentions coordination with MOHCDGEC, particularly its Health Education and Promotion Section (HEPS).
What is USAID expecting applications to explain about coordination?
Applications are expected to explain in concrete detail how the program will coordinate meaningfully with other Mission activities and implementing partners, since USAID anticipates that effective integration across programs will influence whether communication interventions translate into sustained behavior change and improved health outcomes.
What does CPICI mean by strengthening SBCC linkages across levels of the system?
USAID emphasizes leveraging existing resources and strengthening SBCC connections from central government to regions and Local Government Authorities (LGAs), so communication and community engagement reinforce health strategies throughout the system.
Why is regional tailoring emphasized for SBCC messaging?
The opportunity notes that barriers to healthy behaviors are not the same across all communities, so messaging should reflect differences in geography, epidemiological context, and audience segments at a regional level.
What kinds of improvements are mobile technologies expected to support?
The notice gives examples such as more interactive engagement, faster feedback loops, better targeting, and improved monitoring of message penetration and behavior change.
What is the underlying theory of change described for CPICI?
The notice frames the theory of change as improving health outcomes by using deliberate communication to shift household and community behaviors and the social and cultural norms that influence those behaviors, while measuring how communication contributes to real health results.
Browse more opportunities from the same category: Health
Next opportunity: Improving Physical Infrastructure to Enhance Animal Model Research: Revisions of Resource Cooperative Agreement (U42)
Previous opportunity: Grandview Trail Rehabilitation at Grand Canyon NP
USGrants.org Applicant Portal:
Are you interested in learning about about how to apply for this government funding opportunity? You can create a free applicant account and receive instant access to our applicant portal that many business owners like you have benefited from.
Apply for RFA 621 16 000003
[Watch] how do funding administrators access proposals?
Applicants also applied for:
Applicants who have applied for this opportunity (RFA 621 16 000003) also looked into and applied for these:
| Funding Opportunity |
|---|
| Improving Physical Infrastructure to Enhance Animal Model Research: Revisions of Resource Cooperative Agreement (U42) Apply for RFA OD 16 012 Funding Number: RFA OD 16 012 Agency: HHS-NIH11 Category: Health Funding Amount: Case Dependent |
| Scaling Established Clinical Decision Support to Facilitate the Dissemination and Implementation of Patient-Centered Outcomes Research Findings (R18) Apply for PA 16 283 Funding Number: PA 16 283 Agency: HHS-AHRQ Category: Health Funding Amount: $500,000 |
| Establishment of Centers of Excellence in Refugee Health Apply for CDC RFA CK12 120505CONT16 Funding Number: CDC RFA CK12 120505CONT16 Agency: HHS-CDC-NCEZID Category: Health Funding Amount: Case Dependent |
| Addressing Ebola and other Highly Infectious Diseases Internationally Apply for CDC RFA CK15 15050203SUPP16 Funding Number: CDC RFA CK15 15050203SUPP16 Agency: HHS-CDC-NCEZID Category: Health Funding Amount: Case Dependent |
| Systems Approach to Immunity and Inflammation (U19) Apply for RFA AI 16 050 Funding Number: RFA AI 16 050 Agency: HHS-NIH11 Category: Health Funding Amount: $1,500,000 |
| Limited Interaction Targeted Epidemiology (LITE) to Advance HIV Prevention (UG3/UH3) Apply for RFA AI 16 031 Funding Number: RFA AI 16 031 Agency: HHS-NIH11 Category: Health Funding Amount: Case Dependent |
| HIV/AIDS Vaccine Facility (C06) Apply for PAR 16 290 Funding Number: PAR 16 290 Agency: HHS-NIH11 Category: Health Funding Amount: Case Dependent |
| Factors Underlying Differences in Female and Male Presentation for Dental, Oral, and Craniofacial Diseases and Conditions (R01) Apply for PA 16 295 Funding Number: PA 16 295 Agency: HHS-NIH11 Category: Health Funding Amount: Case Dependent |
| Factors Underlying Differences in Female and Male Presentation for Dental, Oral, and Craniofacial Diseases and Conditions (R21) Apply for PA 16 296 Funding Number: PA 16 296 Agency: HHS-NIH11 Category: Health Funding Amount: $200,000 |
| Pilot Studies to Detect and Prevent Suicide Behavior, Ideation and Self-Harm in Youth in Contact with the Juvenile Justice System (R34) Apply for PAR 16 298 Funding Number: PAR 16 298 Agency: HHS-NIH11 Category: Health Funding Amount: $225,000 |
| Detecting and Preventing Suicide Behavior, Ideation and Self-Harm in Youth in Contact with the Juvenile Justice System (R01) Apply for PAR 16 299 Funding Number: PAR 16 299 Agency: HHS-NIH11 Category: Health Funding Amount: $500,000 |
| “Expanding Comprehensive HIV Prevention Programs for People Who Inject Drugs and People Who Use Drugs in the United Republic of Tanzania under the President’s Emergency Plan for AIDS Relief (PEPFAR)” TANZANIZ Apply for CDC RFA GH12 123804CONT16 Funding Number: CDC RFA GH12 123804CONT16 Agency: HHS-CDC-CGH Category: Health Funding Amount: Case Dependent |
| Strengthening and the Development of Applied Epidemiology and Sustainable Public Health Capacity through Collaboration, Program development and Implementation, Communication, and Information Sharing in the Eastern Mediterranean Region Apply for CDC RFA GH16 1704 Funding Number: CDC RFA GH16 1704 Agency: HHS-CDC-CGH Category: Health Funding Amount: $4,000,000 |
| Partnering with Regional Institutes to Strengthen Essential Public Health Functions in Vietnam Apply for CDC RFA GH16 1718 Funding Number: CDC RFA GH16 1718 Agency: HHS-CDC-CGH Category: Health Funding Amount: Case Dependent |
| Data Coordinating Center for Multi-Site Investigator-Initiated Clinical Trials (Collaborative U24) Apply for PAR 16 301 Funding Number: PAR 16 301 Agency: HHS-NIH11 Category: Health Funding Amount: Case Dependent |
| Clinical Coordinating Center for Multi-Site Investigator-Initiated Clinical Trials (Collaborative UG3/UH3) Apply for PAR 16 300 Funding Number: PAR 16 300 Agency: HHS-NIH11 Category: Health Funding Amount: Case Dependent |
| Programs to Reduce Obesity in High Obesity Areas to Boost Prevention Apply for CDC RFA DP16 1613 Funding Number: CDC RFA DP16 1613 Agency: HHS-CDC-NCCDPHP Category: Health Funding Amount: $800,000 |
| Continuation of Immunization Information Systems (IIS) Sentinel Site Project Apply for CDC RFA IP13 13020401SUPP16 Funding Number: CDC RFA IP13 13020401SUPP16 Agency: HHS-CDC-NCIRD Category: Health Funding Amount: Case Dependent |
| Resilient and Responsive Health Systems (RRHS) Initiative Apply for HRSA 17 007 Funding Number: HRSA 17 007 Agency: HHS-HRSA Category: Health Funding Amount: Case Dependent |
| Biosensors in the Oral Cavity (R21) Apply for RFA DE 17 005 Funding Number: RFA DE 17 005 Agency: HHS-NIH11 Category: Health Funding Amount: $200,000 |
Grant application guides and resources
It is always free to apply for government grants. However the process may be very complex depending on the funding opportunity you are applying for. Let us help you!
Apply for Grants
Premium leads for funding administrators, grant writers, and loan issuers
Thousands of people visit our website for their funding needs every day. When a user creates a grant proposal and files for submission, we pass the information on to funding administrators, grant writers, and government loan issuers.
If you manage government grant programs, provide grant writing services, or issue personal or government loans, we can help you reach your audience.
Subscribe to Leads
Request more information:
Would you like to learn more about this funding opportunity, similar opportunities to "RFA 621 16 000003", eligibility, application service, and/or application tips? Submit an inquiry below:
Don't forget to subscribe to our grant alerts mailing list to receive weekly alerts on new and updated grant funding opportunities like this one in your email.