Opportunity Information: Apply for CRFP14 05

  • The U.S. Mission to India in the education sector is offering a public funding opportunity titled "Digital Amplification of Vernacular Journalism for South Indian Journalists" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040 Public Diplomacy Programs.
  • This funding opportunity was created on Aug 27, 2014 and posted on Aug 13, 2014.
  • Applicants must submit their applications by Sep 3, 2014. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • The funding agency has allocated a total of $100,000.00 to eligible and selected applicants.
  • Each selected applicant is eligible to receive up to $120,000.00 in funding.
  • The number of recipients for this funding is limited to 1 candidate(s).
  • Eligible applicants include: Public and State controlled institutions of higher education Nonprofits having a 501(c)(3) status with the IRS, other than institutions of higher education Private institutions of higher education.
Apply for CRFP14 05

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Opportunity Summary:

The Digital Amplification of Vernacular Journalism for South Indian Journalists grant opportunity is a U.S. Mission to India (U.S. Consulate General, Chennai) public diplomacy education initiative designed to strengthen ethical, standards-based journalism among South Indian vernacular reporters, with a particular focus on how news is gathered and distributed through social media. The central aim is to share U.S. journalism ethics, professional standards, and practical reporting methods that apply to a media environment where audiences increasingly consume and share news online. A key part of the concept is translating those best practices into formats that are actually usable for journalists working primarily in local languages and serving communities where smartphone access may be limited.

The program seeks one U.S.-based organization to implement the project under a cooperative agreement, meaning the U.S. government is likely to remain involved during execution rather than simply issuing a hands-off grant. The ideal applicant is an organization with proven experience delivering international journalism education, especially in areas like journalism ethics and standards, citizen journalism, and reporting via social media platforms. Preference is clearly implied for groups that can operate effectively in local-language settings, have a track record working with vernacular journalists, and have meaningful linkages to India, particularly South India, since the work depends on close collaboration with in-country partners.

The core deliverable is an online training curriculum and set of e-learning materials tailored to vernacular journalists in three South Indian states within the consulate district. The grantee is expected to partner locally in each state and collaborate with journalism schools to adapt existing English-language training resources where appropriate, while also creating new content to fill gaps and address local needs. Because the target audience is not English-speaking, the curriculum must be produced in Kannada, Malayalam, and Tamil. Beyond social media reporting techniques and ethical decision-making, the curriculum must also include a specific module on reporting using feature phones or non-smart phones, and on getting news effectively to audiences who use feature phones (sometimes referred to as dumb phones). This requirement reflects the reality that many communities still rely on basic mobile devices and that digital journalism strategies need to work beyond smartphone-first assumptions.

After developing the curriculum, the program shifts into testing and refinement. U.S. citizen subject-matter experts are expected to engage directly with journalists through focus groups built around the newly designed modules. The plan calls for workshops using the e-training modules with focus groups of roughly 20 to 30 journalists from each of the three states. Feedback gathered from these sessions is then used to revise, improve, and finalize the curriculum so it is more practical, culturally appropriate, and effective for the intended audience.

A major emphasis of the opportunity is long-term, open access. Once refined, the grantee must work with local media organizations and educational institutions (including secondary programs, college-level offerings, and post-graduate certificate programs) to publish the e-learning tool online and make it available for free. The intent is to extend the benefit beyond the initial workshop participants so that working journalists, new hires, and journalism students can continue to use the materials over time. The announcement also notes the curriculum could be valuable beyond India, particularly in countries where large parts of the population still rely on non-smart phones, since the feature-phone reporting module could be adapted to other languages and contexts.

From an administrative standpoint, this is a discretionary funding opportunity in the Education activity category, with one expected award. The estimated total funding is $100,000, with an award floor of $80,000 and a ceiling of $120,000, and there is no cost-sharing or matching requirement. Eligible applicants include U.S. public and state-controlled institutions of higher education, U.S. private institutions of higher education, and U.S. nonprofits with 501(c)(3) status. The opportunity was posted on August 13, 2014, with the final closing date listed as September 3, 2014, and it was archived on September 26, 2014. The opportunity is identified as Funding Opportunity Number CRFP14-05 under CFDA 19.040 (Public Diplomacy Programs), and it is administered through the U.S. Mission to India, with the grants point of contact located at the U.S. Consulate in Chennai.

Frequently Asked Questions (FAQs)

What is the "Digital Amplification of Vernacular Journalism for South Indian Journalists" opportunity?

It is a U.S. Mission to India (U.S. Consulate General, Chennai) public diplomacy education initiative designed to strengthen ethical, standards-based journalism among South Indian vernacular reporters, with an emphasis on how news is gathered and distributed through social media.

Who is offering and administering this grant opportunity?

The opportunity is offered through the U.S. Mission to India and administered via the U.S. Consulate General in Chennai. The grants point of contact is located at the U.S. Consulate in Chennai.

What is the main goal of the program?

The central aim is to share U.S. journalism ethics, professional standards, and practical reporting methods in a media environment where audiences increasingly consume and share news online, and to translate those practices into formats that are usable for local-language journalists serving communities with limited smartphone access.

What type of award is this?

This is a cooperative agreement, which indicates the U.S. government is likely to remain involved during execution rather than issuing a hands-off grant.

How many awards are expected to be made?

One award is expected.

What is the estimated funding amount for this opportunity?

The estimated total program funding is $100,000.

What are the minimum and maximum award amounts?

The award floor is $80,000 and the award ceiling is $120,000.

Is cost sharing or matching required?

No. There is no cost-sharing or matching requirement.

What activity category does this funding fall under?

It is a discretionary funding opportunity in the Education activity category.

What is the Funding Opportunity Number and CFDA number?

The Funding Opportunity Number is CRFP14-05, and the CFDA number is 19.040 (Public Diplomacy Programs).

Who is eligible to apply?

Eligible applicants include U.S. public and state-controlled institutions of higher education, U.S. private institutions of higher education, and U.S. nonprofits with 501(c)(3) status.

Does the applicant have to be U.S.-based?

Yes. The program seeks one U.S.-based organization to implement the project.

What kind of organization is the opportunity looking for?

The ideal applicant has proven experience delivering international journalism education, particularly in journalism ethics and standards, citizen journalism, and reporting via social media platforms. Preference is implied for organizations that can operate effectively in local-language settings, have a track record working with vernacular journalists, and have meaningful linkages to India, especially South India.

What is the core deliverable expected from the grantee?

The core deliverable is an online training curriculum and a set of e-learning materials tailored to vernacular journalists in three South Indian states within the consulate district.

Which languages must the curriculum be produced in?

The curriculum must be produced in Kannada, Malayalam, and Tamil.

What geographic area and audience does the program focus on?

The focus is on vernacular journalists in three South Indian states within the U.S. Consulate district served by the U.S. Consulate General in Chennai.

Are local partnerships required?

Yes. The grantee is expected to partner locally in each of the three states and collaborate with journalism schools.

Can existing training content be used, or must everything be created from scratch?

The program anticipates adapting existing English-language training resources where appropriate, while also creating new content to fill gaps and address local needs.

What topics must the e-learning curriculum cover?

At minimum, it must address social media reporting techniques and ethical decision-making, grounded in U.S. journalism ethics and professional standards, and practical reporting methods suitable for online news consumption and sharing.

Is there a specific required module related to non-smartphone reporting?

Yes. The curriculum must include a specific module on reporting using feature phones (non-smart phones) and on getting news effectively to audiences who use feature phones.

Why is the feature phone (non-smart phone) module emphasized?

The requirement reflects that many communities still rely on basic mobile devices, so digital journalism strategies must work beyond smartphone-first assumptions.

What is expected after the curriculum and modules are developed?

The program shifts to testing and refinement through engagement with journalists via focus groups built around the newly designed modules.

Who is expected to lead or support the focus group engagement?

U.S. citizen subject-matter experts are expected to engage directly with journalists through the focus groups.

How large are the focus groups and where will they take place?

Workshops will use the e-training modules with focus groups of roughly 20 to 30 journalists from each of the three states.

How is feedback from the workshops used?

Feedback gathered from the focus groups is used to revise, improve, and finalize the curriculum so it is more practical, culturally appropriate, and effective for the intended audience.

What are the long-term access expectations for the final curriculum?

Once refined, the grantee must work with local media organizations and educational institutions to publish the e-learning tool online and make it available for free.

Which types of educational institutions are expected to help publish and extend use of the materials?

The announcement references educational institutions including secondary programs, college-level offerings, and post-graduate certificate programs.

Is the final e-learning tool intended to be open access?

Yes. A major emphasis is long-term, open access, with the e-learning tool published online and available for free.

Is the curriculum expected to have value beyond India?

Yes. The announcement notes the curriculum could be valuable beyond India, particularly in countries where many people still rely on non-smart phones, since the feature-phone reporting module could be adapted to other languages and contexts.

What are the key dates for this funding opportunity?

The opportunity was posted on August 13, 2014. The final closing date was September 3, 2014. It was archived on September 26, 2014.

Is this opportunity still active?

Based on the provided information, it was archived on September 26, 2014.

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